MobilePLUS
MobilePLUS (HL Group Inc.) is a St. Louis-based mobile inventory management and RFID platform serving government, education, and ERP-using enterprises. Founded in 1998, the 11-50 employee firm sells software, hardware, and implementation services via direct sales and a partner network.
- Company typePrivate
- Founded1998
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MobilePLUS does
MobilePLUS is the trading name of HL Group Inc., a privately held Missouri corporation founded in 1998 and headquartered in St. Louis. The company develops and sells the mobilePLUS platform, a mobile data capture solution that combines 1D/2D barcode scanning and RFID technology to enable organizations to inventory and track fixed assets in the field and synchronize that data with back-office systems. The platform ships as a core product alongside a set of specialized modules: mobilePLUS for Workday, mobilePLUS for PeopleSoft, mobilePLUS for ELMS, plus variants for RFID, Industrial Tablets, Government, and broader ERP environments.
The company generates revenue through three streams: software solution sales on a recurring subscription basis tied to ERP integrations, implementation services delivered largely through strategic partners, and hardware resale of handheld scanners and industrial tablets. Pricing is not publicly disclosed and is configured per customer environment. Customers are concentrated in the public sector and education and include the U.S. Department of State, U.S. Mint, State of California, City of Philadelphia, and Florida International University.
MobilePLUS operates a sales-led enterprise GTM, capturing demand through a "Request a Demo" funnel on the website and extending reach via a network of strategic implementation partners (Ibza Consulting for Workday deployments, Liona Enterprises for government, TCG for data collection, Glacier Computer for hardware) and technology partners (Workday, PeopleSoft, ELMS). With 11-50 employees, no external funding, and a 25+ year operating history, MobilePLUS is a bootstrapped, management-led niche player that has publicly stated it expanded revenues and added resources in 2024 while preserving long-tenured customer and partner relationships.
MobilePLUS firmographics
Firmographics- Name
- MobilePLUS
- Legal name
- HL Group Inc.
- Website
- https://mobileplusgroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobilePLUS (HL Group Inc.) is a St. Louis-based mobile inventory management and RFID platform serving government, education, and ERP-using enterprises. Founded in 1998, the 11-50 employee firm sells software, hardware, and implementation services via direct sales and a partner network.
- Ownership category
- akta.pro rank
MobilePLUS industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where MobilePLUS is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MobilePLUS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Solution Sales: Sale of mobilePLUS software platform and specialized versions (mobilePLUS for Workday, PeopleSoft, ELMS) including licenses and configuration to customer environment
- Implementation Services: Professional services for solution deployment, configuration, and optimization delivered through strategic implementation partners
- Hardware Sales: Sale of mobile devices, handheld scanners, and industrial tablets integrated with the mobilePLUS software
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MobilePLUS product offering
Product offeringCore offering
MobilePLUS provides a complete mobile inventory and asset management solution combining barcode (1D/2D) and RFID scanning with pre-built integrations to enterprise systems including Workday, PeopleSoft, and ELMS. The software enables field-based data capture, tracking, and management of physical assets for government agencies and enterprise organizations that already operate major ERP platforms.
Product overview
MobilePLUS is a single unified mobile inventory platform with specialized module variants for different enterprise backends and industries. The core mobilePLUS platform provides mobile asset data capture using handheld scanners. Four primary ERP integration modules extend the platform: mobilePLUS for Workday (connecting to Workday HCM/Financials), mobilePLUS for PeopleSoft (connecting to Oracle PeopleSoft), mobilePLUS for ELMS (for Enterprise Learning Management Systems), and mobilePLUS for RFID (enabling RFID tag scanning). Industry-specific solutions include mobilePLUS for Government and mobilePLUS for Industrial Tablets. All variants share the core mobilePLUS mobile data capture engine while adapting to specific backend systems and use cases.
Differentiator
Problem solved
Functional benefit
Brands
- mobilePLUS for Workday: Integration extending Workday solution reach to wherever assets reside physically.
- mobilePLUS for PeopleSoft
- mobilePLUS for ELMS
Products and services
- mobilePLUS Core mobile inventory and asset management software platform that combines barcode (1D/2D) and RFID scanning with enterprise system integrations for organizations needing field-based asset data capture.
- mobilePLUS for Workday MobilePLUS configuration pre-integrated with Workday ERP for organizations using Workday to manage assets, enabling mobile field data capture that syncs directly with the Workday platform.
- mobilePLUS for PeopleSoft MobilePLUS configuration pre-integrated with Oracle PeopleSoft ERP, providing mobile inventory and asset management capabilities for PeopleSoft customers.
- mobilePLUS for ELMS MobilePLUS configuration designed for use with ELMS (Equipment Logistics Management System), providing mobile asset tracking and inventory management for ELMS-based organizations.
- mobilePLUS for RFID MobilePLUS variant specialized for RFID-based asset tracking and inventory management, enabling rapid scanning of RFID-tagged items in field environments.
- mobilePLUS for Government Government-focused configuration of mobilePLUS, designed for federal, state, and local government agencies that need mobile asset and inventory management with appropriate government-sector compliance and deployment characteristics.
- mobilePLUS for Industrial Tablets MobilePLUS deployment package for industrial-grade tablet devices, enabling rugged field use of the mobile inventory management application in harsh operating environments.
Quantifiable outcome
- Inventory tasks become one-and-done, eliminating rework and follow-up trips
- +1 more outcomes
Companies that use MobilePLUS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
MobilePLUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MobilePLUS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and flagship.
- Glacier ComputerminorNewest mobilePLUS partner announced June 2021, expanding distribution and implementation reach.
- Liona EnterprisescorePartner specializing in government sector implementations, announced as newest mobilePLUS partner in October 2020.
- WorkdaycoreStrategic partnership to integrate mobilePLUS with Workday ERP, enabling organizations to extend Workday fixed asset management capabilities to mobile field operations. Dedicated mobilePLUS for Workday product developed as result of partnership.
- WorkdayflagshipNew strategic partnership announced March 2020 to deeply integrate mobilePLUS with Workday, creating mobilePLUS for Workday product extension.
- PeopleSoftcoreIntegration partnership mobilizing PeopleSoft fixed asset inventory activities with an integrated mobile solution.
- ELMScoreIntegration partnership to automate and mobilize asset inventories for organizations using ELMS.
- Ibza ConsultingcoreStrategic partner for Workday implementations, providing consulting expertise for mobilePLUS deployments within Workday environments.
- TCG Data Collection Solution ExpertscorePartner profile partner specializing in data collection solution expertise, part of partner ecosystem for mobilePLUS implementation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MobilePLUS competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra is the dominant provider of rugged mobile computers, barcode scanners, and RFID hardware with enterprise software, competing head-on with mobilePLUS in mobile asset capture across government, manufacturing, and logistics. Far larger scale and integrated hardware-software offering make it the primary broad incumbent for enterprise procurements.
- Honeywell: Honeywell's Productivity Solutions business sells rugged mobile computers, barcode scanners, and RFID readers with associated software, overlapping with mobilePLUS's mobile data-capture and asset-management offering. Comparable as a broad incumbent serving similar enterprise and government customers with integrated hardware.
- Datalogic: Datalogic is a specialist in barcode scanning, mobile computing, and RFID for retail, manufacturing, and logistics. It competes with mobilePLUS on the hardware capture layer and increasingly on bundled software for asset tracking and inventory management.
- Ivanti: Ivanti offers IT asset management (ITAM), endpoint management, and mobile device management (MDM) software used by enterprises and government agencies. The UEM/MDM and IT-asset overlap places it in direct competition with mobilePLUS's endpoint and mobile asset management positioning for shared customers.
- ServiceNow: ServiceNow's IT Asset Management and Hardware Asset Management modules are increasingly embedded into enterprise procurement and asset workflows. It competes with mobilePLUS as a broad incumbent platform that customers may choose over a best-of-breed mobile capture layer.
Direct peers
- Asset Panda: Asset Panda is a cloud-based asset tracking and inventory management platform serving similar mid-market and enterprise customers. Like mobilePLUS, it emphasizes configurable asset workflows and integrations with other enterprise systems, making it a direct software-side competitor.
- ASAP Systems: ASAP Systems provides barcode- and RFID-based asset tracking and inventory management software for government, education, and industrial customers. The customer overlap with mobilePLUS (government, education, industrial) and shared use cases make it a direct peer.
- Wasp Barcode Technologies: Wasp sells barcode scanners, mobile computers, and asset/inventory tracking software targeted at SMB and mid-market. It overlaps with mobilePLUS on the mobile asset and inventory capture use case, though it generally skews to smaller customers.
Emerging players
- TrackAbout: TrackAbout provides RFID-based asset tracking software for rental, government, and industrial fleets. It is comparable to mobilePLUS's RFID-enabled mobile capture offering, particularly for shared-asset and rotating inventory use cases.
- Cheqroom: Cheqroom offers equipment and asset management software with mobile scanning workflows, serving education and enterprise customers. It overlaps with mobilePLUS's mobile data capture and asset inventory focus, especially in education and equipment-intensive organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MobilePLUS social profiles
Digital presenceMobilePLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobilePLUS leadership team
Management profileNumber of profiles
Profiles3 records
MobilePLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobilePLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobilePLUS
What does MobilePLUS do?
MobilePLUS provides a complete mobile inventory and asset management solution combining barcode (1D/2D) and RFID scanning with pre-built integrations to enterprise systems including Workday, PeopleSoft, and ELMS. The software enables field-based data capture, tracking, and management of physical assets for government agencies and enterprise organizations that already operate major ERP platforms.
Is MobilePLUS a public or private company?
MobilePLUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MobilePLUS founded?
MobilePLUS was founded in 1998. It employs 11 to 50 people.
Where is MobilePLUS based?
MobilePLUS is headquartered in St Louis, United States, in the North America region.
How does MobilePLUS make money?
Three revenue lines are on record. Software Solution Sales are the primary driver. The others are implementation Services and hardware Sales.
Who are MobilePLUS's main competitors?
Broad incumbents on record are Zebra Technologies, Honeywell, Datalogic, Ivanti and ServiceNow. Direct peers are Asset Panda, ASAP Systems and Wasp Barcode Technologies. Emerging players are TrackAbout and Cheqroom.
Does MobilePLUS have an API?
No public API is recorded for MobilePLUS.
What industry is MobilePLUS in?
MobilePLUS's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 518 and its SIC code is 7370.