Crosswater Digital Media
Crosswater Digital Media is a Buffalo, NY-based creative production firm founded in 1991 that builds VR/360 immersive media, traditional video/audio, custom apps, and AI-driven patient education for healthcare, education, and senior care clients.
- Company typePrivate
- Founded1991
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crosswater Digital Media does
Crosswater Digital Media is a Buffalo, NY-headquartered, founder-owned creative production firm founded in 1991 that produces immersive VR/360 media, traditional video and audio, custom applications, and AI-enabled patient education content. Its core production capability combines 360° video capture, binaural spatial audio, 6DoF VR environments, and photogrammetry-based 3D modeling, delivered alongside more conventional radio, video, and graphic design work. Service delivery is project-based, quote-driven, and centered on three primary verticals: medical and healthcare (medical school VR captures, surgical and clinical training), education (K-12 through medical school), and therapeutic/senior care (dementia and Alzheimer's VR/360 content under the Albert Project), with marketing and advertising as a secondary use case.
The company monetizes primarily through bespoke professional services engagements, supplemented by managed distribution via a long-standing DOCOLA alliance that provides HIPAA/GDPR/FDA-compliant delivery across web, mobile, and VR devices, and by a planned Resource Center for licensing of existing VR/360 and traditional content. Through its partnership with HIA (Healthcare Intelligence AI), Crosswater integrates conversational AI avatars that automate physician-to-patient education and post-operative support. The buyer base includes healthcare systems, medical schools, senior-living operators, and consumer brands; the customer roster is concentrated and project-driven, and the company remains bootstrapped with no disclosed external funding.
Crosswater Digital Media firmographics
Firmographics- Name
- Crosswater Digital Media
- Legal name
- Crosswater Digital Media
- Website
- https://crosswater.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crosswater Digital Media is a Buffalo, NY-based creative production firm founded in 1991 that builds VR/360 immersive media, traditional video/audio, custom apps, and AI-driven patient education for healthcare, education, and senior care clients.
- Ownership category
- akta.pro rank
Crosswater Digital Media industry classification
Industry- Product category
- Immersive Media Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF)
- akta.pro secondary industry
- Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)
Keywords
Where Crosswater Digital Media is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crosswater Digital Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Media Production Services: Project-based creative services producing digital media content including VR training, immersive experiences, traditional video, audio production, and app development. Clients engage for specific projects from concept through delivery.
- Content Licensing: Resource Center planned to offer licensing of existing VR/360 and traditional video and audio content for healthcare, education and therapeutic professionals
- HIPAA/GDPR Compliant Distribution: Secure media distribution services through DOCOLA partnership for medical, educational and corporate training clients
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Crosswater Digital Media product offering
Product offeringCore offering
Crosswater Digital Media is a custom creative services firm that produces immersive VR/360 media, traditional audio/video content, and custom applications for healthcare, education, therapeutic, and corporate clients. Their work spans spatial audio production, conversational AI avatars, photogrammetry-based 3D environments, and secure HIPAA/GDPR-compliant media distribution through the DOCOLA platform. Since 1991, they have delivered project-based engagements ranging from radio jingles and TV advertising to VR medical training modules and dementia therapy experiences.
Product overview
Crosswater Digital Media is a premier creative content production company operating since 1991, offering a comprehensive portfolio of media production services. The core offerings include Immersive Media (VR/360 production), Traditional Media (radio, video, graphic design), App Development, and Conversational AI. These are supported by specialized vertical solutions: Immersive Education, Immersive Training, and Medical Education & Training. The company also provides Research services and a Resource Center for licensing content. All services are delivered with a focus on healthcare, education, and therapeutic applications, with strategic partnerships with Docola for compliant distribution and HIA for conversational AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Media Production Custom VR/360 immersive content production using 360° audio and visuals, typically viewed through VR headsets. Users can physically turn their heads and look around virtual environments. Targeted at healthcare, education, therapeutic, and corporate training clients.
- Traditional Media Production Conventional media production including radio commercials, jingles, video production, editing, and graphic design. Crosswater has delivered writing jingles, recording for radio, filming, editing, and graphic design since the early 90s.
- App Development Custom application development for web browsers, tablets, mobile experiences, VR headsets, and smart watches. Solutions include interactive tours, immersive medical training, digital therapeutic applications, and instructional courses.
- Media Distribution HIPAA/GDPR/FDA-compliant media distribution via strategic alliance with DOCOLA, enabling secure delivery of traditional and immersive media across computers, mobile, iPad, and tablet devices.
- Conversational AI Solutions AI-powered avatar-based patient communication system that answers common medical questions, provides post-surgery guidance, and offers personalized responses 24/7 via physician-driven AI. Integrated with HIA technology for trusted automated doctor-to-patient education.
- Marketing and Advertising Production Creative marketing and advertising content production including music, scripting, video, sound design, audio signatures, animation, voiceovers, interactive experiences, and messages on hold.
- Immersive Education Programs VR-based educational programs from early education through medical school, including VR scenarios for soft skills development in children and recorded medical classes at the Jacobs School of Medicine (University at Buffalo).
- Immersive Training Solutions
Quantifiable outcome
- Information retention improvement through VR learning
- +1 more outcomes
Companies that use Crosswater Digital Media
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Crosswater Digital Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Crosswater Digital Media partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- DOCOLAcoreCrosswater's strategic alliance with DOCOLA has served clients well for many years. DOCOLA enables secure distribution of traditional and immersive media over their HIPAA/GDPR/FDA compliant platform. The user-friendly interface has been welcomed by medical, educational, and corporate training clients.
- Jacobs School of Medicine and Biomedical Sciences at University at BuffalocorePartnership with UB's medical school to pave the way for the future of medical education. Crosswater records medical classes using advanced VR technology, partnering to raise standards across medical professional training with more effective teaching techniques.
- Primacare Living SolutionscoreCrosswater is the exclusive provider of immersive VR/360 experiences designed to soothe dementia patients. Partnership focuses on innovative solutions for long-term care residents with Alzheimer's and dementia, part of the Albert Project collaborative initiative.
- Centre for Aging and Brain Health InnovationminorCollaborative research partner in the Albert Project, focused on improving quality of life for seniors with dementia and Alzheimer's through immersive VR technology.
- Western UniversityminorAcademic research partner in the Albert Project collaborative research initiative for aging and brain health innovation.
- HIA (Healthcare Intelligence AI)corePartnership with HIA for conversational AI and avatar technology. HIA has developed one-of-a-kind tools for trusted, automated doctor-to-patient education and communication using physician-driven AI solutions.
- Theodore Roosevelt Inaugural SiteminorEducational partnership capturing footage from various reenactments of Teddy Roosevelt's Inaugural address. Crosswater is a proud educational partner of this historical site.
- Dementia Care MattersminorPartnership implementing UK-based Dementia Care Matters' 'Butterfly Model' in Canadian facilities. Crosswater provides VR/360 content as part of comprehensive dementia care improvements.
- Various Creative PartnersminorCrosswater partners with other industry leaders to expand and share media production knowledge. They acknowledge limits and partner with top companies to bring best media solutions to clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Crosswater Digital Media competitors and assessment
Company assessmentDirect peers
- Osso VR: Osso VR produces VR surgical and medical training content for clinicians and medical device companies. It competes head-to-head with Crosswater in medical-education VR, particularly in anatomy, procedure, and surgical training use cases.
- Strivr: Strivr delivers immersive VR training experiences for enterprise workforce learning, including soft-skills and onboarding. It mirrors Crosswater's immersive-training offering at larger enterprise scale and competes for similar corporate-training budgets.
- FundamentalVR: FundamentalVR builds VR surgical training simulations with haptic feedback for healthcare professionals. It competes with Crosswater in medical-education VR, particularly in surgical and procedural training use cases.
- Talespin: Talespin operates an XR-based enterprise training platform with focus on soft skills, DEI, and leadership development. Its immersive content production overlaps with Crosswater's corporate and education training business.
- Mynd Immersive: Mynd Immersive (formerly MyndVR) provides VR content specifically designed for senior living, dementia care, and therapeutic applications. It is the closest direct competitor to Crosswater's Primacare and Albert Project dementia-care offering.
- Mursion: Mursion provides VR-based simulation training for healthcare, education, and corporate soft-skills development. It overlaps directly with Crosswater's immersive-training and medical-education verticals and competes for similar institutional customers with a software-as-a-service delivery model.
- Wonda VR: Wonda VR is a VR/360° content creation and distribution platform used by enterprises, educators, and creators. It competes with Crosswater's immersive-media production capability while also offering a software platform alternative to bespoke VR development.
- Surgical Theater: Surgical Theater provides VR-based medical visualization and surgical planning platforms for hospitals and clinicians. Its medical VR focus overlaps directly with Crosswater's healthcare training and education verticals.
- Groove Jones: Groove Jones is an immersive technology studio producing AR, VR, and 360° experiences for enterprise marketing, training, and education clients. Its service offering closely matches Crosswater's combined traditional media, immersive media, and custom training capabilities.
- Felix & Paul Studios: Felix & Paul Studios is an immersive 360° VR/AR content production studio known for documentary and experiential content. It shares Crosswater's core competency in spatial audio and immersive 360° video production for branded and institutional clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crosswater Digital Media social profiles
Digital presenceCrosswater Digital Media compliance and trust
Trust signalCompliance3 records
Crosswater Digital Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosswater Digital Media leadership team
Management profileNumber of profiles
Profiles1 record
Crosswater Digital Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosswater Digital Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosswater Digital Media
What does Crosswater Digital Media do?
Crosswater Digital Media is a custom creative services firm that produces immersive VR/360 media, traditional audio/video content, and custom applications for healthcare, education, therapeutic, and corporate clients. Their work spans spatial audio production, conversational AI avatars, photogrammetry-based 3D environments, and secure HIPAA/GDPR-compliant media distribution through the DOCOLA platform. Since 1991, they have delivered project-based engagements ranging from radio jingles and TV advertising to VR medical training modules and dementia therapy experiences.
Is Crosswater Digital Media a public or private company?
Crosswater Digital Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crosswater Digital Media founded?
Crosswater Digital Media was founded in 1991. It employs 11 to 50 people.
Where is Crosswater Digital Media based?
Crosswater Digital Media is headquartered in Buffalo, United States, in the North America region.
How does Crosswater Digital Media make money?
Three revenue lines are on record. Custom Media Production Services are the primary driver. The others are content Licensing and HIPAA/GDPR Compliant Distribution.
Who are Crosswater Digital Media's main competitors?
Direct peers on record are Osso VR, Strivr, FundamentalVR, Talespin, Mynd Immersive, Mursion, Wonda VR, Surgical Theater, Groove Jones and Felix & Paul Studios.
Does Crosswater Digital Media have an API?
No public API is recorded for Crosswater Digital Media.
What industry is Crosswater Digital Media in?
Crosswater Digital Media's product category is Immersive Media Production Services. Its primary akta.pro industry code is EDAGALAF, STEM & Lab Simulation Media (Virtual Labs, AR/VR), with a secondary code of MPAHAEAJ, Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural). Its NAICS code is 5121 and its SIC code is 7812.