Monsieur Marguerite

What Monsieur Marguerite does

Monsieur Marguerite, operated by the French SAS FRESHOME and headquartered in Levallois-Perret, is an online florist that sells 100% French-grown seasonal bouquets, dried flowers, and plants direct-to-consumer across mainland France, with adjacent delivery to Monaco and Belgium. The company was founded in 2016 and operates two craft-assembly Ateliers — in Saint-Denis (near Paris) and Hyères (Var) — where artisan florists handcraft bouquets from flowers sourced directly from a network of small French producers in Île-de-France, Var, Oise, and Brittany, with no artificial heating or lighting used at any stage. The product range spans seasonal fresh bouquets (29-75 EUR), dried flower arrangements, indoor and outdoor plants, single-variety bunches, and themed gift packs bundling flowers with books, candles, and partner brands such as Caudalie.

The business operates a hybrid revenue model: one-off bouquet, plant, and gift-pack sales are sold through the owned e-commerce site and by phone, while a subscription offering (open-ended monthly auto-renewal plus prepaid 3/6/12-month gift-card-activated boxes) provides recurring revenue. A dedicated B2B/corporate division supplies event floristry, office greening, employee and client gifting, and bespoke arrangements with quote-based tiered pricing. Distribution is handled entirely by the company using express couriers (TNT, Chronopost, MrPasha), Relais Colis relay points, and a network of partner florists enabling same-day delivery in Paris. A two-sided referral program, 1-year gift cards, and occasion-based SEO content (Mother's Day, Grandmother's Day, Valentine's Day, Noël, deuil) drive acquisition, and the company reports cumulative sales of 700,000+ bouquets and a 4.6/5 Google rating.

Underlying technology is limited to standard e-commerce infrastructure: the company explicitly has no public API, no SDK, no proprietary platform feature beyond the consumer-facing storefront and a real-time order-tracking email flow. The defensible asset is the curated short supply chain and producer relationships rather than software, with no AI/ML capability referenced anywhere in operations, products, or integrations. Headcount is reported in the 11-50 range, consistent with a niche, vertically specialized DTC operator rather than a category-scale digital florist.

Name

Monsieur Marguerite

Legal name

FRESHOME

Website

https://monsieurmarguerite.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Monsieur Marguerite is a French online florist selling 100% French-grown seasonal bouquets, dried flowers, and plants direct-to-consumers and corporate clients, with a subscription offering, own-site e-commerce, and last-mile delivery across mainland France.

Ownership category

akta.pro rank

Product category

Online Floristry

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• French flower delivery
• Seasonal flower bouquets
• Dried flower arrangements
• Flower subscription boxes
• Corporate floral gifting

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. One-time bouquet and plant sales: Individual fresh flower bouquets, dried flowers, and potted plants sold at fixed unit prices per product. Customers purchase single units for one-time delivery. Products include seasonal bouquets (29-42 EUR), dried flower bouquets (42 EUR), hydrangeas (34 EUR), peony bunches (35-75 EUR), and bundled gift packs combining flowers with complementary products such as books, Caudalie skincare sets, candles, honey, or soft drinks.
2. Flower subscription (Abonnement): Recurring monthly revenue from two subscription types: (1) Open-ended monthly subscriptions with automatic credit card billing at the start of each month, cancelable at any time; (2) Prepaid box subscriptions of 3, 6, or 12 months paid in full upfront, delivered monthly. Both types deliver a surprise seasonal bouquet of handcrafted flowers. A digital or physical gift card activates the subscription for the recipient.
3. B2B corporate gifting and floristry services: Dedicated enterprise/official business division offering custom bouquets, event floristry, creative workshops, plant greening of office spaces, and special operations services for corporate clients. The company offers personalized products in company colors and handles bulk or recurring orders with a dedicated business account portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Monsieur Marguerite is an online French florist that sells handcrafted seasonal flower bouquets, dried flower arrangements, and indoor/outdoor plants cultivated by partner producers across Île-de-France, Var, and Brittany. Its portfolio spans one-time purchases, monthly flower subscriptions (auto-renewing or prepaid 3/6/12-month boxes activated via gift cards), occasion-based gift packs, and a dedicated B2B division for corporate gifting, event floristry, and office greening. All bouquets are composed by artisan florists in the company's Ateliers and delivered across mainland France through own e-commerce, phone orders, express couriers, and partner florists.

Product overview

Monsieur Marguerite is an eco-responsible online French florist offering a portfolio of flower and plant products centered on seasonal, locally cultivated French blooms. The core offering consists of Bouquets de Fleurs de Saison (handcrafted fresh bouquets) and Abonnement de Fleurs (monthly flower subscription boxes available as auto-renewing monthly plans or prepaid 3/6/12-month gift cards). These are complemented by three supporting product lines: Fleurs Séchées (dried flower arrangements handcrafted in Saint-Denis and Hyères workshops), Plantes Vertes (indoor/outdoor green plants, succulents, cacti, and aromatic plants cultivated in the Var region), and Bottes de Fleurs de Saison (single-variety seasonal flower bunches). The company also offers occasion-based Coffrets et Packs (gift sets combining flowers with books, skincare, candles, and personalized cards), Fleurs de Deuil (memorial arrangements), and Cartes Cadeaux (gift cards). A customer referral program, personalized greeting card feature, real-time order tracking, express delivery via partner florists, and a content blog round out the portfolio. There is no public API, and no AI/ML capabilities are referenced.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets de Fleurs de Saison Fresh seasonal flower bouquets composed of 100% French flowers cultivated without heating or artificial lighting, handcrafted by artisan florists and delivered throughout France for personal gifting or home enjoyment.
• Abonnement de Fleurs (Flower Subscription) Monthly flower subscription delivering surprise seasonal French bouquets, available as an auto-renewing monthly plan or prepaid 3/6/12-month boxes activated via digital or physical gift cards, with delivery fees included.
• Fleurs Séchées (Dried Flowers) 100% natural dried flower arrangements including bouquets, wreaths, soliflores, and poetic creations, handcrafted by artisan florists for long-lasting home decor or gifting.
• Plantes Vertes (Green Plants) Indoor and outdoor green plants (including succulents, cacti, aromatic plants, and planters) cultivated in the Var region of France in a responsible manner without artificial light, heating, or harmful phytosanitary products.
• Bottes de Fleurs de Saison (Seasonal Flower Bunches) Single-variety seasonal flower bunches (hydrangeas, peonies, sunflowers, etc.) sourced from partner producers in Île-de-France, Var, or Brittany, prepared by florists and delivered nationwide.
• Coffrets et Packs (Gift Sets and Packs) Curated gift sets combining flowers with complementary products such as books, Caudalie skincare boxes, candles, honey, cider, and personalized greeting cards for occasions like teacher appreciation, thank-you gifts, birthdays, and births.
• Fleurs de Deuil (Memorial Flowers) Memorial flower arrangements including funeral wreaths, sympathy cushions, coffin arrangements, plant arrangements for graves, sympathy bouquets, and funeral sheaves, for honoring the deceased.
• Cartes Cadeaux (Gift Cards) Gift cards valid for 1 year, available as electronic cards (free by email) or physical gift kits (5 EUR surcharge), redeemable for flower subscription boxes of 3, 6, or 12 months.
• B2B Corporate Floristry and Gifting Services Dedicated corporate division offering custom bouquets, event floristry, creative workshops, office plant greening, and special operations for businesses, with personalization in company colors, dedicated account management, and quote-based tiered pricing.

Quantifiable outcome

• 700,000+ bouquets sold
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, support and minor.

• Thierry et Mathieu Abeille (Horticulture Abeille)coreStrategic or Co-development PartnerFourth-generation family horticulturists based in Carqueiranne (Var), near the Hyères Atelier. Cultivate seasonal varieties including Renoncules (December-April), Anémones, and Pivoines (spring) in open fields or unheated greenhouses using pesticide-free, reasoned agriculture methods. Their production location near the sea provides a mild climate enabling winter and early spring cultivation without artificial heating.
• Xavier (Roseraie de Xavier)coreStrategic or Co-development PartnerRose specialist and producer in Île-de-France (department 77), located a few kilometers from the Saint-Denis Atelier. Cultivates premium rose varieties including Piaget and Pierre de Ronsard, as well as Dahlias and Tulipes. Grows roses under unheated greenhouses using only natural products, following seasonal rhythms. His production runs from April to end of October.
• Didier (Les Champs de Didier)coreStrategic or Co-development PartnerFamily farm cultivator near the Saint-Denis Atelier in Île-de-France, growing flowers in open fields. Produces Dahlias, Tulipes, Chrysanthèmes, and Muguet (lily of the valley). Specializes in Dahlias due to their wide color palette and varied forms. Autumn flower specialist with Chrysanthèmes harvested in October.
• Bruno (Les Serres de Bruno)coreStrategic or Co-development PartnerFamily greenhouse producer (exploitation Mangini) near the Atelier in Île-de-France. Cultivates approximately 12 seasonal varieties including Scabieuses, Campanules, Dahlias, Tulipes, and especially Lisianthus (his specialty). Lisianthus are planted in spring and harvested July to early October. All cultivation is under unheated greenhouses without artificial lighting.
• Thomas Pustel (Producteur d'Anémones)coreStrategic or Co-development PartnerAnemone producer in Hyères, a few steps from the Hyères Atelier. Has cultivated anemones for 8 years following seasonal rhythms passed down by his father and grandfather. Grows several varieties including Anémones Galilée and Full Star, benefiting from the Mediterranean climate and Mistral wind. Harvest season runs December to April.
• Fabien Pellegrino (Producteur d'Anémones)coreStrategic or Co-development PartnerAnemone producer in Hyères in the Var region, very close to the Monsieur Marguerite Atelier. Took over his parents' family farm, continuing the tradition of cultivating Anémones (a flower that thrives in the Mediterranean climate and Mistral wind) for several generations. Produces vibrant-colored, delicate yet resilient anemone varieties.
• Alex (Producteur de Mimosa)coreStrategic or Co-development PartnerMimosa producer in the Tanneron Massif (Var department), in the South of France. Cultivates and tends mimosa trees on hillside terrain bathed in Mediterranean sunshine and mistral wind, away from coastal humidity. Mimosa harvest season runs December to March, providing winter-flowering products that require no artificial heating or lighting.
• Emmanuel (Horticulteur - Hortensias)coreStrategic or Co-development PartnerProducer of Hydrangeas (Hortensias) cultivated in the Oise department, near the Saint-Denis Atelier. Described as a faithful partner committed to a more respectful form of horticulture focused on nature and seasons. Produces year-round hydrangeas in generous, elegant forms suitable for interiors or shaded terraces.
• TNT / Chronopost / MrPasha (Express Couriers)supportOthersExpress courier partners used for national bouquet delivery. Bouquets depart the Atelier in the afternoon and arrive the next day before 13:00 throughout mainland France. For Paris and nearby suburbs, bouquets are dispatched just a few hours before delivery to ensure maximum freshness.
• Partner Florists (Same-Day Delivery)supportChannel Partner/ Reseller/ DistributorNetwork of independent partner florists enabling same-day delivery in Paris and immediate suburbs. Available as an express delivery option for customers needing faster service than the standard next-day courier route.
• Caudalie (Co-packaging Partner)minorGTM or Marketing PartnerBeauty brand whose Ange des Vignes (Grape Seed Beauty) gift set is included as a bundled add-on in the Pack Maîtresse (Teacher Appreciation Pack), combining 7 Tournesols with a Caudalie skincare/coffee scrub set. A cross-promotional collaboration featured on the Monsieur Marguerite website.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aquarelle: Established French online florist delivering bouquets nationwide with strong brand recognition. Directly comparable to Monsieur Marguerite as a premium-positioned DTC flower delivery brand operating in the same geography and occasion-based gifting categories.
• Interflora France: France's largest network for local-florist-delivered flower orders, serving the same broad gifting occasion set (birthday, funeral, romantic, etc.) as Monsieur Marguerite. Competes on reach and partner florist network rather than single-brand sourcing.
• Florajet: Major French online flower delivery platform aggregating partner florists for same-day delivery across France. Closely comparable on distribution model (e-commerce + partner florists) and target occasions, though without the French-sourcing emphasis.
• Bloomon: European flower subscription specialist (weekly/monthly bouquets) with design-led marketing. Closest comparable on the subscription/abonnement motion that Monsieur Marguerite uses to retain customers beyond one-off gifting.
• Freddie's Flowers: UK-based flower subscription brand with a direct-from-grower sourcing narrative analogous to Monsieur Marguerite's producer-direct story. Directly comparable on business model (subscription floristry with curated surprise bouquets) although operating in the UK market.
• The Bouqs Co. US online florist marketing farm-to-doorstep flowers sourced directly from growers. Closely comparable on the directly-sourced, sustainability-emphasized positioning versus traditional florists, with a similar subscription and one-off bouquet mix.

Broad incumbents

• 1-800-Flowers: Large US publicly listed gifting and flower conglomerate covering a broad portfolio of occasions and brands. Operates in the same online flower delivery category at much larger scale but as a multi-brand incumbent rather than a focused floral brand.
• Teleflora: Established US florist network operator aggregating thousands of local member florists for delivery. Comparable at the business-model level (online florist marketplace) but far larger and broader than Monsieur Marguerite's focused French operation.

Regional players

• Mon Bouquet: French online florist offering seasonal and themed flower subscriptions and bouquets. Closely comparable product and subscription offering, serving the same domestic French market with a similar DTC positioning.

Others

• Etsy (handmade and gift marketplace): Global online marketplace where independent sellers list gift and floral arrangements. Comparable as an indirect channel for occasion-based gifting purchases, though not a direct florist competitor; useful as a benchmark for online gifting discovery and CAC dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mr_marguerite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsieur Marguerite