The influencer
The influencer GmbH is a Bielefeld-based German agency that connects brands with vetted social media content creators across Instagram, YouTube, TikTok, and Facebook, providing end-to-end campaign management supported by a proprietary influencer database and a software tool called Boksi.
- Company typePrivate
- Founded2022
- HeadquartersBielefeld, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The influencer does
The influencer (legal entity: the influencer GmbH) is a Bielefeld-based German agency that connects brands with social media content creators for influencer marketing campaigns. Its core offering spans full-service campaign management — needs assessment, concept development, influencer selection, briefing, execution, and KPI-based reporting — across Instagram, YouTube, TikTok, and Facebook, supported by a proprietary influencer database segmented by vertical (Beauty, Fashion, Food, Travel, Fitness, Interior, Family, Pet) and influencer tier (Macro, Micro, Nano), with niche categories such as "Best Agers" (35/50+) and Plus Size creators. Technology assets include the influencer database, a campaign management workflow, and a software-supported offering called "the influencer x Boksi" that combines agency expertise with platform tooling.
The business operates on a professional-services revenue model, earning agency fees on the campaigns it brokers between brands and influencers. Pricing is fully project-based with no published rate cards; the agency requires 50-100% upfront payment, with costs varying by influencer reach and engagement rate. The go-to-market is sales-led, combining a multi-city SEO presence (Berlin, Hamburg, Munich, Cologne, Düsseldorf) with direct phone/email outreach and content marketing via blog, Instagram, LinkedIn, and a weekly podcast. Customer segments are two-sided: companies and brands seeking campaign execution, and content creators seeking management and brand-deal access. The customer roster includes enterprise names such as REWE, Coca-Cola, Volkswagen, Samsung, DM, Logitech, and Krombacher alongside smaller brands such as SoFragrance, Dr. Jetske Ultee, and Ankerkraut.
Operationally, the company is a privately held GmbH founded in 2022 with 1-10 employees, managed by Laetitia Ecklé. It maintains channel and ecosystem relationships with sister agencies the-models and the-hostess, plus technology vendors including ipunkto (SEO), Userlike (chat), and Podigee (podcast hosting). No external funding rounds, parent entities, subsidiaries, or revenue figures are disclosed.
The influencer firmographics
Firmographics- Name
- The influencer
- Legal name
- the influencer GmbH
- Website
- https://the-influencer.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The influencer GmbH is a Bielefeld-based German agency that connects brands with vetted social media content creators across Instagram, YouTube, TikTok, and Facebook, providing end-to-end campaign management supported by a proprietary influencer database and a software tool called Boksi.
- Ownership category
- akta.pro rank
The influencer industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer & Creator Marketing (BPAFAAAG)
Keywords
Where The influencer is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
The influencer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Commission/Fees: The company acts as an intermediary between brands and influencers, earning agency fees. According to their GTC, the agency fee results from the offer/order confirmation. Subject of calculation includes influencer fees, BuyOut costs for usage rights, and travel expenses. The agency requires advance payment of 50-100% of the total amount, with the remainder due at time of service delivery.
- Influencer Management Services: Comprehensive management services for influencers including negotiations with clients, actively searching for contractors, media kit creation, consulting, and support with contact requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The influencer product offering
Product offeringCore offering
The influencer operates as a German influencer marketing agency that connects brands and companies with vetted social media content creators across Instagram, YouTube, TikTok, and Facebook for marketing campaigns. The agency provides full-service campaign execution including needs assessment, concept development, influencer matching from a proprietary categorized database, briefing, implementation, and KPI-based reporting. Complementary offerings include influencer management services, UGC marketing, platform-specific campaigns (Instagram, TikTok, YouTube), social media workshops, and the software-supported solution "the influencer x Boksi."
Product overview
The influencer is an influencer marketing agency providing a comprehensive service portfolio centered around connecting brands with social media content creators. The core offering consists of influencer matching and campaign management services, supported by a proprietary influencer database spanning multiple categories (Beauty, Fashion, Food, Travel, Fitness, Interior, Family, Pet). The platform modules include platform-specific services for Instagram, TikTok, and YouTube marketing, UGC marketing, and influencer management. The company also offers a podcast, social media workshops, and city-specific services for major German markets. All services are bundled with campaign reporting and transparent communication practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Services (Full-Service Agency) End-to-end influencer marketing campaign service for brands and companies, encompassing consultation, influencer identification from the proprietary database, campaign briefing, negotiation with creators, execution, and reporting across Instagram, YouTube, TikTok, and Facebook.
- Instagram Influencer Marketing Specialized Instagram influencer marketing service connecting brands with content creators for Instagram-based campaigns, leveraging the influencer database for matching across Beauty, Fashion, Food, Travel, Fitness, Interior, Family, and Pet niches.
- TikTok Influencer Marketing Specialized TikTok influencer marketing service for brands seeking to reach audiences through short-form video content creators on TikTok.
- YouTube Influencer Marketing Specialized YouTube influencer marketing service connecting brands with video content creators for YouTube-based campaigns.
- UGC (User Generated Content) Marketing User generated content marketing service enabling brands to leverage authentic content created by influencers and consumers for promotional purposes.
- Influencer Management Comprehensive career management for content creators including client negotiations, contractor search, media kit creation or review, consulting with connections to photographers and SEO/model agencies, contact request support, and imprint creation.
- Social Media Workshops Educational workshops covering social media marketing topics and strategies, targeted at both brands seeking internal capability building and individuals looking to develop social media expertise.
- the influencer x Boksi Software-supported influencer marketing solution that combines technology tooling with the agency's agency expertise to optimize influencer campaign execution.
Quantifiable outcome
- 89% of brands using influencer marketing find it extremely effective (industry statistic cited by company)
Companies that use The influencer
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles3 records
The influencer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The influencer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- the-models (Model Agency)coreSister agency providing model representation. The influencer agency refers clients needing models and receives referrals of companies seeking broader marketing support. Both agencies share management and expertise, enabling integrated marketing services.
- the-hostess (Fair Hostess Agency)corePartner agency for trade fair hostesses. When clients need event support beyond influencer marketing, the company refers them to the-hostess for models and hostesses, creating a full-service marketing ecosystem.
- City-specific Partner AgenciessupportingRegional partner agencies for models and fair hostesses in Berlin, Munich, Hamburg, Cologne, and Düsseldorf. Includes modelagentur-berlin.org, modelagentur-muenchen.de, modelagentur-hamburg.org, modelagentur-koeln.com, modelagentur-duesseldorf.de and corresponding hostess agencies.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The influencer competitors and assessment
Company assessmentDirect peers
- Reachhero: Reachhero is a German-headquartered influencer marketing platform and agency that connects brands with creators, similar to The Influencer's core service. Both target the DACH enterprise market with campaign management, matching, and reporting capabilities, making them direct competitors for German brand budgets.
- Book Your Influencer: Book Your Influencer is a German/DACH influencer marketing platform and agency with comparable offerings in influencer matching and campaign management. It targets a similar mix of enterprise and SMB brand clients in the German-speaking market.
- Hype (Hype Agency): Hype is a Berlin-based influencer and social media marketing agency offering campaign management across Instagram, TikTok, and YouTube for German brands. It competes head-to-head with The Influencer for DACH brand budgets with a similar service portfolio.
- Together Creative: Together Creative is a German influencer marketing agency focused on campaign strategy, creator matching, and execution for DACH brands. Overlap with The Influencer is direct in service scope and target customer base.
- JP Kom GmbH: JP Kom is a Germany-based influencer and social media marketing agency offering end-to-end campaign management for brands. It is a direct regional peer competing for the same DACH enterprise and mid-market customers.
Broad incumbents
- CreatorIQ: CreatorIQ is a global enterprise influencer marketing platform serving large brands with workflow, measurement, and creator management. It is a broad incumbent alternative that larger DACH enterprise clients may choose over a boutique agency like The Influencer.
- Traackr: Traackr is a global influencer marketing platform with strong European presence offering discovery, campaign management, and analytics. It competes for enterprise budget that might otherwise flow to a regional agency like The Influencer.
- IZEA Worldwide: IZEA is a long-established US-based influencer marketing technology and services company providing software plus managed services. It represents a broad incumbent alternative for brands evaluating influencer marketing vendors.
Regional players
- Kolsquare: Kolsquare is a European influencer marketing SaaS platform headquartered in France, serving brands across multiple European markets. It overlaps with The Influencer in the European enterprise influencer marketing category but is a regional peer focused on France and broader Europe.
Emerging players
- HypeAuditor: HypeAuditor is an AI-driven influencer marketing analytics and discovery platform that competes in the same creator-discovery and vetting category that underpins The Influencer's matching service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The influencer social profiles
Digital presenceThe influencer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The influencer leadership team
Management profileNumber of profiles
Profiles1 record
The influencer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The influencer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The influencer
What does The influencer do?
The influencer operates as a German influencer marketing agency that connects brands and companies with vetted social media content creators across Instagram, YouTube, TikTok, and Facebook for marketing campaigns. The agency provides full-service campaign execution including needs assessment, concept development, influencer matching from a proprietary categorized database, briefing, implementation, and KPI-based reporting. Complementary offerings include influencer management services, UGC marketing, platform-specific campaigns (Instagram, TikTok, YouTube), social media workshops, and the software-supported solution "the influencer x Boksi."
Is The influencer a public or private company?
The influencer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The influencer founded?
The influencer was founded in 2022. It employs 1 to 10 people.
Where is The influencer based?
The influencer is headquartered in Bielefeld, Germany, in the Europe region.
How does The influencer make money?
Two revenue lines are on record. Agency Commission/Fees are the primary driver. The others are influencer Management Services.
Who are The influencer's main competitors?
Direct peers on record are Reachhero, Book Your Influencer, Hype (Hype Agency), Together Creative and JP Kom GmbH. Broad incumbents are CreatorIQ, Traackr and IZEA Worldwide. Kolsquare is listed as a regional player. HypeAuditor is listed as an emerging player.
Does The influencer have an API?
No public API is recorded for The influencer.
What industry is The influencer in?
The influencer's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.