Wildflower Wellness
Wildflower Wellness is a privately held CBD wellness brand selling broad-spectrum and full-spectrum hemp-derived topicals, tinctures, capsules, vaporizers, and soaps to individual consumers via DTC e-commerce, 200+ US/UK retail doors, and wholesale channels.
- Company typePrivate
- Founded2012
- HeadquartersBellingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wildflower Wellness does
Wildflower Wellness is a privately held, US-based CBD wellness company founded in Vancouver in 2012 and refocused on hemp-derived CBD products in 2016, with current operations centered in Bellingham, Washington. The company sells broad-spectrum and full-spectrum CBD products across five categories: topical sticks and balms, oral capsules, sublingual tinctures, vaporizers, and soaps and bath bombs, priced from $19.99 to $149.99. Stated differentiators include vertically integrated R&D, manufacturing, and branding, CO2 supercritical fluid extraction, third-party lab testing, manufacturing in GMP facilities in the USA, products containing less than 0.03% THC, and a 100% Customer Satisfaction Guarantee. Customer segments are horizontal, targeting wellness-focused individual consumers and, secondarily, health and retail professionals who recommend the brand.
The company's technology base rests on CO2 supercritical fluid extraction for whole-plant hemp processing and on a patent-pending flex-circuit vaporizer platform with an internal micro-processor for temperature-controlled vaporization. Product formulations combine CBD with synergistic plant-based ingredients such as milk thistle, curcumin, ginseng, peppermint, arnica, and eucalyptus, and span concentrations from 120mg topical sticks to 1000mg Extra Strength and 1000mg tincture variants. There are no AI/ML, API, SDK, or data flywheel signals in the source material; the stack is product- and hardware-centric rather than software-centric.
Wildflower's go-to-market is product-led DTC e-commerce through buywildflower.com, augmented by a Subscribe & Save subscription (10% off, free shipping over $50), a dedicated wholesale program at wholesale.wildflowerus.com, and physical retail placement in over 200 locations across the US and UK, with international shipping through selected online retailers. The company has built awareness through earned media features in Vogue, Allure, Esquire, mindbodygreen, Vanity Fair UK, GLAMOUR Netherlands, London Evening Standard, and METRO UK, and operates marketing channels spanning blog content, organic social (Facebook, Pinterest, Instagram including a UK-specific account), email, and curated Spotify playlists. The company is privately held with no disclosed funding rounds, no parent company, and no publicly stated revenue figures, and management team information is not present in the source data.
Wildflower Wellness firmographics
Firmographics- Name
- Wildflower Wellness
- Legal name
- Wildflower Wellness
- Website
- https://buywildflower.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wildflower Wellness is a privately held CBD wellness brand selling broad-spectrum and full-spectrum hemp-derived topicals, tinctures, capsules, vaporizers, and soaps to individual consumers via DTC e-commerce, 200+ US/UK retail doors, and wholesale channels.
- Ownership category
- akta.pro rank
Wildflower Wellness industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Wildflower Wellness is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wildflower Wellness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue from selling CBD wellness products (topicals, tinctures, capsules, vaporizers, soaps) directly to consumers through e-commerce and retail channels. Products sold at various price points from $19.99 to $149.99. Subscription option provides recurring revenue with 10% discount.
- Wholesale: Wholesale inquiries handled through wholesale.wildflowerus.com for bulk orders to retail partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Topicals - Cool Stick and Relief Stick |
| Unit Pricing | Pay-as-you-go | CBD Capsules |
| Unit Pricing | Pay-as-you-go | CBD Tinctures |
| Unit Pricing | Pay-as-you-go | CBD Vaporizers |
| Unit Pricing | Pay-as-you-go | CBD Soaps |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wildflower Wellness product offering
Product offeringCore offering
Wildflower Wellness manufactures and sells a full line of broad-spectrum and full-spectrum hemp-derived CBD wellness products — topical sticks and balms, oral capsules, sublingual tinctures, rechargeable vaporizers with cartridges, and CBD-infused soaps and bath bombs. Products are CO2-extracted, contain less than 0.3% THC, are made in GMP-certified USA facilities, and are sold directly to consumers via an owned e-commerce storefront and subscription program, as well as through 200-plus retail locations in the US/UK and a wholesale channel.
Product overview
Wildflower Wellness is a CBD wellness brand offering a full lineup of broad-spectrum and full-spectrum hemp-derived CBD products, all manufactured in the USA in GMP facilities with third-party lab testing. The portfolio spans five product categories: topical sticks and balms (Cool Stick, Relief Stick, Cool Balm, Relief Balm, Sport Stick, Extra Strength variants), oral capsules (standard CBD Capsules and Curcumin & Ginseng-enhanced variants), sublingual tinctures (Pure, Pure Plus, Wellness, and Relief formulas in varying concentrations), vaporizers including rechargeable V2 kits and disposable cartridges for aches and immunity formulations, and CBD soaps and bath bombs. All products are CO2-extracted, use natural ingredients, and contain less than 0.3% THC.
Differentiator
Problem solved
Functional benefit
Brands
- Wildflower Stage: A vendor/collection designation for certain products on the website.
- Wildflower CBD Wellness
Products and services
- CBD Cool Stick A topical CBD stick formulated with broad-spectrum hemp-based CBD, peppermint, arnica, and menthol crystals for cooling relief from everyday aches and discomforts.
- CBD Relief Stick A high-concentration topical CBD stick formulated with broad-spectrum CBD and therapeutic essential oils (wintergreen, peppermint, eucalyptus) for acute and stubborn aches.
- Extra Strength CBD Cool Stick (2.5 oz) An extra-strength topical CBD stick containing 1000mg of broad-spectrum CBD per 2.5oz with peppermint, arnica, and menthol crystals for enhanced anti-inflammatory relief.
- Extra Strength CBD Relief Stick (2.5 oz) An extra-strength topical CBD stick with 1000mg of broad-spectrum CBD featuring wintergreen, peppermint, and eucalyptus for stubborn aches and pains.
- CBD Cool Balm (4 oz) A broad-spectrum CBD balm with 300mg CBD, shea butter, peppermint, and menthol crystals offering a cooling sensation for everyday aches.
- CBD Relief Balm (4 oz) A broad-spectrum CBD balm with 500mg CBD formulated with arnica, wintergreen, peppermint, and eucalyptus for acute and stubborn aches.
- Sport Stick A 1000mg CBD sport formulation topical that delivers an immediate icy sensation transitioning into sweat-activated heat for joint and muscle support during workouts and athletic activity.
- CBD Capsules Vegan CBD capsules with 30mg of broad-spectrum CBD per serving, derived from whole hemp plants rich in amino acids and omega 3 & 6, for daily wellness support.
- Curcumin & Ginseng CBD Capsules Broad-spectrum CBD capsules with 20mg CBD per serving, enhanced with curcumin, ginseng, and black pepper oil for immune support and anti-inflammatory benefits.
- Pure Tincture A full-spectrum CBD tincture with 500mg CBD, fortified with milk thistle and hemp seed oil, for addressing stubborn aches; can be taken sublingually or added to food and drinks.
- Pure Plus Tincture A broad-spectrum CBD tincture with 1000mg CBD — the company's highest concentration — featuring synergistic plant-based ingredients and milk thistle for stubborn aches.
- Wellness Tincture A broad-spectrum CBD tincture with tropical fruit flavor for controlled daily wellness dosing, containing 16.5mg CBD per dropper.
- Relief Tincture A highly concentrated full-spectrum CBD tincture with orange-mint flavor, delivering 33mg CBD per dropper for quick and effective relief.
- Aches CBD Rechargeable V2 A rechargeable CBD vaporizer kit with an aches cartridge featuring broad-spectrum CBD blended with lavender, peppermint, and spearmint essential oils; includes battery pen, charging case, and cable.
- Immunity CBD Rechargeable V2 A rechargeable CBD vaporizer kit with an immunity cartridge featuring broad-spectrum CBD with eucalyptus, myrrh, and thyme for immune system support.
- Aches CBD Cartridge A broad-spectrum hemp CBD cartridge (150mg) compatible with Wildflower's rechargeable vaporizer, featuring lavender, peppermint, and spearmint.
- Immunity CBD Cartridge A broad-spectrum CBD cartridge (150mg) with eucalyptus, myrrh, and thyme, compatible with Wildflower's rechargeable vaporizer for immune and cold/flu symptom relief.
- Lavender CBD Soap (Pack of 3) CBD-infused natural soap with lavender essential oil for anti-inflammatory skin benefits, delivered in a 3-pack.
- Vanilla CBD Soap (Pack of 3) CBD-infused natural soap with vanilla essential oil for antioxidant-rich skin care and anti-aging benefits, delivered in a 3-pack.
- CBD Bath Bombs (Lavender and Eucalyptus) CBD bath bombs infused with lavender or eucalyptus essential oils for soothing skin care and therapeutic bathing benefits.
Quantifiable outcome
- Third-party lab tested for content and safety
- +2 more outcomes
Companies that use Wildflower Wellness
Customer profileSegments2 records
Ideal customer profiles2 records
Wildflower Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wildflower Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HempsleyminorWellness guidance company that provides educational information about cannabinoids and natural wellness. Wildflower recommends Hempsley for customers wanting to expand their knowledge of cannabinoids and plant-based wellness. The information provided is described as extremely well written and beautifully illustrated.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wildflower Wellness competitors and assessment
Company assessmentDirect peers
- Papa & Barkley: California-based CBD and THC wellness brand focused on topicals, tinctures, and capsules with vertically integrated manufacturing — comparable emphasis on topicals and clean extraction methods.
- CBDistillery: Direct-to-consumer CBD brand with broad-spectrum and full-spectrum tinctures, capsules, gummies, topicals, and vapes, sold primarily online and through major retail — comparable SKU breadth and DTC-led GTM.
- Charlotte's Web Holdings: Largest US CBD wellness brand selling broad-spectrum and full-spectrum tinctures, capsules, gummies, and topicals through DTC, retail, and practitioner channels — a direct comparable in product mix, vertical integration, and brand-led positioning.
- Medterra: CBD wellness brand with isolate-based tinctures, capsules, topicals, and sleep/immunity SKUs sold through DTC and major retail — comparable product breadth and retail-driven distribution.
- Green Roads: Pharmacist-formulated CBD brand selling tinctures, capsules, gummies, topicals, and pet products via DTC, retail, and wholesale channels — comparable in product portfolio, formulation approach, and retail distribution.
- Joy Organics: Family-owned broad-spectrum CBD brand selling tinctures, gummies, capsules, topicals, and beauty products via DTC and wholesale — directly comparable in product breadth and family/founder-led positioning.
- cbdMD: Publicly traded CBD brand with broad-spectrum tinctures, capsules, gummies, topicals, and sleep/athletic SKUs sold via DTC, wholesale, and national retail — comparable premium positioning and channel mix.
- Elixinol Wellness: Globally distributed CBD brand with tinctures, capsules, topicals, and skincare sold through DTC, retail, and B2B channels — comparable in international distribution focus and product mix.
- Lazarus Naturals: Vertically integrated CBD brand offering tinctures, capsules, topicals, and pet products at value price points with strong DTC and retail distribution — directly comparable product mix and vertical operating model.
Emerging players
- Sagely Naturals: CBD wellness brand with a strong emphasis on topicals, capsules, and sleep products sold through DTC and major retail — directly comparable topical/sports-recovery positioning to Wildflower's Sport Stick line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wildflower Wellness social profiles
Digital presenceWildflower Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildflower Wellness leadership team
Management profileNumber of profiles
Wildflower Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildflower Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildflower Wellness
What does Wildflower Wellness do?
Wildflower Wellness manufactures and sells a full line of broad-spectrum and full-spectrum hemp-derived CBD wellness products — topical sticks and balms, oral capsules, sublingual tinctures, rechargeable vaporizers with cartridges, and CBD-infused soaps and bath bombs. Products are CO2-extracted, contain less than 0.3% THC, are made in GMP-certified USA facilities, and are sold directly to consumers via an owned e-commerce storefront and subscription program, as well as through 200-plus retail locations in the US/UK and a wholesale channel.
Is Wildflower Wellness a public or private company?
Wildflower Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wildflower Wellness founded?
Wildflower Wellness was founded in 2012. It employs 1 to 10 people.
Where is Wildflower Wellness based?
Wildflower Wellness is headquartered in Bellingham, United States, in the North America region.
How does Wildflower Wellness make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale.
Who are Wildflower Wellness's main competitors?
Direct peers on record are Papa & Barkley, CBDistillery, Charlotte's Web Holdings, Medterra, Green Roads, Joy Organics, cbdMD, Elixinol Wellness and Lazarus Naturals. Sagely Naturals is listed as an emerging player.
Does Wildflower Wellness have an API?
No public API is recorded for Wildflower Wellness.
What industry is Wildflower Wellness in?
Wildflower Wellness's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAB, CBD/Hemp Topicals & Beauty Retail, with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 2833.