Christensen, Inc.
Christensen, Inc. is a family-owned Pacific Northwest distributor of fuels, lubricants, and propane, operating 20+ distribution centers and 100+ trucks to serve 12,000+ commercial customers across agriculture, construction, transportation, and industrial verticals in the Western United States.
- Company typePrivate
- Founded1980
- HeadquartersRichland, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Christensen, Inc. does
Christensen, Inc. is a family-owned Pacific Northwest distributor of fuels, lubricants, and propane founded in 1980 by Gary and Annette Christensen and now led by the founders' five sons. Headquartered in Richland, Washington, the company operates 20+ distribution centers across Washington, Oregon, Idaho, Utah, and Arizona, runs a fleet of 100+ delivery trucks, and serves 12,000+ commercial customers across agriculture, construction, transportation, food processing, gas stations, industrial, manufacturing, and related verticals.
The company's offering is organized around three core product lines — fuel (gasoline, on-road diesel, off-road diesel, and renewable diesel R99), lubricants (engine oils, greases, hydraulic fluids, food-grade oils, coolants, and the proprietary Liquid Guardian brand), and propane — supported by a fleet card program with access to 60,000+ nationwide fueling stations through Pacific Pride, Voyager, and AmeriFuel cardlock networks. Underlying the product portfolio is an in-house developed technology stack including a customer portal and mobile app, cellular tank monitoring with auto-fill capability, Fuel Tracker and Lube Tracker QR-code-based usage tracking, oil analysis services, and integrations with major ELD platforms (Samsara, Verizon Connect, Motive, ERoad) and the FuelCloud dispensing control system.
Christensen's revenue model is primarily transactional, monetizing fuel, lubricant, and propane sales on a per-gallon or per-unit basis, supplemented by hardware rental/loan programs (portable fuel cubes, dispensers, pumps), recurring tank monitoring subscriptions, and a fleet card program that earns per-transaction revenue at wholesale pricing with no setup, annual, or monthly fees. Distribution is direct via company-operated trucks, supplemented by will-call pickup, portable equipment rental, and channel partnerships with branded fuel suppliers (Chevron, Shell, Phillips 66, Marathon, ExxonMobil, and others). GTM is sales-led through dedicated account managers and territory managers, supported by an annual Retail Fuels Summit, customer referrals, and a customer portal that functions as both a retention layer and an upsell channel.
Christensen, Inc. firmographics
Firmographics- Name
- Christensen, Inc.
- Legal name
- Christensen, Inc.
- Website
- https://christensenusa.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Christensen, Inc. is a family-owned Pacific Northwest distributor of fuels, lubricants, and propane, operating 20+ distribution centers and 100+ trucks to serve 12,000+ commercial customers across agriculture, construction, transportation, and industrial verticals in the Western United States.
- Ownership category
- akta.pro rank
Christensen, Inc. industry classification
Industry- Product category
- Fuel and Lubricant Distribution
- NAICS
- Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)
Keywords
Where Christensen, Inc. is headquartered
LocationHeadquarters
- HQ city
- Richland
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Christensen, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fuel Product Sales: Sale of fuel products including diesel, gasoline, renewable diesel, and off-road diesel delivered via bobtail, transport, or bulk delivery
- Lubricant Products: Sale of lubricants, greases, oils, coolants, antifreeze, and food-grade lubricants
- Propane Delivery: Bulk propane deliveries for commercial needs including bulk, small truck, and transport loads
- Fleet Card Program: Fleet fueling cards providing wholesale pricing, fraud protection, and reporting with no setup, annual, or monthly fees; revenue generated per fueling transaction
- Equipment Rental & Loan Programs: Rental and loan programs for fuel tanks, portable fuel cubes, dispensers, hoses, pumps, and nozzles
- Tank Monitoring Services: Remote tank monitoring services including cellular monitoring and auto-fill programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fleet Card Program - No Fees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Christensen, Inc. product offering
Product offeringCore offering
Christensen, Inc. distributes fuel, lubricants, and propane to commercial and industrial customers across the Western United States. The company delivers diesel, gasoline, renewable diesel, off-road diesel, propane, and a full line of lubricants (engine oils, hydraulic fluids, greases, food-grade oils, coolants) through company-operated trucks, supported by a proprietary customer portal, mobile app, and Fleet Card program offering nationwide wholesale fueling access.
Product overview
Christensen, Inc. is a Pacific Northwest-based distributor of fuel, lubricants, and propane offering a comprehensive product portfolio organized around three core product lines (Fuel/Diesel, Lubricants, Propane) supported by multiple service offerings. The core products include various fuel types (unleaded, diesel, renewable diesel R99), lubricants (engine oils, hydraulic fluids, greases, food-grade oils), propane, and the proprietary Fleet Card program. These products are supported by an integrated suite of services including Bulk Fuel Delivery, Off-Road Diesel Delivery, On-Site Fleet Fueling (Wet Hosing), Portable Fuel Cubes, Reefer Fuel Delivery, Generator Fuel Delivery, Fleet Fuel Management, Oil Analysis, Emergency Fuel Plans, Prevent Fuel Fraud, Online Tracking & Reporting, Retail Fuel Programs, and Vendor Consolidation. The company operates with 20+ distribution centers across Washington, Oregon, Idaho, and expanding into Arizona, serving industries including agriculture, construction, transportation, food processing, gas stations, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid Guardian: Exclusive lubricant brand offering refined mineral oils, available for shipping across the nation.
- Christensen Fleet Card
- Retail Fuels Program
Products and services
- Fuel Unleaded gasoline and diesel fuel delivered via bulk delivery, mobile fleet fueling, and portable fuel solutions for commercial and industrial customers.
- Diesel Comprehensive diesel fuel products including on-road diesel, off-road dyed diesel, renewable diesel (R99), and biodiesel for trucks, generators, and heavy equipment.
- Renewable Diesel (R99) Eco-friendly renewable diesel alternative that meets clean fuel mandates while delivering identical engine performance to petroleum diesel without requiring infrastructure changes.
- Lubricants Full line of lubricants including engine oils, hydraulic fluids, greases, gear oils, and industrial lubricants from Shell, Chevron, Castrol, Pennzoil, Quaker State, and the proprietary Liquid Guardian brand.
- Food Grade Oil Certified food-grade lubricants including white oils, JAX USDA-approved products, Fuchs NSF H1 registered lubricants, and Liquid Guardian pure refined mineral oils for food processing applications.
- Propane Bulk propane deliveries and solutions for commercial needs including commercial cooking, agriculture, crop drying, dairy operations, generators, and fleet transportation.
- Grease & Oils Specialized oils and greases including eco-friendly hydraulic fluids, heavy-duty EP grease, NSF H1 food grade lubricants, heat resistant grease, and synthetic lubricants for industrial applications.
- Coolants / Antifreeze Engine coolants and antifreeze products from Shell, Chevron, and D-A Lubricants brands for temperature regulation, corrosion protection, and engine performance in vehicles and machines.
- Fleet Card Complete fleet fuel management card program offering wholesale fueling access, fraud protection, custom reporting, ELD integration, and nationwide access to 60,000+ cardlock stations with no setup, annual, monthly, card, invoice, or portal access fees.
- Bulk Fuel Delivery Comprehensive bulk fuel delivery service ranging from 250-gallon fuel cubes to over 9,000 gallons, with flexible one-time or recurring delivery schedules for diesel, gasoline, DEF, and renewable fuels.
- Off-Road Diesel Delivery Tax-free dyed diesel delivery for off-road operations in construction, agriculture, and industrial sectors, available as one-time orders or recurring schedules.
- On-Site Fleet Fueling (Wet Hosing) Mobile fleet fueling service that delivers fuel directly to vehicles and equipment at yards, job sites, or facilities, with QR code tracking for job costing and inventory management.
- Portable Fuel Cubes Temporary, portable fuel storage tanks meeting UL2085 and UL142 requirements, available in 250, 500, or 1,000 gallon capacities for construction projects and remote job sites.
- Reefer Fuel Delivery Diesel delivery service for refrigeration trailers and refrigerated fleets, ensuring climate-controlled transport for perishables, medications, and temperature-sensitive goods.
- Generator Fuel Delivery On-site diesel and propane generator refueling service with Emergency Fuel Management (EFM) program for critical operations including healthcare, data centers, and emergency shelters.
- Fleet Fuel Management Complete fleet fuel management solution with the Christensen Fleet Card offering wholesale pricing, fraud protection, ELD integration, IFTA reporting, and nationwide cardlock access.
- Oil Analysis Equipment health diagnostics through oil sampling and analysis to detect contamination, fuel dilution, coolant leaks, and early signs of wear to prevent costly repairs and downtime.
- Emergency Fuel Plans Emergency Fuel Management (EFM) program providing tank monitoring, fuel testing, and priority delivery for critical operations requiring uninterrupted backup power.
- Prevent Fuel Fraud Fuel theft prevention solutions including tank monitors, FuelCloud dispensing controls, Fuel Tracker QR code tracking, and fleet card security features.
- Retail Fuel Programs Comprehensive gas station dealer support including reliable fuel supply from 12 fuel brands, brand management, technology tools, station upgrades, and dedicated territory managers.
- Vendor Consolidation Single-source supplier program offering fuel, lubricants, propane, fleet cards, and equipment rental through one dedicated account manager across the Western US.
Quantifiable outcome
- 99.5% delivery reliability without runouts in 2023
- +4 more outcomes
Companies that use Christensen, Inc.
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles5 records
Christensen, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Christensen, Inc. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SamsaracoreELD integration partnership allowing Christensen fleet card customers to connect fuel data with Samsara electronic logging devices for consolidated fleet management, real-time tracking, and automated IFTA reporting.
- Verizon ConnectcoreIntegration with Verizon Connect ELD and GPS fleet management solutions, enabling Christensen customers to combine fuel tracking with vehicle location and driver hours data.
- MotivecoreFree ELD integration with Motive (formerly KeepTruckin) platform, providing automated fuel reports and odometer tracking at the pump for Christensen fleet customers.
- ERoadcoreELD integration partnership with ERoad for fleet fuel tracking and compliance reporting, enabling Christensen customers to streamline IFTA and regulatory reporting.
- Pacific PridecoreCardlock network partnership providing nationwide access to Pacific Pride fueling stations for Christensen Fleet Card customers with combined billing.
- Voyager CardlockscoreCardlock network partnership providing Voyager station access for Christensen Fleet Card program with wholesale pricing and unified billing.
- AmeriFuelcoreCardlock network partnership extending nationwide fueling access for Christensen Fleet Card customers.
- Phillips 66coreBranded fuel partnership providing Phillips 66 fuel products to retail dealers through Christensen distribution network. Includes marketing support and rebate programs.
- ShellcoreBranded fuel partnership with exclusive lubricant distribution from Shell Lubricant Terminal in Portland. Includes exclusive rebate programs for agriculture customers switching to Shell.
- ChevroncoreBranded fuel and lubricant partnership with Chevron. Christensen distributes Chevron products including Havoline, DELO, and renewable diesel (Neste RD).
- MarathoncoreBranded fuel partnership providing Marathon petroleum products to retail dealers in Christensen distribution territory.
- JAXminorUSDA-approved food-grade lubricant partnership, offering JAX products including Pyro-Flow FG and Magna-Plate FG Gear Oils for food processing customers.
- FuchsminorFood-grade lubricant partnership with Fuchs providing NSF H1 registered, Kosher and Halal certified products for food industry customers.
- AeroShellminorAviation lubricant partnership offering AeroShell turbine engine oils, piston engine oils, greases, and hydraulic fluids meeting FAA standards.
- CastrolminorLubricant brand partnership offering Castrol products as part of Christensen's multi-brand lubricant portfolio.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Christensen, Inc. competitors and assessment
Company assessmentDirect peers
- McCoy Oil Company: Regional fuel, lubricant, and propane distributor serving the Pacific Northwest with bulk delivery, fleet cards, and branded fuels — directly comparable to Christensen in geography, product mix, and customer profile.
- Farstad Oil: Idaho and Pacific Northwest fuel and lubricant distributor offering bulk fuel delivery, propane, and lubricants to agriculture, construction, and commercial customers — same regional footprint and customer verticals.
- Diedrich Oil: Family-owned Pacific Northwest fuel and lubricant distributor with bulk delivery, lubricants, and DEF — competes head-to-head with Christensen in Washington, Oregon, and Idaho commercial accounts.
- Nordstrom Oil: Pacific Northwest fuel and lubricant distributor serving agriculture, construction, and commercial customers with bulk delivery and branded fuel offerings — directly overlapping service territory and product mix.
- Cole's Petroleum Products: Regional Pacific Northwest petroleum distributor providing fuels, lubricants, and propane to commercial and agricultural accounts — comparable regional scale, product mix, and customer verticals.
Broad incumbents
- Offen Petroleum: Large multi-regional fuel and lubricant distributor serving commercial, industrial, and agricultural customers across the Western US — broader geographic footprint but same product categories and customer types.
- Mansfield Energy Corp: National fuel and energy products distributor with bulk delivery, lubricants, and fleet card programs — competes with Christensen on large commercial and fleet accounts but at substantially larger scale.
- SC Fuels: National wholesale fuel distributor serving commercial, industrial, and government customers — overlaps with Christensen's bulk fuel delivery and fleet card business but operates nationally.
- Pilot Thomas Logistics: Large-scale fuel, lubricant, and chemical distributor serving industrial, marine, and commercial customers across multiple US regions — comparable product breadth with significantly larger scale.
Regional players
- Petroleum Service Co. Regional petroleum distributor operating in the Western US with branded fuels, lubricants, and bulk delivery — comparable regional scale and product offering though primarily serving different sub-regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Christensen, Inc. social profiles
Digital presenceChristensen, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Christensen, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Christensen, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Christensen, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Christensen, Inc. M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Christensen, Inc.
What does Christensen, Inc. do?
Christensen, Inc. distributes fuel, lubricants, and propane to commercial and industrial customers across the Western United States. The company delivers diesel, gasoline, renewable diesel, off-road diesel, propane, and a full line of lubricants (engine oils, hydraulic fluids, greases, food-grade oils, coolants) through company-operated trucks, supported by a proprietary customer portal, mobile app, and Fleet Card program offering nationwide wholesale fueling access.
Is Christensen, Inc. a public or private company?
Christensen, Inc. is a private company. It is classified as family owned and is currently operating.
When was Christensen, Inc. founded?
Christensen, Inc. was founded in 1980. It employs 251 to 500 people.
Where is Christensen, Inc. based?
Christensen, Inc. is headquartered in Richland, United States, in the North America region.
How does Christensen, Inc. make money?
Six revenue lines are on record. Fuel Product Sales are the primary driver. The others are lubricant Products, propane Delivery, fleet Card Program, equipment Rental & Loan Programs and tank Monitoring Services.
Who are Christensen, Inc.'s main competitors?
Direct peers on record are McCoy Oil Company, Farstad Oil, Diedrich Oil, Nordstrom Oil and Cole's Petroleum Products. Broad incumbents are Offen Petroleum, Mansfield Energy Corp, SC Fuels and Pilot Thomas Logistics. Petroleum Service Co. is listed as a regional player.
Does Christensen, Inc. have an API?
No public API is recorded for Christensen, Inc..
What industry is Christensen, Inc. in?
Christensen, Inc.'s product category is Fuel and Lubricant Distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 45721 and its SIC code is 5172.