GXperts

What GXperts does

GXperts GmbH is a Vienna-headquartered, founder-led B2B software and services company that has specialized in business location data management since 2011. The firm's flagship product is the Location Service Center (LSC), a cloud-based dashboard built natively on Google Maps Platform and Google Business Profile APIs that lets enterprises monitor, update, and optimize listings, reviews, Q&A, and analytics across Google Maps, Apple Maps, and Bing Maps from a single console. Complementary offerings include auto-generated SEO- and AI-search-optimized local landing pages, the TLB - The Local Boss mobile app for small businesses, and a Google Cloud professional services practice covering BigQuery, Cloud SQL, App Engine, Compute Engine, Cloud Storage, and Kubernetes orchestration, as well as Google Maps Platform and Google Workspace migration work.

The company operates a hybrid revenue model combining a quote-based BLS subscription (annual billing, scope tied to number of locations) with project-based professional services. Go-to-market is consultative direct enterprise field sales supplemented by channel partnerships — most notably a 2019 Globema reseller agreement covering Poland and Romania — and referral co-marketing through Google's Premier and Featured Partner programs. The target customer base is enterprises with multi-location footprints across retail, travel, automotive, banking, and increasingly cities/public services, with named-logo clients including Lufthansa Group (SWISS, Austrian Airlines, Brussels Airlines), Audi, Hyundai, McDonald's, XXXLutz, Bank Austria, Panerai, Trendyol, and Flughafen München.

GXperts is structured as a private Austrian GmbH, owned by founder Herwig Baumberger following a 2018 management buyout, with current leadership comprising CEO Matteo D'Isanto, CCO Thomas Bauer, and CFO Roman Mattsson. The organization is intentionally lean (11-50 employees, with a 2019 team-size reference of approximately 15) and operates from Vienna and Istanbul. The company holds Google Cloud Premier Partner, Google Maps Platform Premier Partner, and Google My Business Featured Partner designations, and obtained Ecovadis and Great Place to Work certifications in 2024 alongside an explicit 100% renewable energy operating posture.

Name

GXperts

Legal name

GXperts GmbH

Website

https://g-xperts.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GXperts (Vienna, founded 2011) is a Google Premier Partner that sells its Location Service Center cloud platform and managed services to enterprise customers managing multi-location business listings, reviews, and analytics across Google, Apple, and Bing Maps.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Location Services (BLS) Subscription: Ongoing subscription-based service for managing business location data across Google Maps, Apple Maps, Bing Maps and other platforms. Combines technology platform with managed service support. Pricing is quote-based, reflecting enterprise-focused sales motion with tailored contracts based on number of locations and service scope.
2. Google Cloud Platform Services: Professional services for Google Cloud migration and implementation, including infrastructure setup, data warehouse (BigQuery), database management (Cloud SQL, Firestore), application deployment (App Engine), and Kubernetes/Docker orchestration.
3. Google Maps Platform Implementation: Consulting and implementation services for Google Maps Platform products (Maps, Routes, Places APIs), helping businesses integrate mapping capabilities into their own digital properties.
4. Google Workspace Migration: Migration and implementation services for Google Workspace (formerly G Suite), enabling teams to collaborate in the cloud.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GXperts sells its proprietary cloud-based Location Service Center (LSC) platform, sold as Business Location Services, that enables enterprises to centrally manage, update, monitor, and optimize business listings, reviews, Q&A, and analytics across Google Maps, Apple Maps, and Bing Maps. The platform is paired with managed support from location experts and bundled with related offerings including auto-generated Local Landing Pages, the TLB - The Local Boss mobile app for Android and iOS, and AI features (AI-Assisted Replies, AI Insights). GXperts also provides professional implementation, migration, and consulting services for Google Cloud Platform, Google Maps Platform, and Google Workspace.

Differentiator

Problem solved

Functional benefit

Brands

• TLB - The Local Boss: Mobile app for Android and iOS that helps businesses improve visibility on Google Maps without requiring SEO expertise. Features gamified weekly tasks, AI-powered review responses, and instant review invite links.

Products and services

• Business Location Services (BLS) Subscription-based managed service and technology platform for centralized management of multi-location business listings, reviews, Q&A, branded pins, and performance analytics across Google Maps, Apple Maps, and Bing Maps. Combines the proprietary Location Service Center (LSC) dashboard with managed-service support from Google Maps experts, sold to enterprise customers with annual, quote-based contracts.
• Local Landing Pages Auto-generated, SEO- and AI-search-optimized landing pages for every business location, each featuring unique content tailored to brand and target group to improve local search ranking and capture local traffic.
• TLB - The Local Boss Mobile app for Android and iOS that helps businesses improve Google Maps visibility without requiring SEO expertise through gamified weekly tasks, AI-powered review responses, and instant review invite links.
• Google Cloud Platform Services Professional services for Google Cloud migration and implementation, including infrastructure setup, BigQuery data warehouse, Cloud SQL and Firestore database management, App Engine and Compute Engine hosting, Cloud Storage, Cloud Pub/Sub, Cloud Functions, and Kubernetes/Docker orchestration. Delivered as project-based engagements to enterprise and technology clients.
• Google Maps Platform Implementation Consulting and implementation services for Google Maps Platform products (Maps, Routes, and Places APIs) to integrate mapping capabilities into clients' own digital properties, including LIA (Local Inventory Ads) certified cloud-based store finder solutions.
• Google Workspace Migration Migration and implementation services for Google Workspace (formerly G Suite) enabling teams to collaborate in the cloud, with streamlined communication, document sharing, and project management.

Quantifiable outcome

• 122% increase in SWISS search impressions from 2019 to 2020
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GlobemacoreChannel Partner/ Reseller/ Distributor · 25 July 2019Partnership to bring Business Location Services (BLS) to the Polish and Romanian markets. Globema, Google Cloud Premier Partner in Central and Eastern Europe, extends its geospatial and location-based software services to include g-Xperts' BLS. Globema brings local market know-how while g-Xperts provides the technology platform. Jointly they offer location management platform, reputation management dashboard, and LIA-certified cloud-based store finder. Herwig Baumberger, CEO of g-Xperts, expressed excitement about the cooperation.
• Google (Maps Platform)coreTechnology or IntegrationGXperts is a Premier Partner for both Google Cloud Platform Services and Google Maps Platform, as well as a Google My Business Featured Partner. The company's core product is built on Google Maps Platform and Google Business Profile APIs. All managed location data flows through Google's platforms. The company is listed in Google's official partner directories.
• Austrian Retail Association (Handelsverband)minorStrategic or Co-development PartnerGXperts participated in the Omnichannel Readiness Index 2020 (ORI), a trade association benchmark organized by the Austrian Retail Association in cooperation with Google and market research institute MindTake. GXperts provided analysis of retailer performance on Google Maps and Google Search for local findability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SOCi: Localized marketing and reputation platform for multi-location enterprises covering listings, reviews and local search, directly overlapping GXperts' offering.
• Uberall: Berlin-based 'near me' location marketing platform managing listings, reviews and local pages for multi-location businesses; a close European competitor to GXperts' Business Location Services.
• Chatmeter: Local brand management platform focused on listings, reviews and local search intelligence for multi-location enterprises, mirroring GXperts' value proposition.
• Yext: Enterprise digital knowledge/listing management platform that syncs business location data and reviews across search engines and maps - the same core problem GXperts solves for multi-location brands.
• Reputation: Enterprise reputation experience management platform managing listings, reviews and location performance analytics for large multi-location brands, a direct functional analog.
• Birdeye: Reputation and listing management platform combining reviews, Q&A and local presence for multi-location businesses, overlapping GXperts' reputation and review dashboards.
• Rio SEO: Local search and listing management platform for enterprise multi-location brands, competing on local SEO, listings accuracy and local landing pages like GXperts.

Broad incumbents

• Moz Local: Established SEO software provider whose Moz Local product distributes and manages business listings, overlapping GXperts' listing management as part of a broader SEO portfolio.

Emerging players

• BrightLocal: Local SEO and citation/listing management toolset serving agencies and SMB-to-mid-market brands, overlapping GXperts' local visibility and listing accuracy focus at a smaller scale.

Regional players

• Partoo: France-headquartered presence-management platform for listings, reviews and store locators for multi-location brands, serving similar European enterprise customers from a different home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/g_experts
• Facebookfacebook.com/ggexperts
• LinkedInlinkedin.com/company/g-xperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GXperts