EngageBay
- Company typePrivate
- Founded2017
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
EngageBay firmographics
Firmographics- Name
- EngageBay
- Legal name
- EngageBay Inc.
- Website
- https://engagebay.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EngageBay industry classification
Industry- Product category
- CRM Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where EngageBay is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EngageBay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: EngageBay generates revenue through tiered subscription plans (Free, Basic, Growth, Pro) billed monthly or annually. The free tier serves as a lead generation tool for paid plan upgrades. Annual billing offers 20% discount and biennial offers 40% discount, encouraging longer commitment and reducing churn.
- Per-User Pricing: Paid plans are priced per user per month, creating a predictable recurring revenue stream that scales with customer team growth. This aligns value delivery with customer growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Forever free for up to 15 users with basic CRM features |
| Subscription | Monthly | Basic - $14.99/user/month for growing teams needing more contacts and features |
| Subscription | Monthly | Growth - $49.99/user/month - most popular plan with full marketing automation |
| Subscription | Monthly | Pro - $79.99/user/month for enterprises requiring advanced tools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
EngageBay product offering
Product offeringCore offering
EngageBay sells a unified, cloud-based CRM platform that combines marketing automation, sales CRM, and customer service tools (helpdesk, live chat, ticketing) into a single subscription product for small businesses and startups. It bundles email marketing, SMS marketing, landing pages, web forms, appointment scheduling, telephony, predictive lead scoring, and AI-powered chatbot/email features, distributed primarily through a free-forever tier and per-seat paid plans (Basic, Growth, Pro). A separate sub-brand, Reacho, provides free live chat and helpdesk specifically for eCommerce.
Product overview
EngageBay is an all-in-one CRM platform designed for small businesses and startups, offering a unified solution that combines Marketing Bay (marketing automation, email/SMS marketing, landing pages, web forms, social suite), Sales & CRM Bay (contact management, deal pipeline, lead scoring, appointment scheduling, telephony), and Service Bay (helpdesk ticketing, live chat, canned responses, support automation) into a single platform. The core offering is the Free CRM with paid tiers (Basic, Growth, Pro) for advanced features. AI capabilities include an AI Chatbot for 24/7 customer support and AI Email Marketing for automated campaign optimization. Additional products include Reacho (separate eCommerce-focused live chat solution), and various free tools for marketing and sales productivity.
Differentiator
Problem solved
Functional benefit
Products and services
- EngageBay All-in-One CRM Suite Core unified SaaS product that combines marketing automation, sales CRM, and customer service tooling (helpdesk, live chat, ticketing) into one cloud platform for small businesses and startups. Sold as tiered subscriptions (Free, Basic, Growth, Pro) priced per user per month with annual (20% discount) and biennial (40% discount) billing.
- Marketing Bay Marketing automation module of the EngageBay suite featuring email marketing, SMS marketing, landing pages, web forms, contact segmentation, push notifications, drip campaigns, A/B testing, and a social suite. Sold as part of the all-in-one subscription plans.
- Sales & CRM Bay Sales CRM module of the EngageBay suite with contact management, deal pipeline tracking, lead scoring, lead management, appointment scheduling, CRM telephony, and email integration. Sold as part of the all-in-one subscription plans.
- Service Bay Customer service module of the EngageBay suite providing helpdesk ticketing, live chat, canned responses, support groups, custom ticket views, service automations, and helpdesk reporting. Sold as part of the all-in-one subscription plans.
- Free CRM Standalone free CRM product offered free forever for teams of up to 15 members, including contact management, deal tracking, basic CRM features, 500 contacts, 1,000 emails, autoresponders, landing pages, live chat, and email marketing. No credit card required.
- Reacho Free live chat and helpdesk software for eCommerce businesses, sold as a separate sub-brand product line by EngageBay at Reacho.com.
- Free Tools Suite of free standalone web-based marketing and sales productivity tools including UTM Builder, Email Signature generator, Email Tracker, Email Validator, CRM ROI Calculator, Lead Response Time Calculator, and Cold Email Analyzer. Offered at no cost as lead-generation utilities for the EngageBay platform.
Quantifiable outcome
- Most businesses are up and running within a day
- +3 more outcomes
Companies that use EngageBay
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
EngageBay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature8 records
EngageBay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZapiercoreZapier integration enables EngageBay to connect with 5,000+ applications and automate workflows between tools. Users can create Zaps to connect EngageBay with other business applications they use.
- ShopifycoreShopify integration allows e-commerce businesses to sync customer data, track orders, and automate marketing campaigns based on purchase behavior.
- SendGridcoreSendGrid integration for enhanced email delivery capabilities and transactional email automation.
- MailguncoreMailgun integration provides email delivery infrastructure for marketing and transactional emails.
- XerocoreXero integration connects CRM and sales data with accounting software for small businesses.
- TwiliocoreTwilio integration enables SMS marketing and telephony capabilities within the EngageBay platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EngageBay competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign combines email marketing automation, CRM, and sales engagement for SMBs. It is referenced directly in EngageBay customer testimonials as the higher-cost incumbent being replaced.
- GetResponse: GetResponse combines email marketing, marketing automation, landing pages, and a built-in CRM (and webinar tool) aimed at SMBs — directly overlapping EngageBay's all-in-one proposition.
- Brevo (formerly Sendinblue): Brevo offers email/SMS marketing, marketing automation, sales CRM, and chat for SMBs at low price points. It targets a near-identical 'all-in-one affordable' positioning to EngageBay.
- Mailchimp: Mailchimp is a leading email marketing and basic automation platform for SMBs that has expanded into multi-channel customer journeys. It overlaps directly with EngageBay's Marketing Bay for SMB email and automation buyers.
- Freshworks (Freshsales): Freshworks sells Freshsales (CRM), Freshmarketer (marketing automation), and Freshdesk (helpdesk) as a unified SMB suite. It targets the same all-in-one, low-cost value proposition as EngageBay but with greater scale and capital.
- Pipedrive: Pipedrive is a sales-focused CRM widely used by SMBs that has expanded into broader marketing and lead-management tooling. It is a direct comparison target in EngageBay's own comparison content.
- Constant Contact: Constant Contact is an SMB-focused email marketing and now marketing-automation platform. It competes with EngageBay for the same solopreneur and small-business buyer with comparable entry-level pricing.
- Zoho CRM: Zoho offers a broad, affordable CRM plus marketing and helpdesk suite for SMBs. Like EngageBay, it competes on integrated functionality at low per-user pricing, making it one of the closest functional peers.
Broad incumbents
- HubSpot: HubSpot is the dominant all-in-one marketing, sales, and service CRM platform for SMBs and mid-market. EngageBay explicitly positions itself as a lower-cost HubSpot alternative, making it the primary competitor across nearly every feature category.
Emerging players
- Klaviyo: Klaviyo is a leading SMB email/SMS automation platform that has expanded into a broader customer-data platform with segmentation and light CRM features. It overlaps EngageBay's Marketing Bay, particularly for eCommerce merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EngageBay social profiles
Digital presenceEngageBay compliance and trust
Trust signalCompliance3 records
EngageBay financial estimates
Financial estimateRevenue estimate
Valuation estimate
EngageBay leadership team
Management profileNumber of profiles
Profiles2 records
EngageBay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EngageBay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EngageBay
What does EngageBay do?
EngageBay sells a unified, cloud-based CRM platform that combines marketing automation, sales CRM, and customer service tools (helpdesk, live chat, ticketing) into a single subscription product for small businesses and startups. It bundles email marketing, SMS marketing, landing pages, web forms, appointment scheduling, telephony, predictive lead scoring, and AI-powered chatbot/email features, distributed primarily through a free-forever tier and per-seat paid plans (Basic, Growth, Pro). A separate sub-brand, Reacho, provides free live chat and helpdesk specifically for eCommerce.
Is EngageBay a public or private company?
EngageBay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EngageBay founded?
EngageBay was founded in 2017. It employs 11 to 50 people.
Where is EngageBay based?
EngageBay is headquartered in Wilmington, United States, in the North America region.
How does EngageBay make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are per-User Pricing.
Who are EngageBay's main competitors?
Direct peers on record are ActiveCampaign, GetResponse, Brevo (formerly Sendinblue), Mailchimp, Freshworks (Freshsales), Pipedrive, Constant Contact and Zoho CRM. HubSpot is listed as a broad incumbent. Klaviyo is listed as an emerging player.
Does EngageBay have an API?
Yes. EngageBay offers a public-facing API for developers to build integrations and automate workflows. The API is accessible via the Developers section at /api. The Terms of Service mentions that customers can use the API to build applications, with the service hosted on cloud infrastructure. Developer documentation is at www.engagebay.com/api.
What industry is EngageBay in?
EngageBay's product category is CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its SIC code is 7372.