DealerMine CRM

What DealerMine CRM does

DealerMine CRM, founded in 1998 and headquartered in Calgary, Canada, is a vertical software and managed services provider serving automotive dealerships across North America. The company operates as a brand within Quorum Information Technologies Inc. (TSX-V: QIS), a publicly traded parent that reports approximately $40 million in consolidated revenue, 420+ staff, and a customer base exceeding 1,400 franchised dealerships. DealerMine's core offering is a 360-degree automotive CRM platform purpose-built for both sales and service departments, with deep integrations into major dealer management systems including CDK Global, Dealertrack, and Reynolds and Reynolds. The company maintains offices in Calgary (head office), St. John's, and Saint John.

Name

DealerMine CRM

Legal name

DealerMine Inc.

Website

https://dealerminecrm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

DealerMine CRM provides automotive CRM software, managed BDC services, and AI-powered customer engagement tools to franchised dealerships across North America, serving 1,400+ dealer groups as a brand within Quorum Information Technologies.

Ownership category

akta.pro rank

Product category

Automotive CRM Software

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• Automotive CRM software
• BDC services
• Dealership marketing
• Digital retailing
• Customer retention

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed BDC Services: Full-service BDC management where DealerMine handles all aspects of the business development center including staffing, training, equipment, and operations. Delivered as an ongoing managed service with consistent performance metrics and reporting.
2. CRM Software Subscription: SaaS CRM platform providing sales funnel management, service CRM, and communication tools. Subscription-based access to platform features including reporting, automation, and AI-powered tools.
3. AI-Powered Marketing Tools: AI marketing features including batch texting, voice drops, and intelligent outreach automation. These tools enhance the core CRM and BDC services with AI-driven customer engagement capabilities.
4. Ringless Voice Drops: Automated outreach service allowing dealerships to reach customers without live phone calls. Cost-effective alternative to live calls for service reminders, recalls, and follow-ups.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DealerMine provides automotive dealerships with CRM software and managed business development center (BDC) services. Its product suite includes Service CRM, Sales CRM, the MORI AI voice agent, Desking, F&I Menu, Digital Retailing, Equity Mining, and a Marketplace, delivered alongside fully-staffed BDC operations that handle inbound/outbound customer engagement for dealers.

Product overview

DealerMine CRM is a comprehensive automotive dealership platform combining CRM, BDC services, and AI-powered marketing solutions organized around three core pillars: Service Marketing (Service CRM, Online Scheduling, AI Marketing, Ringless Voice Drops), AI Solutions (MORI AI voice agent), and Sales Retailing (Sales CRM, Desking, F&I Menu, Digital Retailing, Equity Mining, Marketplace). The platform serves both service and sales departments with unified customer data, offering both managed BDC services and software-only solutions. Service CRM acts as the central hub with AI-powered communication tools including batch texting, voicemail drops, and intelligent outreach automation. Sales Retailing tools cover the full customer journey from lead management through desking and F&I to digital retailing and equity mining. The platform integrates with dealer management systems and offers an open API architecture.

Differentiator

Problem solved

Functional benefit

Brands

• MORI AI: AI-powered voice agent that answers every call instantly, engages customers in natural conversation, and converts inbound inquiries into booked appointments.
• Service CRM
• BDC Services
• Autovance Desk
• Autovance Menu
• MyDeal
• VINN Automotive

Products and services

• Service CRM
• Sales CRM
• MORI AI
• BDC Services
• Desking
• F&I Menu
• Digital Retailing
• Equity Mining
• DealerMine Sales CRM Dashboard

Quantifiable outcome

• 45% more appointments booked using AI texting
• +8 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Quorum Information Technologies Inc.coreStrategic or Co-development PartnerDealerMine is a brand within the Quorum family of companies. Quorum is a North American SaaS software and services company providing essential enterprise solutions for automotive dealerships. Quorum is listed on TSX Venture Exchange (symbol 'QIS') and OTC Pink Market (symbol 'QIFTF'). DealerMine is part of an integrated product suite including Quorum DMS, Autovance, VINN Auto, and Accessible Accessories.
• AutovancecoreTechnology or IntegrationAutovance provides desking tools (Autovance Desk) and F&I menu solutions integrated with DealerMine CRM. Autovance Desk is Canada's most advanced web-based desking tool helping dealerships sell more cars. The Autovance Menu solution has demonstrated up to 50% increase in gross profit.

Scale indicators19 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• VinSolutions (CDK Global): VinSolutions is a leading automotive CRM platform owned by CDK Global, serving franchised dealerships with sales, marketing, and customer engagement tools. It is a direct competitor in the dealership CRM/BDC market where DealerMine operates.
• DealerSocket (Solera Holdings): DealerSocket provides automotive CRM, desking, equity mining, and digital retailing solutions to dealerships, closely overlapping with DealerMine's Service CRM, Sales CRM, and Autovance product lines.
• DriveCentric: DriveCentric is a CRM platform purpose-built for automotive dealerships, with modern AI-powered features for lead management and customer engagement. It targets the same dealership customer base with comparable AI-driven capabilities.
• elead (Dealertrack / Cox Automotive): elead is a CRM platform owned by Cox Automotive (via Dealertrack) serving dealerships with sales, service, and BDC functionality. It competes directly with DealerMine's Service CRM and Sales CRM offerings.

Broad incumbents

• CDK Global: CDK Global is a major dealer management system (DMS) provider whose integrated platform includes CRM, F&I, and dealer operations tools. It is both a partner (integration) and a broad incumbent competitor with significant scale advantages.
• Reynolds and Reynolds: Reynolds and Reynolds is a leading DMS provider serving franchised auto dealerships with integrated software including CRM, F&I, and document management. It is a broad incumbent with the ability to bundle competing CRM functionality.
• Cox Automotive: Cox Automotive is the parent of Dealertrack, Kelley Blue Book, Autotrader, and other dealer technology assets. As a broad incumbent, it competes across multiple layers of the dealership technology stack where DealerMine plays.
• Salesforce: Salesforce is the dominant general-purpose CRM platform with broad automotive vertical deployments. While not automotive-specific, large dealer groups sometimes deploy Salesforce, providing indirect competitive overlap with DealerMine.

Others

• Pipedrive: Pipedrive is a general-purpose sales CRM used by some smaller or independent dealerships. It does not specialize in automotive workflows but competes for the same CRM budget at smaller accounts.

Emerging players

• ActivEngage: ActivEngage provides digital messaging, chat, and BDC services for automotive dealerships, overlapping with DealerMine's AI texting, voice drops, and managed BDC offerings. It is a smaller, focused player in dealership customer engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dealermineCRM
• LinkedInlinkedin.com/company/dealerminecrm
• Instagraminstagram.com/dealerminecrm
• Xx.com/DealerMineCRM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerMine CRM