What Duck Learning does

Duck Learning is a Singapore-based educational consultancy founded in 2007, specializing in STEAM (Science, Technology, Engineering, Arts, and Mathematics) education for schools, learning centres, and individual consumers. The company operates as the exclusive Singapore distributor for five major STEAM education brands: LEGO Education, KUBO, Strawbees, Arduino Education, and SAM Labs. Its portfolio spans physical robotics kits (LEGO Education SPIKE Essential, SPIKE Prime, BricQ Motion, MINDSTORMS EV3 components, KUBO Coding Starter Set), electronics platforms (Arduino Education, SAM Labs), construction kits (Strawbees), and virtual robotics (CoderZ), alongside competition materials for the National Robotics Competition (NRC), Global Robotics Games (GRG), and FIRST LEGO League Singapore. Supporting the hardware sales, Duck Learning delivers LEGO Education Academy professional development, STEAM curriculum consultancy, and operates the STEAM Engine learning centre, a physical facility offering ongoing courses for students aged 4–16. Its proprietary QUACK Methodology underpins lesson design, targeting development of the 4Cs (critical thinking, collaboration, communication, creativity).

Name

Duck Learning

Legal name

Duck Learning

Website

https://ducklearning.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Duck Learning is a Singapore-based STEAM education consultancy and exclusive distributor of LEGO Education, KUBO, Strawbees, Arduino Education, and SAM Labs, serving over 200 MOE schools, preschools, international schools, and consumers with robotics kits, teacher training, and robotics competitions.

Ownership category

akta.pro rank

Product category

STEAM Education Services and Distribution

NAICS

Educational Support Services (611710), Computer Training (61142), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)

akta.pro secondary industry

LEGO / Block-Based Robotics Programs (EDAMADAD)

Keywords

• STEAM education
• Robotics education
• Educational consultancy
• Teacher training
• Robotics competitions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Educational Products Sales: Revenue generated from the sale of STEAM education tools, robotics kits, coding platforms, and learning materials from brands like LEGO Education, KUBO, Strawbees, Arduino Education, and SAM Labs. Products include one-time purchases of hardware sets, spare parts, and competition materials.
2. Professional Development Services: Training programs for educators including LEGO Education Academy certification, professional development courses, and teacher training workshops to equip teachers with skills necessary to foster student success with STEAM education solutions.
3. Competition Registration and Services: Revenue from organizing robotics competitions including National Robotics Competition (NRC), FIRST LEGO League Singapore, and Global Robotics Games (GRG). Includes registration fees, training programs, and competition materials.
4. Education Consultancy: Customized STEAM curriculum planning, special needs education consultancy, and tailored educational solutions for schools and institutions.
5. Learning Centre Programs: STEAM Engine learning centre offering ongoing courses and programs for students, providing recurring revenue through course enrollments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Duck Learning is a Singapore-based educational consultancy and exclusive distributor that supplies STEAM (Science, Technology, Engineering, Arts, Mathematics) education products, teacher training, and competition services to schools and parents. It sells LEGO Education, KUBO, Strawbees, Arduino Education, SAM Labs, and CoderZ robotics and coding kits, delivers professional development via the LEGO Education Academy, and runs flagship robotics competitions including the National Robotics Competition (NRC), FIRST LEGO League Singapore, and Global Robotics Games (GRG). Its education delivery is grounded in the proprietary QUACK Methodology and complemented by STEAM Engine Learning Centre programs for students aged 4-16.

Product overview

Duck Learning offers a comprehensive STEAM education portfolio spanning physical robotics kits, coding platforms, competition materials, and professional services. The core product line includes LEGO Education solutions (SPIKE Essential for ages 6-10, SPIKE Prime for ages 10-16, BricQ Motion for analog physical science learning) as exclusive distributor in Singapore, alongside KUBO coding solutions for preschool/early primary, Arduino Education electronics kits, Strawbees construction kits, and CoderZ virtual robotics. The company serves as exclusive distributor for LEGO Education, SAM Labs, Arduino Education, Strawbees, and KUBO in Singapore. Supporting offerings include National Robotics Competition (NRC) and Global Robotics Games (GRG) materials, STEAM Engine learning center programs, LEGO Education Academy professional development, and STEAM curriculum consultancy services. The QUACK Methodology underpins their educational approach. Duck Learning's e-commerce operations are powered by Shopify with integrated analytics from Google Analytics and Microsoft Clarity.

Differentiator

Problem solved

Functional benefit

Products and services

• LEGO Education SPIKE Essential Set (45345) Cross-curricular STEAM kit for primary schools (ages 6-10) featuring 449 LEGO bricks, intelligent hardware (Small Hub, sensors, motors), and 40 standardized lesson plans with icon and text-based block programming. Sold to schools and parents via Duck Learning's e-commerce store.
• LEGO Education BricQ Motion Essential Set Analog STEAM solution for primary students that explores forces, motion, and interactions through hands-on building without screens or electronic components. Sold to schools and parents via Duck Learning.
• LEGO Education BricQ Motion Prime Set Analog STEAM solution for secondary school students that explores forces and energy through physical science experiments in a sports-related context without screens or electronic components.
• LEGO MINDSTORMS Education EV3 Components Programmable robotics platform featuring intelligent bricks, motors, and sensors for students to design, build, and program robots. Distributed via Duck Learning's competition and spare-parts catalog.
• KUBO Coding Starter Set Tagtile-based screen-free coding solution for preschool and early primary students (ages 4+) using physical programming tiles to teach coding fundamentals. Distributed in Singapore by Duck Learning.
• Arduino Education Products Hands-on Arduino-based robotics and electronics learning kits for students to learn circuitry, programming, and engineering concepts. Distributed exclusively in Singapore by Duck Learning.
• Arduino Engineering Kit Comprehensive educational platform for students to master practical engineering skills through hands-on projects using Arduino boards, available in Rev1 (MKR1000) and Rev2 (Nano 33 IoT with MATLAB/Simulink) versions.
• Strawbees Products Construction and engineering kits using straws and connectors for building mechanical structures and learning design thinking. Distributed exclusively in Singapore by Duck Learning.
• CoderZ Virtual robotics learning platform where students can code and simulate robots in 3D environments for online robotics competitions. Resold in Singapore by Duck Learning.
• Pictoblox Block-based and Python-supported coding platform that simplifies coding and introduces AI/ML concepts for students, offered as part of Singapore's Code for Fun program by Duck Learning.
• NRC/GRG Challenge Playfield Mats Official playfield mats and tent cards for National Robotics Competition (NRC) and Global Robotics Games (GRG), available across Preschool KUBO, Mobile Robotics 1-4, and AI Maker Series category variants for NRC/GRG 2025.

Quantifiable outcome

• Over 80% of students improve their grades after working with Duck Learning's personalized tutoring programs
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• LEGO EducationcoreChannel Partner/ Reseller/ DistributorDuck Learning is the exclusive distributor of LEGO Education products in Singapore. This is a core partnership providing the primary product line for their STEAM education solutions, including SPIKE Essential, SPIKE Prime, and BricQ Motion sets.
• KUBOcoreChannel Partner/ Reseller/ DistributorExclusive distributor of KUBO robotics and coding education solutions in Singapore. KUBO provides tag-based coding robots for preschool and primary school students.
• StrawbeescoreChannel Partner/ Reseller/ DistributorExclusive distributor of Strawbees educational construction and coding kits in Singapore, offering STEAM learning solutions for students.
• Arduino EducationcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Arduino Education products in Singapore, providing electronics and programming education solutions.
• SAM LabscoreChannel Partner/ Reseller/ DistributorExclusive distributor of SAM Labs wireless electronics and coding education kits in Singapore.
• CoderZminorChannel Partner/ Reseller/ DistributorReseller of CoderZ virtual robotics and coding platform, integrated into their competition and learning offerings.
• Science Centre SingaporecoreStrategic or Co-development PartnerCo-organizer of the National Robotics Competition (NRC) with Duck Learning. The Science Centre provides institutional backing, venue support, and serves as the official registration host for NRC.
• FIRST LEGO LeaguecoreStrategic or Co-development PartnerDuck Learning serves as the official operational partner for FIRST LEGO League in Singapore, managing registrations, logistics, and competition execution for the annual event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wonder Workshop: US creator of Dash, Cue and Dot classroom robotics kits with companion curriculum and competition offerings; competing brand trying to displace incumbents in K-8 school robotics.
• Eduporium: US-based STEAM education reseller and trainer carrying many of the same brands (LEGO Education, Strawbees, KUBO equivalents); comparable niche distributor with educator training and curriculum services.
• Makeblock Co., Ltd. Global STEAM robotics kit (mBot, Codey Rocky) and curriculum provider with school sales and competition programs; partial overlap with the LEGO/Arduino-based school robotics market Duck Learning serves.

Direct peers

• Tinker Education: Singapore-based STEAM enrichment provider offering robotics and coding programs for schools and children using similar kits and curriculum; competes head-to-head with Duck Learning for MOE and private school contracts in Singapore.
• First Code Academy: Singapore STEAM/coding education company running in-school and learning-centre programs with similar age cohorts (4-16) and a B2B school sales motion; comparable direct competitor for STEAM enrichment contracts.
• Neuron Education: Singapore STEAM education provider delivering coding, robotics and maker programs to MOE and international schools; competes for the same institutional customer base and curriculum partnerships.
• Roboto Singapore: Singapore robotics-education studio running FLL and other competitions plus school programs; overlaps with Duck Learning's competition and after-school robotics offerings.
• Mark Education: Singapore enrichment and STEAM education operator running school-linked robotics and coding programmes; comparable target customers and curriculum model.

Broad incumbents

• Studica Inc: Large North American education distributor of robotics, STEM and creative tools (including robotics kits and competition materials) for schools; similar distributor-as-educator model but at greater scale and broader geography.
• Pitsco Education: Established US K-12 STEAM solutions provider offering kits, curriculum, and competition products; broader incumbent competing for the same category of robotics and maker education spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ducklearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duck Learning