WhosOnLocation
WhosOnLocation (MRI OnLocation Suite) provides cloud-based people presence management and AI-driven footfall analytics for enterprise organizations. It serves commercial real estate owners, corporate occupiers, retail operators, and urban management entities within MRI Software's broader real estate software portfolio.
- Company typePrivate
- Founded2012
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WhosOnLocation does
WhosOnLocation, now branded as MRI OnLocation Suite, is a cloud-based people presence management platform that operates as a product line within MRI Software LLC. Founded in 2012 in Wellington, New Zealand, the company provides enterprise-scale organizations with tools to track and manage onsite employees, visitors, and contractors. The platform combines touchless sign-in, desk booking, wellness checks, and contractor/visitor management modules with AI-driven footfall analytics that deliver movement intelligence for both known and anonymous visitors across workspaces and retail locations.
The underlying technology processes structured visitor and shopper movement data through predictive analytics to surface traffic patterns, peak visit times, dwell duration, and foot traffic flow. The product is offered as a modular SaaS suite within MRI Software's broader real estate software portfolio, integrating with property management, facilities, energy, and workplace solutions to serve customers across the commercial real estate lifecycle.
WhosOnLocation/MRI OnLocation operates on a subscription SaaS model with annual billing and quote-based enterprise pricing. Go-to-market is executed through MRI Software's direct enterprise field sales organization, supported by a 400+ partner ecosystem across 170+ countries and regional offices in North America, Europe, Africa, Oceania, and Asia Pacific. The platform targets commercial real estate owners and operators, corporate occupiers, retail owners and operators, and urban management entities, with named customers including Hudson Yards New York and Times Square Alliance.
WhosOnLocation firmographics
Firmographics- Name
- WhosOnLocation
- Legal name
- MRI Software LLC
- Website
- https://whosonlocation.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhosOnLocation (MRI OnLocation Suite) provides cloud-based people presence management and AI-driven footfall analytics for enterprise organizations. It serves commercial real estate owners, corporate occupiers, retail operators, and urban management entities within MRI Software's broader real estate software portfolio.
- Ownership category
- akta.pro rank
WhosOnLocation industry classification
Industry- Product category
- Workplace Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)
Keywords
Where WhosOnLocation is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
WhosOnLocation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: MRI OnLocation Suite operates as a SaaS platform providing people presence management and footfall analytics solutions on a subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WhosOnLocation product offering
Product offeringCore offering
WhosOnLocation (marketed as MRI OnLocation Suite) provides a cloud-based people presence management platform combined with AI-driven footfall analytics. The software enables enterprises to track and manage onsite employees, visitors, and contractors via touchless sign-in, desk booking, and wellness checks, while delivering movement intelligence and foot traffic insights for physical locations.
Product overview
MRI OnLocation Suite is a unified platform combining people presence management and AI-driven footfall analytics. The core platform integrates multiple modules including People Presence (with touchless sign-in, desk booking, and wellness checks), Employee Sign-In Software, Visitor Sign-In Software, Contractor Sign-In Software, and Footfall Analytics. These modules work together to help organizations track and manage onsite employees, visitors, and contractors while providing actionable insights through AI-driven visitor and shopper footfall analytics.
Differentiator
Problem solved
Functional benefit
Brands
- OnLocation: Visitor management software offering touchless sign-in, desk booking, and wellness checks for workplace management.
- Footfall Analytics
Products and services
- MRI OnLocation Suite Comprehensive people presence management and footfall analytics platform that helps enterprise organizations understand and manage people and movement within their locations to ensure safety and optimize business outcomes. Combines touchless employee, visitor, and contractor sign-in with desk booking, wellness checks, and AI-driven movement intelligence for known and anonymous visitors.
Quantifiable outcome
- 45,000+ organizations trust MRI Software solutions
Companies that use WhosOnLocation
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
WhosOnLocation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
WhosOnLocation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 400+ Partner EcosystemcoreMRI Software maintains a network of 400+ partners including technology integrators, channel partners, resellers, and implementation partners operating across 170+ countries. The partner ecosystem supports global delivery and distribution of the OnLocation Suite.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
WhosOnLocation competitors and assessment
Company assessmentDirect peers
- iLobby: iLobby offers visitor management, contractor management, and employee check-in tailored to enterprise facilities — a direct competitor to WhosOnLocation's People Presence Suite in industrial and corporate settings.
- SpaceIQ: SpaceIQ provides workplace management, space planning, and desk booking software for corporate occupiers — directly overlapping WhosOnLocation's desk booking and space utilization features within its People Presence module.
- Envoy: Envoy is a workplace experience platform offering visitor sign-in, employee check-ins, desk booking, and delivery management — directly overlapping WhosOnLocation's People Presence module for the same enterprise buyer.
- SwipedOn: SwipedOn provides visitor management and employee sign-in software focused on touchless sign-in and workplace compliance — a focused point solution competing head-to-head with WhosOnLocation's visitor and employee modules.
- RetailNext: RetailNext provides AI-driven in-store analytics including foot traffic, dwell time, and shopper behavior for retail — directly competing with WhosOnLocation's AI Footfall Analytics module for retail owner/operator buyers.
- Traction Guest: Traction Guest (now part of Okta) delivers enterprise visitor management with watchlist screening and pre-registration — directly comparable to WhosOnLocation's Visitor Sign-In module for mid-market and enterprise customers.
- ShopperTrak (Sensormatic Solutions): ShopperTrak, part of Sensormatic/JCI, is a leading retail footfall traffic counting platform — directly comparable to WhosOnLocation's footfall analytics offering for retail property owners.
Broad incumbents
- Yardi Systems: Yardi offers a broad commercial real estate software suite including property management, tenant experience, and visitor/occupancy solutions — a broad incumbent serving the same CRE owners and operators as WhosOnLocation's MRI parent.
- MRI Software: MRI Software is the parent suite offering property management, lease accounting, IWMS, and facilities management — WhosOnLocation/MRI OnLocation is embedded as a workplace and footfall module within this broader enterprise software portfolio.
Emerging players
- FE Moran (FM:Systems / iOFFICE): FM:Systems (now part of iOFFICE) provides integrated workplace management including space management, visitor, and occupancy analytics — adjacent competitor to WhosOnLocation's space planning and visitor modules within the enterprise IWMS category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
WhosOnLocation social profiles
Digital presenceWhosOnLocation financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhosOnLocation leadership team
Management profileNumber of profiles
Profiles1 record
WhosOnLocation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhosOnLocation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhosOnLocation
What does WhosOnLocation do?
WhosOnLocation (marketed as MRI OnLocation Suite) provides a cloud-based people presence management platform combined with AI-driven footfall analytics. The software enables enterprises to track and manage onsite employees, visitors, and contractors via touchless sign-in, desk booking, and wellness checks, while delivering movement intelligence and foot traffic insights for physical locations.
Is WhosOnLocation a public or private company?
WhosOnLocation is a private company. It is classified as corporate owned and is currently operating.
When was WhosOnLocation founded?
WhosOnLocation was founded in 2012. It employs 11 to 50 people.
Where is WhosOnLocation based?
WhosOnLocation is headquartered in Wellington, New Zealand, in the Oceania region.
How does WhosOnLocation make money?
One revenue line is on record: software Subscription.
Who are WhosOnLocation's main competitors?
Direct peers on record are iLobby, SpaceIQ, Envoy, SwipedOn, RetailNext, Traction Guest and ShopperTrak (Sensormatic Solutions). Broad incumbents are Yardi Systems and MRI Software. FE Moran (FM:Systems / iOFFICE) is listed as an emerging player.
Does WhosOnLocation have an API?
No public API is recorded for WhosOnLocation.
What industry is WhosOnLocation in?
WhosOnLocation's product category is Workplace Management Software. Its primary akta.pro industry code is IMAIAAAL, Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes). Its NAICS code is 51821 and its SIC code is 8744.