PlusMobile
PlusMobile (Plusmo) is a Buenos Aires-based API-first mobile solutions provider offering SMS, RCS, WhatsApp Business, identity verification, IoT connectivity, and mobile payments primarily to Latin American financial institutions and enterprises via usage-based and quote-based enterprise contracts.
- Company typePrivate
- Founded2005
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlusMobile does
PlusMobile, operating as Plusmo, is a Buenos Aires-based mobile solutions provider founded in 2005 that positions itself as a creator and integrator of mobile-centric digital services. The company distributes its offering across four solution areas: Engage your Audience (omnichannel messaging via SMS, RCS, WhatsApp Business integration, and a customer service chatbot), Protect Identities (Mobile ID plus eight verification APIs including SIM Swap, Number Verification, Device Status, Device Location, KYC Match, KYC Fill-in, Home Verify, and MNP), Connect your Objects (IoT services across Telemetry, Logistics, Security, and Health), and Facilitate Payments (carrier billing and mobile payments). The platform is built on an API-first architecture enabling programmatic access for developer integration alongside direct enterprise sales.
The customer base is concentrated in Latin American financial services, with publicly cited reference accounts including Banco de Córdoba, Ultra Card, and Consumax, where Plusmo's mass SMS, WhatsApp Business, and chatbot capabilities are used for collections, delinquency reduction, and customer communications. Ultra Card reports a 70% reduction in cost per customer following deployment. The company also targets IoT-connected device operators and enterprises requiring mobile identity verification, with named integration to WhatsApp Business as a primary commercial channel.
Go-to-market combines direct enterprise field sales (evidenced by Contact Us-driven quote-based pricing and named decision-maker testimonials) with self-service API access for mid-market and developer buyers. Revenue is generated through usage-based API calls for SMS, identity verification, and messaging, supplemented by subscription and negotiated enterprise contracts. Marketing is multi-channel, including an active blog, YouTube, LinkedIn, and Instagram presence, thought leadership tied to events such as FIFA World Cup 2026, and earned coverage in the Belgian-French outlet Media Marketing. The company maintains a trilingual website (English, Spanish, French), indicating presence across Latin America and French-speaking markets.
PlusMobile firmographics
Firmographics- Name
- PlusMobile
- Legal name
- Plusmo
- Website
- https://plusmobile.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlusMobile (Plusmo) is a Buenos Aires-based API-first mobile solutions provider offering SMS, RCS, WhatsApp Business, identity verification, IoT connectivity, and mobile payments primarily to Latin American financial institutions and enterprises via usage-based and quote-based enterprise contracts.
- Ownership category
- akta.pro rank
PlusMobile industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS) / Mobile APIs
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Medical Device & IoT Security (Connected Devices/RPM/OT) (HLACAJAI)
- akta.pro secondary industry
- Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)
Keywords
Where PlusMobile is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
PlusMobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- API Services (SMS, Identity Verification, Messaging): Revenue generated from usage-based API calls for SMS messaging, identity verification services (SIM Swap, Number Verification, KYC APIs), and omnichannel messaging capabilities. Clients pay based on message volume, verification requests, or API usage.
- Enterprise Solutions: Custom enterprise solutions for financial institutions and large organizations requiring bulk SMS messaging, identity protection, and omnichannel communication. Revenue likely generated through negotiated contracts with volume-based or subscription pricing.
- IoT Connectivity Services: Revenue from IoT services including Telemetry, Logistics, Security, and Health device connectivity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PlusMobile product offering
Product offeringCore offering
PlusMobile (operating as Plusmo) provides an API-first mobile solutions platform that enables businesses to engage audiences through SMS, WhatsApp Business, and RCS messaging, verify identities via a suite of mobile-network-based APIs (SIM Swap, Number Verification, KYC, device signals), connect IoT devices for telemetry/logistics/security/health use cases, and facilitate mobile payments including carrier billing. Its customers are primarily enterprises and mid-market organizations, with a strong concentration in the Latin American financial services vertical.
Product overview
PlusMobile (operating as Plusmo) is a creator and integrator of mobile solutions that distributes its services under a platform-plus-modules architecture organized into 4 solution areas: Engage your Audience (omnichannel communication via SMS, RCS Messaging, WhatsApp Business Integration, and a Customer Service Chatbot), Protect Identities (Mobile ID plus 8 identity verification APIs including SIM Swap, Number Verification, Device Status, Device Location, KYC Match, KYC Fill-in, Home Verify, and MNP), Connect your Objects / IoT Services (Telemetry, Logistics, Security, and Health), and Facilitate Payments (Carrier Billing Payments and Mobile Payments Solutions). Plusmo Engage serves as a conversational marketing sub-brand. The company acts as both creator and integrator, connecting apps and devices to facilitate data exchange and streamline workflows across mobile payment systems, omnichannel messaging, identity verification, and IoT solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Engage your Audience
- Omnichannel Communication
- RCS Messaging
- SMS
- WhatsApp Business Integration
- Protect Identities
- Mobile ID
- SIM Swap API
- Number Verification API
- Device Status API
- Device Location API
- KYC Match API
- KYC Fill-in API
- Home Verify API
- MNP API
- Connect your Objects (IoT Services)
- Telemetry
- Logistics
- Security
- Health
- Facilitate Payments
- Carrier Billing Payments
- Mobile Payments Solutions
Quantifiable outcome
- 70% reduction in costs per customer with mass SMS messaging (Ultra Card case study)
- +1 more outcomes
Companies that use PlusMobile
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PlusMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
PlusMobile partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights5 records
PlusMobile competitors and assessment
Company assessmentDirect peers
- Sinch: Global CPaaS and conversational AI player offering SMS, RCS, WhatsApp Business, and mobile identity verification. Directly comparable in messaging-plus-identity positioning and in expanding into Latin American enterprise accounts.
- Prove: Mobile and digital identity verification specialist offering SIM Swap, Number Verification, and KYC APIs. Direct competitor specifically against Plusmo's Protect Identities APIs and similar financial-services fraud-prevention buyers.
- Twilio: Public CPaaS leader with APIs for SMS, WhatsApp, voice, and identity (Verify). Competes with Plusmo on programmable messaging and mobile identity, especially for banks and fintechs in Latin America.
- CM.com: European-headquartered CPaaS with active sales in Latin America, offering SMS, WhatsApp, and identity verification for financial institutions. A direct peer for Plusmo's omnichannel-and-KYC bundle.
- Zenvia: Brazilian CPaaS and conversational commerce platform serving banks, fintechs, and retailers across Latin America. Closest regional direct peer given overlap in WhatsApp Business, SMS, and chatbot offerings.
- Infobip: Global CPaaS platform offering SMS, WhatsApp Business, RCS, and mobile identity APIs. Direct competitor to Plusmo across messaging, omnichannel engagement, and number/identity verification, with deeper carrier footprint and far larger scale.
- Telesign: Phone-based identity and risk intelligence provider (SMS Verify, SIM Swap detection, number intelligence). Overlaps with Plusmo's identity-verification stack and targets the same enterprise and financial-services verticals.
- Plivo: SMB- and enterprise-focused CPaaS offering SMS, voice, and number verification APIs. Comparable to Plusmo on programmatic messaging and identity APIs for mid-market customers.
- MessageBird (Bird): Omnichannel CPaaS provider with SMS, WhatsApp, and identity APIs. Comparable to Plusmo in targeting enterprises with conversational messaging and mobile-number verification services.
Broad incumbents
- Vonage: Now part of Ericsson, Vonage offers CPaaS APIs including SMS, WhatsApp, and verify APIs. Overlaps with Plusmo's messaging and identity suite but as part of a much broader communications and networking portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PlusMobile social profiles
Digital presencePlusMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusMobile leadership team
Management profileNumber of profiles
PlusMobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusMobile
What does PlusMobile do?
PlusMobile (operating as Plusmo) provides an API-first mobile solutions platform that enables businesses to engage audiences through SMS, WhatsApp Business, and RCS messaging, verify identities via a suite of mobile-network-based APIs (SIM Swap, Number Verification, KYC, device signals), connect IoT devices for telemetry/logistics/security/health use cases, and facilitate mobile payments including carrier billing. Its customers are primarily enterprises and mid-market organizations, with a strong concentration in the Latin American financial services vertical.
Is PlusMobile a public or private company?
PlusMobile is a private company. It is classified as unknown and is currently operating.
When was PlusMobile founded?
PlusMobile was founded in 2005. It employs 11 to 50 people.
Where is PlusMobile based?
PlusMobile is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does PlusMobile make money?
Three revenue lines are on record. API Services (SMS, Identity Verification, Messaging) is the primary driver. The others are enterprise Solutions and ioT Connectivity Services.
Who are PlusMobile's main competitors?
Direct peers on record are Sinch, Prove, Twilio, CM.com, Zenvia, Infobip, Telesign, Plivo and MessageBird (Bird). Vonage is listed as a broad incumbent.
Does PlusMobile have an API?
Yes. PlusMobile offers a suite of identity verification and protection APIs, including: SIM Swap API (detects recent SIM card changes to prevent account takeover), Number Verification API (validates phone number ownership in real time), Device Status API (checks device connectivity and activity), Device Location API (estimates device geographic location), KYC Match API (confirms user identity against official records), KYC Fill-in API (auto-populates KYC forms with verified data), Home Verify API (verifies residential address), and MNP API (Mobile Number Portability — checks if a number has been ported between carriers). These are partner/enterprise-facing APIs designed to prevent fraud and streamline identity verification workflows.
What industry is PlusMobile in?
PlusMobile's product category is Communications Platform as a Service (CPaaS) / Mobile APIs. Its primary akta.pro industry code is HLACAJAI, Medical Device & IoT Security (Connected Devices/RPM/OT), with a secondary code of HLACAFAF, Wearables & Consumer IoT Integration Platforms (BYOD). Its NAICS code is 5171 and its SIC code is 7370.