Funded House
Funded House is a hybrid advisory and event-driven platform connecting traction-stage startups with investors through curated events, proprietary assessment frameworks, and a two-sided marketplace of 1,200+ startups and 750+ investors.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Funded House does
Funded House LLC is a hybrid advisory and event-driven platform founded in 2019 in Austin, TX, that connects traction-stage startups with investors through curated events and proprietary assessment frameworks. The company operates a two-sided marketplace with 750+ registered investors and 1,200+ startups that have applied to its platform, and reports that investors using the platform have deployed over $1 billion in capital. Co-founders Elijah May (CEO) and Marc Nathan lead a compact executive team including Amanda Caldwell (Director of Operations) and Alex Cequea (Marketing Director), with an advisory board drawn from MD Cress Ventures, Motley Fool Ventures, Rockies Venture Fund, and CenterGate Capital.
The company's core product suite centers on the Growth Viability Assessment™, a diagnostic tool for evaluating startup readiness; the Investor Lookbook, a curated presentation format for capital raises; the 3D Look Framework (Delta, Dollars, Depth Chart), a structured methodology for investor evaluation; P-I-T-C-H Live, a live pitch event format launched at SXSW 2024; and the Investor Lounge, a curated networking environment. The platform maintains an annual presence at SXSW since 2019 and expanded to IFA Berlin in 2023, reaching founders and investors across 35 countries. Revenue mechanics are structured as a 10% upfront deposit with a 90% deferred success fee on closed raises, tying economics to deal closures rather than fixed retainer fees.
Funded House is not venture-backed and has not disclosed funding rounds or revenue figures. Strategic partnerships include founding partners Experience Firm and Texas Squared, the Innovation Bridge Europe partnership at SXSW 2023, and a 2026 partner ecosystem buildout that includes regional House partnerships (Midwest House, Texas House) and Innovation Hub affiliations with MassChallenge, Techstars, and Y Combinator. The combination of event-driven distribution, proprietary methodology, and a long-tail investor/startup base positions the company as a curation layer between early-stage capital supply and demand rather than a primary capital allocator.
Funded House firmographics
Firmographics- Name
- Funded House
- Legal name
- Funded House LLC
- Website
- https://fundedhouse.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Funded House is a hybrid advisory and event-driven platform connecting traction-stage startups with investors through curated events, proprietary assessment frameworks, and a two-sided marketplace of 1,200+ startups and 750+ investors.
- Ownership category
- akta.pro rank
Funded House industry classification
Industry- Product category
- Startup Fundraising Advisory Services
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
- akta.pro secondary industry
- Finance & Investment Conferences (MPAGAGAG)
Keywords
Where Funded House is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Funded House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advisory & Success Fees: Fees are 90% deferred until the startup gets funded. The company operates on a performance-based model where they only win when the startup wins, aligning their incentives with client success. The remaining portion (10%) is collected as a deposit upon engagement acceptance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance-based advisory engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Funded House product offering
Product offeringCore offering
Funded House is a hyper-specialized advisory firm that connects traction-stage startups raising between $1M and $10M with a curated network of 750+ registered investors. Core services include the proprietary Growth Viability Assessment™ (which scores startups on Product, Operations, and Growth strategy via the 3D Look framework of Delta, Dollars, and Depth Chart) and the Investor Lookbook — a curated portfolio of high-scoring startups distributed to investors. Live engagement occurs through event formats such as the Investor Lounge (at SXSW and IFA Berlin), Startup Showtime pitches, and the P-I-T-C-H Live dialogue format unveiled at SXSW 2024. Fees are structured with 90% deferred until the startup successfully raises funding.
Product overview
Funded House operates as a hyper-specialized advisory firm that connects traction-stage startups with serious investors. The core offering consists of the Growth Viability Assessment™—a proprietary evaluation framework that scores startups on Product, Operations, and Growth strategy—and the curated Investor Lookbook distributed to registered investors. Related services include Startup Showtime live pitch events, the P-I-T-C-H Live format introduced at SXSW 2024, and the Investor Lounge event format. The 3D Look framework (Delta, Dollars, Depth Chart) underlies the discovery process for evaluating startups. Services are designed for traction-stage companies actively raising between $1M and $10M, with fees 90% deferred until funding is secured.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Viability Assessment™ A proprietary evaluation service that assesses a startup's Product, Operations, and Growth strategy to determine investor readiness. Uses the 3D Look methodology (Delta, Dollars, Depth Chart) to score companies and surface actionable improvement areas. Delivered to traction-stage startups applying to Funded House.
- Investor Lookbook A curated portfolio of startups scoring 4 or higher on the Growth Viability Assessment, distributed directly to registered investors and Capital Partners for investment consideration. Available to vetted investors in the Funded House network.
- Investor Lounge A superconnector-driven, data-informed event format that replaces conference networking chaos with structured investor-startup engagement, including real-time matchmaking and post-event follow-up. Deployed at SXSW and IFA Berlin for accepted startups and registered investors.
- Startup Showtime Live pitch event service for accepted startups to present to investors using structured formats that facilitate meaningful dialogue. Delivered as part of Funded House's event programming for traction-stage startups.
- P-I-T-C-H Live An innovative pitch format (Presenting Innovation to Critical Humans) that fosters genuine dialogue between startups and investors rather than conventional one-way presentations. Unveiled at SXSW 2024 and used for accepted startups and registered investors.
Quantifiable outcome
- Startups can receive investor green light within 2 days of Funded House engagement
- +1 more outcomes
Companies that use Funded House
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Funded House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Funded House partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, minor and founding partner.
- Midwest Housecore2026 event partner for Midwest House innovation showcase and regional startup ecosystem collaboration.
- Texas Housecore2026 event partner for Texas House innovation initiatives and regional startup support.
- Frisco EDCminor2026 partner for economic development and startup ecosystem expansion in Frisco, TX.
- Digital Dencore2026 partner and cohort participant. Digital Den is both a partner and startup cohort member, demonstrating the dual-partnership model.
- Global Innovation Embassycore2026 partner for cross-border innovation initiatives and international startup connections.
- High Basin Brandsminor2026 partner for branding and marketing support during Funded House events.
- Fross Zelnickminor2026 partner providing legal/business expertise for Funded House events.
- Swift Single Maltminor2026 sponsor partner providing hospitality at Funded House events.
- tldr tvminor2026 media partner for coverage and content distribution of Funded House events.
- Michael BestminorSXSW 2024 partner providing legal and business consulting services.
- HIRE DragonsminorSXSW 2024 talent and recruitment partner.
- VeUPminorSXSW 2024 partner for startup support and growth services.
- Dell TechnologiesminorSXSW 2024 sponsor providing technology infrastructure.
- DigitalPopminorSXSW 2024 marketing partner.
- Treaty Oak DistillingminorSXSW 2024 hospitality sponsor.
- Lost Lorete TequilaminorSXSW 2024 hospitality sponsor.
- BoopminorSXSW 2024 partner.
- Iron Wolf RanchminorSXSW 2024 hospitality sponsor.
- Drink SauvageminorSXSW 2024 hospitality sponsor.
- ApresminorSXSW 2024 hospitality sponsor.
- Big CountryminorSXSW 2024 partner.
- Innovation Bridge Europe (IBE)coreStrategic collaboration at SXSW 2023 bringing together European innovation delegations from Germany, Netherlands, Austria, Denmark, Canada, Finland, Poland, France, Belgium, Norway, UK and beyond. Initiated by german.innovation, New Dutch Wave, and Advantage Austria.
- Alberta InnovatesminorSXSW 2023 partner representing Alberta's innovation ecosystem and supporting Canadian startup participation.
- CIBCminorSXSW 2023 sponsor providing financial services expertise and potential investor connections.
- TEAM CMOminorSXSW 2023 partner hosting VIP breakfast event and providing marketing industry expertise.
- IFA Berlin / IFA NextcoreFunded House managed the IFA Next investor lounge at IFA Berlin 2023, one of the world's largest consumer electronics and innovation conferences preparing for its 100th anniversary in 2024.
- Experience Firmfounding partnerFounding partner providing brand and marketing expertise. Experience Firm is listed as a founding partner of Funded House, contributing to the company's positioning and go-to-market strategy.
- Texas Squared (T-Squared Agency)founding partnerFounding partner contributing Texas market expertise and startup ecosystem connections. Listed as a founding partner alongside Experience Firm.
- International Accelerator / IA Global VenturescoreParke Benjamin serves as COO at International Accelerator and CFO at IA Global Ventures, providing advisory support and potential deal flow through accelerator network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Funded House competitors and assessment
Company assessmentDirect peers
- AngelList: AngelList is the largest online platform for startup-investor matchmaking and venture fund formation, directly competing with Funded House's core mission of connecting startups to angels, syndicates, and VCs. Both curate deal flow and manage investor-startup matching, though AngelList is software-first and at much larger scale.
- Gust: Gust operates a global startup-investor matching platform used by incubators and investors worldwide. Directly comparable to Funded House's matchmaking layer for early-stage capital raises, with similar investor-readiness screening.
- Republic: Republic is a private investment platform enabling startups to raise capital from a large retail and accredited investor base. Comparable to Funded House as a startup-investor intermediary, with similar curated access and deal-flow screening.
- Wefunder: Wefunder is a leading equity crowdfunding and startup-investor platform following Regulation Crowdfunding rules. Comparable to Funded House in facilitating early-stage raises from a broad investor pool, with overlap in target traction-stage startups.
Others
- Carta: Carta (formerly eShares) operates a cap table management and private market infrastructure platform connecting investors and startup equity. Adjacent to Funded House as an enabler of private market transactions, though not a direct matchmaking competitor.
Broad incumbents
- Y Combinator: Y Combinator is the world's most prominent startup accelerator, running biannual batches and connecting graduates to a large investor network. Comparable as the dominant player in startup-investor matchmaking; Funded House lists YC as an affiliated hub.
- Plug and Play Tech Center: Plug and Play is a global startup accelerator and venture fund running corporate-partnered programs across multiple verticals. Comparable to Funded House's curated investor-startup matching at corporate-event scale (similar to SXSW Investor Lounge format).
- Techstars: Techstars is a global accelerator with mentor and investor networks that funds and curates early-stage startups. Comparable as a startup-investor intermediation platform at far larger scale; Funded House lists Techstars as an affiliated hub.
- Mass Challenge: Mass Challenge is a global zero-equity accelerator connecting early-stage startups with corporate partners and investors. Comparable as a curated startup-investor matching ecosystem; Funded House lists Mass Challenge as a partner hub.
Regional players
- Capital Factory: Capital Factory is an Austin, TX-based accelerator and venture capital firm that connects startups to investors in the Texas ecosystem. Directly comparable in geography (Austin) and mission to Funded House, with overlapping investor network and SXSW presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Funded House social profiles
Digital presenceFunded House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funded House leadership team
Management profileNumber of profiles
Profiles4 records
Funded House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funded House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funded House
What does Funded House do?
Funded House is a hyper-specialized advisory firm that connects traction-stage startups raising between $1M and $10M with a curated network of 750+ registered investors. Core services include the proprietary Growth Viability Assessment™ (which scores startups on Product, Operations, and Growth strategy via the 3D Look framework of Delta, Dollars, and Depth Chart) and the Investor Lookbook — a curated portfolio of high-scoring startups distributed to investors. Live engagement occurs through event formats such as the Investor Lounge (at SXSW and IFA Berlin), Startup Showtime pitches, and the P-I-T-C-H Live dialogue format unveiled at SXSW 2024. Fees are structured with 90% deferred until the startup successfully raises funding.
Is Funded House a public or private company?
Funded House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funded House founded?
Funded House was founded in 2019. It employs 1 to 10 people.
Where is Funded House based?
Funded House is headquartered in Austin, United States, in the North America region.
How does Funded House make money?
One revenue line is on record: advisory & Success Fees.
Who are Funded House's main competitors?
Direct peers on record are AngelList, Gust, Republic and Wefunder. Carta is listed as an others. Broad incumbents are Y Combinator, Plug and Play Tech Center, Techstars and Mass Challenge. Capital Factory is listed as a regional player.
Does Funded House have an API?
No public API is recorded for Funded House.
What industry is Funded House in?
Funded House's product category is Startup Fundraising Advisory Services. Its primary akta.pro industry code is FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked), with a secondary code of MPAGAGAG, Finance & Investment Conferences. Its NAICS code is 523150 and its SIC code is 6282.