SankalpTaru Foundation

What SankalpTaru Foundation does

SankalpTaru Foundation is an India-based non-governmental organisation, registered under the Societies Registration Act 1860 and headquartered in Dehradun, Uttarakhand. Founded in 2012, the foundation runs a technology-enabled tree plantation and rural livelihood programme that operates across 28 Indian States and Union Territories. Its donor base comprises individual contributors, corporate CSR/ESG partners, schools, urban residents, and community land beneficiaries. The core service is online tree planting: donors select a project (state-specific agroforestry, biodiversity enrichment, urban plantation, or thematic campaigns such as Memorial Trees or Banyan Blessings), pay ₹149-₹599 per tree, and receive a personalised 'CerTreeficate' along with two years of monitoring and annual impact reports.

The organisation's technology stack centres on the IoTree platform, which assigns each sapling a unique digital identity recorded on the Polygon blockchain with geo-coordinates, photographs, and longitudinal updates. Satellite imagery is overlaid on a donor-facing map showing planted trees as green dots, while IoT sensors and AI algorithms monitor soil moisture, temperature, and plant health to trigger proactive interventions. Drone technology is used to survey and seed inaccessible terrain, and the Greenovation initiative consolidates these capabilities. The HUGE mobile app integrates Apple HealthKit and Google Fit to convert fitness activity into 'Greens' redeemable for tree planting, while GramYumm monetises produce from farmer beneficiaries.

Revenue is generated through individual tree donations, corporate CSR partnerships (with BRSR/ESG-aligned impact reporting), Section 80G tax-deductible giving (50% rebate under old tax regime), freemium app monetisation, and a small range of community products (lanterns, torches, Poshan Kits, Mahua Collection Sheets). International donors can contribute via PayPal or SWIFT under the foundation's FCRA registration. Founder Apurva Bhandari leads the organisation, which was recognised by the World Economic Forum as a top innovator.

Name

SankalpTaru Foundation

Legal name

SankalpTaru Foundation

Website

https://sankalptaru.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

SankalpTaru Foundation is an India-based non-profit operating a blockchain- and IoT-enabled tree plantation platform across 28 states, serving individual donors, corporate CSR partners, and rural farmer beneficiaries with traceable, geotagged afforestation projects.

Ownership category

akta.pro rank

Product category

Environmental Restoration and Tree Plantation Services

NAICS

Soil Preparation, Planting, and Cultivating (115112), Support Activities for Forestry (1153), Support Activities for Forestry (11531), Nursery and Tree Production (111421), Support Activities for Crop Production (1151)

SIC

Forestry (800), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Forestry, Land Use & REDD+ Programs (BPADALAF), Agroforestry & Perennial Cropping Systems (EUABABAD), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Tree plantation services
• Environmental NGO programs
• Corporate CSR partnerships
• Agroforestry livelihood projects
• Blockchain tree tracking

Headquarters

HQ city

Dehra Dun

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tree Donation and Plantation Services: Individuals and corporations make donations to plant trees. Each tree has a specific price point ranging from ₹149 to ₹599 depending on project. Donors receive personalized certificates, goodie bags (for 10+ trees), and annual impact reports.
2. Corporate CSR/ESG Partnerships: Companies engage SankalpTaru for corporate sustainability programs. Services include customized afforestation initiatives, employee engagement campaigns, and sustainability reporting aligned with BRSR and ESG frameworks.
3. 80G Tax Certificate Issuance: Tax-deductible donations under Section 80G of Indian Income Tax Act. Donors receive 50% tax rebate on eligible contributions under old tax regime.
4. HUGE App Premium Features: Health and wellness app with freemium model. Users earn 'Greens' for fitness activities which can be redeemed for tree planting. Challenges and campaigns drive engagement.
5. Community Tools and Products: Sale of community tools including Mahua Collection Sheet (₹1,850), D-Light lantern (₹949), Poshan Kit (₹399), and Torch (₹425) to support rural communities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

SankalpTaru Foundation enables online tree planting and environmental restoration across India through an IT-enabled donation platform. Individual donors and corporate partners fund the planting of fruit-bearing and native saplings, which are geotagged, blockchain-verified, and tracked via satellite imagery, with rural farmers receiving trees and livelihood support. The foundation supplements this with the HUGE fitness-and-eco mobile app, the Greenovation technology stack (IoT, AI, drones), and the GramYumm organic produce marketplace for rural community empowerment.

Product overview

SankalpTaru Foundation operates an IT-enabled tree planting ecosystem comprising a core web platform for online tree planting and donation management, the HUGE mobile app for fitness and eco-action tracking, the GramYumm marketplace for organic produce, and the ST Move initiative. The portfolio includes specialized technology features like IoTree blockchain tracking, satellite imagery verification, and Greenovation monitoring tools using IoT and AI. The company manages over 13 state-specific agroforestry and biodiversity programs across India (Himachal Pradesh, Uttarakhand, Punjab, Haryana, Rajasthan, Maharashtra, Karnataka, Kerala, Assam, Chhattisgarh, Jharkhand), plus thematic initiatives including Banyan Blessings, #TaxFreeTrees, Trees of Monsoon, and Memorial Trees campaigns. Each donor receives a CerTreeficate and optional Goodie Bag. The PEEPAL Research Centre drives ecological R&D.

Differentiator

Problem solved

Functional benefit

Brands

• HUGE (Healthy Us through Greening Environment): Fitness and eco-action mobile application that integrates health and wellness data with tree planting initiatives
• GramYumm
• IoTree
• Greenovation
• ForeSTation
• Mission H2O
• ST Move
• Green Gram
• ST Planet

Products and services

• SankalpTaru Tree Planting Platform IT-enabled web platform allowing individuals and corporations to plant trees online, select plantation locations, receive blockchain-verified CerTreeficates, and track saplings via geotagging and satellite imagery.
• HUGE App (Healthy Us through Greening Environment)
• GramYumm Online marketplace for organic, farm-fresh, and fair-trade produce sourced from farmer beneficiaries, including cumin, dry apricots, turmeric, raisins, and eco-friendly cutlery.
• Greenovation Platform Technology platform combining personalized digital tree profiles, blockchain-backed transparency, drone technology for remote afforestation, IoT sensors for real-time environmental monitoring, and data-driven impact analytics.
• PEEPAL Research and Development Centre Research facility in Haridwar, Uttarakhand focused on forestry, agroforestry, sustainable land management, and ecological research for restoration modeling and impact reporting.
• Project Harit Himachal Sustainable agroforestry initiative in Himachal Pradesh supplying high-quality apple, walnut, and orange saplings to enhance farmer livelihoods and promote biodiversity in mountain farmlands.
• Project Enrich Biodiversity Biodiversity enrichment program featuring fruit-bearing and native tree species including Areca Nut, Cashew, Coconut, Custard Apple, Fig, Guava, Jackfruit, Jamrul, Lemon, Mango, Orange, and Pomegranate at ₹175 per tree.
• Project Hariyar Chhattisgarh Tree plantation program in Chhattisgarh focusing on mango, cashew, lemon, sapota, guava, jackfruit, and pomegranate to support rural livelihoods.
• Project Harit Uttar Afforestation initiative in Uttar Pradesh featuring guava, lemon, mango, and other fruit trees at ₹159 per tree to enhance green cover and farmer income.
• Pune Community Plantation Urban tree plantation program in Pune promoting native species including Neem, Jamun, Kachnar, Mahua, Khair, and Red Sandalwood on community lands at ₹599 per tree.
• Project Hasiru Sankalpa (Karnataka) Karnataka-based agroforestry program featuring diverse fruit trees including Apple Ber, Areca Nut, Avocado, Ber, Cashew, Coconut, Custard Apple, Fig, Gooseberry, Guava, Jackfruit, and more.
• Project Protect Himalayas Mountain ecosystem restoration initiative featuring native Himalayan species including Reetha, Apple, Kachnar, Baanj Oak, and Tun at ₹149 per tree.
• Project Green Leh Ladakh Cold desert afforestation program in Ladakh featuring apple, lemon, Salix, and Poplar trees to promote greenery and prosperity in high-altitude conditions at ₹185 per tree.
• Project Kheojia Assam Assam-based tree planting initiative featuring lemon, areca nut, jamun, and orange trees to support local ecosystems and farmer livelihoods.
• Project Hariyawal Punjab
• Project Haryana Haritima
• Corporate Partnership Program Enterprise program offering customized afforestation initiatives, employee engagement campaigns, and BRSR/ESG-aligned impact reports for corporate CSR and sustainability programs.
• Banyan Blessings Symbolic tree planting initiative featuring banyan trees representing strength, longevity, and protection in Indian culture, planted on community lands at ₹599 per tree.
• #TaxFreeTrees Tax-advantaged tree planting initiative under Section 80G of the Income Tax Act, enabling donors to claim 50% tax rebate on contributions at ₹155 per tree.
• Community Tools and Products Sale of community products supporting rural communities, including Mahua Collection Sheet (₹1,850), D-Light lantern (₹949), Poshan Kit (₹399), and Torch (₹425).

Quantifiable outcome

• 90% survival rate for Project Harit Himachal
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PolygoncoreTechnology or IntegrationBlockchain technology partner enabling transparent and immutable tree verification. SankalpTaru went live on Polygon to adopt blockchain technology for ensuring transparency and unique tree identification.
• Apple HealthKitcoreTechnology or IntegrationHealth data integration for HUGE app. Reads steps, step count, active energy burned, energy consumed, basal energy burned, weight, height, distance walking/running from Apple HealthKit.
• Google FitcoreTechnology or IntegrationHealth and fitness data integration for HUGE app. Uses Google Fit permissions for physical activity data, body measurements, and step counting.
• PayPalminorChannel Partner/ Reseller/ DistributorInternational payment gateway enabling donors worldwide to contribute through PayPal for tree planting initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reforest'Action: European platform funding reforestation projects worldwide with corporate partnerships and traceable tree planting. Comparable in donor/Corporate model, geographic reach across continents, and focus on transparent project reporting.
• One Tree Planted: Global non-profit tree-planting organization partnering with reforestation projects in North America, Latin America, Africa, and Asia. Comparable as a donor-driven, project-based tree-planting platform serving both individuals and corporate ESG partners.
• Grow-Trees.com: Indian online tree-planting platform that allows individuals and corporations to plant trees with geotagging and dedicated plantation sites. Operates across India with B2C and B2B/CSR channels, directly comparable to SankalpTaru's core online donation and plantation model.
• EcoMatcher: Hong Kong-based platform enabling companies to plant and track trees for ESG programs with blockchain verification. Comparable to SankalpTaru's IoTree/Polygon-based tree identity and corporate ESG focus.
• Plant-for-the-Planet: Global youth-led NGO focused on tree restoration and climate education with active programs across multiple continents including India. Comparable in mission, donor model, and program breadth in afforestation and education.
• Treedom: Italy-based platform enabling individuals and companies to plant trees remotely with photo updates and GPS tracking. Closely aligned with SankalpTaru's tech-enabled transparency, direct-to-consumer tree gifting, and corporate sustainability offerings.
• Isha Foundation (Project GreenHands): Large Indian environmental initiative running one of the country's highest-volume tree-planting programs with multi-state presence. Comparable in scale of tree planting, state-level coverage in India, and integration with rural community programs.

Emerging players

• Afforestt: Indian company specializing in native tree planting using the Miyawaki method for rapid urban afforestation. Comparable as an India-based, technology-aware tree planting service, though focused primarily on dense urban forests rather than distributed rural plantations.
• veritree: Technology-enabled restoration platform providing verified tree-planting data for brands via IoT and field monitoring. Comparable as a tech-forward restoration platform targeting corporate ESG buyers, though it is supply-side infrastructure rather than a directly competing donor brand.

Others

• Pachama: Marketplace for nature-based carbon credits using satellite imagery and ML verification. Not a direct competitor but a thematic peer — SankalpTaru's MRV stack (satellite + blockchain + IoT) could feed into similar carbon credit origination models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sankalp_taru
• YouTubeyoutube.com/channel/UC_DkrljtyBZJiNYrD6BkVwQ
• Facebookfacebook.com/SankalpTaru
• LinkedInin.linkedin.com/company/sankalptaru
• Instagraminstagram.com/sankalptaru_foundation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SankalpTaru Foundation