ALO Drink
ALO Drink is a privately held U.S. plant-based beverage brand (SPI West Port, Inc., South San Francisco) selling a diversified portfolio of aloe vera drinks, juices, sparkling, and collagen waters through DTC, online retailers, wholesale marketplaces, and U.S. grocery channels to health-conscious consumers.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALO Drink does
ALO Drink is a privately held U.S. plant-based beverage brand operated by SPI West Port, Inc., headquartered in South San Francisco, California. The company produces and markets a diversified portfolio of aloe vera drinks and fruit juices under the ALO® trademark, including ALO Original (still aloe + fruit juice in 12 flavors), ALO 100% Juice (watermelon, lychee, pineapple, mango, peach), ALO Coco & Juice (aloe + coconut water), ALO Sparkling (carbonated aloe vera), ALO Organic ZERO (USDA certified organic, zero calorie), and ALO Jen Collagen Water. Its core production technology is a hand-filleting process that extracts real aloe pulp and juice straight from the leaf while discarding aloin (aloe latex), positioning the products against powder-reconstituted competitors. All products are Non-GMO Project Verified, gluten-free, and fat-free; the Sparkling and 100% Juice lines are vegan certified, and the Organic ZERO line carries USDA organic certification.
The company's go-to-market is a hybrid direct-to-consumer and multi-channel retail model. ALO sells through its own e-commerce site (alodrink.com) with free domestic shipping, alongside online retail partners (Amazon, Vitacost, Jet, Vitamin Shoppe, Lucky Vitamin, Boxed), the Faire wholesale marketplace for independent retailers, and physical U.S. grocery, drug, and mass-market stores. Wholesale case pricing is publicly disclosed under a Minimum Advertised Pricing (MAP) policy issued by SPI West Port in October 2022, ranging from $32 per 12-pack case on Original and Sparkling to $38 on Organic ZERO. The company markets through organic social (Instagram, TikTok, Facebook, YouTube), email/newsletter, trade shows (NACS), and the ALOtones® program — a registered trademark that pairs each flavor with a unique QR-coded song performed by sponsored artists. ALO claims the #1 ready-to-drink aloe vera beverage position in U.S. grocery stores, while reporting a headcount of only 1–10 employees, indicating a lean brand-and-distribution model with contract manufacturing in Thailand and Taiwan.
ALO Drink firmographics
Firmographics- Name
- ALO Drink
- Legal name
- SPI West Port, Inc.
- Website
- https://alodrink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ALO Drink is a privately held U.S. plant-based beverage brand (SPI West Port, Inc., South San Francisco) selling a diversified portfolio of aloe vera drinks, juices, sparkling, and collagen waters through DTC, online retailers, wholesale marketplaces, and U.S. grocery channels to health-conscious consumers.
- Ownership category
- akta.pro rank
ALO Drink industry classification
Industry- Product category
- Plant-based Aloe Vera Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where ALO Drink is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALO Drink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales - Direct to Consumer: Direct sales of aloe vera beverages through alodrink.com website, with free shipping within the continental United States for product purchases.
- Retail Distribution: Wholesale product sales through major online retailers (Amazon, Vitacost, Jet, Vitamin Shoppe, Lucky Vitamin, Boxed) and independent retailers via Faire wholesale marketplace. Physical retail distribution through grocery stores.
- Wholesale/Retailer Sales: Sales to independent retailers who carry ALO products, facilitated through Faire wholesale platform and direct retailer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ALO Original 12/500mL - $32.00 per case |
| Unit Pricing | Pay-as-you-go | ALO Organic ZERO 12/500mL - $38.00 per case |
| Unit Pricing | Pay-as-you-go | ALO Jen Collagen Water 12/450mL - $35.00 per case |
| Unit Pricing | Pay-as-you-go | ALO Coco & Juice 12/16.9 FL OZ - $35.00 per case |
| Unit Pricing | Pay-as-you-go | ALO Sparkling 12/11.2 FL OZ - $32.00 per case |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels9 records
ALO Drink product offering
Product offeringCore offering
ALO Drink manufactures and sells ready-to-drink plant-based beverages built around real aloe vera pulp and juice, hand-filleted from the leaf in a process that discards aloin (aloe latex). The portfolio spans ALO Original aloe vera + fruit juice blends, ALO 100% Juice pulped fruit juices, ALO Coco & Juice aloe vera with coconut water, ALO Sparkling carbonated aloe vera, and ALO Organic ZERO USDA certified organic zero-calorie variants, sold in 500mL bottles, slim cans, and 11.2 FL OZ cans.
Product overview
ALO Drink is a plant-based beverage company offering a diversified portfolio of aloe vera drinks and fruit juices. The core product line is ALO Original (real aloe vera juice and pulp with fruit juices), complemented by sub-brands: ALO Organic ZERO (zero-calorie organic variants), ALO Sparkling (first carbonated aloe vera drinks), ALO 100% Juice (pure fruit juices with pulp), and ALO Coco & Juice (aloe vera with coconut water). Additional offerings include ALO Jen Collagen Water and the innovative ALOtones® feature that adds musical ingredients to each flavor. The company emphasizes real ingredients from sustainable farms, Non-GMO Project verification, and gluten-free/fat-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- ALO Original: Flagship line of aloe vera drinks with real aloe vera pulp and juice, blended with real fruit juice. Includes 12 flavors: Exposed (Aloe Vera + Honey), Allure (Aloe Vera + Mangosteen + Mango), Appeal (Aloe Vera + Pomelo + Lemon + Pink Grapefruit), Awaken (Aloe Vera + Wheatgrass), Comfort (Aloe Vera + Watermelon + Peach), Crisp (Aloe Vera + Fuji Apple + Pear), Enrich (Aloe Vera + Pomegranate + Cranberry), Spring (Aloe Vera + Mixed Berries), Blush (Aloe Vera + Strawberry), Blue (Aloe Vera + Blueberry), Twist, and Fan Favorites variety pack.
- ALO 100% Juice
- ALO Coco & Juice
- ALO Sparkling
- ALO Organic ZERO
- ALO Jen Collagen Water
- ALOtones
Products and services
- ALO Original Flagship ready-to-drink aloe vera beverage line featuring real aloe vera pulp and juice hand-filleted from the leaf, blended with real fruit juices. Sold in 12-pack cases of 500mL (16.9 FL OZ) bottles and 10.8 FL OZ slim cans across 11 flavors, marketed to health-conscious adult consumers seeking plant-based hydration.
- ALO Sparkling ALO Drink's first carbonated aloe vera beverage line, combining real aloe vera pulp and juice with fruit juice and sparkling carbonation. Sold in 12-pack cases of 11.2 FL OZ cans in White Grape, Mango + Mangosteen, and Passion Fruit + Peach flavors, targeted at health-conscious consumers seeking a lighter, carbonated functional beverage.
- ALO Organic ZERO USDA certified organic aloe vera beverage line with zero calories and no sugar, offered in White Grape and Peach Plum flavors in 12-pack cases of 500mL bottles. Targeted at consumers specifically seeking organic and zero-sugar hydration options.
- ALO 100% Juice Line of all-natural, handcrafted 100% fruit juices with real fruit pulp, not made from concentrate, containing no artificial colors, preservatives, or sweeteners. Available in Watermelon, Lychee, Pineapple, Mango, and Peach flavors for health-conscious consumers seeking pulped fruit juice options.
- ALO Coco & Juice Beverage line combining real aloe vera juice with 100% pure coconut water (never from concentrate), including ALO Coco Water in Original and Watermelon and a Watermelon Coconut Water blend, sold in 12/16.9 FL OZ cases. Marketed for naturally hydrating refreshment with naturally occurring electrolytes.
- ALO Jen Collagen Water Collagen-infused aloe vera water line available in Peach + Plum, Apple + Lychee, and Cherry + Rose flavors in 12-pack cases of 450mL bottles, targeted at consumers seeking beauty-and-wellness functional beverages.
Quantifiable outcome
- ALO Drink is the #1 ready-to-drink aloe vera beverage brand in U.S. grocery stores
Companies that use ALO Drink
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
ALO Drink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ALO Drink partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peter HamlinminorArtist Peter Hamlin is a proud paid sponsor of ALO Drink. He was encouraged to be inspired by ALO Drink and express it in his work as part of ALO's artist experiments. His work is featured in ALO marketing materials and ALOtones content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ALO Drink competitors and assessment
Company assessmentEmerging players
- Pressed Juicery: Premium cold-pressed juice brand with retail stores and grocery distribution. Partial overlap with ALO 100% Juice line in juice category and premium natural retail positioning.
Direct peers
- OKF (Ok Food): Korean-founded global aloe vera drink specialist with extensive RTD aloe vera juice SKUs in U.S. retail. Directly competes with ALO Drink in the same aloe vera-flavored still beverage category and similar grocery and online channels.
- Lily of the Desert: Family-owned aloe vera juice and gel company selling preservative-free aloe beverages across health food and mainstream channels. Closely comparable product (real aloe vera juice) and wellness-focused customer base.
- Aloe Laboratories: UK-based aloe vera beverage and supplement producer focused on health-and-wellness retail. Operates in the same RTD aloe vera category with similar real-ingredient positioning.
- Suja Juice: Organic, cold-pressed plant-based juice and functional beverage brand with national grocery distribution. Comparable better-for-you positioning, similar retail channels, and overlapping health-conscious consumer target.
- Califia Farms: Plant-based beverage brand (almondmilk, creamers, cold brew, probiotic drinks) competing for premium better-for-you shelf space. Highly comparable customer base and retail channel mix.
- Vita Coco: Category-leading coconut water brand with strong U.S. grocery and convenience-store presence. Closely comparable to ALO Coco & Juice line in product form, retail channel, and better-for-you positioning.
Broad incumbents
- Bai: Antioxidant-infused flavored water brand owned by Keurig Dr Pepper. Competes for the same functional/better-for-you shopper at the same retail shelf and represents the kind of broad incumbent ALO could face.
- Keurig Dr Pepper: Large publicly-traded beverage conglomerate with portfolio including Bai, Canada Dry, Snapple, and Core. Owns the distribution muscle and shelf relationships that any large entrant to aloe vera would leverage.
- Coca-Cola: Global beverage incumbent with extensive functional, juice, and water portfolios (Smartwater, Vitaminwater, Minute Maid). Represents the strategic-entry threat that could compress shelf space and pricing power of niche players like ALO Drink.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ALO Drink social profiles
Digital presenceALO Drink compliance and trust
Trust signalCompliance4 records
ALO Drink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALO Drink leadership team
Management profileNumber of profiles
ALO Drink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALO Drink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALO Drink
What does ALO Drink do?
ALO Drink manufactures and sells ready-to-drink plant-based beverages built around real aloe vera pulp and juice, hand-filleted from the leaf in a process that discards aloin (aloe latex). The portfolio spans ALO Original aloe vera + fruit juice blends, ALO 100% Juice pulped fruit juices, ALO Coco & Juice aloe vera with coconut water, ALO Sparkling carbonated aloe vera, and ALO Organic ZERO USDA certified organic zero-calorie variants, sold in 500mL bottles, slim cans, and 11.2 FL OZ cans.
Is ALO Drink a public or private company?
ALO Drink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALO Drink founded?
ALO Drink was founded in 2016. It employs 1 to 10 people.
Where is ALO Drink based?
ALO Drink is headquartered in San Francisco, United States, in the North America region.
How does ALO Drink make money?
Three revenue lines are on record. Product Sales - Direct to Consumer is the primary driver. The others are retail Distribution and wholesale/Retailer Sales.
Who are ALO Drink's main competitors?
Pressed Juicery is listed as an emerging player. Direct peers are OKF (Ok Food), Lily of the Desert, Aloe Laboratories, Suja Juice, Califia Farms and Vita Coco. Broad incumbents are Bai, Keurig Dr Pepper and Coca-Cola.
Does ALO Drink have an API?
No public API is recorded for ALO Drink.
What industry is ALO Drink in?
ALO Drink's product category is Plant-based Aloe Vera Beverages. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.