One Touch Intelligence

What One Touch Intelligence does

One Touch Intelligence is a privately held, US-based (Greenwood Village, CO) provider of managed competitive intelligence services focused exclusively on the media and communications industries. The company delivers three core product lines: StreamTRAK® video intelligence (tracking streaming metrics such as hourly ad time across AVOD and FAST platforms), GigTRAK+® broadband and fiber analytics (offered through NCTC), and customized branded intelligence portals with dashboards and dedicated intelligence agents. It also produces OTIcast®, an executive interview podcast covering disruption in video, broadband, and wireless, and publishes industry analysis through its Insights blog.

The firm's technology stack centers on proprietary data tracking systems and SaaS-delivered intelligence portals configured per client, rather than on disclosed AI/ML capabilities. Its primary differentiator is deep vertical specialization — nearly two decades of media-and-comms-specific content and data — supported by analyst expertise (e.g., VP/Lead Analyst Michael Grebb, formerly of Cablefax) and a portfolio of registered trademarks (StreamTRAK®, GigTRAK+®, OTIcast®).

Revenue is generated through subscription/recurring contracts for portal services and data products, supplemented by professional services for portal customization and ongoing support. The go-to-market is enterprise-led, combining direct sales to tier-1 media networks and telecom operators (A+E Networks, AMC, Charter, Comcast, Cox, Discovery, ESPN, Fox, Google, HBO, NBC Universal, Univision, WarnerMedia, and others) with a channel partnership through the National Cable Television Cooperative (NCTC Approved Partner since November 2024) that extends reach to smaller cable operators at preferential pricing.

Name

One Touch Intelligence

Legal name

One Touch Intelligence

Website

https://onetouchintelligence.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

One Touch Intelligence provides managed competitive intelligence — video streaming, broadband, and telecom market analytics delivered via subscription portals and dedicated analyst support — to enterprise clients in the US media and communications sector.

Ownership category

akta.pro rank

Product category

Competitive Intelligence Software for Media and Communications

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Social/Second-Screen & Cross-Media Attention Measurement (TV+Digital+Social) (MPABAOAL)

Keywords

• Competitive intelligence services
• Video marketplace analytics
• Telecommunications market analysis
• Intelligence portal solutions
• Media industry research

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Intelligence Portal Services: Subscription-based customized intelligence portals for research organizations, providing organized, accessible content with dedicated support teams and professional data experts.
2. Data Intelligence Products: StreamTRAK® video intelligence and GigTRAK+® services providing market data and analytics to media and telecom companies.
3. Professional Services: Side-by-side consultation and support for portal development, maintenance, and customization aligned with client research and intelligence needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

One Touch Intelligence provides subscription-based competitive intelligence for the media and communications sector. It delivers customized branded intelligence portals, video streaming analytics (StreamTRAK®), telecommunications market analysis, and broadband tracking (GigTRAK+®) to enterprise clients, supported by dedicated intelligence agents.

Product overview

One Touch Intelligence offers a unified intelligence platform combining video marketplace insights, telecommunications market analysis, and customizable business portals. The core offerings include Video Marketplace Insights for tracking AVOD and streaming ecosystems, Telecommunications Market Analysis for competitive intelligence, Intelligence Portals for customized dashboard delivery with dedicated support, and the STREAMTRAK® video intelligence service. Additional products include GigTRAK+® for NCTC member broadband analytics and OTIcast®, an executive podcast series covering media and telecom disruption.

Differentiator

Problem solved

Functional benefit

Brands

• StreamTRAK: Video intelligence service providing streaming analytics and video trends data
• OTIcast
• GigTRAK+

Products and services

• Video Marketplace Insights Data and analytics service covering AVODs, MVPDs, and the broader video delivery ecosystem, providing insights about the revolution in video delivery for media and communications leaders.
• Telecommunications Market Analysis Market intelligence service providing competitive analysis on telecommunications offerings, pricing strategies, and marketing investments for informed business decision-making in the telecom sector.
• Intelligence Portals Customized, branded intelligence portals with dashboards and dedicated support teams that help organizations organize, access, and distribute research and market intelligence internally with permission-based entry credentialing.
• StreamTRAK® Video intelligence service that tracks and analyzes streaming metrics including ad loads, viewership patterns, and platform performance across AVOD and FAST services, including hourly ad time by platform.
• GigTRAK+® Broadband and gigabit tracking intelligence service providing market data and analytics on broadband, fiber, and gigabit deployments, offered to NCTC member companies.

Quantifiable outcome

• Hourly ad time by platform tracked: 5.4 minutes on AVOD and 11.7 minutes on FAST in 2026, compared to 5.3 minutes on AVOD and 12.4 minutes on FAST across all of 2025

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NCTC (National Cable Television Cooperative)coreChannel Partner/ Reseller/ Distributor · 12 November 2024One Touch Intelligence officially became an NCTC Approved Partner in November 2024. NCTC Members receive preferential pricing for GigTRAK+® and StreamTRAK® services. Contact: Noelle Botti ([email protected]).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Comscore: Cross-platform digital and TV audience measurement provider for media buyers, sellers, and content owners. Directly comparable to OTI's StreamTRAK video intelligence offering and competes for similar enterprise intelligence budgets.
• Samba TV: TV/streaming viewership and ad-measurement platform built on ACR and panel data, with custom insights offerings for media companies and advertisers. Overlaps with OTI's video marketplace and ad-load intelligence.
• iSpot.tv: Real-time TV/CTV ad measurement and attention analytics provider. Competes for the same media-buyer and media-seller customers OTI serves and is a direct competitor in streaming/AVOD/FAST performance benchmarking.
• SNL Kagan (S&P Global): Long-established media, telecom, and broadband intelligence franchise within S&P Global. Direct competitor in the exact same vertical (cable, broadband, video distribution) and historically the most analogous incumbent to OTI's research offering.

Broad incumbents

• Nielsen: Largest cross-media audience measurement and ratings provider, directly serving the same media and telecom executives as OTI. Operates as a broad incumbent with panel-scale data OTI cannot match, but its portfolio is much wider and less niche-focused on streaming/telecom competitive intelligence.
• Omdia (Informa Tech): Large-scale technology, media, and telecom research and advisory firm. Sells syndicated research and custom intelligence to the same media/telecom executives OTI serves, operating a much broader portfolio.
• Kantar: Global market research and audience measurement incumbent covering media, advertising, and consumer insights. Competes for similar enterprise intelligence budgets but is a broad-based research firm rather than a vertical specialist.

Emerging players

• Parks Associates: Connected consumer and broadband research firm covering video, telecom, and smart-home markets. Competes for intelligence budgets from the same cable, broadband, and streaming service providers as OTI.
• Antenna: Subscription analytics provider for streaming services, focused on sign-ups, churn, and pricing benchmarks. Compares to OTI's streaming-marketplace insights but from a pure-SaaS/panel perspective rather than a custom-portal model.
• Hub Entertainment Research: Boutique research firm studying how consumers connect with video, streaming, and digital media. Comparable to OTI in being a media-focused, insights-driven firm serving entertainment executives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OTIcast
• LinkedInlinkedin.com/company/105619

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Touch Intelligence