The Fish Guys

What The Fish Guys does

The Fish Guys, Inc. is a privately held wholesale food distributor founded in 1993 and headquartered in St. Louis Park, Minnesota. The company originally built its business as a wholesale supplier of fresh and frozen seafood sourced globally and delivered daily to restaurants and retail partners across the Midwest. In 2018 it extended into land-based proteins through the Market House Meats sub-brand, followed by the 2019 opening of a USDA-certified processing plant in Northfield, Minnesota that enabled portion control capabilities. In 2024 it added Market House Provisions, distributing artisan-crafted specialty products such as oils, spices, and cheeses, positioning the company as a center-of-the-plate protein and specialty foods provider under the consolidated Market House Meats & Provisions umbrella.

The company serves two primary customer segments — restaurants (fine dining, casual dining, hospitality) and retail partners — through a wholesale B2B model with daily direct delivery, account-based credit terms, and a branded mobile app (iOS and Android) that supports catalog browsing, reordering, and invoice payment. Its supplier network spans roughly 30 partner brands across seafood, land proteins, and provisions, and its go-to-market relies on field/account-based sales augmented by social media presence on Facebook and Instagram and word-of-mouth within the restaurant industry. Pricing is quote-based and negotiated per account rather than publicly listed.

The Fish Guys operates as an independent, privately held company with 51-100 employees, no disclosed external investors or private equity backing, and a Midwest regional footprint. Its core technology footprint is limited to the mobile ordering app, with no documented APIs, AI/ML capabilities, or public integrations; revenue is not disclosed and growth appears to be organic, funded through operations rather than external capital raises.

Name

The Fish Guys

Legal name

The Fish Guys, Inc.

Website

https://thefishguysinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

The Fish Guys is a privately held Midwest wholesale distributor of premium fresh and frozen seafood, land-based proteins (Market House Meats), and artisan provisions (Market House Provisions), serving restaurants and retail partners with daily direct delivery and a mobile ordering app.

Ownership category

akta.pro rank

Product category

Wholesale Seafood and Protein Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Meat and Meat Product Merchant Wholesalers (42447), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale (AFAIABAF)

akta.pro secondary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Wholesale seafood distribution
• Wholesale protein distribution
• B2B food distribution
• Center-of-plate proteins
• Specialty provisions wholesale

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Seafood Sales: Sale of fresh and frozen seafood to restaurant and retail partners on a wholesale/account basis. Revenue is generated through per-transaction orders, likely on weekly delivery cycles based on the credit application's weekly sales estimate field.
2. Wholesale Land-Based Protein Sales (Market House Meats): Sale of land-based proteins including pork, turkey, veal, and beef to restaurant and retail partners. Added in 2018 with a USDA plant in Northfield, MN enabling portion control capabilities.
3. Artisanal Provisions Sales (Market House Provisions): Sale of high-end specialty artisan products including oils, spices, cheeses, and more to restaurant and retail partners. Added in 2024 as an extension of center-of-the-plate offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Fish Guys is a wholesale distributor that sources and delivers fresh and frozen seafood, land-based proteins, and artisanal specialty provisions daily to restaurants and retail partners in the Midwest. Operating under the Market House Meats & Provisions umbrella since its 1993 founding, the company added land-based meats in 2018 and artisanal provisions in 2024, and supports account-based ordering through a mobile app with credit terms.

Product overview

The Fish Guys is a wholesale distributor operating as a single integrated platform offering three complementary product lines under the Market House Meats & Provisions sub-brand: premium wholesale seafood (fresh and frozen products from global sources), quality wholesale meats (land-based proteins with USDA plant portion control capabilities), and artisanal provisions (specialty oils, spices, cheeses, and artisan-crafted goods). The company also provides a mobile app enabling B2B customers to browse catalogs, place orders, view nutritional information, track order history, and pay invoices. The portfolio evolved from seafood-only (founded 1993) to a full center-of-plate protein provider (Market House Meats, 2018) and specialty provisions (Market House Provisions, 2024).

Differentiator

Problem solved

Functional benefit

Brands

• Market House Meats: Land-based protein division offering finest meat programs from across the country, with USDA plant capabilities for portion control.
• Market House Provisions

Products and services

• Premium Wholesale Seafood Fresh and frozen seafood sourced globally from partner suppliers, including Norwegian salmon, Pacific seafood, New Zealand products, and freshwater fish, distributed daily to restaurant and retail partners across the Midwest.
• Quality Wholesale Meats (Market House Meats) Land-based protein programs including pork, beef, turkey, and veal sourced from premium U.S. providers, offered with USDA-certified portion control capabilities enabled by the Northfield, MN processing plant opened in 2019.
• Artisanal Provisions (Market House Provisions) High-end, artisan-crafted specialty products including oils, spices, cheeses, and other premium provisions, supplied from artisan partners and distributed to restaurant and retail customers alongside seafood and meats.
• The Fish Guys Mobile App Mobile ordering application for B2B restaurant and retail customers to browse the product catalog with photos and nutritional info, place orders, access order history, reorder past favorites, and pay invoices via credit card, debit card, or bank transfer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• Market House ProvisionscoreOthers · 1 January 2024Internal brand/property launched by The Fish Guys in 2024 to provide high-end, artisan-crafted specialty products including oils, spices, cheeses, and more. Combines long-standing knowledge and success in center-of-the-plate with artisan specialty products.
• Market House MeatscoreOthers · 1 January 2018Internal brand/property established by The Fish Guys in 2018 to expand into land-based protein distribution as a natural extension of the seafood business. Represents the company's move toward becoming a full center-of-the-plate protein provider.
• Kvaroy Norwegian SalmonminorOthersListed as a SEA category supplier partner providing premium Norwegian salmon to The Fish Guys' product catalog.
• PacificominorOthersListed as a SEA category supplier partner of The Fish Guys.
• New Zealand SeafoodsminorOthersListed as a SEA category supplier partner of The Fish Guys.
• Raw SeafoodsminorOthersListed as a SEA category supplier partner of The Fish Guys.
• Red's BestminorOthersListed as a SEA category supplier partner of The Fish Guys.
• Wulf's FishminorOthersListed as a SEA category supplier partner of The Fish Guys.
• MazzettaminorOthersListed as a SEA category supplier partner of The Fish Guys.
• Prestive Freshwater FishminorOthersListed as a SEA category supplier partner of The Fish Guys.
• Rogers CollectionminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Galloni ProsciuttominorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Smoking GooseminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Bolton's BeesminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• TempestaminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Jasper HillminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Tulip TreeminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Point ReyesminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Cypress GroveminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Bourbon Barrel FoodsminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Maker to MongerminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Quince and AppleminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• New School AmericanminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Widmer CellarsminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Milton CreameryminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Runamok MapleminorOthersListed as a PROVISIONS category supplier partner of The Fish Guys.
• Sakura PorkminorOthersListed as a LAND category supplier partner of The Fish Guys.
• Nueske'sminorOthersListed as a LAND category supplier partner of The Fish Guys.
• Hudson Valley FarmsminorOthersListed as a LAND category supplier partner of The Fish Guys.
• Ferndale TurkeyminorOthersListed as a LAND category supplier partner of The Fish Guys.
• Marcho VealminorOthersListed as a LAND category supplier partner of The Fish Guys.
• Crescent MeatsminorOthersListed as a LAND category supplier partner of The Fish Guys.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Performance Food Group: Large multi-segment U.S. foodservice distributor. Touches The Fish Guys' customer base through broadline foodservice contracts, but does not specialize in premium seafood and provisions.
• US Foods: Major U.S. broadline foodservice distributor with strong Midwest presence. Overlaps with The Fish Guys on restaurant protein accounts but competes across a far wider product catalog and national footprint.
• Trident Seafoods: Vertically integrated seafood harvester and supplier with U.S. foodservice and retail distribution. Comparable in seafood product category, but operates at scale as a producer-distributor rather than a regional specialty distributor.
• Sysco Corporation: Largest U.S. broadline foodservice distributor, operating across the Midwest. Competes with The Fish Guys on restaurant accounts, but as part of a much broader grocery/protein catalog rather than a seafood-and-provisions specialist.

Direct peers

• Seattle Fish Company: Midwest-focused wholesale seafood and specialty foods distributor serving chefs and retailers. Comparable in product breadth (seafood + specialty provisions) and foodservice/retail customer mix.
• True World Foods: National specialty seafood distributor supplying restaurants and retailers with fresh and frozen seafood. Comparable core business model — wholesale seafood distribution to foodservice — but operates at significantly larger national scale.
• Fortune Fish & Gourmet: Midwest-based specialty seafood and gourmet provisions distributor serving restaurants and retail. Closely comparable to The Fish Guys in product mix (seafood, meats, specialty provisions) and regional Midwest customer base.

Regional players

• Samuels & Son Seafood: Northeast/Mid-Atlantic wholesale seafood distributor serving restaurants and retailers. Comparable specialty seafood distribution model, but with a different geographic footprint than The Fish Guys.
• Inland Seafood: Southeast-based regional wholesale seafood distributor serving restaurants and retailers. Comparable product line and customer type, but geographically distinct from The Fish Guys' Midwest focus.

Emerging players

• High Liner Foods: North American processed and prepared seafood supplier serving retail and foodservice. Comparable in seafood preparation and packaging for foodservice customers, though oriented more to branded frozen/prepared SKUs than fresh daily delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheFishGuys
• Instagraminstagram.com/thefishguysinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fish Guys