Apaczka
Apaczka is a Polish multi-carrier shipping platform that lets businesses compare, book, and track shipments across 17 courier carriers through one dashboard, serving 100,000 active SMB and e-commerce shippers in Poland and internationally.
- Company typePrivate
- Founded2009
- HeadquartersWarszawa, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Apaczka does
Apaczka is a Polish multi-carrier shipping platform operated by Alsendo sp. z o.o., a Warsaw-based limited liability company founded in 2009 and backed by private equity firm Abris Capital Partners. The platform enables Polish businesses — primarily small and medium enterprises, e-commerce merchants, and large enterprises with WMS/ERP needs — to compare, book, generate labels for, and track shipments across 17 domestic and international courier carriers (including InPost, DPD, DHL, GLS, UPS, FedEx, ORLEN Paczka, Pocztex, Hellmann, Geodis, and Geis) from a single dashboard, eliminating the need for individual carrier contracts and integrations.
The core technology stack comprises a multi-carrier aggregation engine with a proprietary point-map widget consolidating over 180,000 pickup and drop-off points, native connectors to 50+ e-commerce platforms (Allegro, WooCommerce, Shoper, IdoSell, BaseLinker, Selly), and a public API governed by formalized terms effective April 2025. Product lines include domestic, international, express, pallet, oversized, and tyre shipping, plus value-added services such as cash-on-delivery (with BLIK mobile payments), bulk label generation, real-time tracking, and a premium Apaczka PRO subscription tier with sub-modules for promotional pricing (PRO Max), analytics (PRO Dashboard), white-label branding (PRO Brand), dedicated support (PRO Help), and returns management (PRO Returns).
Apaczka operates on a transaction-fee model: revenue is earned on the spread between carrier bulk rates negotiated centrally and customer-facing per-shipment prices (domestic parcels from 9.10 PLN net, international from 17.65 PLN net, pallets from 92.68 PLN net), with no subscription fees or shipping minimums on the core offering. The PRO tier and add-on services add a recurring and feature-attach revenue layer. Distribution is predominantly product-led growth via self-serve onboarding at apaczka.pl, with presence in Poland and international shipments covering ~150 countries (with documented European reach across ~24 countries). The group has expanded through acquisitions of Sendit (July 2021) and, via parent Alsendo, Zaslat (Czech/Slovak markets, 2022), operating today at a scale of 2.5 million parcels per month across 100,000 active customers.
Apaczka firmographics
Firmographics- Name
- Apaczka
- Legal name
- Alsendo sp. z o.o.
- Website
- https://apaczka.pl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apaczka is a Polish multi-carrier shipping platform that lets businesses compare, book, and track shipments across 17 courier carriers through one dashboard, serving 100,000 active SMB and e-commerce shippers in Poland and internationally.
- Ownership category
- akta.pro rank
Apaczka industry classification
Industry- Product category
- Shipping and Logistics Software
- NAICS
- Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (492110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)
Keywords
Where Apaczka is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Apaczka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Shipping Transaction Fees: Platform earns revenue through negotiated bulk rates with carriers passed on to customers. Customers pay per shipment with no fixed contracts or minimum volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-shipment with no minimums or contracts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apaczka product offering
Product offeringCore offering
Apaczka is a multi-carrier shipping SaaS platform that aggregates 17 domestic and international courier carriers (InPost, DPD, DHL, GLS, UPS, FedEx, ORLEN Paczka, Pocztex, Hellmann, Geodis, and others) into a single dashboard, enabling businesses and e-commerce stores to compare carrier prices, book shipments, generate labels, and track parcels without individual carrier contracts. The platform offers domestic parcels, international shipments to 150+ countries, pallet shipping, express delivery, oversized/tyre shipping, and a premium PRO tier with branded tracking, reporting, returns, and dedicated support. Free self-serve registration is available at apaczka.pl, with no subscription fees or minimum volumes; customers pay per shipment using Apaczka's negotiated rates.
Product overview
Apaczka is a multi-carrier logistics SaaS platform operated by Alsendo sp. z o.o. (Warsaw, Poland) that serves as a unified shipping dashboard for businesses. The core Apaczka platform aggregates 17 domestic and international courier carriers (including InPost, DPD, DHL, UPS, FedEx, GLS, ORLEN Paczka, Pocztex, Hellmann, Geis, Rhenus, and others) into a single panel, enabling parcel comparison, booking, label generation, and tracking without individual carrier contracts. The product portfolio consists of the core Apaczka platform plus the premium Apaczka PRO subscription tier that encompasses five sub-modules: PRO Max (enhanced promotional pricing), PRO Dashboard (reporting and analytics), PRO Brand (custom branded tracking pages and emails), PRO Help (dedicated support), and PRO Returns (return shipment management). Supporting services include a pickup point map widget (integrating 180,000+ global pickup points), real-time tracking across all carriers, cash on delivery processing, and bulk shipment handling. The platform also offers specialized shipping for pallets, oversized items, tyres, and non-standard cargo, with international coverage to 150+ countries. Apaczka is part of the Alsendo Group and was backed by private equity firm Abris Capital Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Apaczka PRO: Premium service tier offering advanced features for e-commerce businesses, including PRO Dashboard, PRO Brand, PRO Help, PRO Returns, PRO Max, and additional tools for shipping optimization.
- Apaczka PRO Max
- Apaczka PRO Dashboard
- Apaczka PRO Brand
- Apaczka PRO Help
- Apaczka PRO Returns
Products and services
- Apaczka Core Platform (Multi-Carrier Shipping Dashboard) Multi-carrier logistics SaaS platform that lets Polish businesses and e-commerce stores compare, book, label, and track shipments across 17 courier carriers (InPost, DPD, DHL, GLS, UPS, FedEx, ORLEN Paczka, Pocztex, Hellmann, Geodis, and others) from one free self-serve panel.
- Przesyłki krajowe (Domestic Shipments)
Quantifiable outcome
- 2.5 million parcels shipped monthly through the platform
- +2 more outcomes
Companies that use Apaczka
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Apaczka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Apaczka partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- AlsendocoreApaczka is a platform of Alsendo sp. z o.o. Alsendo is the parent company providing corporate structure, with Abris Capital Partners supporting Alsendo's expansion including acquisition of Zaslat in Czech Republic/Slovakia.
- SenditcoreApaczka acquired Sendit, a parcel delivery platform, in July 2021 to expand e-commerce logistics offerings and support transition to technology-driven SaaS model.
- InPostcorePrimary carrier partner offering InPost Kurier and InPost Paczkomat delivery services. Apaczka provides access to InPost's network of 19,000+ parcel lockers across Poland.
- DPDcoreCarrier partner for domestic and international parcel delivery services including DPD Pickup and DPD Max for pallets.
- DHLcoreCarrier partner for domestic and international parcel and pallet shipping services.
- GLScoreCarrier partner for parcel delivery services with expanded delivery options available in 2026.
- UPScoreCarrier partner for domestic and international parcel delivery with UPS Access Point network integration.
- FedExcoreCarrier partner for international parcel shipping and pallet transport services.
- ORLEN PaczkaminorCarrier partner utilizing ORLEN fuel station network for parcel drop-off and pickup points.
- Pocztex (Poczta Polska)coreCarrier partner for Poczta Polska's express courier services through the Pocztex brand.
- HellmanncoreCarrier partner for international pallet shipping to 23 European countries with cargo insurance up to 200,000 PLN.
- GeodiscoreCarrier partner (part of SNCF Logistics) for domestic and international pallet shipping with 21 distribution terminals in Poland.
- Geis CargominorCarrier partner for domestic pallet distribution services in Poland.
- Ambro ExpressminorCarrier partner specializing in non-standard and oversized shipment transport.
- AllegrocoreIntegration partner allowing order import from Allegro marketplace directly into Apaczka shipping panel.
- WooCommercecoreE-commerce platform integration partner enabling automated order synchronization and shipment label generation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Apaczka competitors and assessment
Company assessmentDirect peers
- Sendcloud: Netherlands-based e-commerce shipping platform providing multi-carrier shipping, checkout, and returns management for European online retailers. Overlapping product scope and target customer segment of e-commerce SMBs.
- ShippyPro: Italy-headquartered multi-carrier shipping software for e-commerce merchants, offering label generation, tracking, and marketplace integrations. Closely comparable product offering and SMB e-commerce customer focus.
- Packlink (Packlink PRO): European shipping aggregator (Spain-headquartered) offering multi-carrier comparison and booking across multiple European markets with both consumer and business offerings. Directly comparable product and target customer.
- EasyPost: US-based multi-carrier shipping API platform serving developers and e-commerce platforms with shipment creation, tracking, and verification across dozens of carriers. Comparable technology stack and aggregator business model.
- Easyship: Global multi-carrier shipping aggregator and rate comparison platform serving e-commerce merchants across multiple geographies, with strong international shipping focus comparable to Apaczka's outbound cross-border offering.
- Furgonetka: Polish multi-carrier shipping aggregator offering courier comparison, label generation, and e-commerce integrations for SMBs in Poland. Most direct head-to-head competitor to Apaczka in the Polish market.
Broad incumbents
- InPost: Major Polish parcel locker and courier operator with 19,000+ pickup points and a key Apaczka carrier partner. Functions as both a partner and a competitive threat through direct shipper relationships.
- ShipStation (Auctane): Global shipping software aggregator owned by Auctane (formerly Stamps.com) serving SMB and mid-market e-commerce shippers. Broader geographic and feature footprint but similar target customer and product category.
- DHL eCommerce: Global logistics carrier with dedicated e-commerce shipping solutions and direct enterprise contracts. Both a core Apaczka partner and a broad incumbent competing for large volume shippers.
Others
- BaseLinker: Polish multi-channel e-commerce order and inventory management platform that is also an Apaczka integration partner. Adjacent in the e-commerce merchant tooling stack rather than direct shipping competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apaczka social profiles
Digital presenceApaczka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apaczka leadership team
Management profileNumber of profiles
Profiles1 record
Apaczka subsidiaries and ownership
Company hierarchySubsidiaries2 records
Apaczka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apaczka M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apaczka
What does Apaczka do?
Apaczka is a multi-carrier shipping SaaS platform that aggregates 17 domestic and international courier carriers (InPost, DPD, DHL, GLS, UPS, FedEx, ORLEN Paczka, Pocztex, Hellmann, Geodis, and others) into a single dashboard, enabling businesses and e-commerce stores to compare carrier prices, book shipments, generate labels, and track parcels without individual carrier contracts. The platform offers domestic parcels, international shipments to 150+ countries, pallet shipping, express delivery, oversized/tyre shipping, and a premium PRO tier with branded tracking, reporting, returns, and dedicated support. Free self-serve registration is available at apaczka.pl, with no subscription fees or minimum volumes; customers pay per shipment using Apaczka's negotiated rates.
Is Apaczka a public or private company?
Apaczka is a private company. It is classified as private equity controlled and is currently operating.
When was Apaczka founded?
Apaczka was founded in 2009. It employs 101 to 250 people.
Where is Apaczka based?
Apaczka is headquartered in Warszawa, Poland, in the Europe region.
How does Apaczka make money?
One revenue line is on record: shipping Transaction Fees.
Who are Apaczka's main competitors?
Direct peers on record are Sendcloud, ShippyPro, Packlink (Packlink PRO), EasyPost, Easyship and Furgonetka. Broad incumbents are InPost, ShipStation (Auctane) and DHL eCommerce. BaseLinker is listed as an others.
Does Apaczka have an API?
Yes. Apaczka offers a public API enabling developers to integrate shipping functionality. The API is governed by the 'Regulamin API Apaczka' (API Terms of Service), effective from April 7, 2025, indicating a formal API program. Developers can automate shipment creation, label generation, tracking, and order imports through the API. Developer documentation is at www.apaczka.pl/app/uploads/2025/04/Regulamin-API-Apaczka-7.04.2025.pdf.
What industry is Apaczka in?
Apaczka's product category is Shipping and Logistics Software. Its primary akta.pro industry code is TLADAMAF, Ocean Freight Brokerage (FCL/LCL). Its NAICS code is 48851 and its SIC code is 4731.