Improvely
Improvely is a SaaS conversion tracking and click fraud monitoring platform that helps online marketers and marketing agencies attribute conversions across paid channels, detect fraudulent ad clicks in real time, and generate white-label client reports, sold via tiered monthly subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersLansdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Improvely does
Improvely is a SaaS conversion tracking and click fraud monitoring platform founded in 2012 and operated by Awio Web Services LLC. The product targets online marketers and marketing agencies who need to attribute conversions across paid traffic sources and protect advertising budgets from fraudulent clicks. Core functionality includes four conversion attribution models (first click, first/last ad click, last click), custom funnel reports, per-visitor customer profiles with lifetime value tracking, the People Explorer tool, A/B split testing, and a 24/7 click fraud monitoring system that inspects every ad click for suspicious activity and can redirect suspicious visitors to warning pages.
The underlying technology stack is built on JavaScript-based visitor tracking with cookie-based session management, complemented by a server-side HTTP API for programmatic project management and conversion event recording. The platform supports Google Analytics UTM compatibility, parallel tracking, and auto-tagging for both Google Ads and Bing Ads, and offers integrations with Shopify, WooCommerce, BigCommerce, Volusion, MailChimp, Segment.io, and Google Analytics. The company achieved Google Certified Click Tracker status in July 2023, which is required for third-party click measurement on Google Ads.
Improvely operates a product-led, self-serve GTM model with a 14-day free trial and instant account activation. Revenue is generated entirely through tiered monthly subscriptions priced by tracked visit volume, ranging from Freelancer at $29/month (10,000 visits) to Large Agency 1M at $899/month (1,000,000 visits). Distribution occurs through direct website sales, the Shopify App Store, the WordPress Plugin Directory, and a ShareASale affiliate program offering 50% of first payment plus 10% recurring for the first year. The company is bootstrapped with no institutional funding, headquartered legally in Cary, NC, and serves a base of more than 7,000 marketers.
Improvely firmographics
Firmographics- Name
- Improvely
- Legal name
- Awio Web Services LLC
- Website
- https://improvely.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Improvely is a SaaS conversion tracking and click fraud monitoring platform that helps online marketers and marketing agencies attribute conversions across paid channels, detect fraudulent ad clicks in real time, and generate white-label client reports, sold via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Improvely industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)
Keywords
Where Improvely is headquartered
LocationHeadquarters
- HQ city
- Lansdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Improvely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly subscription plans based on the number of website visits tracked per month. Plans range from 10,000 visits (Freelancer at $29/month) to 1,000,000 visits (Large Agency 1M at $899/month). All plans include a 14-day free trial and auto-renew monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freelancer - $29/month for 10,000 visits |
| Subscription | Monthly | Startup - $79/month for 50,000 visits |
| Subscription | Monthly | Small Agency - $149/month for 100,000 visits |
| Subscription | Monthly | Large Agency - $299/month for 250,000+ visits |
| Subscription | Monthly | Large Agency 500 - $599/month for 500,000 visits |
| Subscription | Monthly | Large Agency 1M - $899/month for 1,000,000 visits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Improvely product offering
Product offeringCore offering
Improvely is a SaaS marketing analytics platform that tracks online marketing campaign conversions and monitors ad clicks for fraud in a single dashboard. It identifies the traffic sources driving signups and sales across all marketing channels, applies multiple conversion attribution models, runs A/B split tests on landing pages, and delivers 24/7 click fraud alerts. The platform also provides agency-ready features including team logins, sub-accounts for client access, and white-label branded reporting.
Product overview
Improvely is a unified conversion tracking and click fraud monitoring SaaS platform offered through a tiered subscription model. The core platform provides marketing attribution, visitor profiling, A/B testing, and fraud detection across all traffic sources. E-commerce integrations are available as add-on modules for WooCommerce and Shopify stores. The service is available in six pricing tiers (Freelancer through Large Agency 1M) differentiated by monthly visit volume (10,000 to 1,000,000), team size, and feature access including sub-accounts, white-label reporting, and affiliate tracking. A public HTTP API enables programmatic project management and server-side conversion tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Improvely Conversion Tracking & Click Fraud Monitoring Platform SaaS platform for marketers and agencies that tracks conversions from all online marketing channels, attributes them through multiple attribution models, profiles every visitor, runs A/B split tests, and detects click fraud 24/7.
- Improvely for Shopify App Shopify marketplace app that adds Improvely conversion tracking and click fraud monitoring to Shopify merchants' stores without requiring code modifications.
- Improvely for WooCommerce WordPress Plugin WordPress plugin that integrates Improvely conversion tracking with WooCommerce stores, enabling automatic traffic and purchase attribution.
- Improvely HTTP API Public server-side HTTP API for account management and adding conversion events programmatically, available to all Improvely accounts with API key authentication.
Quantifiable outcome
- 17-29% of clicks on paid ads are estimated to be fraudulent, and Improvely helps detect and prevent these wasted ad spend
- +1 more outcomes
Companies that use Improvely
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Improvely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Feature8 records
Improvely partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- CrazyEggminorPartnership offering 3 months of CrazyEgg heat map analytics for free to Improvely users. The two products complement each other with Improvely tracking traffic sources and CrazyEgg showing on-page user behavior.
- Segment.iocoreImprovely is available as an analytics provider for Segment.io users, allowing them to add Improvely tracking through Segment's tag management platform.
- ShopifycoreNative Shopify app integration that enables Shopify merchants to add Improvely tracking without any code changes. The app automatically sends visit and purchase data directly to the Improvely account.
- WooCommerce (WordPress)coreOfficial Improvely for WooCommerce WordPress plugin available in the WordPress Plugin Directory. Enables automatic tracking of traffic and purchase source for WooCommerce stores without theme changes.
- BigCommercecoreIntegration guide available for BigCommerce merchants to add Improvely tracking code and conversion tracking with order amount and order ID integration.
- MailChimpcoreMailChimp integration enables automatic tracking of email campaign clicks all the way to signups or purchases on the website using Google Analytics URL Builder compatibility.
- ShareASalecoreAffiliate program managed through ShareASale network. Partners earn 50% of first payment plus 10% recurring revenue for first year (up to $1,400 per referral) for each new paying customer.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Improvely competitors and assessment
Company assessmentDirect peers
- ClickCease: Click fraud detection and prevention SaaS serving advertisers and agencies. Directly competes with Improvely's click fraud monitoring module, with overlapping customer base of SMB marketers and agencies running paid ad campaigns.
- Lunio: Click fraud detection platform using machine learning to identify invalid clicks across Google, Meta, and Bing. Closely comparable to Improvely in fraud detection functionality and target customer (in-house marketers and agencies).
- Voluum: Ad tracking and attribution platform for media buyers and affiliate marketers. Competes with Improvely on conversion tracking, multi-touch attribution, and campaign analytics, though more focused on performance/affiliate marketers.
- RedTrack: Ad tracking and conversion attribution platform with click fraud monitoring features. Directly overlaps with Improvely across conversion tracking, attribution modeling, and agency reporting.
- BeMob: Ad tracking and attribution solution for media buyers, affiliates, and agencies. Comparable subscription-based tracking platform with conversion attribution and traffic distribution features.
- Binom: Self-hosted click tracking and attribution platform popular among affiliate marketers. Competes with Improvely's conversion tracking and click fraud capabilities, particularly for performance marketing use cases.
Emerging players
- ClickGUARD: Click fraud detection tool with PPC protection features. More focused than Improvely on Google Ads fraud prevention, but addresses the same advertiser pain points around wasted ad spend.
Broad incumbents
- Google Analytics: Free web analytics platform from Google. While broader in scope and less specialized for paid ad attribution/fraud, it is the dominant free alternative Improvely competes against, as cited in customer testimonials.
- Kochava: Omnichannel attribution and marketing measurement platform. Larger incumbent offering attribution, analytics, and fraud prevention at enterprise scale, overlapping with Improvely's attribution and fraud detection capabilities.
- AppsFlyer: Mobile attribution and marketing analytics platform with fraud protection. While focused on mobile, its attribution and fraud prevention offerings position it as a broader-category competitor in marketing measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Improvely social profiles
Digital presenceImprovely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Improvely leadership team
Management profileNumber of profiles
Profiles1 record
Improvely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Improvely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Improvely
What does Improvely do?
Improvely is a SaaS marketing analytics platform that tracks online marketing campaign conversions and monitors ad clicks for fraud in a single dashboard. It identifies the traffic sources driving signups and sales across all marketing channels, applies multiple conversion attribution models, runs A/B split tests on landing pages, and delivers 24/7 click fraud alerts. The platform also provides agency-ready features including team logins, sub-accounts for client access, and white-label branded reporting.
Is Improvely a public or private company?
Improvely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Improvely founded?
Improvely was founded in 2012. It employs 11 to 50 people.
Where is Improvely based?
Improvely is headquartered in Lansdale, United States, in the North America region.
How does Improvely make money?
One revenue line is on record: subscription Plans.
Who are Improvely's main competitors?
Direct peers on record are ClickCease, Lunio, Voluum, RedTrack, BeMob and Binom. ClickGUARD is listed as an emerging player. Broad incumbents are Google Analytics, Kochava and AppsFlyer.
Does Improvely have an API?
Yes. Improvely provides a server-side HTTP API for account management and adding conversion events. The API is available to all Improvely accounts using an API key for authentication. Key endpoints include: POST /project.json (create projects), PUT /project.json (update project settings), DELETE /project.json (delete projects), POST /link.json (create tracking links), POST /conversion.json (record conversions), POST /user.json (create users), DELETE /user.json (delete users), POST/PUT/DELETE /user_permission.json (manage user permissions). Supports parameters for attribution models, click fraud settings, conversion counting, duplicate filtering, and integrates with Google Analytics URL Builder Compatibility. Developer documentation is at www.improvely.com/docs/api-introduction.
What industry is Improvely in?
Improvely's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPAAACAH, Performance Analytics, Attribution & Marketing Measurement. Its NAICS code is 541890 and its SIC code is 7372.