Acrotec

What Acrotec does

Acrotec is a privately held Australian managed IT services provider founded in 2007 and headquartered in Belrose on Sydney's Northern Beaches. The company delivers a unified, end-to-end IT, cloud, cybersecurity, and telecommunications portfolio to small and medium-sized businesses (SMBs) across Australia, with additional exposure to mid-market and enterprise customers in legal, healthcare, automotive, and wholesale distribution. Its core service lines are Managed IT Services (unlimited 24/7 proactive monitoring and remote management, structured as recurring subscriptions), Managed Cloud Services (cloud infrastructure, Azure AD, SharePoint, remote work enablement), Cybersecurity & Risk Management (Essential 8 compliance, 24/7 Security Operations Centre monitoring, endpoint security, penetration testing), and Telecommunications (Microsoft Teams Calling integration, internet connectivity optimisation, telco auditing). The technology stack is built on the Microsoft 365 ecosystem, supported by networking and infrastructure partners including Cisco, Dell, Telstra, and Ubiquiti.

The business model is sales-led and direct: Acrotec acquires customers through consultative outreach, a free discovery workshop, and a no-obligation IT health check, then onboards them through a documented four-step process (Discovery Workshop → Seamless Onboarding → Strategic Roadmap → Proactive Partnership). Revenue is generated primarily through recurring managed services subscriptions, supplemented by project-based professional services for cloud migration, network upgrades, penetration testing, and telco audit engagements. Pricing is quote-based and tailored to each client's size and infrastructure complexity, with no public rate card. The company is founder-led by Joel Zuluaga, with no disclosed institutional funding, subsidiaries, or M&A activity, and is privately held as Acrotec Pty Ltd under New South Wales jurisdiction.

Acrotec's go-to-market emphasises proactive service, in-house technical expertise, and local Sydney-based human support as differentiators from break-fix IT vendors and faceless helpdesks. Marketing is content-driven, anchored by a blog, downloadable eBooks/checklists, and active social media presence (LinkedIn, Instagram, Facebook), with case studies providing bottom-of-funnel social proof. Documented customer outcomes include a 43% reduction in network downtime for Col Crawford Motors, $60,000 per annum in telecom cost savings for Vic's Meat, and zero-disruption office relocation for Watson Webb Legal.

Name

Acrotec

Legal name

Acrotec Pty Ltd

Website

https://acrotec.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Acrotec is a privately held Australian managed IT services provider founded in 2007, delivering 24/7 proactive IT, cloud, cybersecurity, and telecommunications support to small and medium-sized businesses across Australia from its Sydney Northern Beaches headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Belrose

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed IT Services (Recurring Subscription): Acrotec operates primarily as a managed IT services provider, delivering ongoing IT support, cloud management, cybersecurity, and telecommunications services under recurring subscription arrangements. Services are proactive and include unlimited monitoring and remote management. Revenue is generated through monthly or annual subscription fees for ongoing managed services, positioning the company as a long-term IT partner rather than a break-fix vendor.
2. Professional Services and Project-Based Engagements: One-time professional services including IT audits, cloud migration projects, network infrastructure upgrades, and penetration testing engagements. These projects complement recurring managed services and may include setup, migration, and configuration fees alongside ongoing subscription costs.
3. Telco Audit Services: Specialised audit engagements for telecommunications and internet services, identifying cost savings and optimisation opportunities. The Vic's Meat case study demonstrates $60,000 in annual savings was identified and realised through these audit-driven engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Acrotec is a managed IT services provider delivering proactive, subscription-based IT support, managed cloud infrastructure, cybersecurity, and business telecommunications to small and medium-sized businesses across Australia. The company operates as an end-to-end IT partner, providing unlimited 24/7 monitoring, remote management, and project-based professional services such as cloud migrations, network upgrades, and penetration testing under a unified managed services contract.

Product overview

Acrotec offers a unified managed services portfolio centered on proactive IT support, delivered as a platform-plus-services model rather than a single software product. The core offering comprises Managed IT Services (proactive 24/7 monitoring and remote management), Managed Cloud Services (cloud infrastructure management with security and scalability), Cybersecurity & Risk Management (Essential 8 compliance, SOC monitoring, penetration testing), and Telecommunications (Teams Calling, internet optimization, telco audits). These core services are complemented by specific integrations—Microsoft Teams and Microsoft 365 for productivity and communication—plus targeted add-ons including Penetration Testing, Telco Audit Services, and IT Health Check assessments. The company positions itself as an end-to-end IT partner where services are designed to work together: cloud migration enables remote work, cybersecurity services protect cloud infrastructure, and telecom optimization reduces costs across the technology stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services

Quantifiable outcome

• Reduced network downtime by 43% for Col Crawford Motors (automotive dealership)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationAcrotec is a Microsoft-focused IT services provider, implementing and managing Microsoft 365, Azure AD, SharePoint, and Microsoft Teams Calling for clients. The company integrates Microsoft's productivity and security ecosystem as a core component of its managed IT and cloud service offerings, with case studies demonstrating successful Teams Calling deployments and Azure AD migrations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brennan IT: Australian managed IT services provider serving SMB and mid-market clients across Australia with a similar Microsoft-centric stack. Most direct comparable given geographic overlap, customer segment, and managed services + cloud + security portfolio.
• Bayside IT: Sydney-based managed IT services and cloud provider targeting SMBs in NSW, directly competing for the same Sydney SMB customer base with comparable Microsoft 365 and cybersecurity offerings.
• Kinetic IT: Australian managed services and IT support provider headquartered in Western Australia, serving SMB and mid-market clients nationwide with comparable managed IT, cloud, and cybersecurity offerings.
• Excite IT: Sydney-based managed IT services and cybersecurity provider targeting SMB and mid-market businesses — closely comparable on customer segment, Microsoft-centric stack, and managed services delivery model.
• ITConnexion: Australian managed IT services provider focused on SMBs and mid-market, offering cloud, security, and managed support — directly comparable on customer profile, service mix, and Microsoft-centric delivery.

Broad incumbents

• Datacom: Large Australia/NZ-headquartered IT services provider offering managed services, cloud, and security across enterprise and mid-market — broader incumbent competing for the upper end of Acrotec's SMB and mid-market segment.
• Data#3: Australian IT solutions and managed services company with strong Microsoft partnership and a focus on cloud, security, and infrastructure — competes for similar mid-market and enterprise customers with overlapping Microsoft-centric offerings.
• Logicalis Australia: Global IT solutions and managed services provider with Australian operations delivering cloud, networking, and security services — overlaps with Acrotec on Microsoft cloud, networking, and managed services for mid-market clients.
• ASI Solutions: Established Australian IT services and managed services provider offering cloud, security, and managed IT support to SMB and enterprise — competes for similar Microsoft-stack customers with broader scale.

Others

• ConnectWise: US-based MSP platform and software vendor providing PSA, RMM, and cybersecurity tools used by managed service providers globally. Relevant as the upstream technology platform Acrotec-style MSPs depend on to deliver managed services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acrotecIT
• LinkedInlinkedin.com/company/acrotec
• Instagraminstagram.com/acrotec
• Xx.com/acrotec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrotec