Mascot Media
Mascot Media is a privately held Fayetteville, Arkansas company that provides K-12 schools with custom-branded mobile apps, websites, ticketing, schedule products, live broadcasting, and a facilities scheduler, monetized primarily through local and national advertising rather than direct school fees.
- Company typePrivate
- Founded1995
- HeadquartersFayetteville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mascot Media does
Mascot Media, LLC is a privately held Fayetteville, Arkansas-based company that provides an integrated digital and print platform to US K-12 schools and school athletic departments. The company builds custom-branded mobile applications (iOS and Android) and websites for individual schools and districts, distributed through Apple App Store and Google Play, with features covering schedules, rosters, scores, push notifications, photo and video galleries, event directions, and live sports broadcasting via YouTube integration. Complementary product lines include customizable event ticketing (stack tickets, sheet tickets, credentials, parking permits, pass cards, wristbands) and schedule products (posters, cards, magnets) used for athletic promotion and community engagement. A Facilities Scheduler module was launched in July 2025 as a built-in venue and event management tool. The company also operates the annual Mascot Media Broadcast Awards, now in its sixth year.
The business model is advertising-funded rather than school-funded: products are provided at no cost to schools when sponsorship is secured, with Mascot Media retaining the first dollars of collected advertising revenue (for example, a $12,000 annual maintenance fee on Custom App products) before applying an 80/20 revenue share in favor of the service provider. Go-to-market is enterprise field sales targeting athletic directors and school administrators, supplemented by state athletic association referral partnerships and content marketing (blog, Talking Preps podcast, webinars). The customer base spans schools across at least nine states including Arkansas, Pennsylvania, Texas, New Jersey, Ohio, Illinois, Oklahoma, California, and Georgia, with three retained subsidiary brands (Great Texas Sports, Five Star Sports, Sideline Access) operating under the Mascot Media umbrella. The company employs 51-100 people and shows no disclosed external funding.
Mascot Media firmographics
Firmographics- Name
- Mascot Media
- Legal name
- Mascot Media, LLC
- Website
- https://mascotmedia.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mascot Media is a privately held Fayetteville, Arkansas company that provides K-12 schools with custom-branded mobile apps, websites, ticketing, schedule products, live broadcasting, and a facilities scheduler, monetized primarily through local and national advertising rather than direct school fees.
- Ownership category
- akta.pro rank
Mascot Media industry classification
Industry- Product category
- K-12 Athletic Communications and Broadcasting Software
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Athletics Events, Game Operations & Ticketing (EDALAIAK)
- akta.pro secondary industries
- School Spirit & Events Programs (Pep Rally, Homecoming, Assemblies) (EDAJAJAL), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)
Keywords
Where Mascot Media is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mascot Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Advertising Revenue (Schedule Products): Schools receive 20% revenue share on collected advertising revenue from schedule poster ad sales, with a minimum $1,500 collected seasonally before revenue share applies.
- Digital Product Advertising (Custom App/Website): For Custom Apps: Service Provider keeps first $12,000 (Maintenance Fee) of annual revenue from local banner ads and presenting sponsors. Collected revenue exceeding the fee is split 80/20 (Service Provider/School). Minimum $4,000 per season threshold. For National App: First $4,500 kept as maintenance fee with $1,500 seasonal minimum.
- Ticketing Products: Tickets are provided at no cost to schools when sponsored. Revenue comes from third-party advertising placed on tickets by Service Provider. No revenue share to schools.
- Spirit Items: Free spirit items provided to schools contingent on sponsor demand. If sponsor not obtained, schools may purchase items at discounted rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Schedule Products - Revenue Share Model |
| Subscription | Multi-year contract | Digital Products - Custom App/Website |
| Subscription | Multi-year contract | Digital Products - National App |
| Freemium | Pay-as-you-go | Ticketing Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mascot Media product offering
Product offeringCore offering
Mascot Media provides K-12 schools and school districts with a comprehensive sports network platform that includes custom-branded mobile apps (iOS/Android), school websites, live broadcasting/streaming of athletic events, customizable event ticketing products, and schedule promotional items (posters, cards, magnets). Its platform consolidates scheduling, roster management, push notifications, photo/video galleries, turn-by-turn event directions, and a built-in Facilities Scheduler, with products typically funded through local and national advertising sponsorships and delivered to schools at no direct cost.
Product overview
Mascot Media provides a comprehensive sports network platform for high schools with three core product categories: Digital Products (mobile apps and websites for iOS/Android with live streaming, schedules, rosters, push notifications, and photo/video galleries), Ticket Products (customizable event ticketing including various ticket formats and pass cards), and Schedule Products (athletic schedule posters, cards, and magnets with revenue-sharing). Additional offerings include a built-in Facilities Scheduler for venue management and an annual Broadcast Awards program. The platform is designed to help schools build their sports network, engage communities, and monetize through advertising sponsorships.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Products Custom-branded mobile apps and websites for K-12 schools and districts (Single School or District variants, plus National Sports App) used to communicate schedules, rosters, scores, news, push notifications, and live broadcasts to parents, students, and the community on iOS and Android.
- Ticket Products Customizable event ticketing products for K-12 schools, including stack tickets, sheet tickets, credentials, parking permits, thick and thin pass cards, student IDs, roll tickets, tic-cards, wristbands, minion tickets, and key tags, with sponsor branding available.
- Schedule Products Athletic schedule promotional products including posters (minimum 200 sent to school), schedule cards, and schedule magnets featuring sponsor advertising, with revenue-sharing opportunities for schools on ad sales.
- Facilities Scheduler Built-in venue and facilities scheduling tool integrated within the Mascot Media platform that helps K-12 schools manage practices, tryouts, tournaments, fundraisers, club meetings, and community events across gymnasiums, fields, and auditoriums with conflict-free scheduling, included at no extra cost.
- Spirit Items Promotional spirit items (such as banners and giveaways) produced for K-12 schools at no cost through sponsor solicitation; schools may purchase unsponsored items at a discounted rate when sponsor demand is insufficient.
Quantifiable outcome
- Schools can generate revenue share from advertising (20% of collections above minimum thresholds)
- +2 more outcomes
Companies that use Mascot Media
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Mascot Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Mascot Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- State Athletic AssociationscoreMascot Media partners with state athletic associations who recommend the platform to their member schools. These partnerships serve as a key referral channel for customer acquisition.
- Great Texas SportsminorAffiliate company mentioned in advertising client terms. Part of the Mascot Media family of companies.
- Five Star SportsminorAffiliate company mentioned in advertising client terms. Part of the Mascot Media family of companies.
- Sideline AccessminorAffiliate company mentioned in advertising client terms. Part of the Mascot Media family of companies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mascot Media competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is the dominant video and analytics platform for high school and youth sports; it integrates directly with the camera infrastructure Mascot Media taps into and competes for the same athletic-department budget and broadcast mindshare.
- NFHS Network: NFHS Network is the official high school sports streaming service operated in partnership with the National Federation of State High School Associations; it competes head-on with Mascot Media's live broadcasting offering and leverages the same state-association channel.
- MaxPreps: MaxPreps provides high school sports schedules, rosters, scores, and statistics via web and app — overlapping directly with Mascot Media's schedule, roster, and scoreboard features for school athletic departments.
- PrestoSports: PrestoSports builds athletic-department websites and apps for colleges and high schools, overlapping directly with Mascot Media's Digital Products (custom app + website) line.
- BigTeams: BigTeams is a school athletic-department management platform covering schedules, rosters, and forms — directly comparable to Mascot Media's schedule, roster, and administrative workflow products.
- FinalForms: FinalForms provides online athletic paperwork, physicals, and eligibility management for K-12 schools; it competes for the athletic-department software budget and adjacent administrative workflows.
Emerging players
- ScoreStream: ScoreStream provides crowd-sourced high school sports scores and stats with fan-engagement apps — emerging player in the same K-12 sports engagement category Mascot Media competes in.
- Pixellot: Pixellot offers AI-automated sports video capture and streaming for schools and youth sports — emerging technology overlap with Mascot Media's live broadcasting stack that could either complement or compete at the lower-cost end.
Broad incumbents
- SportsEngine: SportsEngine (owned by NBC Sports) is a broad youth-sports platform offering websites, apps, registration, and tournament tools; it competes broadly with Mascot Media across multiple K-12 and youth sports workflows.
- TeamSnap: TeamSnap provides team management, scheduling, and communication apps widely used in youth and school sports — a broad incumbent whose scheduling and communication tools overlap with Mascot Media's digital product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mascot Media social profiles
Digital presenceMascot Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mascot Media leadership team
Management profileNumber of profiles
Profiles1 record
Mascot Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mascot Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mascot Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mascot Media
What does Mascot Media do?
Mascot Media provides K-12 schools and school districts with a comprehensive sports network platform that includes custom-branded mobile apps (iOS/Android), school websites, live broadcasting/streaming of athletic events, customizable event ticketing products, and schedule promotional items (posters, cards, magnets). Its platform consolidates scheduling, roster management, push notifications, photo/video galleries, turn-by-turn event directions, and a built-in Facilities Scheduler, with products typically funded through local and national advertising sponsorships and delivered to schools at no direct cost.
Is Mascot Media a public or private company?
Mascot Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mascot Media founded?
Mascot Media was founded in 1995. It employs 51 to 100 people.
Where is Mascot Media based?
Mascot Media is headquartered in Fayetteville, United States, in the North America region.
How does Mascot Media make money?
Four revenue lines are on record. Advertising Revenue (Schedule Products) is the primary driver. The others are digital Product Advertising (Custom App/Website), ticketing Products and spirit Items.
Who are Mascot Media's main competitors?
Direct peers on record are Hudl, NFHS Network, MaxPreps, PrestoSports, BigTeams and FinalForms. Emerging players are ScoreStream and Pixellot. Broad incumbents are SportsEngine and TeamSnap.
Does Mascot Media have an API?
No public API is recorded for Mascot Media.
What industry is Mascot Media in?
Mascot Media's product category is K-12 Athletic Communications and Broadcasting Software. Its primary akta.pro industry code is EDALAIAK, Athletics Events, Game Operations & Ticketing, with a secondary code of EDAJAJAL, School Spirit & Events Programs (Pep Rally, Homecoming, Assemblies). Its NAICS code is 711219 and its SIC code is 7311.