Los York
Los York is an award-winning, fully remote creative studio serving global enterprise brands with end-to-end campaign development, brand identity systems, motion design, and live-action production for clients including Netflix, Amazon, HOKA, and Motorola.
- Company typePrivate
- Founded2012
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Los York does
Los York is an award-winning creative laboratory and independently held creative studio founded in 2012 and headquartered in Santa Monica, California, operating as a fully remote organization with a globally distributed team described as "global nomads." The studio delivers end-to-end creative services to global enterprise brands, spanning creative strategy, campaign development, branding systems (static and motion), design toolkitting, 3D and 2D motion design, live-action production, virtual production (including LED wall filming), and editorial/post-production. Its work combines multidisciplinary design, illustration, and film direction into scalable identity systems — notably modular grids, custom typography frameworks, and bespoke illustration libraries that have been deployed across 30+ languages and hundreds of formats for clients including Netflix, Amazon, HOKA, Motorola, Logitech G, Under Armour, Scout Motors, Lenovo, ESPN, and Disney.
The studio monetizes through project-based professional services engagements with no publicly disclosed pricing; a wholly owned subsidiary, LOS FILMS, handles live-action production, and a sub-brand, the "Los York ® label," operates an apparel line. The go-to-market is enterprise field sales: a Director of Growth leads new business development while key client relationships are anchored by Executive Creative Director Scott Hidinger and Managing Director Melina Osornio-Andrade. Notable technical and creative deliverables include a 50-card tarot-inspired brand identity for Netflix's 2026 "What Next" global campaign, a pixel-based RGB modular identity system for Netflix's VFX partner Eyeline Studios, ASMR-inspired macro product films for Amazon's Echo and Kindle launches, and AI-generated backgrounds for Under Armour's SlipSpeed campaign. Los York is privately held with no disclosed parent company, institutional investors, or funding rounds in the available data.
Los York firmographics
Firmographics- Name
- Los York
- Legal name
- Los York Films
- Website
- https://losyork.tv
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Los York is an award-winning, fully remote creative studio serving global enterprise brands with end-to-end campaign development, brand identity systems, motion design, and live-action production for clients including Netflix, Amazon, HOKA, and Motorola.
- Ownership category
- akta.pro rank
Los York industry classification
Industry- Product category
- Creative Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)
- akta.pro secondary industries
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)
Keywords
Where Los York is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los York business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Campaign Development: Project-based creative services for enterprise brands including creative strategy, campaign development, branding systems, design toolkitting, 3D & 2D motion design, live-action production, virtual production, and editorial/post-production.
- Brand Identity & Design System Projects: Long-term brand identity and visual identity system development for major clients like Netflix, creating scalable systems for global campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Los York product offering
Product offeringCore offering
Los York is a B2B creative production studio offering end-to-end creative services for global enterprise brands. Its work spans creative strategy, campaign development, branding systems (static and motion), design toolkitting, 3D and 2D motion design, live-action production, virtual production, and editorial/post-production. The studio also operates a wholly-owned live-action subsidiary called LOS FILMS.
Product overview
Los York is an award-winning creative laboratory and independent creative studio offering a comprehensive suite of creative services including creative strategy, campaign development, branding systems (static and motion), design toolkitting, 3D and 2D motion design, live-action production, virtual production, and editorial/post-production. The studio operates as a remote, global team of designers, writers, artists, and directors. The product portfolio includes branded campaigns and visual identity systems created for major clients including Netflix (podcasts identity system, Discover Your Future tarot campaign), Amazon (Echo and Kindle launch films), HOKA (Mafate X and Bondi 9 campaigns), Motorola (Artphone and RAZR 2024), Scout Motors, Logitech G, Under Armour, Eyeline Studios, and Lenovo. Key projects include the Netflix Podcasts Identity System with custom typography and modular grids, the Netflix Discover Your Future tarot-inspired campaign featuring 50 bespoke cards, and the HOKA Mafate X global campaign shot in South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Los York ® label: Unique apparel without boundaries - company's apparel line
Products and services
- Creative Campaign Development End-to-end creative campaign development from ideation through final execution for enterprise brands, spanning broadcast, digital, social, and experiential channels.
- Branding Systems
Quantifiable outcome
- Multiple Clio awards earned for Under Armour and Motorola campaigns
- +2 more outcomes
Companies that use Los York
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Los York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Los York partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and supporting.
- NetflixcorePartnered with Netflix to develop comprehensive, scalable visual identity system for new video podcast platform. Created framework built on simplicity and modularity using Netflix Sans typeface, custom quotation marks, and restrained Netflix red/white palette. System scales from OOH campaigns to social media and on-service applications.
- NetflixcoreExecuted Netflix's largest global campaign to date - 'What Next' tarot-inspired brand identity for 2026. Created 50 custom-illustrated tarot cards, custom iconography system, and global design toolkit. Campaign deployed across 30+ languages and dozens of international markets including anamorphic 3D billboards in NYC and LA.
- Eyeline StudiosmajorRedefined visual identity for Netflix's premiere VFX partner (formerly Scanline VFX and Eyeline Studios). New identity built around 'pixel as origin' concept with RGB channel system for three divisions: VFX, Studios, and Labs.
- HOKAcoreCreated global campaign 'Far Out' for Mafate X trail running shoe. Directed by Ryan McGinley with production by LOS FILMS. Deliverables included broadcast films, key visuals, paid and organic social content. Design system channels raw trail running energy into bold typography and technical graphic style.
- AmazoncoreCollaborated with Amazon on launch film for next generation Echo products at 2025 DBS Launch Event. Created hero film plus 15 second product videos for Amazon's web platform. ASMR-inspired approach with macro close-ups and synchronized sound design.
- AmazoncoreCreated one-minute launch film unveiling latest Kindle devices - first Kindle lineup to introduce color. Film premiered at Amazon's DBS Launch Event, blending live action and CGI through tactile visual language.
- Scout MotorsmajorPartnered with Scout Motors Inc. to create visual story offering a glimpse at future of the brand. Worked with Scout's creative and design leadership team on brand identity, design system, strategy, and animation. Film captures spirit of next-generation go-anywhere EV.
- MotorolacoreCreated 'World's First Artphone' campaign for Motorola Edge 50 celebrating materials (wood, mother of pearl, vegan leather) and camera technology. Also executed 2024 RAZR global campaign for 20th anniversary of original launch with Hot Pink colorway homage to Paris Hilton.
- Logitech GcoreCreated launch films for PRO X SUPERLIGHT 2c and Pro X2 SUPERSTRIKE gaming mice at Logitech G Play Days. Turned engineering breakthroughs into understandable and felt experiences. Also created PRO X SUPERLIGHT 2 DEX launch film premiering at global LogiPlay event across 16 locations.
- Under ArmourcoreExecuted Slipspeed MEGA campaign featuring NFL star Zay Flowers and IFAF World Champion Diana Flores. Heavy AI role in aesthetic with bespoke backgrounds representing athletes' journeys. Convertible style design influenced morphing motion language.
- LenovomajorCaptured landmark AI moment from industry pioneer and human stories giving AI products meaning. Built UI-focused content suite with typography, UI, color, motion language definitions for Qira brand. Delivered dynamic animated film plus cutdowns for socials, website, and live events.
- ESPNmajorCreated 'One App One Tap' spot for ESPN app campaign featuring Shaboozy. Merged live action, design, and post-production in weeks using LED wall and bolt camera. Captured frenetic sports energy with striking typography for NBA Finals.
- W+K (Wieden+Kennedy)supportingCollaborated with W+K on Netflix AV end-cards - new animated treatments for 'What's Next' tagline produced for Netflix's 2026 film trailers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Los York competitors and assessment
Company assessmentDirect peers
- Buck: Buck is a design-driven creative studio with deep motion design, VFX, and brand identity capabilities serving tech and consumer brands. Most directly comparable to Los York's blend of branding systems, motion, and brand-film production for marquee clients.
- Ghost Robot: Ghost Robot is an end-to-end creative studio producing brand films, commercials, and design content for major brands. Directly comparable service offering; notably the prior employer of Los York's new Director of Growth, Justin Medley.
- PSYOP: PSYOP is an award-winning hybrid creative studio combining VFX, design, and live-action for advertising campaigns and brand work. Closely comparable to Los York's integrated VFX + motion design + brand identity positioning.
- Nexus Studios: Nexus Studios is a London-based creative studio specializing in animation, live action, and interactive content for brands. Operates a similar multidisciplinary, project-based model serving enterprise brand clients across film, motion, and design.
- Ueno: Ueno is a design and branding studio with strong motion and identity capabilities, serving tech-forward clients. Closely comparable to Los York's brand identity + motion design work for streaming, consumer electronics, and tech brands.
- B-Reel: B-Reel is an independent creative studio producing digital experiences, brand campaigns, and film content for major global brands. Comparable scale and end-to-end creative + production model with similar client caliber.
- Giant Ant: Giant Ant is a creative studio focused on animation, motion design, and brand storytelling. Comparable to Los York's animation and motion capabilities for enterprise brand clients.
Broad incumbents
- Wieden+Kennedy: W+K is one of the largest independent global advertising agencies, recently collaborating with Los York on Netflix AV end-cards. Represents the broader agency-tier incumbent that Los York increasingly partners with on co-branded work.
- Pentagram: Pentagram is the world's largest independent design consultancy, specializing in brand identity systems for major brands. Comparable in identity-systems expertise but operates at broader scale and seniority.
- 72andSunny: 72andSunny is a global brand creative agency producing large-scale campaigns for marquee clients. Comparable client caliber (Google, Samsung, Activision) and end-to-end creative production model, though operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Los York social profiles
Digital presenceLos York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los York leadership team
Management profileNumber of profiles
Profiles5 records
Los York subsidiaries and ownership
Company hierarchySubsidiaries1 record
Los York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los York
What does Los York do?
Los York is a B2B creative production studio offering end-to-end creative services for global enterprise brands. Its work spans creative strategy, campaign development, branding systems (static and motion), design toolkitting, 3D and 2D motion design, live-action production, virtual production, and editorial/post-production. The studio also operates a wholly-owned live-action subsidiary called LOS FILMS.
Is Los York a public or private company?
Los York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Los York founded?
Los York was founded in 2012. It employs 11 to 50 people.
Where is Los York based?
Los York is headquartered in Santa Monica, United States, in the North America region.
How does Los York make money?
Two revenue lines are on record. Creative Campaign Development is the primary driver. The others are brand Identity & Design System Projects.
Who are Los York's main competitors?
Direct peers on record are Buck, Ghost Robot, PSYOP, Nexus Studios, Ueno, B-Reel and Giant Ant. Broad incumbents are Wieden+Kennedy, Pentagram and 72andSunny.
Does Los York have an API?
No public API is recorded for Los York.
What industry is Los York in?
Los York's product category is Creative Services. Its primary akta.pro industry code is MPAAAMAG, Studios, Stages & Location Services (Facilities, Location Scouting/Permits), with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 51211 and its SIC code is 7812.