Iotag

What Iotag does

IoTag Tecnologia Ltda is a Brazilian IoT telematics company founded in 2018 and headquartered in Curitiba (CNPJ 25.398.133/0001-99). The company provides an integrated operational intelligence system consisting of a ruggedized, Anatel-homologated IoT device (supporting Bluetooth, NB-IoT, WiFi, and LTE-M), a mobile application for drivers, and a cloud-based management platform. The platform surfaces activity indicators across production, displacement, maneuvering, and waiting states, alongside vehicle telemetry, engine and transmission graphs, route tracking on performance maps, and management reports. The product is positioned for harsh, off-road field conditions and claims a 25% reduction in non-productive time and approximately R$2,100 in monthly savings per operating vehicle.

The company's commercial focus is agricultural operations (sugarcane, forestry, crop production), construction and infrastructure, and logistics, with named enterprise customers and partners including Raízen (sugar/ethanol), Suzano (cellulose), Lots (logistics), and a white-label distribution arrangement with Vivo (telecommunications). In early 2026 IoTag was selected as one of five startups for John Deere's Startup Collaborator Program targeting edge AI and telematics for agriculture and construction equipment.

Revenue mechanics combine hardware sale or rental of the IoTag device with a recurring subscription for platform and application access on monthly billing with multi-year contract options; pricing is not publicly disclosed and is obtained through direct sales channels. Distribution combines direct enterprise field sales with OEM/white-label channels (Vivo) and app-store distribution for ancillary products such as the LinkGuide agricultural navigation app. The firm is privately held, has no disclosed funding rounds, and operates on the scale of 11–50 employees with an exclusively Brazilian customer base to date.

Name

Iotag

Legal name

IoTag Tecnologia Ltda

Website

https://iotag.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

IoTag is a Brazilian IoT company providing a ruggedized telematics device, mobile app, and cloud platform for real-time monitoring and operational performance management of agricultural, construction, and logistics fleets.

Ownership category

akta.pro rank

Product category

IoT Fleet Telematics

SIC

Transportation Services (4700)

akta.pro primary industry

Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

akta.pro secondary industries

Dispatch, Workflow & Mobile Field Apps for Fleets (TLAEAFAI), Tool, Equipment & MRO Asset Tracking (Field/Depot/Plant) (TLAEAMAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• IoT telematics
• Fleet management software
• Vehicle monitoring systems
• Agricultural fleet operations
• Field operations intelligence

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Device Hardware: IoT devices sold or rented for installation in vehicles and equipment. Devices can be purchased or leased as part of the system subscription.
2. Software Subscription Service: Recurring subscription model for platform and application access with automatic monthly renewal after initial contract period. Includes support services and remote diagnostics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IoTag provides an integrated IoT-based telematics system for field operational performance management, consisting of a proprietary ruggedized IoT device installed in vehicles and machines, a mobile application for drivers, and a cloud-based management platform. The solution delivers real-time vehicle telemetry, driver performance evaluation, and activity tracking (production, displacement, maneuvering, waiting) to optimize fleet operational costs in agricultural, forestry, construction, and logistics operations.

Product overview

IoTag offers an integrated operational intelligence system consisting of three core components: the IoTag Dispositivo (hardware device installed in vehicles/machines), the IoTag Aplicativo (mobile application for driver interface), and the IoTag Plataforma (cloud-based management platform). The system enables real-time equipment monitoring, telematics, activity analysis, and fleet management for agricultural, construction, and logistics operations. The company also offers LinkGuide, a navigation application for agricultural equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• IoTag Dispositivo Electronic device installed in vehicles and machines enabling remote data communication of operational data, featuring multiple wireless connectivity technologies (Bluetooth, NB-IoT, WiFi, LTE-M) with Anatel certification and ruggedized housing resistant to liquids, impacts, vibrations, and extreme temperatures.
• IoTag Aplicativo Mobile application installed on portable devices providing driver interface with real-time vehicle and driver performance information, activity logging with timestamps and stop reasons, and automatic updates on low-cost portable devices.
• IoTag Plataforma Cloud-based management portal for analysis of field activity performance, providing activity indicators (production, displacement, maneuvering, waiting), vehicle telemetry with alerts, engine/gearbox/other usage graphs, and route tracking on performance maps.
• LinkGuide Navigation app developed for agricultural equipment, providing route navigation functionality for field operations.

Quantifiable outcome

• 25% reduction in time spent on non-productive activities (waiting, displacing, maneuvering)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• John DeerecoreStrategic or Co-development Partner · 12 February 2026IoTag was selected as one of five startups for John Deere's 2026 Startup Collaborator Program, focusing on edge AI and telematics technology for agriculture and construction equipment. The program aims to explore how IoTag's innovations can translate into practical benefits for John Deere customers.
• VivoflagshipOEM/ Whitelabel/ Licensing PartnerBrazilian telecommunications operator that launched the IoTag solution under its own brand for domestic market clients, serving as a white-label distribution partner.
• RaízencoreStrategic or Co-development PartnerWorld's largest sugar and ethanol producer testing the IoTag solution in the fleet operations of two processing plants, validating the technology in agricultural field conditions.
• SuzanocoreStrategic or Co-development PartnerGlobal leader in cellulose market using the IoTag solution for vehicles operating in forest regions, demonstrating deployment in challenging off-road forestry environments.
• LotsminorChannel Partner/ Reseller/ DistributorMultinational logistics group using the IoTag solution in trucks for off-road use, representing deployment in logistics fleet operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AGCO: Global agricultural equipment manufacturer with precision-agriculture and telematics offerings (Fuse, PTx Trimble joint venture). Comparable because AGCO bundles its own telematics with farm equipment, mirroring the OEM-plus-telematics model IoTag is pursuing via John Deere.
• Samsara: Public IoT and telematics platform serving operations across transportation, construction, and industrial sectors. Comparable because Samsara combines ruggedized hardware, mobile apps, and a cloud platform — the same architectural template as IoTag, albeit at much larger scale.
• John Deere Operations Center: John Deere's connected-equipment and farm-management platform. Comparable as the OEM platform that IoTag is partnering with via the Startup Collaborator Program, and a potential channel partner, integrator, or competitive incumbent depending on how the collaboration develops.
• Geotab: Major global fleet telematics platform serving commercial vehicle fleets with GPS tracking, vehicle analytics, and driver behavior tools. Comparable as a fleet-telematics incumbent whose product roadmap is extending into off-road and equipment, directly competitive with IoTag's core offering.
• Verizon Connect: Enterprise fleet telematics platform built around GPS tracking, vehicle diagnostics, and driver behavior. Comparable because Verizon Connect competes with IoTag in vehicle diagnostics and fleet analytics, though it is on-road-focused and serves larger enterprise accounts.

Regional players

• Sascar: Brazilian fleet management and telematics company (now part of Michelin/TC) serving commercial fleets with tracking, ELD, and driver management. Comparable because Sascar competes in the Brazilian fleet telematics market that IoTag also targets, though Sascar is more weighted to on-road trucking.

Direct peers

• Trimble: Global provider of telematics, fleet management, and precision agriculture solutions. Comparable because Trimble serves agriculture, construction, and off-road fleets with hardware + cloud platforms — directly overlapping IoTag's vertical specialization and product architecture.
• Solinftec: Brazilian ag-tech company providing operational intelligence, fleet management, and IoT solutions for sugarcane and row-crop operations. Comparable as a Brazilian ag-focused IoT and fleet platform targeting the same agricultural customers as IoTag (including Raízen).
• Topcon Positioning Systems: Provider of precision agriculture, construction, and fleet telematics hardware and software. Comparable because Topcon combines ruggedized positioning/telematics hardware with cloud analytics for agricultural and off-road equipment — directly overlapping IoTag's vertical and product approach.

Emerging players

• Climate FieldView (Bayer): Digital agriculture platform from Bayer that captures field and equipment data for agronomic decision-making. Comparable as an emerging ag-tech platform pulling IoT telemetry from farm machinery — an adjacent model to IoTag's equipment-telematics approach, with overlap in agricultural customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCK9HC_J3Inj2TyM1fUIyhwA
• LinkedInbr.linkedin.com/company/iotag
• Instagraminstagram.com/iotag.tecnologia?igshid=OGQ5ZDc2ODk2ZA==

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iotag