Adskeeper
Adskeeper is a native advertising SSP/DSP marketplace connecting 20,000+ advertisers and publishers across 245+ GEOs, monetizing CPC-based performance campaigns and publisher inventory with AI-driven bidding and conversion optimization.
- Company typePrivate
- Founded2013
- HeadquartersTbilisi, Georgia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adskeeper does
Adskeeper is a dual-sided native advertising marketplace operating an SSP/DSP stack that connects advertisers running performance campaigns with publishers monetizing digital inventory. The platform serves affiliates, direct advertisers, media buyers, and website owners across verticals including Nutra, e-commerce, finance, iGaming, dating, gaming, and gray-market niches that face strict moderation on premium networks like Taboola and Outbrain. Coverage spans 245+ GEOs with 20,000+ partners, 1,000+ active publishers, 1B+ monthly impressions, and 1M+ unique monthly visitors.
The underlying technology combines auction-based CPC bidding with AI-driven optimization, including the CPA Tune algorithm (which charges per click while bidding for target CPA), Smart CPC Control, CTR Guard for creative protection, and an AI Editor for creative image generation. The AdSpace dashboard (relaunched September 2025) exposes 30+ metrics, bulk creative launch up to 100 creatives, multi-stage conversion tracking (Interest, Decision, Buying), and full REST API coverage for advertisers, publishers, and agencies. Programmatic access is available via OpenRTB 2.5 with cookie matching and GDPR/CCPA consent handling.
Adskeeper generates revenue through CPC auction payments from advertisers and a transaction-fee revenue share paid to publishers. Minimum test budgets of $100 and recommended entry deposits of $500 anchor a long-tail, self-serve customer base supplemented by account managers for advertisers spending above the recommended threshold. The legal entity is HARDWARE SOLUTION LIMITED (Hong Kong), with three global offices and a headcount in the 51-100 range.
Adskeeper firmographics
Firmographics- Name
- Adskeeper
- Legal name
- HARDWARE SOLUTION LIMITED
- Website
- https://adskeeper.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adskeeper is a native advertising SSP/DSP marketplace connecting 20,000+ advertisers and publishers across 245+ GEOs, monetizing CPC-based performance campaigns and publisher inventory with AI-driven bidding and conversion optimization.
- Ownership category
- akta.pro rank
Adskeeper industry classification
Industry- Product category
- Native Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)
Keywords
Where Adskeeper is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Adskeeper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertiser Campaign Spend: Advertisers pay on a cost-per-click (CPC) basis. The platform operates an auction model where bids are placed for impressions. CPC varies by niche, GEO, and competition. Example: sexual health niches average 1.2%+ CTR; anti-aging in Germany averages 0.3% CTR with CPC reaching $0.27. Recommended starting bid is at or above system average to gain traction.
- Publisher Monetization Revenue Share: Publishers earn revenue from displaying ads on their websites via Adskeeper's widget placements. Publishers receive a share of the CPC revenue generated from clicks on their sites. Adskeeper offers flexible payment terms and customizable payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minimum entry with test budget for new advertisers |
| Usage-based | Pay-as-you-go | Custom campaigns for established advertisers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Adskeeper product offering
Product offeringCore offering
Adskeeper operates a dual-sided native advertising marketplace that connects advertisers running performance marketing campaigns with publishers monetizing their digital inventory. The company provides self-serve dashboards (AdSpace for advertisers, Publisher Dashboard for publishers), multiple ad formats (Native Ads, Push Notifications, In-site Notifications, Exit Pop-ups, Banner, Mobile Widget), AI-driven bidding and optimization tools (CPA Tune, Smart CPC Control, CTR Guard, auto-optimization rules), an OpenRTB 2.5-compliant DSP for programmatic integration, and downloadable prelander creative templates for Nutra verticals. Coverage spans 245+ GEOs with 1B+ monthly impressions and 20,000+ partners across the network.
Product overview
Adskeeper is a native advertising network providing performance marketing solutions for advertisers and monetization tools for publishers. The platform operates through its AdSpace dashboard (newer interface launched September 2025) and supports various ad formats including Push Notifications, In-site Notifications, Exit Pop-ups, Banners, Mobile Widgets, and Native Ads. For programmatic advertising, Adskeeper DSP supports OpenRTB 2.5 integration. Additional tools include AI-powered features (CPA Tune for bid optimization, AI Editor for creatives), CTR Guard for performance management, and Rule-Based Optimization for campaign automation. Publisher tools include customizable ad widgets with flexible payment terms, while advertisers access targeting across 245+ GEOs with AI-driven optimization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Adskeeper Native Advertising Platform
Quantifiable outcome
- 33% ROI achieved in Mexico diabetes campaign: $2,661.66 spend generated $3,547 revenue and $885.34 profit
- +5 more outcomes
Companies that use Adskeeper
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Adskeeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature16 records
Adskeeper partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OMNI CPAcoreStrategic partnership between Adskeeper and OMNI CPA affiliate network. Joint content marketing includes co-authored articles on running Nutra offers, bonus promotions for Adskeeper traffic (+5% on first payout, +10% for spend over $1,000). OMNI CPA media buyers use Adskeeper native traffic to run CPA offers. Case study collaboration on diabetes campaign in Mexico achieved 33% ROI.
- ExnessminorFinance and trading advertiser operating on the Adskeeper platform. Exness leverages Adskeeper's AI-driven targeting to generate high-quality leads for stocks and bonds offers, as referenced in Adskeeper's case studies.
- PlariumminorGaming company using Adskeeper's native ad placements to drive user acquisition and in-game purchases. Featured in Adskeeper's partner logo section.
- STMminoriGaming operator using Adskeeper's native traffic for player acquisition and first-time deposit campaigns. Featured in Adskeeper's partner logo section.
- AffbayminorAffiliate marketing network featured in Adskeeper's partner ecosystem. Advertisers can access Adskeeper traffic offers through the Affbay network.
- AffminorAffiliate marketing network listed among Adskeeper's partner network ecosystem.
- BlackwellminorAffiliate network partner featured in Adskeeper's partner logo section.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Adskeeper competitors and assessment
Company assessmentBroad incumbents
- Nativo: Nativo is a native advertising platform serving publishers and advertisers with brand-focused content formats. Comparable product category but distinct go-to-market targeting brand advertisers rather than CPA/affiliate.
- Outbrain: Outbrain is a major native content-discovery and advertising platform. Operates the same core product category (native ads on publisher inventory) but targets premium brand advertisers rather than CPA/affiliate marketers.
- TripleLift: TripleLift is a native advertising SSP/exchange focused on programmatic delivery. Overlaps with Adskeeper's OpenRTB 2.5 infrastructure and native format support but serves premium brand demand.
- Taboola: Taboola is the largest native advertising network globally, competing on the same publisher-monetization and advertiser-acquisition axes but with stricter moderation that excludes gray-market verticals where Adskeeper focuses.
Regional players
- Dianomi: Dianomi operates a native advertising platform focused on financial-services and premium publisher verticals. Comparable native ad tech with overlapping auction-based monetization, but concentrated in financial verticals and Tier-1 markets.
Direct peers
- Adsterra: Adsterra is a global ad network providing pop-under, push, native, and direct-link formats to advertisers and publishers. Competes with Adskeeper for gray-market and CPA-driven native traffic demand.
- MGID: MGID is a native advertising platform with very similar positioning — competing directly on gray-market and performance-driven native traffic across multiple verticals. Closest functional and strategic peer to Adskeeper.
- Revcontent: Revcontent is a native advertising network serving both advertisers and publishers, with similar self-serve model, content-recommendation widgets, and direct competition for performance-focused native traffic.
- Clickadu: Clickadu is an ad network offering pop-under, push, and native traffic across global GEOs. Closely overlaps with Adskeeper on gray-market-friendly ad formats and affiliate-marketer customer base.
Emerging players
- Zeropark: Zeropark is a traffic monetization and bidding platform for media buyers, operating in similar affiliate and performance-marketing segments with comparable tools for arbitrage and traffic acquisition.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adskeeper social profiles
Digital presenceAdskeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adskeeper leadership team
Management profileNumber of profiles
Profiles1 record
Adskeeper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adskeeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adskeeper
What does Adskeeper do?
Adskeeper operates a dual-sided native advertising marketplace that connects advertisers running performance marketing campaigns with publishers monetizing their digital inventory. The company provides self-serve dashboards (AdSpace for advertisers, Publisher Dashboard for publishers), multiple ad formats (Native Ads, Push Notifications, In-site Notifications, Exit Pop-ups, Banner, Mobile Widget), AI-driven bidding and optimization tools (CPA Tune, Smart CPC Control, CTR Guard, auto-optimization rules), an OpenRTB 2.5-compliant DSP for programmatic integration, and downloadable prelander creative templates for Nutra verticals. Coverage spans 245+ GEOs with 1B+ monthly impressions and 20,000+ partners across the network.
Is Adskeeper a public or private company?
Adskeeper is a private company. It is classified as unknown and is currently operating.
When was Adskeeper founded?
Adskeeper was founded in 2013. It employs 51 to 100 people.
Where is Adskeeper based?
Adskeeper is headquartered in Tbilisi, Georgia, in the Asia region.
How does Adskeeper make money?
Two revenue lines are on record. Advertiser Campaign Spend is the primary driver. The others are publisher Monetization Revenue Share.
Who are Adskeeper's main competitors?
Broad incumbents on record are Nativo, Outbrain, TripleLift and Taboola. Dianomi is listed as a regional player. Direct peers are Adsterra, MGID, Revcontent and Clickadu. Zeropark is listed as an emerging player.
Does Adskeeper have an API?
Yes. Adskeeper offers a REST API accessible at api.adskeeper.com/v1 for advertisers, publishers, and advertising agencies. The API supports GET, PUT, PATCH, POST, DELETE commands and returns data in JSON (default) or XML format. For advertisers, it enables campaign creation, management, statistics retrieval, targeting settings, and teaser/creative management. For publishers, it supports widget custom reports with metrics like impressions, clicks, CPM, eCPM, CTR. For agencies, it enables client financial management and balance transfers. Adskeeper also supports OpenRTB 2.5 protocol for DSP integration with banner, native 1.1/1.2, and video ad formats, and provides cookie matching capabilities for DSP partner synchronization. All requests require HTTPS and authentication via a 32-character Bearer token. Developer documentation is at help.adskeeper.com/api.
What industry is Adskeeper in?
Adskeeper's product category is Native Advertising Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7311.