CoachVantage
CoachVantage is an all-in-one cloud-based SaaS platform that enables individual life, executive, ADHD, and wellness coaches to manage programs, scheduling, payments, contracts, and client engagement from one system. The platform offers self-serve PLG onboarding with AI-powered content generation via its Vanta assistant.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CoachVantage does
CoachVantage is an all-in-one, cloud-based SaaS platform designed to serve individual and small-team coaches—including life, executive, leadership, ADHD, career, wellness, and nurse coaches—by consolidating fragmented coaching-business tools into a single integrated system. The platform is built on Heroku (hosted on AWS) using a GraphQL API layer via Hasura, PostgreSQL databases, JWT authentication, and SSL encryption, with continuous versioning for backups. Its product surface spans coaching programs (1:1 and group), scheduling with calendar sync, electronic contracts and signatures, payments and invoicing (Stripe and PayPal), ICF-compliant coaching logs, intake forms, a coaching CRM, a white-label client portal, online courses, automations, and an integrated content/resource library.
The business model is subscription SaaS with a freemium funnel: a credit-card-free free trial converts into two tiers—Clarity (entry, capped at 2 programs and 2 events) and Aha! (unlimited)—billed monthly or annually, with annual plans offered at a discount and one-way upgrade (Clarity → Aha!) permitted. Distribution is product-led: customers self-serve sign up at app.coachvantage.com, complete a guided 3-step setup, and convert without sales intervention; third-party review platforms (G2, Capterra, GetApp, SoftwareAdvice), a content-marketing blog featuring coach success stories, and a free lead-magnet guide provide top-of-funnel acquisition. The company is bootstrapped and founder-controlled by Glen Oliveiro, with no disclosed external funding, no parent company or subsidiaries, and a global English-speaking coach customer base. Its Vanta AI assistant adds generative content capabilities on top of the operational core, but the underlying moat is domain specialization and workflow consolidation rather than proprietary AI models.
CoachVantage firmographics
Firmographics- Name
- CoachVantage
- Legal name
- CoachVantage Private Limited
- Website
- https://coachvantage.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoachVantage is an all-in-one cloud-based SaaS platform that enables individual life, executive, ADHD, and wellness coaches to manage programs, scheduling, payments, contracts, and client engagement from one system. The platform offers self-serve PLG onboarding with AI-powered content generation via its Vanta assistant.
- Ownership category
- akta.pro rank
CoachVantage industry classification
Industry- Product category
- Coaching Practice Management Software
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- General Health Coaching (HSADAGAA), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)
Keywords
Where CoachVantage is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
CoachVantage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: CoachVantage generates revenue through subscription-based SaaS plans. The platform offers two main tiers: Clarity Plan (for coaches starting out, limited to 2 coaching programs and 2 events) and Aha! Plan (unlimited programs and events). Subscriptions are billed monthly or annually, with annual plans offering discounted rates. The company offers a free trial for new users to experience the platform before committing to a paid subscription.
- Subscription Upgrades: Coaches can upgrade from Clarity Plan to Aha! Plan at any time. Upgrades take effect at the beginning of the next billing cycle with pro-rated fees for the previous month's usage at the higher rate. Downgrading from Aha! Plan to Clarity Plan is not permitted due to feature differences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clarity Plan - Entry-level for starting coaches |
| Subscription | Monthly | Aha! Plan - Unlimited features for scaling coaches |
| Subscription | Annual | Annual Subscription Discounts |
| Freemium | Monthly | Free Trial |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CoachVantage product offering
Product offeringCore offering
CoachVantage is an all-in-one, AI-enabled SaaS coaching platform that lets professional coaches run their entire practice from a single integrated system. The platform combines coaching program management (1:1 and group), scheduling, payments and invoicing (Stripe and PayPal), e-signature contracts, ICF-compliant coaching logs, a CRM, a branded client portal, online courses, automations, and a generative-AI assistant (Vanta) for content creation, sold as a monthly or annual subscription across Clarity and Aha! plans.
Product overview
CoachVantage is an all-in-one coaching software platform that provides a unified suite of integrated modules for coaches to manage their entire business. The platform combines Coaching Programs (for 1:1 and group coaching), Scheduling Software, Payments & Invoicing, Coaching Contracts with e-signatures, Coaching Logs for ICF certification tracking, Coaching Intake Forms, Coaching CRM, Client Portal, Online Courses, Automations, and an AI feature called Vanta. All modules are integrated into a single platform with built-in video conferencing (Zoom, Google Meet) and payment integrations (Stripe, PayPal), allowing coaches to manage clients, programs, scheduling, billing, and content delivery from one place without needing multiple separate tools.
Differentiator
Problem solved
Functional benefit
Products and services
- CoachVantage Coaching Platform All-in-one SaaS coaching platform that lets solo professional coaches and small coaching practices manage clients, scheduling, coaching programs, contracts, payments, online courses, automations, and an AI content assistant from one integrated, white-label system. Sold as a tiered monthly or annual subscription (Clarity Plan and Aha! Plan) with a free trial.
Companies that use CoachVantage
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles1 record
CoachVantage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
CoachVantage partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- HerokucoreCloud application platform (SalesForce company) hosting CoachVantage's infrastructure. Heroku's physical infrastructure is hosted on Amazon Web Services (AWS) data centers with ISO 27001, SOC 1, SOC 2, PCI Level 1 certifications.
- AWS (Amazon Web Services)coreUnderlying cloud infrastructure provider through Heroku. AWS data centers provide physical hosting with FISMA Moderate, Sarbanes-Oxley (SOX), and other compliance certifications.
- CronofycoreCalendar integration and synchronization service used by CoachVantage for calendar sync functionality. UK-based company.
- ZoomcoreVideo conferencing integration allowing coaches to run virtual coaching sessions directly through the platform. Part of the core scheduling and video integration workflow.
- Google MeetcoreAlternative video conferencing integration providing flexibility for coaches who prefer Google Meet over Zoom for virtual coaching sessions.
- StripecorePrimary payment gateway for processing coach subscriptions, client payments, and recurring billing. PCI DSS compliant payment processing integrated into the platform.
- PayPalcoreAlternative payment gateway option for coaches and clients who prefer PayPal over Stripe for payment processing.
- Google CalendarcoreCalendar synchronization allowing coaches to sync their Google Calendar with CoachVantage for availability management and session scheduling.
- Microsoft Outlook / Office 365coreCalendar integration for coaches using Outlook or Office 365 for calendar management and scheduling synchronization.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
CoachVantage competitors and assessment
Company assessmentBroad incumbents
- Kajabi: Broader all-in-one platform for knowledge businesses combining courses, marketing, pipelines, and coaching. A larger, well-funded incumbent that overlaps with CoachVantage's online course and group coaching modules while serving a much wider creator economy.
- Mighty Networks: Community and course platform used by coaches and creators to build paid communities, courses, and member experiences. Overlaps with CoachVantage's group coaching and online course capabilities at a larger scale.
- Teachable: Established course creation platform widely used by coaches to monetize expertise. Adjacent rather than direct, but competes for the same coach wallet share on the course and digital-product side.
Emerging players
- Acuity Scheduling: Scheduling and client self-booking software (owned by Squarespace) frequently used by coaches as a stand-alone alternative or complement. Competes with CoachVantage's scheduling module specifically.
- Calendly: Widely adopted scheduling tool used by individual coaches for appointment booking. A horizontal scheduling incumbent that competes with CoachVantage's scheduling component rather than its full practice-management stack.
Direct peers
- Satori: Coaching-specific CRM and practice management software for executive and business coaches. Competes head-to-head with CoachVantage on client management, session notes, scheduling, and ICF-aligned workflows.
- Practice Better: All-in-one practice management platform for health, wellness, and coaching practitioners. Direct overlap with CoachVantage on scheduling, client management, programs, payments, and notes — and a more commonly cited competitor in the wellness coaching segment.
- Coaching.com: Coaching platform combining client management, scheduling, marketing, and learning content for professional coaches. Highly comparable in target market (credentialed coaches) and bundled feature set.
- Nudge Coach: Mobile-first coaching platform for health and wellness coaches offering programs, habit tracking, and messaging. Competes with CoachVantage's wellness/health coaching use cases and group program offering.
- UpCoach: Coaching platform focused on habit tracking, programs, and client engagement workflows. Targets the same independent coach buyer as CoachVantage with overlapping program-builder and client-portal functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CoachVantage social profiles
Digital presenceCoachVantage compliance and trust
Trust signalCompliance4 records
CoachVantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachVantage leadership team
Management profileNumber of profiles
Profiles1 record
CoachVantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachVantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachVantage
What does CoachVantage do?
CoachVantage is an all-in-one, AI-enabled SaaS coaching platform that lets professional coaches run their entire practice from a single integrated system. The platform combines coaching program management (1:1 and group), scheduling, payments and invoicing (Stripe and PayPal), e-signature contracts, ICF-compliant coaching logs, a CRM, a branded client portal, online courses, automations, and a generative-AI assistant (Vanta) for content creation, sold as a monthly or annual subscription across Clarity and Aha! plans.
Is CoachVantage a public or private company?
CoachVantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoachVantage founded?
CoachVantage was founded in 2016. It employs 1 to 10 people.
Where is CoachVantage based?
CoachVantage is headquartered in Madrid, Spain, in the Europe region.
How does CoachVantage make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are subscription Upgrades.
Who are CoachVantage's main competitors?
Broad incumbents on record are Kajabi, Mighty Networks and Teachable. Emerging players are Acuity Scheduling and Calendly. Direct peers are Satori, Practice Better, Coaching.com, Nudge Coach and UpCoach.
Does CoachVantage have an API?
No public API is recorded for CoachVantage.
What industry is CoachVantage in?
CoachVantage's product category is Coaching Practice Management Software. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of HSADAGAA, General Health Coaching. Its NAICS code is 61171 and its SIC code is 7372.