Tehno-mag

What Tehno-mag does

Tehno-mag (legal entity Tehno-Mag d.o.o., doing business as TehnoMag / Tehno Mag) is a Bosnia and Herzegovina-based multi-channel retailer of consumer electronics, home appliances, and personal care products. Founded in 1998 and headquartered in Orašje, the company employs 101-250 staff and operates eight physical retail locations across Bosnia and Herzegovina's largest urban markets (three in Sarajevo including an XXL flagship, plus Banja Luka, Zenica, Tuzla, Brčko, Orašje, and Ilidža), complemented by an e-commerce platform at tehnomag.com.

The product offering spans eight major categories: televisions and audio equipment, mobile phones and tablets, photo/IT/gaming, white goods and built-in appliances, small household appliances, beauty and health, climate control and heating, and auto/sport/entertainment merchandise. The assortment includes 50+ international brands such as Samsung, LG, Dyson, Apple, Sony, Philips, Bosch, Electrolux, Whirlpool, Xiaomi, and Hisense, alongside the company's proprietary 'Elit' private label covering TVs, air fryers, pizza makers, irons, and built-in ovens. The e-commerce platform provides product discovery, wishlists, comparison tools, and online ordering with delivery within 2-5 working days.

Revenue is generated through direct-to-consumer retail sales of hardware (both full-price and promotional/discounted), with pricing in Bosnian Marks (KM), free delivery threshold at 150 KM, and payment options spanning cash on delivery, one-time card payments, installments, and e-banking. Customer segments are exclusively individual/household consumers in Bosnia and Herzegovina, with no disclosed B2B or enterprise revenue streams. The company appears to be privately founder/owner-operated with no external investment, parent company, or venture backing disclosed.

Name

Tehno-mag

Legal name

Tehno-Mag d.o.o.

Website

https://tehnomag.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Tehno-mag is a Bosnia and Herzegovina-based multi-channel retailer of consumer electronics, home appliances, and personal care products, operating eight physical stores across major Bosnian cities plus an e-commerce platform serving individual consumers with 50+ international brands and an 'Elit' private label.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Consumer electronics retail
• Home appliances retail
• Electronics e-commerce
• Multi-brand electronics store
• TV and audio retail

Headquarters

HQ city

Orasje

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Consumer Electronics and Appliances: TehnoMag generates revenue through the retail sale of consumer electronics, home appliances, and related products. Sales occur both online through their e-commerce platform and through physical retail stores across Bosnia and Herzegovina. The business model includes both full-price sales and promotional/discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tehno-mag (Tehno-Mag d.o.o.) is a multi-channel consumer electronics and home appliances retailer in Bosnia and Herzegovina, founded in 1998. It sells branded electronics, white goods, small kitchen and personal care appliances, climate control equipment, and mobile/IT/gaming products through eight physical retail stores and an own e-commerce webshop at tehnomag.com, complemented by the Elit private-label brand. Customers can buy online or in-store with multiple payment options including cash on delivery, card payments, installments, and e-banking, with delivery in 2-5 working days.

Product overview

Tehno-mag (Tehnomag d.o.o.) is a multi-channel consumer electronics and appliances retailer operating physical retail stores and an online e-commerce platform across Bosnia and Herzegovina. The company celebrates 28 years in business. Its offering spans eight major product categories: Televizori i audio (TVs and audio), Mobiteli i tableti (mobile phones and tablets), Foto, IT i Gaming (photo, IT, and gaming), Bijela i ugradbena tehnika (white goods and built-in appliances), Mali kućanski aparati (small household appliances), Ljepota i zdravlje (beauty and health), Klimatizacija i grijanje (climate control and heating), and Sve za auto, sport i zabavu (auto, sport, and entertainment). The portfolio includes Tehno-mag's private label brand Elit, as well as internationally recognized brands such as Samsung, LG, Dyson, Philips, Braun, Tefal, DeLonghi, Candy, Indesit, Whirlpool, Sony, Apple, Xiaomi, and over 50 other brands. Tehno-mag's online platform supports product discovery, wishlists, comparison tools, and multiple payment methods including cash on delivery, card payments, and installments, with free delivery for orders above 150 KM.

Differentiator

Problem solved

Functional benefit

Products and services

• Televizori i audio (TVs and audio) Category offering of televisions (LED, OLED, QLED, QNED, Mini LED), home acoustics including soundbars, home cinema systems, DVD/Blu-ray players, Hi-Fi systems, party speakers, headphones, dictaphones, and TV/audio accessories such as projectors, antennas, mounts, remote controls and cables, sold to BiH consumers in-store and online.
• Mobiteli i tableti (Mobile phones and tablets) Category offering of mobile phones (iOS, Android, classic, fixed-line), tablets (Wi-Fi, 3G/4G, e-book readers), smartwatches and smart bands, and mobile device accessories (covers, keyboards, chargers, batteries, stands, handsfree, screen protectors), sold to BiH consumers in-store and online.
• Foto, IT i Gaming (Photo, IT and Gaming) Category offering of cameras and camcorders (action, DSLR, mirrorless, compact, instant), IT equipment (laptops, computers, monitors, printers, peripherals, components, routers), gaming consoles, games, gaming chairs, data storage, and related photo/IT/gaming accessories, sold to BiH consumers in-store and online.
• Bijela i ugradbena tehnika (White goods and built-in appliances) Category offering of large household appliances including refrigerators and freezers (standalone, side-by-side, built-in, wine coolers), dishwashers, cooking and baking appliances (ranges, built-in ovens, cooktops, hoods, microwaves, mini ovens), washing machines, dryers, and washer-dryer combos, sold to BiH consumers in-store and online.
• Mali kućanski aparati (Small household appliances) Category offering of small kitchen and household appliances including coffee makers, kettles, juicers, blenders, mixers, food processors, kitchen scales, bread makers, pizza makers, grills, toasters, air fryers, slicers, meat grinders, cookware, irons, steam irons, ironing boards, and vacuum cleaners, sold to BiH consumers in-store and online.
• Ljepota i zdravlje (Beauty and health) Category offering of personal care and beauty products including epilators, hair styling devices, hair dryers, personal scales, facial and body care devices, oral hygiene products, health programs (medical, beauty, living, therapy, baby care), and men's grooming devices (shavers, trimmers), sold to BiH consumers in-store and online.
• Klimatizacija i grijanje (Climate control and heating) Category offering of air treatment and heating products including air purifiers, humidifiers, dehumidifiers, fans, air conditioners, heat pumps, convectors, heaters, electric fireplaces, and radiators, sold to BiH consumers in-store and online.
• Sve za auto, sport i zabavu (Auto, sport and entertainment) Category offering of toys, drones, scooters, bags and backpacks, flashlights, electric bicycles, auto acoustics, auto cosmetics, and vehicle accessories, sold to BiH consumers in-store and online.
• Elit private label brand Tehno-mag's own private label brand offering appliances including LED TVs (V-series), air fryers (NUTRIFRY series), pizza makers (Pizzarella), clothes irons (Cerra series), and built-in ovens, sold exclusively through Tehno-mag's online store and physical retail locations to BiH consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• SamsungcoreChannel Partner/ Reseller/ DistributorTehnoMag is an authorized reseller of Samsung products including TVs, home appliances, smartphones, and other Samsung electronics.
• LGcoreChannel Partner/ Reseller/ DistributorTehnoMag carries LG products including TVs, air conditioners, and home appliances.
• DysoncoreChannel Partner/ Reseller/ DistributorTehnoMag is an authorized retailer of Dyson products including air purifiers, hair care products, and vacuum cleaners.
• ApplecoreChannel Partner/ Reseller/ DistributorTehnoMag sells Apple products including iPhones, iPads, Mac computers, and Apple Watch.
• PhilipscoreChannel Partner/ Reseller/ DistributorTehnoMag carries Philips products including coffee machines, air fryers, irons, and personal care devices.
• SonycoreChannel Partner/ Reseller/ DistributorTehnoMag offers Sony TVs, audio equipment, gaming consoles, and other Sony electronics.
• BoschcoreChannel Partner/ Reseller/ DistributorTehnoMag sells Bosch home appliances including refrigerators, washing machines, and kitchen appliances.
• ElectroluxcoreChannel Partner/ Reseller/ DistributorTehnoMag carries Electrolux appliances including washing machines, dishwashers, and kitchen equipment.
• MideacoreChannel Partner/ Reseller/ DistributorTehnoMag offers Midea air conditioners and home appliances with promotional campaigns.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorTehnoMag carries Whirlpool washing machines and other home appliances with extended warranty offers.
• IndesitcoreChannel Partner/ Reseller/ DistributorTehnoMag sells Indesit built-in ovens, washing machines, and dishwashers with 5-year warranties.
• CandycoreChannel Partner/ Reseller/ DistributorTehnoMag offers Candy refrigerators and smart home appliances with extended warranty options.
• De'LonghicoreChannel Partner/ Reseller/ DistributorTehnoMag carries De'Longhi coffee machines and kitchen appliances.
• RowentacoreChannel Partner/ Reseller/ DistributorTehnoMag offers Rowenta hair care products and garment care appliances.
• TefalcoreChannel Partner/ Reseller/ DistributorTehnoMag carries Tefal products including air fryers, grills, and garment care appliances.
• BrauncoreChannel Partner/ Reseller/ DistributorTehnoMag sells Braun irons, hair care products, and personal care devices.
• HaiercoreChannel Partner/ Reseller/ DistributorTehnoMag carries Haier home appliances including refrigerators and other white goods.
• ElitcoreChannel Partner/ Reseller/ DistributorTehnoMag is an authorized retailer of Elit products including TVs, air fryers, pizza makers, and irons.
• XiaomicoreChannel Partner/ Reseller/ DistributorTehnoMag offers Xiaomi smartphones and accessories.
• HisensecoreChannel Partner/ Reseller/ DistributorTehnoMag carries Hisense TVs and home appliances.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Harvey Norman: Large multi-category franchise retailer of electronics, appliances, and furniture operating across Australia, New Zealand, and select international markets. Comparable big-box consumer electronics and appliance retail format, though at materially larger scale and in different geographies.
• Euronics: European buying group and independent retailer network for consumer electronics and appliances with thousands of affiliated stores across Europe. Comparable as a multi-brand, multi-store electronics retail format at much larger network scale; relevant benchmark for store-format economics and brand-authorization strategy.
• eMAG: Romania-founded and now pan-CEE online electronics and appliance marketplace with cross-border delivery into the Western Balkans. Much larger scale, deeper assortment, and stronger digital marketing than Tehno-mag; primary structural threat to its online channel and reference point for omnichannel benchmarking.
• Alza: Czech Republic's leading online consumer electronics and appliance retailer, with operations expanding across CEE including cross-border into the Balkans. Larger, publicly listed, and broader assortment; relevant comparable for e-commerce unit economics, last-mile delivery, and category expansion strategy.

Direct peers

• Tehnomanija: Serbia's largest dedicated consumer electronics and home appliances retailer, operating both physical stores and a full e-commerce platform. Closest direct comparable to Tehno-mag: same product breadth (TVs, mobile, IT, white goods, small appliances, beauty), same brand-authorized model with global OEMs, and same omnichannel structure in a neighboring Western Balkan market.
• eKupi: Bosnia-based online electronics, appliance, and IT retailer serving the same domestic market as Tehno-mag. Directly competes on consumer electronics assortment and pricing, and represents the most material local e-commerce overlap to Tehno-mag's online channel.
• Comtrade Shop (Comtrade Distribution): Serbia-headquartered IT/electronics distribution and retail group that combines wholesale distribution of global tech brands with consumer-facing retail. Highly comparable to Tehno-mag's combined wholesale ('vele') and retail ('maloprodaja') model in a neighboring market.

Regional players

• Extreme Digital: Hungary-rooted online consumer electronics and appliance retailer that has expanded into Romania and other CEE markets. Comparable omnichannel D2C electronics model at sub-Emag scale; useful peer for cross-border growth benchmarking in CEE.
• Coolshop: Denmark-based online consumer electronics, gaming, and home appliance retailer serving Northern and parts of Western Europe. Comparable pure-play e-commerce model with global brand portfolio; relevant for digital merchandising, payment options, and category mix comparison.

Others

• MediaMarkt / Saturn: Europe's largest specialty chain for consumer electronics and appliances with hundreds of large-format stores. Has limited but growing presence in parts of the Balkans via cross-border e-commerce; direct competitive pressure on Tehno-mag's premium-brand assortment and pricing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tehnomagbih
• Instagraminstagram.com/tehnomagba
• Xx.com/tehnomag_bih
• LinkedInlinkedin.com/company/tehno-mag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tehno-mag