Family Food

What Family Food does

Family Food LLC is a privately-held nutrition counseling practice founded in 2009 and headquartered in the Philadelphia region (Bala Cynwyd, PA), with a disclosed headcount of 11-50 employees. The firm delivers personalized nutrition counseling and medical nutrition therapy through a team of Registered Dietitian Nutritionists (RDNs) with clinical specializations spanning pediatric nutrition, oncology nutrition, diabetes nutrition (Type 1, Type 2, prediabetes, gestational diabetes), and pre-natal nutrition. Services are organized across two buyer groups: individuals and families (Nutrition Counseling, Pediatric Nutrition) and organizations (Corporate Wellness, Clinical Services). Delivery modalities include in-person at home, gym, or physician office locations, plus virtual sessions booked via Calendly.

Name

Family Food

Legal name

Family Food LLC

Website

https://familyfoodllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Food is a Philadelphia-area private nutrition counseling practice that delivers Registered Dietitian-led medical nutrition therapy to individuals, families, and organizations, with clinical specializations in pediatric, oncology, diabetes, and prenatal nutrition.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Nutrition counseling services
• Medical nutrition therapy
• Registered dietitian services
• Corporate wellness programs
• Pediatric nutrition guidance

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-reimbursed nutrition counseling: Services covered by health insurance plans including Independence Blue Cross Personal Choice/PPO, AmeriHealth, and Keystone Health Plan East. Patients entitled to 6 FREE visits per calendar year under qualifying plans.
2. Self-pay nutrition services: Hourly rate services for patients without qualifying insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Family Food is a Philadelphia-based nutrition counseling practice that delivers individualized medical nutrition therapy (MNT) through Registered Dietitian Nutritionists (RDNs). Services are offered to individuals and families (adult nutrition counseling and pediatric nutrition) as well as to organizations (corporate wellness programs and clinical services spanning oncology, diabetes, and pre-natal nutrition). Sessions are delivered in-person at homes, gyms, or doctor's offices, and via virtual video consultations, with billing primarily through health insurance reimbursement.

Product overview

Family Food is a nutrition counseling services company offering a unified service portfolio organized around two primary customer segments: individuals and organizations. The core offerings for individuals include Nutrition Counseling and Pediatric Nutrition, while organizational services encompass Corporate Wellness and Clinical Services. Clinical Services functions as a specialized division comprising three distinct sub-products: Oncology Nutrition, Diabetes Nutrition, and Pre-Natal Nutrition. Services are delivered by Registered Dietitian Nutritionists (RDNs) through in-person sessions (at home, gym, or doctor's office) and virtual/telehealth formats. The company accepts most health insurance plans including Independence Blue Cross, Amerihealth, and Keystone Health Plan East.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Counseling Individualized nutrition counseling sessions provided by Registered Dietitian Nutritionists (RDNs) for adults seeking personalized nutrition support, behavior change, and chronic disease management guidance.
• Pediatric Nutrition Nutrition guidance and support for children building healthy nutrition habits, including strategies for picky eating and age-appropriate dietary patterns.
• Corporate Wellness Nutrition education and counseling services delivered at the workplace for organizations investing in employee health and well-being.
• Clinical Services Medical nutrition therapy services for organizations supporting patients within specialized health populations (oncology, diabetes, pre-natal), delivered by Registered Dietitian Nutritionists in clinical settings.
• Oncology Nutrition Evidence-based nutrition care for cancer patients throughout diagnosis, treatment, recovery, and survivorship, delivered in partnership with health systems and oncology service lines.
• Diabetes Nutrition Structured medical nutrition therapy for glycemic control, supporting Type 1, Type 2, prediabetes, and gestational diabetes populations with individualized care management strategies.
• Pre-Natal Nutrition Medical nutrition therapy for maternal health from preconception through pregnancy and into the postpartum period, partnering with payers and case management teams.

Quantifiable outcome

• Potential reduction in gestational diabetes-related complications
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nourish: Telehealth platform connecting patients with Registered Dietitian Nutritionists for insurance-covered medical nutrition therapy. Same RDN-led, insurance-reimbursed model as Family Food, but operated virtually at national scale.
• Season Health: Clinical nutrition platform offering dietitian-led care for chronic conditions including diabetes and cancer, often integrated with health plans and providers. Comparable clinical MNT focus and payer-aligned model.
• Fay Nutrition: Online platform that matches patients with registered dietitians and accepts insurance. Directly competes for the same in-network payer nutrition counseling visits Family Food relies on.
• Culina Health: Telehealth registered dietitian platform focused on chronic disease management including diabetes, oncology, and prenatal nutrition. Overlaps directly with Family Food's clinical sub-products.

Emerging players

• Foodsmart: Nutrition counseling and food benefits platform serving payer, employer, and Medicaid populations with dietitian-led support. Comparable insurance-aligned clinical nutrition model with growing B2B distribution.
• Virta Health: Specialty telehealth provider delivering clinician-supervised nutrition therapy for type 2 diabetes and other metabolic conditions. Overlaps with Family Food's diabetes and clinical MNT offerings via a more tech-enabled, payer-contracted model.
• Wellory: Nutrition coaching app pairing users with registered dietitians for personalized plans, often distributed via employer benefits. Matches Family Food's corporate wellness motion with a tech-first delivery model.

Broad incumbents

• Noom: Large-scale weight management and behavior-change platform with coach-led programs. Operates broadly in the same nutrition coaching category but with a weight-loss-focused, app-first model rather than clinical MNT.
• Limeade: Established employee wellbeing platform offering nutrition, fitness, and mental health resources to enterprise customers. Provides an alternative channel for the same employer wellness buyers Family Food targets.

Regional players

• Wellness Coaches USA: Provider of on-site and virtual wellness services to employers including nutrition coaching and biometric screenings. Directly competes for the corporate wellness channel in the Northeast market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FamilyFoodLLC
• Facebookfacebook.com/pages/Family-Food/178786105530247
• Pinterestpinterest.com/family_food

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Food