Purposity

Name

Purposity

Legal name

Purposity Foundation, Inc.

Website

https://purposity.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Philanthropy Platform

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Community philanthropy platform
• Donation mobile app
• Corporate giving software
• Nonprofit matching platform
• Local charity giving

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Platform transaction facilitation: Users donate to purchase items for needs displayed on the platform. The platform facilitates the transaction and shopping/shipping, with 100% of donations going to needs. Revenue likely generated from transaction processing, platform fees, or operational funding.
2. Merchandise sales: E-commerce store selling branded apparel including t-shirts, hoodies, sweatshirts, hats. Products range from $10.50 to $53. Revenue from direct merchandise sales to supporters.
3. Corporate sponsorships: Companies sponsor the platform to power their community's movement for good. Sponsors get weekly notifications, individual needs visibility, and community mobilization tools. Supports ESG reporting and employee engagement.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purposity operates a mobile-first community philanthropy platform that connects individual donors with vetted, real-time material needs posted by local schools, nonprofits, and government agencies. Users receive a weekly text notification of a need in their zip code, can fulfill it through Amazon checkout with items shipped directly to the requesting organization, and track cumulative impact on a personal profile with thank-you notes and stories. The platform is supported by additional modules for organizations posting needs, corporations running ESG initiatives, influencers mobilizing followers, and corporate sponsors funding notifications.

Product overview

Purposity operates as a community philanthropy platform comprising a mobile app and supporting web portal. The core Purposity Mobile App connects individual donors with vetted community needs sourced from partner schools, nonprofits, and government agencies; users receive weekly text notifications of nearby needs and fulfill them through Amazon checkout, tracking impact via personalized profiles. The platform includes sector-specific modules: Purposity for Organizations enables schools and nonprofits to post needs and manage followers; Purposity for Corporations provides ESG-focused tools for businesses to mobilize employee and customer giving with real-time metrics; Purposity for Influencers offers team-based campaigns with social sharing; and Purposity for Sponsors delivers branded notification sponsorship for companies. Purposity Store, a separate Shopify-powered storefront, sells branded merchandise including Live on Purpose apparel (t-shirts, hoodies, sweatshirts, hats) with proceeds supporting the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Purposity Mobile App Mobile application connecting community members with vetted, real-time material needs from local schools, nonprofits, and government agencies; users receive weekly text notifications of needs in their zip code and fulfill them through Amazon checkout, with items shipped directly to the requesting organization. The app includes needs browsing, giving goals, personal profile impact tracking (thank-you notes, photos, delivery updates), and notifications.
• Purposity Store (Live on Purpose branded merchandise) Shopify-based e-commerce storefront selling branded apparel and accessories with the 'Live on Purpose' messaging, including short-sleeve unisex t-shirts (from $10.50), unisex sueded fleece hoodies (up to $53), sweatshirts, and hats. Proceeds support the Purposity platform.
• Purposity Platform for Organizations Web-based portal enabling 501(c)(3) nonprofit organizations, schools, school districts, and government agencies to submit community needs, build follower communities, and receive items shipped directly from donors' Amazon purchases. Targets case managers, school social workers, homeless liaisons, counselors, and foster-care points-of-contact.
• Purposity for Corporations

Quantifiable outcome

• 100% of donations go directly to meeting needs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• IntelminorGTM or Marketing PartnerListed in 'In Good Company' section as partner/sponsor organization. Intel logo displayed on website alongside other corporate partners.
• Robinson CompaniesminorGTM or Marketing PartnerListed in 'In Good Company' section as partner/sponsor organization.
• Maclellan FoundationminorGTM or Marketing PartnerListed in 'In Good Company' section as partner/sponsor organization. Logo displayed on website.
• Make-A-Wish FoundationminorGTM or Marketing PartnerListed in 'In Good Company' section as partner nonprofit organization.
• Children's Healthcare of AtlantaminorGTM or Marketing PartnerListed in 'In Good Company' section as partner healthcare organization.
• Atlanta Public SchoolscoreStrategic or Co-development PartnerPartner school district using Purposity to support students and families. Dr. Meria Carstarphen (former Superintendent) provided testimonial about helping homeless children and families.
• Georgia PowercoreGTM or Marketing PartnerCEO Paul Bowers featured in testimonial and public speech at UGA Terry College of Business. Company uses platform for employee engagement and ESG initiatives.
• Metro Nashville Public SchoolscoreStrategic or Co-development PartnerPartner school district. Catherine Knowles, Homeless Liaison, provided testimonial about community response to help neighbors.
• Mercy HousingminorGTM or Marketing PartnerListed in 'In Good Company' section as partner nonprofit housing organization.
• Volunteers of America ColoradocoreStrategic or Co-development PartnerPartner nonprofit. Ian Cohn provided testimonial about greater capacity to meet participants' needs and housing retention success.
• AmazoncoreTechnology or IntegrationIntegration for purchasing needed items. Items purchased through Amazon and shipped directly to organizations, ensuring exact items are delivered.
• Canopy SocialminorStrategic or Co-development PartnerDirector Rodney Anderson provided testimonial about using Purposity to help Canopy community members process how to help neighbors.
• The UpsideminorStrategic or Co-development PartnerFounders Jeff and Callie Dauler provided testimonial about using Purposity for Christmas for hundreds of foster care families.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givelify: Mobile-first giving app that lets donors contribute to vetted nonprofits with one tap. Closest direct competitor to Purposity's consumer donation flow, with similar positioning around frictionless micro-donations.
• Givebutter: Modern fundraising platform for nonprofits with donation forms, events, and peer-to-peer campaigns. Comparable to Purposity's nonprofit-facing organization module and donor engagement mechanics.
• Donorbox: Online donation software used by nonprofits for recurring giving, campaigns, and donor management. Directly comparable in serving the same nonprofit and school donor-side workflows.
• Funraise: Fundraising platform for nonprofits combining donation forms, CRM, and supporter engagement. Comparable to Purposity's organization-side product for schools and 501(c)(3) partners.

Broad incumbents

• GoFundMe: Largest consumer crowdfunding platform for personal, charitable, and emergency giving. Comparable in donor-side flow and disaster-relief use cases, but operates a much broader, less-vetted model.
• Bright Funds: Workplace giving and employee engagement platform integrated with payroll and HR systems. Adjacent to Purposity's corporate ESG module with comparable enterprise buyer profile.
• Benevity: Enterprise corporate giving and volunteer platform serving large employers with CSR, matching gifts, and ESG reporting. Comparable to Purposity's 'For Corporations / Sponsors' product, but at much larger scale.
• Network for Good: Established fundraising and donor management software for small nonprofits. Comparable in serving the small/medium 501(c)(3) need-posting workflow Purposity enables for partner organizations.

Emerging players

• Pledge: Modern corporate giving and ESG platform for brands to launch donation campaigns and track impact. Comparable to Purposity's corporate sponsorship product, with overlapping enterprise buyer.
• Daffy: Modern donor-advised fund platform positioning charitable giving as a recurring habit. Comparable to Purposity in aiming to make generosity a weekly, automated, and trackable consumer behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Purposity_
• Facebookfacebook.com/Purposity
• Instagraminstagram.com/purposity
• LinkedInlinkedin.com/company/purposity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purposity