Pagliacci Pizza
- Company typePrivate
- Founded1979
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Pagliacci Pizza firmographics
Firmographics- Name
- Pagliacci Pizza
- Legal name
- Pagliacci Pizza
- Website
- https://pagliacci.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Ownership category
- akta.pro rank
Pagliacci Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Pizza QSR (THAFAAAB)
Keywords
Where Pagliacci Pizza is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Pagliacci Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Pizza Sales: Core revenue from selling hand-tossed pizzas through company-owned storefronts for dine-in, takeout, and delivery
- Pizza Delivery: Direct delivery service using company-owned e-bikes, EVs, and driver-owned vehicles. Delivery available 4 PM - 10 PM across Seattle, Bellevue, Kirkland, and Redmond
- Corporate Catering: Large daytime delivery orders for offices, events, and celebrations. Offers menu of pizzas, salads, beverages, and desserts with complimentary plates and utensils
- Alcoholic Beverages: Wine sales including Falchini Chianti, Vernaccia di San Gimignano, and Castel Selva Rosato. Beer sales including seasonal craft options. Available for pickup orders only per state regulations
- Loyalty Program (Pags Reward Program): Customers earn rewards through the loyalty program when ordering through app or website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual pizza orders |
| Transaction based/ take rate | — | Two-for-One Wednesday Special |
| Transaction based/ take rate | — | Large Daytime Delivery |
| Unit Pricing | — | Wine Bottles |
| Unit Pricing | — | Gift Cards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Pagliacci Pizza product offering
Product offeringCore offering
Pagliacci Pizza operates a chain of company-owned pizza restaurants across the Seattle metropolitan area, selling hand-tossed artisan pizzas made with locally sourced ingredients for dine-in, takeout, and delivery. The company supplements dine-in and delivery pizza sales with corporate daytime catering, a rotating seasonal menu, branded ice cream from partner Molly Moon's, beer and wine, a loyalty rewards program, and a mobile ordering app.
Product overview
Pagliacci Pizza is a Seattle-area pizza restaurant chain founded in 1979, offering hand-tossed, locally sourced pizzas, salads, pastas, calzones, ice cream, gelato, beer, and wine. The core product is a diverse pizza menu featuring both year-round favorites (Original Cheese, Extra Pepperoni, The Quattro, BBQ Chicken Primo, Prosciutto Fig) and rotating seasonal specials (The Ronnie, Pesto Pomodoro, Verde Vito, Rosemary Potato Primo, Matador Primo, The Argentine). The company operates a mobile ordering app for iOS and Android, a loyalty program (Pags Rewards), and provides delivery (4 PM - 10 PM) and pickup services. Catering services are available for daytime meetings (11 AM - 2 PM) across Seattle, Bellevue, Kirkland, and Redmond. Specialty desserts include Molly Moon's ice cream and seasonal gelato. The company has expanded to include e-bike and electric vehicle delivery as part of its sustainability initiative (Envision Zero).
Differentiator
Problem solved
Functional benefit
Products and services
- The Ronnie (Seasonal Pizza) Seasonal pizza featuring Cascioppo's Italian sausage paired with Ronnie's Giardiniera (Chicago-style relish of pickled peppers, celery, olives, carrots) over mozzarella and classic pizza sauce, available to dine-in and delivery customers.
- Pesto Pomodoro (Seasonal Pizza) Seasonal pizza with roasting-transformed sweeter tomatoes layered over a pesto base and creamy burrata, finished with Parmesan and sea salt.
- Verde Vito (Plant-Based Pizza) Fully plant-based pizza featuring Plant Ahead mozzarella and BE-Hive Italian-style sausage with peperonata peppers and spinach over crushed Italian tomatoes.
- The Argentine (Seasonal Pizza) Seasonal pizza featuring flank steak seasoned with salt and pepper, roasted tomatoes, house-made peperonata, Parmesan, mozzarella, and smoked mozzarella over olive oil base, finished with chimichurri.
- The Waji (Collaboration Pizza with Uwajimaya) Collaboration pizza with Uwajimaya featuring teriyaki chicken, pineapple roasted in chili crisp, pickled red onions, and mozzarella over olive oil base, finished with green onions, furikake, and teriyaki mayo drizzle.
- Molly Moon's Strawberry Matcha (Ice Cream) Seasonal ice cream featuring robust green tea ice cream made with organic matcha from Redmond's Sugimoto Tea and lemon juice, swirled with thick ribbons of Molly Moon's homemade strawberry jam.
- Molly Moon's Chocolate Toffee Crunch (Ice Cream) Ice cream featuring rich chocolate ice cream made with K'UL chocolate, studded with chunks of Molly Moon's buttery homemade toffee coated in more chocolate.
- BBQ Chicken Primo (Menu Pizza)
Quantifiable outcome
- 19.1% of deliveries by e-bike or EV by August 2025, hitting Q4 goals early
- +2 more outcomes
Companies that use Pagliacci Pizza
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Pagliacci Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pagliacci Pizza partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor and core.
- UwajimayaminorCollaboration on 'The Waji Pie' - Asian-inspired pizza featuring teriyaki chicken, pineapple roasted in chili crisp, pickled red onions. Based on shared love of food between co-owner Michelle Akiyama Galvin and CEO Denise Moriguchi.
- Ballard FCcoreOfficial pitch partner. The field at Interbay Stadium named 'Pagliacci Pitch' for the summer season. All ticket holders receive buy-one-get-one-free slice deal at all locations. Partnership supports local soccer and fan experience.
- Salmon Bay FCcoreOfficial pitch partner alongside Ballard FC. BOGO slice deal for ticket holders. Magnus location is right across from Interbay Stadium for pre and post-game dining.
- Eastside FCminorTeam sponsor. Co-owner Matt Galvin grew up playing soccer on Mercer Island and has two kids playing for Eastside FC. Features on jerseys.
- Ames BrosminorArt collaboration for pizza box artwork. Barry Ament and Coby Schultz create iconic Northwest art since 1994. Created award-winning box art for PENW Mt. Denali Excellence Level recognition.
- Molly Moon'scoreExclusive ice cream supplier for seasonal flavors including Strawberry Matcha, Chocolate Toffee Crunch, Peppermint Candy Cane, Peaches & Cream. Local Seattle ice cream maker.
- Hello RobinminorCookie supplier for Vanilla Chocolate Chip Cookie Ice Cream Sandwich collaboration with Molly Moon's.
- Cascioppo SausagecoreLong-standing vendor relationship since 1979. Provides handmade Italian sausage and meatballs from small Ballard shop. Core ingredient supplier for multiple menu items.
- Foraged and Found EdiblesminorWild mushroom supplier with impeccable quality reputation. Provides golden chanterelles, brown shimeji, and king oyster mushrooms for seasonal pizzas.
- Plant AheadminorPlant-based mozzarella supplier for Verde Vito pizza. Dairy, nut, and soy-free cheese designed specifically for pizza.
- BE-HiveminorPlant-based sausage supplier for Verde Vito pizza. Italian-style seasoning with chewy, browned edge.
- Molly Moon'sminorProvides matcha from Redmond's Sugimoto Tea for Strawberry Matcha ice cream collaboration.
- Community PassagewayscoreSupported since 2018. Provided jobs and mentoring to youth. Helped raise nearly $153,000 in 2020 fundraiser. Co-owner Matt Galvin building support for Youth Achievement Center.
- Friends of the ChildrencoreSupported since 2018. Provided gift cards for mentees. Hosted pizza toss events. Helped provide meals for 200 families during holidays. Reached $5,000 donation goal.
- St. James Cathedral KitchencoreSupported for years. Co-owners work dining room every Tuesday. Founder Dorene cooks every Friday. Weekly pizza delivery. Main fiscal sponsor of annual golf tournament.
- Jordan Morris FoundationminorDesigned water bottles for kids soccer camp for kids with Type 1 Diabetes. Provided pizza lunch. Sponsored camp activities.
- DanceChance/Pacific Northwest BalletminorLong-term supporter. Sponsors pizza parties for program benefiting 1,400 students in 20+ Seattle public schools. Program identifies students with ballet potential for free training.
- Seattle University AthleticsminorTeam sponsor. Supports 20 intercollegiate sports at NCAA Division I level. Partnership celebrates local collegiate athletics.
- SEDS (Students for Exploration and Development of Space)minorFirst community sponsor. Helped UW chapter send students to SpaceVision conference. Pizza sauce was payload on carbon fiber rocket project reaching 10,000 feet.
- Swire Coca-ColaminorAnnual advertising budget partnership. Redirected marketing funds to Cathedral Kitchen donations. Donated over 1,500 servings of Fairlife Milk.
- MétierminorFirst Black-owned brewery in Washington state. Trail Blazer Pale Ale sold at Pagliacci in April 2021. Bottle sales support Cascade Bicycle Club's Major Taylor Project.
- No Boat BrewingminorPizza Castle Helles Lager available at Pagliacci. Crisp, clean beer brewed with imported and domestic Pilsner malts.
- Bizarre BrewingminorMagnolia brewery. Gimme Pizza Italian-Style Pilsner (4.8% ABV) available seasonally. Champions low-ABV beers brewed with unique grains.
- RAVE FoundationcoreSoccer ball donation program. Fuel the Dream initiative. 'Roldan Pizza' created to support youth soccer programs.
- Plymouth HousingcorePremier sponsor and Challenge Fund supporter for 7 years. Co-owner Matt Galvin on board. Michelle co-chaired Key to Hope fundraising luncheon raising over $1.6 million. Donates pizza for resident gatherings.
- KEXPminorDJ partnership for Pagliacci Pitch tailgate events. Music night programming at soccer events.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Pagliacci Pizza competitors and assessment
Company assessmentDirect peers
- &pizza: &pizza is a fast-casual, build-your-own pizza concept focused on urban locations with a similar premium, design-forward brand approach. Overlaps with Pagliacci on customer demographic (urban, millennial-leaning) and fast-casual service model.
- Mod Pizza: Mod Pizza is a fast-casual, build-your-own pizza chain headquartered in Bellevue, WA — the same Seattle metro market as Pagliacci. Both compete directly on artisan-style pizza with dine-in, takeout, and delivery in overlapping neighborhoods.
- Blaze Pizza: Blaze Pizza is a fast-casual, assembly-line pizza chain operating company-owned and franchised locations nationwide. It competes head-to-head with Pagliacci on the fast-casual, customizable artisan pizza proposition and is now owned by Elite Restaurant Group.
- Pieology: Pieology is a fast-casual, customizable pizza chain with both company-owned and franchised stores. Directly comparable to Pagliacci on the artisan, individualized pizza model and price point.
Broad incumbents
- Marco's Pizza: Marco's Pizza is a growing national pizza franchise with focus on quality ingredients and dough made daily. Overlaps with Pagliacci's artisan positioning and is expanding into the Pacific Northwest.
- Domino's Pizza: Domino's is the largest U.S. pizza chain by retail sales with nationwide delivery and a digital-first ordering platform. Competes with Pagliacci in Seattle metro delivery and digital ordering, with substantially greater scale and marketing budget.
- Pizza Hut: Pizza Hut is one of the largest U.S. pizza chains with dine-in, carryout, and delivery. Competes broadly with Pagliacci in Seattle metro, particularly on casual family dining and delivery.
- Papa John's: Papa John's is a national pizza franchise chain competing across dine-in, carryout, and delivery. Overlaps with Pagliacci on Seattle metro delivery and franchise-led unit growth.
Regional players
- Zeeks Pizza: Zeeks Pizza is a Seattle-based regional pizza chain with deep local roots, offering delivery and dine-in across the metro. Directly comparable regional competitor to Pagliacci in overlapping Seattle neighborhoods.
Others
- Molly Moon's Ice Cream: Molly Moon's is a Seattle-based artisan ice cream maker and Pagliacci's exclusive seasonal ice cream supplier. While not a competitor, it is a key channel/ingredient partner and a benchmark for Seattle local-food brand building relevant to Pagliacci's strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pagliacci Pizza social profiles
Digital presencePagliacci Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pagliacci Pizza leadership team
Management profileNumber of profiles
Profiles10 records
Pagliacci Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pagliacci Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pagliacci Pizza
What does Pagliacci Pizza do?
Pagliacci Pizza operates a chain of company-owned pizza restaurants across the Seattle metropolitan area, selling hand-tossed artisan pizzas made with locally sourced ingredients for dine-in, takeout, and delivery. The company supplements dine-in and delivery pizza sales with corporate daytime catering, a rotating seasonal menu, branded ice cream from partner Molly Moon's, beer and wine, a loyalty rewards program, and a mobile ordering app.
Is Pagliacci Pizza a public or private company?
Pagliacci Pizza is a private company. It is classified as family owned and is currently operating.
When was Pagliacci Pizza founded?
Pagliacci Pizza was founded in 1979.
Where is Pagliacci Pizza based?
Pagliacci Pizza is headquartered in Seattle, United States, in the North America region.
How does Pagliacci Pizza make money?
Five revenue lines are on record. Retail Pizza Sales are the primary driver. The others are pizza Delivery, corporate Catering, alcoholic Beverages and loyalty Program (Pags Reward Program).
Who are Pagliacci Pizza's main competitors?
Direct peers on record are &pizza, Mod Pizza, Blaze Pizza and Pieology. Broad incumbents are Marco's Pizza, Domino's Pizza, Pizza Hut and Papa John's. Zeeks Pizza is listed as a regional player. Molly Moon's Ice Cream is listed as an others.
Does Pagliacci Pizza have an API?
No public API is recorded for Pagliacci Pizza.
What industry is Pagliacci Pizza in?
Pagliacci Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5810.