Agrio

What Agrio does

Agrio Uitgeverij B.V. is a privately held Dutch cross-media agricultural publishing company headquartered in 's-Heerenberg, Netherlands, founded in 1988 and operating with approximately 80 agricultural specialists. The company produces a portfolio of sector-specific trade magazines and online platforms serving the major Dutch agricultural verticals: dairy (Melkvee), arable (Akkerwijzer), pig farming (Pig Business), poultry (Pluimveeweb, including German-language coverage), organic (Ekoland), mechanization and contracting (Trekkerweb), plus regional titles (Agraaf, Stal & Akker, Vee & Gewas, Veldpost). Its underlying platform combines print, websites, YouTube, webinars, Agrio TV Live broadcasts, the annual Sterkste Erf farm election, the Het LeerErf online learning environment, and proprietary research products including the Sterke Erven Monitor (1,310 farmer respondents in 2025) and the Agrarische MediaMonitor (821 respondents in 2024). It maintains a proprietary Agrarische Database for farmer segmentation and supports advertisers with the Agrarische Klantreis framework, Sessie Ken De Boer consulting, lead generation, studio rental, and in-house design and web development services.

The business generates revenue through six streams: magazine subscriptions (12-month auto-renewal contracts), print and online advertising, recurring Kennispartner (knowledge partner) content sponsorships, event sponsorships and ticket revenue (notably the Sterkste Erf election), studio and production rental, and lead-generation services. The go-to-market is a sales-led model centered on a team of ~10 named media advisors providing personalized campaign and partnership consultation, layered with community engagement (newsletter, farmer panel) and event-driven demand generation. Its customer base is the universe of Dutch farmers and the B2B advertisers and service providers selling into them (feed companies, equipment manufacturers, financial services, agricultural advisors).

In 2025-2026 Agrio is executing a coordinated transformation: consolidating its brands under the "Sterke Erven" (Strong Farms) umbrella, launching a unified personalized digital platform at sterke-erven.nl in early 2026, and acquiring the FC Online internet agency in January 2026 to absorb web development capability. Operations remain domestic-focused (Netherlands and poultry expansion into Germany), with no disclosed external funding.

Name

Agrio

Legal name

Agrio Uitgeverij B.V.

Website

https://agrio.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Agrio is a privately held Dutch cross-media agricultural publisher that produces trade magazines, online platforms, proprietary research, events, and advertising services for Dutch farmers and the B2B companies selling to them across all major farming verticals.

Ownership category

akta.pro rank

Product category

Agricultural Media

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Agricultural trade publishing
• Agribusiness media marketing
• Farmer learning platforms
• Agrimedia event management
• Agricultural market research

Headquarters

HQ city

's-heerenberg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Subscription revenue from agricultural trade magazines (vakbladen) serving dairy farmers, pig farmers, arable farmers, poultry farmers, and organic farmers across the Netherlands. Subscription terms include 12-month contracts with cancellation notice required before October 1st for the first period.
2. Advertising Revenue: Revenue from advertisers placing ads across various channels including print magazines, online platforms, video content, YouTube, and sponsored content (kennispartner articles). Advertisers include agricultural businesses, equipment manufacturers, feed companies, and other B2B companies targeting farmers.
3. Knowledge Partnership: Partnership programs where companies pay to share specialized knowledge with farmers through Agrio's platforms. Knowledge partners receive dedicated partner pages, content creation support, and analytics on article performance.
4. Event Revenue: Revenue from organizing events such as the Sterkste Erf election event, workshops, and other agricultural sector gatherings. Partners can participate in events through sponsorship and workshop hosting.
5. Studio Rental and Production: Revenue from renting production studios to advertisers and partners who want to create personalized content to communicate with farmers.
6. Lead Generation: Services helping advertisers build effective funnels to connect with their target agricultural audience through data-driven marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Agrio is a Dutch agricultural cross-media publisher that produces sector-specific trade magazines (Melkvee, Akkerwijzer, Pig Business, Pluimveeweb), regional titles, online platforms, video content, and events for farmers, alongside proprietary research (Sterke Erven Monitor, Agrarische MediaMonitor) and an online learning environment (Het LeerErf). The company sells advertising, knowledge-partnership programs, design, web development, lead generation, studio rental, and event services to agribusiness advertisers and knowledge partners seeking to reach Dutch farming audiences. All assets are consolidating under the 'Sterke Erven' master brand with a new personalized digital platform (sterke-erven.nl) launching in 2026.

Product overview

Agrio is a cross-media publishing company serving the Dutch agricultural sector with a portfolio of print magazines, online platforms, events, and marketing services. The core products include sector-specific magazine titles (Melkvee for dairy farmers, Akkerwijzer for arable farmers, Pig Business, Pluimveeweb), regional titles (Agraaf, Stal & Akker, Vee & Gewas, Veldpost), and the online platform Trekkerweb. The company operates under the strategic initiative 'Sterke Erven' (Strong Farms) which unites its media brands and provides farmer-focused knowledge, research products (Sterke Erven Monitor, Agrarische MediaMonitor), and the online learning platform Het LeerErf. Marketing services include advertising across print/online/video, lead generation, events, the Agrarische Klantreis customer journey framework, and Sessie Ken De Boer consulting sessions. The company employs approximately 80 agricultural specialists and is rebranding its titles under the Sterke Erven umbrella by end of 2025, with a new unified digital platform launching in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Melkvee (Sterke Erven Melkvee): Trade magazine and online platform for dairy farmers
• Akkerwijzer
• Trekkerweb
• Pig Business
• Pluimveeweb
• Ekoland
• Sterke Erven Monitor
• Het LeerErf
• Sterkste Erf Verkiezing
• Agrio Deelt
• Agrio TV Live
• Agrio's Agrarische Database

Products and services

• Melkvee (Sterke Erven Melkvee) Trade magazine (print) and online platform providing Dutch dairy farmers with sector-specific news, background articles, and practical knowledge. Rebranded to Sterke Erven Melkvee under the Sterke Erven umbrella.
• Akkerwijzer (Sterke Erven Akkerbouw) Trade magazine and online platform for Dutch arable (akkerbouw) farmers, covering crop news, agronomy, and sector-specific knowledge, with sectoral sub-verticals Topbodem and Topgewas.
• Trekkerweb Dedicated platform for the Dutch agricultural mechanization and contracting (loonwerk) sector, covering tractor, machinery, and contractor news.
• Pig Business (Sterke Erven Varkens) Trade magazine and online platform for Dutch pig farmers covering pig-sector news, regulation, and management.
• Pluimveeweb (with German Geflügelnews edition) Online platform for poultry farmers in the Netherlands and Germany covering poultry-sector news, animal health, regulations, and management.
• Het LeerErf Online learning environment for farmers offering courses from GoodHabitz (free for Agrio subscribers) and discounted courses from other training providers.
• Sterke Erven Monitor Annual proprietary research program surveying Dutch farmers across all agricultural sectors about concerns, opportunities, and future outlook, with results used in editorial coverage and advertiser insights.
• Agrarische MediaMonitor Annual research instrument, produced with Hammer Market Intelligence, tracking how Dutch farmers consume media and what influences their purchasing decisions across channels.
• Agrarische Database (Agricultural Database) Proprietary database service letting advertisers search for and target specific Dutch farmer segments by sector, region, and other criteria for direct marketing and lead generation.
• Print Advertising Advertising placements across Agrio's sector-specific (Melkvee, Akkerwijzer, Pig Business, Pluimveeweb) and regional (Sterke Erven Noord, Sterke Erven Biologisch, etc.) trade magazines.
• Online Advertising Digital advertising on Agrio's owned agricultural websites plus YouTube video ad strategies for reaching Dutch farmers online.
• Video Production Video content creation service for agricultural audiences, including explainer videos, practical case studies, and online broadcasts for advertisers and knowledge partners.
• Events Service Custom event organization and event sponsorship service enabling agribusiness clients to run physical or online events, workshops, and gatherings directly with their target farmer audiences.
• Lead Generation Service Funnel-building service helping agribusiness advertisers connect with their target farmer audience and convert that reach into qualified leads via Agrio's owned channels and database.
• Kennispartner (Knowledge Partner) Program Recurring knowledge-partnership sponsorship program giving agribusiness clients an editorial voice to share specialized knowledge with Dutch farmers as expert content partners, with dedicated partner pages and analytics.
• Web Development In-house website development service handling both design and technical implementation for clients, anchored by the FC Online internet-agency team acquired in January 2026.
• Design & Graphics Graphic design service creating advertisements, customer magazines, brochures, and brand-identity deliverables for agricultural advertiser clients.
• Studio Verhuur (Studio Rental) Rental service providing Agrio's personalized broadcast studio facilities to advertisers and partners who want to create agricultural content aimed at farmer audiences.
• Het Sterkste Erf Verkiezing (Strongest Farm Election) Annual award-competition event identifying and celebrating the strongest Dutch farm families running future-proof operations, used as a community and commercial touchpoint for sponsors.
• sterke-erven.nl digital platform Unified personalized-content digital platform for Dutch farmers, launching 2026, consolidating sectoral and regional Agrio titles so farmers can specify sector, region, and theme preferences and receive tailored editorial and commercial content.
• Agrio Deelt (Content Hub) Digital content hub publishing articles on content marketing, customer-journey insights, agricultural research findings, and business news aimed at agribusiness and marketing audiences.

Quantifiable outcome

• 82% of farmers see advertisements in printed trade magazines
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GEA Farm TechnologiescoreGTM or Marketing PartnerKnowledge partnership with Melkvee.nl platform. GEA shares specialist knowledge about dairy farming technology including milking robots, feeding robots, and cow health monitoring. Achieved over 27,000 views on their most successful article and hundreds of clicks to their website.
• BoerennatuurminorGTM or Marketing PartnerPartner organization for the Sterkste Erf election, providing expertise on nature management on farms and organizing workshops during the event.
• CountusminorGTM or Marketing PartnerAgricultural advisory firm partner for Sterkste Erf, providing workshop on entrepreneurship, business development and profitability at the annual event.
• DLV Advies & ResultaatminorGTM or Marketing PartnerAgricultural advisory partner for Sterkste Erf, providing workshop on energy and sustainability during the annual election event.
• HanskampminorGTM or Marketing PartnerAgricultural technology partner for Sterkste Erf, providing workshop on innovation and future-proof farming during the annual election event.
• RinagrominorGTM or Marketing PartnerSupporting partner for the Sterkste Erf election event.
• AgroVisionminorGTM or Marketing PartnerSupporting partner for the Sterkste Erf election event.
• BTN De HaasminorGTM or Marketing PartnerSupporting partner for the Sterkste Erf election event.
• Hogekamp Agrarische CoachingminorGTM or Marketing PartnerSupporting partner for the Sterkste Erf election event, providing agricultural coaching expertise.
• Hammer Market IntelligenceminorStrategic or Co-development PartnerResearch partner for the Agrarische MediaMonitor, collaborating on annual research into media behavior of Dutch farmers.
• GoodHabitzminorGTM or Marketing PartnerTraining provider partnership for Het LeerErf online learning platform, offering free training courses to Agrio subscribers.

Scale indicators5 records

Recent moves8 records

Expansion highlights1 record

Direct peers

• Misset Uitgeverij (Boerderij): Dutch agricultural trade publisher behind Boerderij, one of the longest-running agricultural weeklies in the Netherlands. Directly comparable to Agrio as a print + digital agricultural media company targeting the same Dutch farmer audience with advertising-driven revenue.
• Nieuwe Oogst: Regional Dutch agricultural newspaper covering arable and livestock farming across multiple Dutch provinces. Closely comparable to Agrio in serving Dutch farmers through trade publishing with a regional editorial model.
• Top Agrar: Leading German agricultural trade magazine covering dairy, pig, and arable farming with print, digital, and event properties. Directly comparable as a multi-vertical agricultural cross-media publisher in the DACH region.
• Farmers Weekly: UK-based flagship agricultural trade publication from Mark Allen Group, serving British farmers with print, digital, events, and awards. Comparable as a multi-channel agricultural cross-media business targeting a national farmer audience with advertising revenue.
• Farmers Guardian: UK agricultural weekly newspaper covering livestock, arable, and rural affairs with digital extensions. Comparable as a heritage national agricultural trade publication serving farmers with advertising-supported editorial.
• dlz agrarmagazin: German agricultural trade magazine focused on livestock and farm management, published by DLG. Directly comparable as a sector-specialized agricultural trade publication in a neighboring market.

Broad incumbents

• Landwirtschaftsverlag: German agricultural publishing house producing multiple trade titles (top agrar, dlz, etc.) and events. Broader incumbent with portfolio scale beyond Agrio, but operating the same B2B agricultural media model.
• Proagrica: Agricultural data and information services provider (part of Lexagri / RELX), serving agribusiness with data, media, and workflow solutions. Broader incumbent offering adjacent content and data products to the agricultural value chain.
• Successful Farming (Agriculture.com): US-based agricultural media brand from Dotdash Meredith covering farming operations with print, digital, and video. Comparable as a multi-decade agricultural cross-media publisher, though operating at materially larger scale in a different geography.

Regional players

• VILT (Vlaams Infocentrum Land- en Tuinbouw): Flemish agricultural news and information service serving Belgian farmers and agribusiness. Comparable as a regional agricultural media outlet covering similar farmer segments in an adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agrio
• Facebookfacebook.com/Agrio.bv
• LinkedInlinkedin.com/company/agrio-uitgeverij-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrio