What Green Bee Life does

Green Bee Life, operating as Green Bee LLC and a subsidiary of Green Life Media, Inc., is a cannabis education media company founded by Maria Calabrese, JD, MS and headquartered in the San Fernando Valley area of California. The company's stated mission is to mainstream the modern cannabis lifestyle by providing unbiased educational content to consumers curious about cannabis, CBD, and hemp-derived products who face information asymmetry in a fragmented and federally restricted category. Its core audience is mainstream cannabis-curious consumers rather than existing industry insiders.

The product surface is a multi-format content ecosystem centered on cannabis education. GBL TV is a proprietary streaming network hosting original programming including Just Say KNOW with Maria, Maria's Kitchen, Know N Go, Quick Hits, Knowledge for Newbeez, and Green Eye for the Stoner Guy. Just Say KNOW with Maria is a weekly live radio show broadcast on NBC-affiliated KCAA 1050 AM/106.5 FM (Fridays 4-5pm PT) and distributed as a podcast to 200+ countries via iHeart, Spotify, and iTunes. The GBL Learning Center is a blog repository of educational articles on Cannabis 101, the endocannabinoid system, CBD product types, pet wellness, and lifestyle topics, primarily authored by the founder. Adjacent outputs include a free New To CBD Guide lead magnet and The Hive Live weekly community livestreams.

The business model layers four monetization streams atop this content audience: (1) e-commerce sales via the GBL Marketplace, a Shopify-based storefront selling curated herb accessories, CBD products, eco-friendly apparel, and lifestyle goods at unit prices ranging from approximately $40 to $525; (2) advertising and sponsorships on the radio show and streaming network, with broadcast reach claimed at over 5 million Southern California residents; (3) a Brand Partners program operated through the parent company Green Life Media, Inc., giving vetted brands placement in the marketplace and exposure across GBL media channels; and (4) freemium educational content (the New To CBD Guide) designed to top-of-funnel the consumer audience. Pricing is pay-as-you-go with frequent promotional discounting (e.g., 20-25% coupon codes), and no subscription or membership tier is publicly disclosed. The company reports 11-50 employees, no institutional funding, and revenue figures are not publicly disclosed.

Name

Green Bee Life

Legal name

Green Bee LLC

Website

https://greenbeelife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Bee Life is a cannabis education media company operating a multi-format content ecosystem (streaming TV network, weekly radio show/podcast, and educational blog) plus a curated Shopify e-commerce marketplace, targeting mainstream cannabis-curious consumers seeking unbiased information on CBD and hemp products.

Ownership category

akta.pro rank

Product category

Cannabis Education Media

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Cannabis education
• CBD products
• Cannabis media
• Cannabis lifestyle
• Hemp wellness

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. E-commerce Marketplace Sales: The company operates shop.greenbeelife.com, a curated online marketplace selling herb accessories, CBD products, eco-friendly apparel, and lifestyle products. Revenue is generated through direct product sales with various price points ranging from accessories to premium items.
2. Advertising & Sponsorships: The company offers sponsorship and advertising opportunities on their radio show and TV network. KCAA sponsorship information indicates reach of over 5 million people in Southern California with podcast distribution to 200+ countries.
3. Brand Partnerships: Green Bee Life operates a Brand Partners program through Green Life Media, offering businesses placement in their e-commerce marketplace and exposure through their media channels.
4. Educational Content & Guides: The company produces and distributes educational content including free guides (New to CBD Guide) and premium educational resources on cannabis and hemp topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Bee Life is a cannabis education media company that produces and distributes original content across a proprietary streaming network (GBL TV), a weekly radio show (Just Say KNOW with Maria) on KCAA 1050 AM/106.5 FM, and an educational blog (GBL Learning Center). The company also operates GBL Marketplace, a curated e-commerce platform selling CBD products, herb accessories, and eco-friendly apparel, and runs community events through The Hive Live.

Product overview

Green Bee Life is a cannabis education media company offering a multi-platform content ecosystem centered on mainstream cannabis education. The portfolio includes GBL TV (a homegrown streaming network with original shows including Just Say KNOW with Maria, Maria's Kitchen, Know N Go, Quick Hits, Knowledge for Newbeez, and Green Eye for the Stoner Guy), the Just Say KNOW radio show broadcast on KCAA 1050 AM/106.5 FM and NBC News Radio, the GBL Learning Center (an educational blog with articles and guides), and the GBL Marketplace (a curated e-commerce shop on Shopify featuring CBD products, herb accessories, and eco-friendly apparel). The company also offers free educational resources like the New To CBD Guide and hosts community events through The Hive Live weekly livestreams.

Differentiator

Problem solved

Functional benefit

Brands

• GBL TV: Homegrown streaming network featuring cannabis education content including shows like Just Say KNOW with Maria, Maria's Kitchen, Know N Go, Quick Hits, Knowledge for Newbeez, and Green Eye for the Stoner Guy.
• Just Say KNOW with Maria
• GBL Learning Center
• GBL Marketplace

Products and services

• GBL TV Homegrown streaming network featuring original cannabis-focused programming including talk shows, cooking segments, educational series, and short-form content for mainstream audiences.
• Just Say KNOW with Maria Weekly radio show on KCAA 1050 AM/106.5 FM where founder Maria Calabrese interviews cannabis industry experts. Also airs on NBC News Radio and streams via GBL TV.
• Maria's Kitchen Talk show video segment where founder Maria Calabrese explores cannabis culture and features conversations with industry experts.
• Know N Go Educational video series teaching viewers how cannabis works, featuring new products coming to market, and explaining consumption methods.
• Quick Hits Bite-sized short videos offering an insider look at cannabis misinformation and debunking misguided prohibition myths.
• Knowledge for Newbeez Cannabis Q&A video series where a cast of plant representatives answers burning questions about cannabis consumption and culture.
• Green Eye for the Stoner Guy Talk show panel video series that challenges cannabis stereotypes, debunks myths, and showcases innovative natural products.
• GBL Learning Center Growing library of articles and guides covering cannabis education topics including Cannabis 101, endocannabinoid system, CBD products, and cannabis lifestyle content.
• GBL Marketplace Curated e-commerce shop featuring vetted herb accessories, CBD products, eco-friendly apparel, and related cannabis lifestyle products from partner brands. Operates on Shopify platform.
• New To CBD Guide Free downloadable digital guide covering CBD basics including what CBD is, how it works, endocannabinoid system, safety information, legal status, consumption methods, and brand selection tips.
• The Hive Live Weekly livestreams, workshops, and special events hosted by Maria and the GBL community, bringing the audience together in real time every Friday.

Quantifiable outcome

• Reaches 5+ million people in Southern California through KCAA Radio broadcasts
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KCAA RadiocoreChannel Partner/ Reseller/ DistributorGreen Bee Life broadcasts 'Just Say KNOW with Maria' live on KCAA 1050 AM/106.5 FM, an NBC-affiliated local news/talk station in Loma Linda, California. The station serves over 5 million people in Southern California including Inland Empire and Los Angeles, with internet reach extending to over 200 countries through podcast distribution.
• NBC Radio NewscoreChannel Partner/ Reseller/ DistributorKCAA Radio is affiliated with NBC Radio News, providing Green Bee Life's content with access to NBC's broadcast network and credibility as legitimate media.
• Green Life Media, Inc.coreStrategic or Co-development PartnerGreen Bee Life (Green Bee LLC) is a subsidiary of Green Life Media, Inc., a full-service creative agency and production company. This parent company likely provides production and creative services for GBL's media operations.
• National Cannabis Industry Association (NCIA)minorGTM or Marketing PartnerGreen Bee Life holds Sustaining Member status in the National Cannabis Industry Association, indicating membership and participation in the industry's primary trade organization.
• CNBC Business NewsminorChannel Partner/ Reseller/ DistributorKCAA Radio is affiliated with CNBC Business News, providing additional credibility and potential cross-promotion opportunities for GBL content.
• NBC Sports NewsminorChannel Partner/ Reseller/ DistributorKCAA Radio affiliation with NBC Sports News extends the station's (and by extension Green Bee Life's) media network reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leafly Holdings: Leafly is the largest publicly traded cannabis information platform combining editorial content, strain education, and a dispensary-locator/marketplace. It directly overlaps with GBL's cannabis-curious mainstream consumer education mission and marketplace model, but at significantly larger scale with venture backing.
• Weedmaps: Weedmaps operates a cannabis marketplace and content platform serving consumers and licensed retailers. Comparable to GBL in combining education, content, and commerce, but with a larger marketplace business and broader geographic coverage.
• High Times: High Times is a long-running cannabis media brand producing editorial content, events, and branded merchandise. Comparable to GBL in cannabis content/media focus, with a much larger legacy brand footprint but less emphasis on mainstream-curious education.
• Merry Jane: Merry Jane is a cannabis lifestyle media platform producing editorial, video, and cultural content targeted at mainstream consumers. Closely comparable to GBL in content/marketplace model and audience segment, though with a larger editorial team.
• Herb.co: Herb is a cannabis lifestyle media brand with editorial content and a marketplace. Directly comparable to GBL in targeting mainstream cannabis-curious consumers with multi-format content and commerce.
• Civilized: Civilized is a cannabis lifestyle media brand producing editorial content, video, and branded experiences for mainstream consumers. Comparable to GBL in mainstream-curious positioning and content-led business model.

Emerging players

• The Cannigma: The Cannigma is a cannabis education platform emphasizing scientific and medical content. Comparable to GBL's Learning Center and evidence-based positioning, with a smaller audience but more clinical credibility.
• CBD Oracle: CBD Oracle is a CBD-focused review and education site with affiliate revenue. Comparable to GBL's CBD/hemp educational focus and curated product positioning, though narrower in cannabis scope.
• Ministry of Hemp: Ministry of Hemp is a hemp-focused education and product review platform. Comparable to GBL's hemp wellness and education content, with a narrower category focus and smaller audience.
• Leafwell: Leafwell is a telehealth platform connecting patients with cannabis clinicians, with adjacent education content. Partially comparable to GBL's medical/wellness educational content but focused on clinical access rather than consumer media.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mygreenbeelife
• LinkedInlinkedin.com/company/green-bee-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bee Life