LabelUp
LabelUp is a Russian/CIS influencer marketing analytics SaaS platform offering a database of 800,000+ bloggers, fraud detection via proprietary LQI scoring, audience overlap analysis, and automated OZON ORD regulatory reporting for marketers, agencies, brands, and marketplace sellers.
- Company typePrivate
- Founded2014
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LabelUp does
LabelUp is a Russian influencer marketing analytics SaaS operating under the JAMI LUP ecosystem, founded in 2014 as a marketing agency and repositioned as a data platform. It offers a database of 800,000+ bloggers from Russia and CIS countries across Instagram, VK, YouTube, Telegram, TikTok, RUTUBE, and Dzen, with analysis of more than 2 billion follower profiles accumulated over 10 years and refreshed monthly with 5,000+ new influencers. The platform is operated by ООО «НеоМедиа» (LLC NeoMedia) headquartered in Saint Petersburg, with the brand held by ООО «Агентство Лейбл Ап» (LLC Label Up Agency) in Moscow; the company has 1–10 employees and no disclosed funding rounds.
The product surface comprises two core offerings: the LUP Platform (web-based SaaS at labelup.ru) and the LUP Bot (Telegram-based verification assistant). The technology stack uses Ruby on Rails, PostgreSQL, Clickhouse, Elasticsearch, MongoDB, Redis, and RabbitMQ on the backend with ReactJs and TypeScript on the frontend, deployed on Docker/Nginx with Phusion Passenger. Proprietary components include the LQI (LabelUp Quality Index) for fraud detection, audience intersection analysis, AutoReport post monitoring, a Predictor tool for marketplace-seller targeting, and a REST API for CRM integration. Regulatory capability is delivered via integration with OZON ORD for automatic submission of advertising view statistics.
Revenue is generated through tiered subscriptions (Manager at 12,500 RUB/month and Premium at 19,000 RUB/month), a usage-based Telegram bot (2,995 RUB/month for 50 queries), custom enterprise tariffs from 30,000 RUB, and per-post data export fees (1–3 RUB/post). Go-to-market is product-led with a freemium tier (3 free reports, 20 post-tracking days), self-serve registration, content marketing via help.labelup.ru, an active Telegram channel, and direct enterprise demos arranged through Telegram. The customer base spans individual marketers and SMM specialists, advertising agencies, brands, marketplace sellers on Wildberries and Ozon, and bloggers themselves.
LabelUp firmographics
Firmographics- Name
- LabelUp
- Legal name
- ООО «Агентство Лейбл Ап» (LLC "Label Up Agency")
- Website
- https://labelup.ru
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LabelUp is a Russian/CIS influencer marketing analytics SaaS platform offering a database of 800,000+ bloggers, fraud detection via proprietary LQI scoring, audience overlap analysis, and automated OZON ORD regulatory reporting for marketers, agencies, brands, and marketplace sellers.
- Ownership category
- akta.pro rank
LabelUp industry classification
Industry- Product category
- Influencer Marketing Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where LabelUp is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
LabelUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Platform Subscription (SaaS): Monthly subscription plans (Manager, Premium) providing access to the blogger database, analytics, post monitoring, and export capabilities. Revenue is recurring based on tier level.
- Telegram Bot Queries: Pay-per-query model for the Telegram bot, where users purchase query bundles (e.g., 50 queries for 2,995 RUB/month).
- Custom Tariff / Enterprise: Fully configurable plans for marketing departments and agencies requiring custom report volumes and tracking days. Minimum service cost from 30,000 RUB.
- Post Data Export (Enterprise): Custom export services for post data with tiered pricing per post depending on volume (3 RUB/post for ≤10k posts, 2 RUB/post for 10k-100k, 1 RUB/post for 100k-1M).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free — Free trial tier with limited access |
| Subscription | Monthly | Manager — 12,500 RUB/month (or 125,000 RUB for 12 months with discount) |
| Subscription | Monthly | Manager — 12,500 RUB/month |
| Subscription | Monthly | Premium — 41,000 RUB/month |
| Subscription | Monthly | Premium — 19,000 RUB/month |
| Subscription | Multi-year contract | Custom — Configurable from 30,000 RUB minimum |
| Usage-based | Monthly | LUP Bot — 2,995 RUB/month for 50 queries |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LabelUp product offering
Product offeringCore offering
LabelUp operates a SaaS influencer marketing analytics platform (LUP Platform) covering 800,000+ bloggers across Instagram, VK, YouTube, Telegram, TikTok, RUTUBE, and Dzen in Russia and CIS. The platform provides blogger search, fraud detection via proprietary LQI quality scoring, audience composition analysis, campaign monitoring, audience intersection analysis, automated OZON ORD regulatory reporting, and a complementary Telegram bot (LUP Bot) for on-the-go influencer verification.
Product overview
LabelUp offers a platform-based ecosystem for influencer marketing consisting of two core products: the LUP Platform (web-based analytics service) and LUP Bot (Telegram-based quick verification tool). The ecosystem includes specialized modules for audience analysis (LQI quality metrics, audience intersection), campaign management (collections/media plans, AutoReport monitoring), and an API for external integrations. The platform covers 7 social networks (Instagram, VK, YouTube, Telegram, TikTok, RUTUBE, Dzen) and serves agencies, brands, marketplace sellers, and influencers.
Differentiator
Problem solved
Functional benefit
Brands
- LUP Platform: Professional influencer analytics platform for blogger search, verification, and campaign tracking.
- LUP Telegram Bot
Products and services
- LUP Platform Web-based SaaS analytics platform for influencer marketing. Provides access to a database of 800,000+ bloggers across Instagram, VK, YouTube, Telegram, TikTok, RUTUBE, and Dzen with tools for blogger search, audience analysis, fraud detection via LQI, campaign monitoring, audience intersection, OZON ORD regulatory reporting, and Excel/PDF report export. Targeted at marketers, SMM specialists, advertising agencies, brands, and marketplace sellers.
- LUP Bot (@labelup_bot) Telegram bot for quick influencer account verification and statistics analysis. Provides instant metrics, fraud detection via LQI, audience composition reports, and the Predictor tool for finding influencers with category-matched purchasing audiences directly in Telegram. Offered as a separate subscription with usage-based pricing (50 queries per month).
- LUP API REST API for programmatic access to blogger and channel statistics across Instagram, TikTok, VK, YouTube, Telegram, RUTUBE, and Dzen. Supports GET/POST requests with Bearer token authentication, providing data on followers, engagement rates, audience quality, demographics, and content performance. Each API request deducts 1 report from the account balance. Available on Premium and custom enterprise plans.
Quantifiable outcome
- Analyze over 2 billion follower profiles to detect fake followers and inflated engagement metrics
- +2 more outcomes
Companies that use LabelUp
Customer profileSegments5 records
Ideal customer profiles4 records
LabelUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
LabelUp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Solar StaffminorSolar Staff is integrated for payment processing between advertisers and influencers on the platform. Users can make and receive payments for influencer collaborations through the Solar Staff service, which handles the financial transactions and associated compliance.
- OZON ORDcoreOZON ORD (Advertising Data Operator) integration allows automatic submission of advertising view statistics from social media campaigns. The platform links posts to creatives via erid, calculates monthly view growth, and submits data directly to OZON ORD for regulatory compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LabelUp competitors and assessment
Company assessmentBroad incumbents
- Upfluence: Established global influencer marketing platform with broader commerce integration (affiliate, e-commerce). Less specialized in analytics than LabelUp but competes in influencer discovery and campaign management for brands and agencies.
Direct peers
- EpicStars: Russian influencer marketing marketplace and analytics platform. Competes in the same Russian-speaking market with blogger discovery, verification, and campaign coordination features.
- Perfluence: Russian influencer marketing platform offering blogger search, campaign management, and analytics. Directly comparable as a domestic competitor serving the same Russian/CIS advertiser base with similar functionality.
- GetBlogger: Russian platform for connecting advertisers with bloggers and providing campaign analytics. Overlaps with LabelUp's discovery, campaign management, and reporting capabilities in the Russian market.
- HypeAuditor: Direct competitor offering influencer analytics and fraud detection globally, including Russian market. Comparable through similar LQI-style quality scoring, audience analysis, and influencer discovery across major social platforms.
- trendHERO: Influencer analytics platform with focus on quality checking and fraud detection. Comparable through similar LQI-style quality scoring, audience composition analysis, and influencer discovery across Instagram and other platforms.
- Modash: Influencer marketing platform offering discovery, analytics, and campaign management globally. Comparable product offering targeting brand marketers with similar database-driven discovery and verification workflows.
Others
- Solar Staff: Payment and contractor management platform integrated with LabelUp for influencer payouts. Functions as ecosystem partner rather than direct competitor, enabling financial workflows for Russian influencer marketing campaigns.
Regional players
- LiveDune: Russian social media analytics platform covering Instagram, VK, and other platforms. Comparable as a Russian-market analytics tool providing account statistics, content analysis, and reporting for marketers and influencers.
Emerging players
- trendHERO: International influencer analytics tool with growing Russian-speaking market presence. Offers similar fraud detection, audience quality analysis, and blogger search functionality across multiple social platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LabelUp social profiles
Digital presenceLabelUp compliance and trust
Trust signalCompliance1 record
LabelUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LabelUp leadership team
Management profileNumber of profiles
Profiles2 records
LabelUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LabelUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LabelUp
What does LabelUp do?
LabelUp operates a SaaS influencer marketing analytics platform (LUP Platform) covering 800,000+ bloggers across Instagram, VK, YouTube, Telegram, TikTok, RUTUBE, and Dzen in Russia and CIS. The platform provides blogger search, fraud detection via proprietary LQI quality scoring, audience composition analysis, campaign monitoring, audience intersection analysis, automated OZON ORD regulatory reporting, and a complementary Telegram bot (LUP Bot) for on-the-go influencer verification.
Is LabelUp a public or private company?
LabelUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LabelUp founded?
LabelUp was founded in 2014. It employs 1 to 10 people.
Where is LabelUp based?
LabelUp is headquartered in Moscow, Russia, in the Europe region.
How does LabelUp make money?
Four revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are telegram Bot Queries, custom Tariff / Enterprise and post Data Export (Enterprise).
Who are LabelUp's main competitors?
Upfluence is listed as a broad incumbent. Direct peers are EpicStars, Perfluence, GetBlogger, HypeAuditor, trendHERO and Modash. Solar Staff is listed as an others. LiveDune is listed as a regional player. trendHERO is listed as an emerging player.
Does LabelUp have an API?
Yes. REST API for accessing blogger/channel statistics across Instagram, TikTok, VK, YouTube, Telegram, RUTUBE, and Dzen. Supports GET/POST requests with Bearer token authentication. API provides statistics on followers, engagement (ER, ERR, View Rate), audience quality and composition, and latest publications. Access is automatically enabled with tariff plans that include blogger reports. Each API request for blogger statistics deducts 1 report from account balance. Developer documentation is at help.labelup.ru/article/23771.
What industry is LabelUp in?
LabelUp's product category is Influencer Marketing Analytics. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPAAAHAI, Influencer Measurement, Analytics & Brand Safety. Its NAICS code is 5418 and its SIC code is 7310.