BLANC

What BLANC does

BLANC* Fashion is a digital B2B wholesale marketplace founded in 2015 that connects fashion and beauty brands with global retailers. The platform enables brands to showcase collections digitally and supports retailers with brand discovery, product information, and online ordering for wholesale fulfillment. Catalog coverage spans women, men's, children's, and home & beauty categories, with hundreds of brands and over 16,000 registered retailers on the platform.

The underlying technology is an intuitive B2B wholesale management platform providing structured brand presentation, product browsing, and order management capabilities, accessible via blancfashion.com with a dedicated brand portal at blanc.global. Differentiating the platform is a hybrid go-to-market: in addition to the digital marketplace, BLANC operates dedicated market hubs with sales teams in London, New York, and Rio de Janeiro. A 'Connectors Programme' of partners — including the British Fashion Council, Abest, Apex, the Latin America Chamber of Commerce Singapore, and logistics partner UPS — extends reach into industry networks. Marketing channels combine organic social (Instagram, Facebook, LinkedIn), an editorial blog ('News and Views'), email newsletters, and direct demo-based enterprise sales.

BLANC's revenue model is marketplace commission on transactions facilitated between brands and retailers; pricing is not publicly disclosed. Revenue mechanics depend on the share of wholesale orders actually clearing through the platform versus the platform functioning primarily as a brand-showcase and discovery tool. The company is privately held with no disclosed funding, parent, or institutional investors, representing an ownership-structure data gap. Customer logos on the retailer side span luxury department stores (Bergdorf Goodman, Galeries Lafayette, Harvey Nichols, La Rinascente, United Arrows, THE OUTNET, Moda Operandi) alongside mid-market boutique buyers, with brand-side customers being fashion and beauty labels from Italy, Brazil, the UK, Spain, and beyond.

Name

BLANC

Legal name

BLANC* Fashion

Website

https://blancfashion.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BLANC* Fashion is a digital B2B wholesale marketplace connecting fashion and beauty brands with over 16,000 registered global retailers, supported by physical market hubs in London, New York, and Rio de Janeiro and a partner connector program.

Ownership category

akta.pro rank

Product category

Fashion Wholesale Platform

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B wholesale platform
• Fashion marketplace
• Brand discovery
• Wholesale ordering
• Digital fashion technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wholesale Platform Services: BLANC operates as a digital B2B platform enabling fashion brands to connect with global retailers and facilitate wholesale orders. The platform serves as an intermediary enabling transactions between brands and retailers, providing technology infrastructure and market access.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BLANC operates a digital B2B wholesale platform that connects fashion and beauty brands with global retailers, enabling brands to showcase their collections and retailers to discover, browse, and place wholesale orders online. The platform is supported by physical market hubs in London, New York, and Rio de Janeiro, along with a Connectors Programme of partners that extends reach to buyers. It serves over 16,000 registered retailers across women's, men's, children's, and home & beauty segments.

Product overview

BLANC is a digital B2B wholesale platform for the fashion and beauty industry, providing a centralized marketplace where fashion brands can showcase their collections and connect with global retailers worldwide. The platform serves as a wholesale management solution, facilitating brand discovery, online ordering, and seamless transactions between brands and buyers. The core BLANC Platform enables brands to manage their online presence while providing retailers access to emerging and established fashion labels across multiple segments including women's, men's, children's, and home & beauty categories.

Differentiator

Problem solved

Functional benefit

Products and services

• BLANC Platform A digital B2B wholesale platform connecting fashion and beauty brands with global retailers, enabling brands to showcase collections and retailers to browse, discover, and place wholesale orders online with global delivery support.

Quantifiable outcome

• 16,000+ retailers registered on the platform
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• AbestcoreStrategic or Co-development PartnerStrategic partner sharing BLANC's vision to build a digital fashion business community. Abest supports the platform's ecosystem development.
• ApexcoreStrategic or Co-development PartnerPartner collaborating with BLANC to advance digital fashion business community initiatives.
• British Fashion CouncilflagshipStrategic or Co-development PartnerFlagship partnership with British Fashion Council supporting UK fashion industry digital transformation and BLANC platform promotion.
• Latin America Chamber of Commerce SingaporecoreStrategic or Co-development PartnerPartnership supporting cross-border fashion trade between Latin America and Asia-Pacific markets.
• UPSminorImplementation/ SI/ Consulting PartnerLogistics partner supporting global shipping and delivery for BLANC platform wholesale orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NuOrder: NuOrder is a B2B wholesale platform and marketplace for fashion brands and buyers, offering digital line sheets, ordering, and inventory management. It is a direct competitor to BLANC in the same fashion-wholesale category with comparable business model and target customer segments.
• Joor: Joor is a leading digital B2B wholesale platform connecting fashion brands and retailers globally. It directly competes with BLANC in the same product category — wholesale order management, brand discovery, and buyer onboarding — and serves an overlapping customer base of premium brands and department stores.
• Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands and retailers with bulk ordering. It competes with BLANC on the buyer-side marketplace mechanic, though its no-commission pricing model differentiates it from BLANC's commission-based revenue approach.
• RangeMe: RangeMe (acquired by NielsenIQ) is a B2B wholesale marketplace enabling brands and suppliers to connect with retail buyers across multiple categories including fashion and beauty. Overlaps with BLANC on the buyer-side marketplace dynamic, though it operates across broader product categories.
• Le New Black: Le New Black is a B2B digital platform for fashion brands and retailers, providing showrooms, line sheets, and ordering tools. It is comparable to BLANC as a fashion-wholesale technology provider serving premium brands with similar showroom-to-platform integration.
• Ankorstore: Ankorstore is a European B2B marketplace connecting brands and independent retailers with net payment terms and logistics support. It is a direct competitor to BLANC in fashion and lifestyle wholesale, with comparable business model and a similar focus on digitizing fragmented B2B distribution.
• Handshake (Shopify): Handshake, now part of Shopify, is a B2B wholesale platform enabling brands to manage wholesale orders and connect with retailers. It directly competes with BLANC in the wholesale-order-management and brand-discovery space, with particular strength in the Shopify merchant ecosystem.
• Faire: Faire is a B2B wholesale marketplace connecting independent brands and retailers globally. It overlaps with BLANC on the wholesale marketplace model and buyer-side value proposition, though Faire is more focused on indie brands and SMB retail rather than premium department-store distribution.

Emerging players

• Brandify: Brandify offers digital wholesale and brand-showcase solutions for fashion and lifestyle brands. It overlaps with BLANC on the brand-discovery mechanic for retailers but operates at smaller scale and with a narrower category focus.
• BrandTotal: BrandTotal provides brand and competitive intelligence for fashion and consumer brands. It operates in the same fashion B2B ecosystem as BLANC but focuses on marketing analytics rather than wholesale transactions — making it an adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blancfashionbr
• LinkedInlinkedin.com/company/blanc-fashion
• Instagraminstagram.com/blancfashionglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLANC