Sosh.fr

What Sosh.fr does

Sosh.fr is the digital-first, no-commitment mobile and fiber internet brand of Orange SA, France's incumbent telecommunications operator. Founded in 2011, Sosh targets price-sensitive French consumers (students, young professionals, families, frequent travelers) seeking access to Orange's mobile network (ranked #1 by ARCEP for 15 consecutive years) without long-term contracts, offering mobile plans from €1.99/month and fiber from €24.99/month, plus 5G options and roaming across 135 destinations.

The brand operates as a 100% digital MVNO with no proprietary physical stores. Core technology consists of Orange's network infrastructure (4G, 5G, fiber) combined with a proprietary digital ecosystem including the MySosh mobile application and web-based customer portal for self-service account management. Complementary capabilities include a Click & Collect pickup service integrated with 500+ Orange boutiques, a 15,000-point relay delivery network, and the Paiement sur Facture mobile-billing platform integrating Google Play, Apple App Store, Microsoft Store, Huawei AppGallery, PlayStation, Xbox, and 40+ French transport operators.

Sosh's revenue model combines subscription recurring revenue (mobile and fiber plans), one-time device sales (new and refurbished smartphones), transaction fees from third-party digital content billing and consumer financing via BNP Paribas Personal Finance (Cetelem), and commission-like revenue from bundled streaming partners (Netflix, Disney+, Deezer, Apple TV+, Paramount+, HBO Max, etc.). Distribution is exclusively online (sosh.fr, MySosh app) supplemented by Orange's physical retail network, with customer acquisition driven by organic search, social media, and an 840,000+ member digital community.

Name

Sosh.fr

Legal name

Orange, SA

Website

https://sosh.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sosh.fr is Orange SA's digital-only, no-commitment mobile and fiber internet brand serving price-sensitive French consumers with plans starting at €1.99/month mobile and €24.99/month fiber, leveraging Orange's #1-ranked network without operating physical stores of its own.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Mobile virtual network operator
• No-contract mobile plans
• Fiber internet service
• Mobile subscription plans
• Telecom digital brand

Headquarters

HQ city

Arcueil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Mobile Subscription Plans: Monthly recurring subscription fees from mobile plans ranging from €1.99 to €15.99/month. Plans include various data allowances (100Go, 200Go 5G) with European roaming. Revenue generated through SIM activation fees and monthly billing.
2. Internet/Fiber Subscription Plans: Monthly recurring subscription fees for fiber and ADSL internet services starting at €24.99/month. Includes landline calls, with optional TV decoder and entertainment add-ons.
3. Mobile Device Sales: One-time sales of smartphones (new and refurbished) with upfront payment or installment financing. Includes Apple iPhone, Samsung Galaxy, Xiaomi, HONOR, and Google Pixel devices with prices ranging from €219 to €1,469.
4. Financing Services: Consumer credit offered through BNP Paribas Personal Finance (Cetelem) for mobile device purchases in 12, 24, 36, or 48 installments. Sosh earns referral fees or interest subsidies from financing partner.
5. Digital Content Billing: Revenue from billing third-party digital services (streaming, gaming, apps, transport) to customer mobile accounts. Sosh receives transaction fees or revenue share from partners including Netflix, Deezer, Disney+, PlayStation, and Xbox.
6. Insurance and Add-on Services: Mobile insurance offerings and international roaming pass add-ons generating additional per-transaction and subscription revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sosh.fr is a digital-first telecom brand of Orange SA that sells no-commitment (no-contract) mobile plans (e.g., Forfait Sosh 100Go, Forfait Voyage Sosh 5G 200Go), fibre and ADSL internet boxes, smartphones (new and refurbished), and ancillary services such as mobile insurance, device financing, trade-in, and Click & Collect pickup. All offers run on Orange's 4G/5G/fiber network and are managed entirely through the MySosh app and sosh.fr website.

Product overview

Sosh.fr is a no-commitment (no-contract) digital telecommunications brand of Orange, offering mobile plans, internet boxes (fibre/ADSL/VDSL2), and mobile phones. The core offering consists of mobile plans (Forfait Sosh 100Go, Forfait Voyage Sosh 5G 200Go) and internet boxes (Boîte Internet Sosh Fibre/ADSL), all operating on the Orange network without any commitment period. The product portfolio is structured around three pillars: (1) core telco services — mobile plans and internet boxes; (2) device commerce — new and refurbished smartphones sold directly or via financing (Financement Sur Mesure), trade-in (Sosh Reprise), and Click & Collect in-store pickup; and (3) digital services — streaming/entertainment add-ons (Netflix, Disney+, Apple TV+, Paramount+, HBO Max, Deezer, etc.), international roaming passes (Pass International), mobile insurance, mobile bill payment (Paiement sur Facture Sosh) for third-party digital purchases, TV (Décodeur TV), and customer management tools (MySosh app, Espace Client). Sosh is 100% digital with no physical stores of its own, relying on the Orange boutique network for in-person services.

Differentiator

Problem solved

Functional benefit

Products and services

• Forfait Sosh 100Go A no-commitment mobile plan offering 100 GB of data per month (including 40 GB usable in Europe) on the Orange 4G network, priced at €13.99/month. Targeted at French consumers seeking flexible mobile data without contract commitment.
• Forfait Voyage Sosh 5G 200Go

Quantifiable outcome

• ARCEP network quality ranking: #1 in France for 15 consecutive years across 251 of 258 measured criteria
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BNP Paribas Cardif / Lemonade InsuranceminorStrategic or Co-development PartnerBNP Paribas Cardif, in partnership with Lemonade Insurance, provides multi-risk home insurance (Assurance Multirisque Habitation) to Sosh customers. Sosh offers up to 15% discount on the first year of premiums as a loyalty benefit. Lemonade Insurance provides the digital-first insurance platform experience while Cardif provides financial backing.
• Google (Google Play)coreTechnology or IntegrationSosh integrates with Google Play for mobile payment services, allowing customers to purchase apps, games, movies, music, and books charged to their mobile bill. This partnership provides seamless digital content purchasing without credit card requirements.
• Apple (App Store / Apple Services)coreTechnology or IntegrationSosh integrates with Apple services allowing customers to pay for App Store purchases, Apple Music, iTunes, and Apple TV+ via mobile bill. Partnership enables iOS users to make purchases without credit cards.
• NetflixminorChannel Partner/ Reseller/ DistributorSosh offers Netflix subscriptions as part of its entertainment bundle, allowing customers to bundle streaming services with their mobile plans.
• DeezerminorChannel Partner/ Reseller/ DistributorDeezer Premium music streaming available at €1/month for 3 months then €11.99/month as an add-on to Sosh mobile plans.
• Disney+minorChannel Partner/ Reseller/ DistributorDisney+ Standard with ads available at €6.99/month as part of Sosh's entertainment offerings.
• Altitude InframinorChannel Partner/ Reseller/ DistributorInfrastructure partner for fiber deployment in certain regions. Sosh offers welcome refunds for customers in areas newly connected through Altitude Infra fiber infrastructure.
• Transport OperatorsminorChannel Partner/ Reseller/ DistributorSosh enables SMS-based ticket purchases for public transport in multiple French cities including Paris, Lyon, Lille, Marseille, and 40+ other agglomerations, charging fares to mobile bills.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LaPoste Mobile: LaPoste Mobile is a French MVNO leveraging the SFR network, offering no-commitment SIM-only plans often bundled with La Poste services. Direct comparable as a French budget MVNO with digital distribution and simplified plan structures.
• Free Mobile (Iliad): Free Mobile is France's largest network-owning challenger offering ultra-low-priced no-commitment mobile plans. Directly comparable to Sosh as a budget mobile brand in France, though Free controls its own network vs. Sosh's MVNO model on Orange's network.
• B&You (Bouygues Telecom): B&You is Bouygues Telecom's digital-first, no-commitment budget sub-brand offering SIM-only mobile plans with large data allowances. Direct comparator to Sosh in the French low-cost mobile segment, leveraging Bouygues' owned network.
• Prixtel: Prixtel is a French MVNO offering adjustable pay-as-you-go mobile plans on SFR/Orange networks, with pricing that scales to consumption. Comparable to Sosh as a digital-first French MVNO targeting price-sensitive consumers without long contracts.
• NRJ Mobile: NRJ Mobile is a French MVNO operating on Bouygues and SFR networks, offering low-cost mobile plans targeted at budget-conscious consumers. Comparable to Sosh as a long-established French budget MVNO with no-contract offers.
• RED by SFR:

Regional players

• Mint Mobile: Mint Mobile is a US-based digital-first MVNO on T-Mobile's network offering low-priced, long-data no-contract plans. Highly comparable business model (MVNO reselling, digital-only, budget positioning) but operates exclusively in the US market, not directly competing in France.

Emerging players

• Lebara: Lebara is a European MVNO focused on migrant and international-calling segments with strong digital and SIM-only distribution. Comparable to Sosh as a digital MVNO model with international roaming emphasis, though targeting a more niche ethnic/international audience than Sosh's mainstream budget segment.

Broad incumbents

• Bouygues Telecom: Bouygues Telecom is one of France's three major network-owning mobile operators, parent of the B&You budget brand. Comparable to Orange's broader role: provides the network infrastructure that French MVNOs (including parts of Sosh's competitive set) leverage, and competes head-to-head with the main Orange brand.
• Orange SA: Orange SA is Sosh's parent company and France's incumbent telecom operator with full mobile, fixed, and enterprise portfolios. While Orange is Sosh's owner, the main Orange brand competes with Sosh at the premium and mid-tier, providing the network infrastructure and operational backbone that powers the Sosh brand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sosh_fr
• YouTubeyoutube.com/user/sosh
• Facebookfacebook.com/sosh
• LinkedInlinkedin.com/company/soshfr
• Instagraminstagram.com/sosh_fr
• TikToktiktok.com/@sosh_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sosh.fr