Zeeks Pizza
Zeeks Pizza is a Seattle-founded (1993) privately held pizza and craft beer restaurant chain operating ~24 locations across Washington state, serving Pacific Northwest consumers with local-ingredient pizzas and an integrated craft beer delivery program via its own app, website, and third-party marketplaces.
- Company typePrivate
- Founded1993
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Zeeks Pizza does
Zeeks Pizza, Inc. is a privately held Pacific Northwest pizza and craft beer restaurant chain headquartered at 419 Denny Way in Seattle, Washington, founded in 1993 by Tom Vial and Doug McClure. The company operates approximately 24 locations across Washington state, spanning the Puget Sound region (Seattle, Bellevue, Kirkland, Issaquah, Capitol Hill, White Center, Woodinville), Bellingham, Spokane, Duvall, and Tacoma, with additional growth via a franchise program. Its core product is pizza, offered in 9-inch, 13-inch, 17-inch, and gluten-free formats with Northwest-sourced toppings, complemented by an integrated craft beverage program featuring beer, wine, cider, and canned cocktails for in-restaurant and delivery consumption.
The company sells through direct channels (its own iOS/Android mobile app, website ordering at order.zeekspizza.com, and phone-based catering line at 206-212-1661) and through third-party delivery marketplaces (DoorDash, Uber Eats, Grubhub). Its technology stack is built on third-party restaurant infrastructure rather than proprietary systems: Toast for point-of-sale, Incentivio for online ordering back-of-house, and Shipday for delivery dispatch. The differentiated layer is the branded mobile ordering app and a loyalty program (Stoke Points: 5 points per dollar, 100 points = $1). Zeeks has cultivated an extensive supplier ecosystem of PNW craft breweries (Reuben's Brews, Aslan, Single Hill, Chuckanut, Pfriem, Bale Breaker, Double Mountain, Old Schoolhouse, Fremont, Urban Family, Varietal, Lowercase) and farms/artisans (Steel Wheel Farm, Olsen Farms, Compart Farms, Ferndale Farmstead, Salt Blade cured meats, Mama Lil's peppers, Snowdrift Cider), producing exclusive collaboration beers and seasonal menu items.
Revenue is generated primarily through per-transaction pizza sales and alcohol sales (beer, wine, cider, canned cocktails, with a $20 food minimum for alcohol delivery), supplemented by corporate catering (available from 21 stores), private party hosting (24 locations), merchandise sales via an online shop, and franchise fees. Pricing is unit-based by pizza size and topping, with no subscription or tiered plans. The company is privately held, founder-controlled (with Dan Black as President and Tommy Brooks as Beer Impresario), has no disclosed institutional funding or M&A history, and serves Washington-state consumers with a strong affinity for PNW craft beer culture and outdoor lifestyle branding.
Zeeks Pizza firmographics
Firmographics- Name
- Zeeks Pizza
- Legal name
- Zeeks Pizza, Inc.
- Website
- https://zeekspizza.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zeeks Pizza is a Seattle-founded (1993) privately held pizza and craft beer restaurant chain operating ~24 locations across Washington state, serving Pacific Northwest consumers with local-ingredient pizzas and an integrated craft beer delivery program via its own app, website, and third-party marketplaces.
- Ownership category
- akta.pro rank
Zeeks Pizza industry classification
Industry- Product category
- Pizza Restaurant Chain
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)
Keywords
Where Zeeks Pizza is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zeeks Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pizza Sales: Core revenue stream from pizza delivery and takeout across all locations. Pizza menu features signature and build-your-own pies in three sizes (9-inch mini, 13-inch medium, 17-inch large) plus gluten-free options.
- Beer, Wine, Cider & Cocktail Delivery: A defining revenue stream for Zeeks. Craft beer, wine, cider, and canned cocktails are offered for delivery alongside food orders. Delivery minimums apply ($20 food purchase required for alcohol delivery). They sell draft beer in growlers and crowlers, canned beer, and bottles/cans of wine and cider. Crowler and growler fills are priced at a discount to draft pints.
- Catering & Private Events: Corporate pizza catering and private party bookings across many locations, with dedicated ordering support and complimentary plates/napkins.
- Merchandise (Merch Shop): Online storefront selling branded apparel (trucker hats, t-shirts, hoodies, aprons) and swag (stickers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pizza sizes from 9-inch mini to 17-inch large |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Zeeks Pizza product offering
Product offeringCore offering
Zeeks Pizza is a Pacific Northwest pizza restaurant chain operating ~24 locations across Washington state, providing dine-in, pickup, and delivery of craft pizzas alongside an integrated craft beer, wine, cider, and canned cocktail program. The company also offers corporate pizza catering, private event hosting, branded merchandise, and a customer loyalty program (Stoke Points).
Product overview
Zeeks Pizza is a Pacific Northwest pizza restaurant chain founded in 1993 in Seattle, Washington. The company operates as a unified restaurant concept with multiple service offerings integrated under one brand: core pizza preparation and delivery/takeout service, corporate catering, private party hosting, a loyalty rewards program (Stoke Points), and an e-commerce merchandise store. The business also features a notable beer and beverage program, operating what it calls a 'Bottleshop on Wheels' for alcohol delivery alongside pizzas, with partnerships with numerous local Northwest breweries. A mobile app complements the online ordering experience. The company operates approximately 18-24 locations throughout the Seattle-Tacoma area, Spokane, and Bellingham regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Menu Signature, build-your-own, gluten-free, and seasonal craft pizzas in three size options, served for dine-in, pickup, and delivery at all Zeeks locations.
- Corporate Pizza Catering Pizza catering for corporate events and offices, available from 21 Zeeks locations with online ordering, complimentary plates/napkins, and dedicated phone support.
- Private Party & Event Hosting Private event space rental and group dining at 24 Washington locations, including full bars, covered patios, and community tables for corporate events and parties.
- Bottleshop on Wheels (Beer, Wine, Cider & Cocktail Delivery) Delivery service for craft beer (growlers, crowlers, cans, bottles), wine, cider, and canned cocktails, available with food orders across Zeeks' delivery zones.
- Zeeks Merchandise Shop Online storefront selling branded apparel (trucker hats, t-shirts, hoodies, aprons) and swag (stickers) under the Zeeks Pizza brand.
Companies that use Zeeks Pizza
Customer profileSegments1 record
Ideal customer profiles2 records
Zeeks Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zeeks Pizza partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Aslan BrewingcoreCollaboration on Flannel Blizzard, a Canadian Style Lager brewed for ski season. Aslan is a top Bellingham brewery respected for its artistry and scientific approach to brewing.
- Reuben's BrewscoreReuben's Brews is Zeeks' closest brewing partner and the creator of Hop Tropic, Zeeks' house IPA brewed exclusively for Zeeks since 2015. The partnership also includes multiple seasonal and limited-edition beers. Hop Tropic has won multiple awards including silver at the North American Beer Awards and Grand National Champion at the US Beer Tasting Championship.
- Single Hill BrewingcoreCollaboration on Lateral A IPA (and Lateral A Fresh Hop IPA), brewed with Sip Magazine as a three-party collaboration. Uses experimental hops (HBC 586, 692) from Yakima Valley. Proceeds benefit La Casa Hogar / Casa Hogar, a nonprofit for Yakima Valley farmworker families.
- Urban Family BrewingminorCollaboration on Zeek and Destroy DIPA (double IPA with Mosaic, Galaxy, and Citra hops) and Miracle on 51st Street hazy IPA with Reuben’s Brews. Urban Family is a Ballard neighborhood brewery.
- Chuckanut BrewingcoreCollaboration on Zealander Pilsner. Chuckanut won three medals at the Great American Beer Festival: gold for Maibock, silver for Chuck Light, bronze for Rye Lager. Known for PNW lager excellence.
- Pfriem (Pfriem Brewing)coreZeeks serves Pfriem beers including Kolsch (GABF gold) and Japanese Lager (GABF gold). Pfriem is a Hood River brewery whose founders Zeeks admires for their brewing and windsurfing culture.
- Bale BreakercoreCollaboration on Cascade Pass IIPA and other fresh hop beers. Bale Breaker is a Yakima Valley brewery owned by the Smith family, hop farmers for generations. Their Hazy L IPA won GABF gold.
- Lowercase BrewingminorLowercase Brewing (Georgetown) won GABF bronze for their Brown Ale. Zeeks poured both the regular and coffee-infused versions.
- Sip MagazineminorThree-party collaboration partner with Zeeks and Single Hill Brewing on Lateral A IPA. Sip Magazine is a PNW beverage publication and a key channel for Zeeks to reach craft beverage enthusiasts.
- Double Mountain BrewerycoreMulti-year collaboration on fresh hop beers (Killer Red, Killer Green), Devil's Kriek, Perry, and Orchard Party Cider (oak-aged, with Hood River fruit). Also serves Heirloom Estate Cider and Kolsch. Double Mountain is in Hood River, OR.
- Old Schoolhouse BreweryminorCollaboration on Over the MOON West Coast IPA (Moon Booter, 7.4% ABV) featuring hops HBC630, Mosaic Cryo, Azacca Cryo, NZ Rakau, and Chinook. Old Schoolhouse is in Winthrop, WA in the Methow Valley.
- Snowdrift Cider CompanyminorZeeks serves Snowdrift's Solidarity Heritage Cider and champions Heritage Ciders made from heirloom apples. Snowdrift is a premier Wenatchee cider maker. Tim Larsen noted Zeeks has done 'as much as anybody to introduce Heritage Ciders to Western Washington.'
- Varietal Brewing Co.minorCollaboration on Everything Is Blossom Fresh Hop Hazy IPA (Simcoe hops draft; Citra hops canned). Varietal is embedded in Yakima hop culture with in-house hop growing and industry expertise.
- Fremont BrewingminorZeeks serves Fremont's Field to Ferment Fresh Hop Ale and Cowiche Canyon Fresh Hop Ale (sold for the benefit of Cowiche Canyon Conservancy). Fremont is one of the highest-profile fresh hop brewers.
- Salt Blade Handcrafted MeatscoreCustom pepperoni and salami picante for Zeeks pizzas. All Salt Blade meat sourced from Olsen Farms in Colville, WA. Salt Blade is considered the best cured meat in the PNW. Zeeks collaborated with Salt Blade for over a year on a custom meat blend.
- Olsen FarmscoreSupplier of potatoes and Berkshire, Duroc, and Tamworth pigs for Salt Blade meats. Located in Colville, WA. Olsen Farms is known for the finest potatoes in the Northwest and raises livestock fed on naturally growing barley.
- Compart FarmscoreSupplier of Canadian Bacon made from pure pork tenderloin (Duroc pigs, 3 generations of breeding). Zeeks collaborated with Compart to create a custom sliced Canadian Bacon pizza topping. Compart controls its full farm-to-cure process.
- Jones SodaminorZeeks replaced all Coca-Cola products with Jones Soda in April 2019, becoming the first pizza chain in the U.S. to remove plastic beverage bottles from delivery and in-store operations. Jones Soda is a Seattle-based company serving fountain flavors and canned sodas in glass and aluminum.
- Boxed WaterminorReplaced Dasani plastic water bottles with Boxed Water (100% recyclable cardboard-based packaging) as part of Zeeks' #CraftRevolution sustainability initiative.
- Pacific Specialty Foods / Mama Lil'sminorMama Lil's Hungarian goathorn pickled peppers are a signature Zeeks topping featured on the Cherry Bomb pizza and M-80. Pacific Specialty Foods acquired Mama Lil's and continues production. Nearly all Mama Lil's peppers are grown in Yakima Valley.
- Steel Wheel FarmcoreFirst-generation family farm in Fall City, WA (Certified Naturally Grown) supplying Zeeks with heirloom tomatoes for seasonal pizzas (Cascadia Caprese, Mountain Baked BLT, Fall City Frog Belly). Farmstand Local Foods facilitated the connection.
- Ferndale FarmsteadcoreArtisan cheese supplier (fresh mozzarella and fresh asiago) for Zeeks pizzas. Located in Ferndale, WA with a 'Seed to Cheese' philosophy. Zeeks approached Ferndale Farmstead specifically because nobody was crafting authentic Italian cheeses on the West Coast.
- Tonnemaker FarmsminorWoodinville farm supplying goathorn peppers for Salt Blade's Salami Picante featured on Zeeks' collab pies.
- Farmstand Local FoodsminorBroker connecting Zeeks with Steel Wheel Farm for heirloom tomatoes. Farmstand's motto is 'bridging the gap between field and kitchen.'
- DoorDashminorThird-party delivery platform including DoorDash Drive for third-party logistics delivery. Zeeks uses the DoorDash merchant portal for order management.
- Uber EatsminorThird-party delivery marketplace and Uber Direct for 3rd party delivery logistics. Zeeks uses the Uber Eats merchant portal for order management.
- GrubhubminorThird-party delivery marketplace used by Zeeks for order delivery. Zeeks uses the Grubhub restaurant portal for order management.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
Zeeks Pizza competitors and assessment
Company assessmentDirect peers
- &pizza: &pizza is a fast-casual chip-and-style pizza chain operating company-owned locations and digital-first ordering, comparable to Zeeks in build-your-own pizza positioning and emphasis on a brand-driven customer experience.
- Pieology Pizzeria: Pieology is a fast-casual build-your-own pizza franchise with comparable unit-level economics and a multi-channel delivery + dine-in model overlapping with Zeeks' core offering.
- Pagliacci Pizza: Pagliacci is a long-standing Seattle-area family-owned pizza restaurant offering dine-in, delivery, catering, and private events across the Seattle metro, directly competing with Zeeks on PNW pizza + craft beverage occasions.
- Blaze Pizza: Blaze Pizza is a fast-casual assembly-line pizza chain with national delivery and dine-in operations, competing with Zeeks for share of premium and quick-service pizza occasions.
- Round Table Pizza: Round Table Pizza is a long-running U.S. pizza franchise chain with dine-in and delivery operations, comparable in legacy brand positioning and multi-unit franchise model to Zeeks.
- MOD Pizza: MOD Pizza is a Seattle-headquartered fast-casual pizza chain with hundreds of U.S. locations, build-your-own pizzas, and a similar PNW origin story, making it the closest comparable in scale and concept to Zeeks Pizza.
- Papa Murphy's: Papa Murphy's is the largest take-and-bake pizza chain in North America with a heavily franchised model, comparable to Zeeks in franchise-driven growth and store-level footprint.
- Pizza Schmizza: Pizza Schmizza is a Pacific Northwest pizza restaurant and franchise chain headquartered in Portland, OR, with dine-in, delivery, and catering across OR and WA — directly comparable in concept, regional footprint, and franchise model to Zeeks.
Broad incumbents
- Domino's Pizza: Domino's is the largest U.S. pizza chain with a national delivery-led model that directly competes for share of pizza delivery occasions across every market Zeeks operates in, including via third-party aggregators.
Regional players
- Jet's Pizza: Jet's Pizza is a regional deep-dish pizza franchise chain with strong Midwest and Southeast concentration, operating dine-in and delivery in a similar sized multi-unit franchise footprint to Zeeks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zeeks Pizza social profiles
Digital presenceZeeks Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeeks Pizza leadership team
Management profileNumber of profiles
Profiles4 records
Zeeks Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeeks Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeeks Pizza
What does Zeeks Pizza do?
Zeeks Pizza is a Pacific Northwest pizza restaurant chain operating ~24 locations across Washington state, providing dine-in, pickup, and delivery of craft pizzas alongside an integrated craft beer, wine, cider, and canned cocktail program. The company also offers corporate pizza catering, private event hosting, branded merchandise, and a customer loyalty program (Stoke Points).
Is Zeeks Pizza a public or private company?
Zeeks Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zeeks Pizza founded?
Zeeks Pizza was founded in 1993. It employs 101 to 250 people.
Where is Zeeks Pizza based?
Zeeks Pizza is headquartered in Seattle, United States, in the North America region.
How does Zeeks Pizza make money?
Four revenue lines are on record. Pizza Sales are the primary driver. The others are beer, Wine, Cider & Cocktail Delivery, catering & Private Events and merchandise (Merch Shop).
Who are Zeeks Pizza's main competitors?
Direct peers on record are &pizza, Pieology Pizzeria, Pagliacci Pizza, Blaze Pizza, Round Table Pizza, MOD Pizza, Papa Murphy's and Pizza Schmizza. Domino's Pizza is listed as a broad incumbent. Jet's Pizza is listed as a regional player.
Does Zeeks Pizza have an API?
No public API is recorded for Zeeks Pizza.
What industry is Zeeks Pizza in?
Zeeks Pizza's product category is Pizza Restaurant Chain. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.