Everlytic

What Everlytic does

Everlytic is a South Africa-headquartered, privately held omnichannel marketing communications platform founded in 2004, operating from Johannesburg and serving primarily the domestic South African market with emerging regional recognition in Africa and the Middle East. Its platform integrates email marketing, SMS marketing, WhatsApp conversations (via AI Studio), push notifications, voice broadcasting, transactional messaging, and API-based communication delivery into a single unified environment with campaign automation workflows, audience segmentation, lead capture forms, and real-time analytics. Underlying technical components include a visual workflow automation engine, an API Communicator for real-time integration with client systems, and database management tools supporting segmentation, dynamic lists, and lead insights. The platform is POPI and PAIA compliant, addressing South African data protection requirements for enterprise customers.

The business operates on a hybrid revenue model combining subscription-based platform access, usage-based billing for SMS, WhatsApp, and voice messaging volumes, API access fees, and professional services revenue from campaign setup, landing page creation, and client/channel partner training. Go-to-market is multi-modal: direct sales with demo booking for enterprise, self-service for SMBs, and a channel partner program targeting agencies and resellers. Customer segments span small businesses, startups, retail, enterprise, agencies, and partners, with enterprise positioned as the primary segment. The company serves thousands of brands including FNB, Sanlam, Deloitte, Media24, University of Cape Town, Computicket, and others across financial services, healthcare, marketing, legal, energy, entertainment, education, and property sectors. Leadership includes Founder and CTO Sam Hutchinson and Sales Manager Kate Marriott, with Vumela Fund as the only disclosed institutional investor from a 2013 round.

Name

Everlytic

Legal name

Everlytic

Website

https://everlytic.co.za

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Everlytic is a Johannesburg-headquartered omnichannel marketing platform offering email, SMS, WhatsApp, push, voice, and API messaging to South African enterprises, agencies, and SMBs, with POPI/PAIA compliance.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Email marketing platform
• Omnichannel marketing automation
• Bulk messaging software
• Marketing automation tools
• Transactional messaging services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Email Marketing Platform Subscription: Subscription-based access to the Everlytic platform for email marketing campaigns, automation, reporting, and audience management tools. Pricing likely tiered by volume or features.
2. SMS Marketing Services: Text message marketing campaigns billed based on usage (per SMS sent). Reliable channel for quick updates, reminders, and calls to action.
3. WhatsApp Business Messaging: Bulk and automated WhatsApp messages through AI Studio, supporting notifications, alerts, and promotional campaigns.
4. Voice Broadcasting: Pre-recorded voice notes sent to thousands of recipients for confirmations, alerts, or reminders.
5. API Access and Integration Services: Programmatic access to trigger automated messages and real-time updates through the API Communicator.
6. Professional Services and Training: Hands-on support including campaign set-ups, landing page creation, strategic guidance, and client/channel partner training programs.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

Everlytic operates an integrated omnichannel marketing communication platform for businesses, combining email marketing, SMS, WhatsApp, voice broadcasting, and push notifications into a single subscription system with built-in automation, audience segmentation, and real-time reporting. The platform supports transactional messaging (OTPs, verifications, alerts), marketing automation workflows, database management, and an API Communicator for programmatic integration with existing business systems. It is positioned as South Africa’s go-to email marketing platform for bulk messaging, omnichannel marketing, and communication automation.

Product overview

Everlytic is a unified omnichannel marketing platform offering bulk messaging and communication automation for South African businesses. The platform is architected as a single integrated system combining email marketing, SMS marketing, WhatsApp conversations, voice broadcasting, and push notifications within one cohesive environment. Core capabilities include campaign automation, database management with subscription forms and lead insights, workflow automations, transactional messaging, and campaign reporting. Additional modules include landing page creation, template development, and API integration via the API Communicator. The platform supports small businesses, startups, retail, enterprise, agencies, and partner segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Everlytic Omnichannel Marketing Platform Subscription-based omnichannel marketing platform combining email, SMS, WhatsApp, push, and voice broadcasting within a single system, including campaign automation, database management, audience segmentation, transactional messaging, and real-time reporting.
• API Communicator Programmatic API access for triggering automated messages across email, SMS, WhatsApp, and push channels, and for syncing Everlytic with existing business systems in real time.
• Professional Services & Training Hands-on support services including campaign set-ups, custom-built landing pages, template development, strategic guidance, Client Training, and Channel Partner Training programs.

Quantifiable outcome

• Users report improved campaign performance through real-time analytics and strategic guidance from local experts

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• IAB South AfricaminorOthersEverlytic is a member of IAB South Africa, displaying the IAB South African white logo in their footer. This indicates membership in the Interactive Advertising Bureau industry association for digital advertising and marketing standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mailchimp: Global email marketing and automation platform (now part of Intuit). Direct competitor to Everlytic's email and automation core, with far larger scale and broader feature set; competes for the same SMB and mid-market marketing buyers globally and increasingly in Africa.
• GetResponse: Email marketing, automation, landing pages, and webinar platform serving SMB and mid-market. Direct product overlap with Everlytic on email, automation, landing pages, and templates.
• Brevo (formerly Sendinblue): European omnichannel marketing platform offering email, SMS, WhatsApp, push, and automation under one umbrella. Closest product analog to Everlytic's omnichannel positioning, and an emerging competitor in African markets.
• Klaviyo: Email and SMS marketing platform focused on ecommerce and direct-to-consumer brands. Overlaps with Everlytic's email/SMS automation, particularly for retail and ecommerce use cases.
• ActiveCampaign: Email marketing, automation, and CRM platform serving SMB to mid-market. Comparable in offering email automation plus multi-channel CRM-style capabilities, and competes with Everlytic in the SMB to mid-market automation segment.
• Constant Contact: Established email marketing and digital marketing platform for SMBs and non-profits. Comparable offering in email campaigns, automation, and list management; competing for similar SMB and mid-market segments.

Emerging players

• WebEngage: Omnichannel marketing automation and customer engagement platform popular in emerging markets (India, Middle East, Africa). Comparable in targeting similar emerging-market enterprise customers with email, SMS, push, and WhatsApp capabilities.
• MoEngage: Omnichannel customer engagement platform with email, SMS, push, and in-app messaging plus AI-driven journey orchestration. Overlaps with Everlytic's omnichannel positioning and is expanding into emerging markets including Africa.

Broad incumbents

• Twilio (SendGrid): Cloud communications platform whose SendGrid email API and Segment CDP overlap with Everlytic's API Communicator and email infrastructure. Competes at the developer/API messaging layer rather than as a direct end-user marketing platform.
• HubSpot Marketing Hub: Broad marketing, CRM, and sales platform with email, automation, and reporting capabilities. Competes with Everlytic at the enterprise and mid-market layer as part of a much wider portfolio; not specialized in bulk messaging or local SA compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Everlytic
• YouTubeyoutube.com/channel/UCvrcHIk91Zas4vxliC0tW6w
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/everlytic
• Instagraminstagram.com/everlytic/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everlytic