EasyPractice
EasyPractice is a Copenhagen-based cloud SaaS platform that provides online booking, client management, invoicing, and secure journaling for independent healthcare and wellness practitioners and small clinics across 25+ countries, operating as part of Nordhealth since 2022.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyPractice does
EasyPractice is a Copenhagen-headquartered cloud SaaS company that provides online booking, client management, invoicing, and secure journaling to independent healthcare and wellness practitioners and small-to-mid clinics. Founded in 2012 by Bo Møller and Emil Højbjerg, the platform is built as an integrated practice management system in which appointments booked online flow into practitioner calendars, generate invoices, and tie into encrypted client journals with GDPR and HIPAA posture and adherence to Swedish Socialstyrelsen authentication requirements. Beyond the four core modules, the platform offers 30+ marketplace add-ons including EasyPay (online payments at 1.9% + SEK 2.43), Video Meetings (telemedicine), Secure Messages, Employees, Events, Online Courses, Treatment Series, Subscriptions, and integrations with Google Calendar, MailChimp, Zapier, E-conomic, Billy, Fiken, and Visma. The API, launched in 2019, underpins a Partner Program for developers, resellers, and larger clinic networks. In 2022 EasyPractice became part of Nordhealth while retaining its brand and product surface. The company operates remotely with a 12-person team distributed across 8 countries.
The company monetizes primarily through monthly subscriptions: a freemium tier capped at two clients, an Unlimited tier priced from $32/€21 per month (up to 500 appointments, with volume tiers above), and an Enterprise tier from $530/€299 per month for custom-built booking platforms. Per-seat and per-app subscriptions (Employees at $9.99 per employee/month, Online Courses, Secure Messages, Resource Management) and EasyPay transaction fees add additional revenue mechanics. Go-to-market is product-led for solo practitioners (self-service signup, no credit card on the free tier, embeddable online booking) with a sales-assisted motion for Enterprise. Marketing relies on multilingual content (English, Danish, Swedish, Norwegian), case studies, an active blog authored by the team, social channels (Facebook, LinkedIn, Instagram, YouTube), and a partner/reseller channel. Reported scale includes 51,000+ clinics, 40,000+ therapists, 1 million+ clients managed since 2012, and operations in 25+ countries with multi-language support.
EasyPractice firmographics
Firmographics- Name
- EasyPractice
- Legal name
- EasyPractice
- Website
- https://easypractice.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyPractice is a Copenhagen-based cloud SaaS platform that provides online booking, client management, invoicing, and secure journaling for independent healthcare and wellness practitioners and small clinics across 25+ countries, operating as part of Nordhealth since 2022.
- Ownership category
- akta.pro rank
EasyPractice industry classification
Industry- Product category
- Practice Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where EasyPractice is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
EasyPractice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Unlimited Tier: Monthly subscription model at $32/€21/$25/£19 per month. Includes up to 500 client appointments with features like event administration, easy client invoicing, statistics, Google Calendar integration, email notifications, secure journal system, online payments, and free SMS reminders. Additional fees apply for appointments exceeding 500.
- Subscription - Enterprise Tier: Custom pricing starting from $530/€299/$340/£270 per month for companies requiring a custom-made booking platform tailored to specific needs.
- Add-on App Subscriptions: Additional apps available for purchase: Employees ($9.99/€6/£5/$7 per employee/month), Online courses ($19.99/€12.99/£11.99/$16), Resource Management ($7.99/€4.99/£4.99/$4.99), Secure Messages ($10.99/€6.99/£6.99/$8), and others.
- EasyPay Transaction Fees: 1.9% + SEK 2.43 per transaction for online payments through EasyPay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 2 client limit |
| Subscription | Monthly | Unlimited Access - up to 500 client appointments |
| Per seat | Monthly | Employees App Add-on |
| Subscription | Monthly | Online Courses App |
| Subscription | Monthly | Secure Messages App |
| Transaction based/ take rate | Pay-as-you-go | EasyPay Transaction Fee |
| Subscription | Monthly | Enterprise Custom Solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EasyPractice product offering
Product offeringCore offering
EasyPractice provides a cloud-based practice management SaaS platform tailored to therapists, clinicians, and healthcare/wellness practitioners. The integrated system combines online appointment booking, client management, automatic invoicing, and secure journaling, with an ecosystem of more than 30 add-on apps for payments, video consultations, encrypted messaging, courses, and integrations with accounting, calendar, and marketing tools. The platform is offered via a freemium self-service signup with monthly subscriptions and an enterprise tier for larger clinics needing custom solutions.
Product overview
EasyPractice is a unified cloud-based practice management platform designed for health and wellness practitioners and clinics. The core platform provides integrated Online Booking, Clients, Invoicing, and Journals functionality as a cohesive system. Users can extend the platform through a marketplace of 30+ add-on apps including EasyPay (payment processing), Video Meetings (telemedicine), Secure Messages (encrypted communication), Statistics (business analytics), Events (class management), Online Courses, and various integrations with Google Calendar, MailChimp, Zapier, and accounting software. The platform supports multi-location and multi-practitioner clinics through features like Employees management, Multiple Calendars, and a dedicated Partner Program for larger clinic networks.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyPractice Platform Cloud-based practice management platform for healthcare and wellness practitioners and clinics, combining online appointment booking, client management, automatic invoicing, and secure journaling in one integrated SaaS system, offered via a freemium signup, an Unlimited monthly subscription tier (from $32/€21/£19 per month for up to 500 client appointments), and an Enterprise tier with custom solutions (from $530/€299/£270 per month).
- EasyPay Online payment processing service integrated into EasyPractice that allows practitioners to accept credit card payments from clients (Visa, Mastercard, JCB, American Express, Dankort), with 5-minute setup, payment reservation and immediate charging capabilities, charged per transaction at 1.9% + SEK 2.43 per transaction.
- Partner Program A structured partnership ecosystem with three tracks—Developers (build apps and integrations via the EasyPractice API), Resellers (distribute EasyPractice to independent therapists with customizable pricing and earn monthly revenue), and Larger Clinics (manage shared clinics using EasyPractice).
Quantifiable outcome
- Time saved on booking and appointment swapping - clients do the work themselves
- +2 more outcomes
Companies that use EasyPractice
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
EasyPractice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature10 records
EasyPractice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- E-conomiccoreIntegration partnership starting in 2014 with the accounting software E-conomic, one of EasyPractice's earliest partnerships enabling accounting synchronization for Danish businesses.
- MailChimpcoreIntegration with MailChimp for email marketing and newsletter capabilities, allowing users to sync client data and send marketing communications.
- ZapiercoreZapier integration enabling users to connect EasyPractice with thousands of other applications and automate workflows.
- Google CalendarcoreTwo-way sync between EasyPractice calendars and Google Calendar, allowing users to manage schedules across both platforms seamlessly.
- NordhealthmajorEasyPractice joined Nordhealth in 2022 as part of a strategic acquisition. The EasyPractice system remains unchanged and the passionate team stays intact, now with access to greater resources and expanded capabilities.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
EasyPractice competitors and assessment
Company assessmentEmerging players
- Pabau: Clinic management software for aesthetics, wellness, and healthcare practices with bookings, payments, and client management — overlapping EasyPractice's wellness and clinic persona with a focus on aesthetics.
Direct peers
- Cliniko: Practice management software for clinics and allied health practitioners with appointments, treatment notes, and invoicing — direct competitor in international SMB healthcare practice management.
- SimplePractice: US-based, venture-backed practice management SaaS for therapists and wellness practitioners with online booking, client records, invoicing, and telehealth — directly overlapping EasyPractice's core offering for the same persona.
- Jane App: Canadian practice management platform for clinics and allied health practitioners offering online booking, charting, invoicing, and telehealth — a close functional competitor to EasyPractice in the same SMB clinic segment.
- Practice Better: Practice management platform for nutritionists, health coaches, and wellness practitioners featuring booking, client portal, journaling, and program delivery — overlaps EasyPractice on the wellness practitioner persona.
- TherapyNotes: Practice management and EHR software specifically for mental health and behavioral health practitioners, including scheduling, notes, and billing — directly comparable to EasyPractice's psychology/therapy use cases.
- Power Diary: Practice management software for allied health and wellness practices across multiple countries with booking, invoicing, and clinical notes — competes for the same international SMB clinic customer.
Broad incumbents
- Mindbody: Large established SaaS for fitness, wellness, beauty, and clinic businesses with booking, payments, and marketing — broader and more incumbent than EasyPractice, overlapping on the wellness/clinic SMB segment.
- Calendly: Widely adopted horizontal scheduling tool used by individual practitioners and SMBs — competes at the lower end of EasyPractice's online booking value prop, though it lacks healthcare-specific features.
- Acuity Scheduling (Square): Scheduling and booking SaaS owned by Block/Square with online booking, payments, and intake forms — a horizontal incumbent that competes with EasyPractice's booking and payment functionality for SMB service providers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
EasyPractice social profiles
Digital presenceEasyPractice compliance and trust
Trust signalCompliance3 records
EasyPractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPractice leadership team
Management profileNumber of profiles
Profiles3 records
EasyPractice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPractice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPractice
What does EasyPractice do?
EasyPractice provides a cloud-based practice management SaaS platform tailored to therapists, clinicians, and healthcare/wellness practitioners. The integrated system combines online appointment booking, client management, automatic invoicing, and secure journaling, with an ecosystem of more than 30 add-on apps for payments, video consultations, encrypted messaging, courses, and integrations with accounting, calendar, and marketing tools. The platform is offered via a freemium self-service signup with monthly subscriptions and an enterprise tier for larger clinics needing custom solutions.
Is EasyPractice a public or private company?
EasyPractice is a private company. It is classified as corporate owned and is currently operating.
When was EasyPractice founded?
EasyPractice was founded in 2012. It employs 11 to 50 people.
Where is EasyPractice based?
EasyPractice is headquartered in Copenhagen, Denmark, in the Europe region.
How does EasyPractice make money?
Four revenue lines are on record. Subscription - Unlimited Tier is the primary driver. The others are subscription - Enterprise Tier, add-on App Subscriptions and easyPay Transaction Fees.
Who are EasyPractice's main competitors?
Pabau is listed as an emerging player. Direct peers are Cliniko, SimplePractice, Jane App, Practice Better, TherapyNotes and Power Diary. Broad incumbents are Mindbody, Calendly and Acuity Scheduling (Square).
Does EasyPractice have an API?
Yes. EasyPractice offers an API that allows developers and partners to integrate with the platform. The API enables integration with external systems and allows access to user base of more than 40,000 users. Available as part of the app ecosystem. Developer documentation is at easypractice.net/api.
What industry is EasyPractice in?
EasyPractice's product category is Practice Management Software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 5132 and its SIC code is 7372.