Design Industries
Design Industries is a Melbourne-based Atlassian Solution Partner and AI engineering firm serving Australian enterprise and government clients since 2000, delivering Atlassian platform services alongside AI adoption programs for Claude, Rovo, and Microsoft Copilot.
- Company typePrivate
- Founded2000
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Design Industries does
Design Industries is a Melbourne-based, founder-owned Atlassian Solution Partner and AI engineering practice that has served Australian enterprise and government clients continuously since 2000. The firm delivers Atlassian platform services across Jira, Confluence, Jira Service Management, and Bitbucket — including implementation, cloud migration, optimisation, and managed support — alongside a newer AI engineering practice established in 2024 that activates Anthropic's Claude, Atlassian Rovo, and Microsoft Copilot for enterprise customers. Headcount sits in the 11-50 range and the firm claims 200+ Atlassian deployments, 100+ enterprise clients, and a 10+ year flagship relationship with ANZ at 7,000 user scale.
The core product is the Digital Factory, a three-pillar managed service pairing complimentary licensing optimisation and platform support with prepaid strategic improvement hours, billed on a subscription basis with no minimum commitment. AI work is delivered through fixed-price AI Fast Start programs (e.g., A$6,500 for a 3-4 week Microsoft Copilot sprint) and Claude Practice engagements. Delivery follows the proprietary DI AI Foundry methodology, a Formula One-inspired four-phase approach (Grid, Lights Out, Pit Stop, Race Pace), supported by a DI Agent Library of 100+ pre-built agents and bespoke Model Context Protocol (MCP) servers that connect Claude to enterprise data. The firm holds Atlassian Gold Solution Partner status, an AWS partnership, and an SMB1001 Gold cyber security certification (2025).
Revenue is generated through managed services subscriptions (Digital Factory prepaid hours), fixed-price AI adoption programs, project-based professional services, and Atlassian licensing facilitation (no service fees unless a license is sold). Go-to-market combines direct enterprise field sales with senior practitioner consultations, the Atlassian partner channel, and a 20+ technology partner ecosystem including AWS, Xray, HYCU, Lansweeper, JFrog, and Metricus. The firm is bootstrapped, with no disclosed external institutional investment, and is led by founder Michael Dockery (Chief Strategist). Geographic focus is Australia with Asia-Pacific delivery capability.
Design Industries firmographics
Firmographics- Name
- Design Industries
- Legal name
- Design Industries Pty Ltd
- Website
- https://di.net.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Design Industries is a Melbourne-based Atlassian Solution Partner and AI engineering firm serving Australian enterprise and government clients since 2000, delivering Atlassian platform services alongside AI adoption programs for Claude, Rovo, and Microsoft Copilot.
- Ownership category
- akta.pro rank
Design Industries industry classification
Industry- Product category
- Atlassian Platform Consulting and AI Engineering Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Design Industries is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Design Industries business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Services - Digital Factory: Ongoing managed service partnerships combining licensing optimization, platform support, and strategic improvement work. Delivered as long-term partnerships with prepaid hours allocated to strategic improvements. Licensing optimization and platform support are complimentary inclusions, making prepaid hours go entirely to forward-looking work.
- AI Fast Start Programs: Fixed-price structured AI adoption programs delivered across Claude, Rovo, and Copilot tracks. 25-hour engagements with 3-4 week timelines to production. Available as standalone programs or as strategic improvement work within Digital Factory partnerships.
- Atlassian Implementation Services: Implementation, configuration, migration, and optimization services for Jira, Confluence, JSM, and Bitbucket. Includes cloud migration cutovers, custom configuration, and Atlassian Training delivered as project-based or packaged engagements.
- Atlassian Licensing: Assistance with Atlassian licensing including trials, new licenses, pricing, renewals, and tier changes. No service fees unless a license is purchased, positioning licensing as a complementary service to drive platform engagements.
- Platform Support Services: Day-to-day platform operations including user onboarding, project setup, configuration changes, and issue resolution. Included within Digital Factory at no hours deduction from prepaid allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Microsoft Copilot AI Fast Start - Fixed Price Engagement |
| Subscription | Monthly | Digital Factory - Three-Pillar Managed Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Design Industries product offering
Product offeringCore offering
Design Industries is an Atlassian Solution Partner and AI enablement specialist that delivers consulting, implementation, and managed services for the Atlassian platform (Jira, Confluence, Jira Service Management, Bitbucket, Rovo) and AI tools (Anthropic Claude, Atlassian Rovo, Microsoft Copilot). Its flagship offering is the Digital Factory managed service, which bundles complimentary licensing optimization, complimentary platform support, and prepaid strategic improvement hours into one ongoing partnership, alongside fixed-price AI Fast Start programs that take Claude, Rovo, or Copilot skills and agents to production in 2–3 weeks.
Product overview
Design Industries is an Atlassian Solution Partner and AI enablement specialist offering consulting and managed services rather than a standalone software product. Their portfolio centers on Atlassian platform services (Jira, Confluence, Jira Service Management, Bitbucket) combined with AI engineering capabilities (Claude, Atlassian Rovo, Microsoft Copilot). The core offering is the Digital Factory, a three-pillar managed service that combines complimentary licensing optimisation and platform support with prepaid strategic improvement hours. AI services are delivered through AI Fast Start programs across four tracks (Claude, Rovo, Microsoft Copilot, Custom Build), all using the DI AI Foundry methodology. The Diai Foundry is their internal AI engineering practice, and the DI Agent Library provides 100+ pre-built agents. Services span implementation, migration, optimization, training, and ongoing support, all connected via MCP integration and AI orchestration tools (n8n, Trigger.dev).
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Factory
- AI Fast Start
- Foundation Package
- Platform Discovery
Quantifiable outcome
- Scaled Atlassian platform from 500 to 7,000 users for ANZ bank with 2× team efficiency improvement
- +4 more outcomes
Companies that use Design Industries
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Design Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability10 records
Feature7 records
Design Industries partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- XraymajorStrategic partnership delivering software quality management within the Atlassian ecosystem. Combines Design Industries' Atlassian expertise with Xray's testing capabilities to streamline testing workflows, accelerate time-to-market, and enhance quality assurance through the Software Quality Lifecycle approach.
- MetricusmajorStrategic partnership combining Design Industries' Atlassian UI/UX expertise with Metricus' analytics capabilities. Delivers streamlined Jira plugins with intuitive navigation, visually appealing dashboards, and actionable insights for process optimization.
- AtlassiancoreAccredited Atlassian Gold Solution Partner with verified enterprise-level expertise. Manufacturer-backed service provider with direct access to Atlassian engineers for expedited support responses and problem-solving. Raises tickets on behalf of clients and manages vendor responses.
- Amazon Web ServicesmajorAWS Partner providing cloud infrastructure support for Atlassian deployments. Cloud hosting capabilities and infrastructure optimization for enterprise clients.
- Anthropic (Claude)coreSpecialists in Anthropic's Claude AI. AI Fast Start program activates Claude across client businesses with bespoke skills and agents. MCP integration services connecting Claude to enterprise data and systems.
- Microsoft (Copilot)coreAI Fast Start track for Microsoft Copilot deployment across Microsoft 365 environments. Connects Copilot to Jira and Confluence via MCP for unified AI layer across Atlassian and Microsoft platforms.
- Atlassian RovocoreAI Fast Start track for Atlassian Rovo adoption. Built-in AI assistant for the Atlassian platform with Rovo Agent development services.
- n8nmajorAI automation and integration partner. Workflow automation using n8n for trigger-based and scheduled AI work runs.
- Trigger.devmajorAI orchestration and workflow automation partner for production-speed AI execution with triggers, schedules, and demand-based runs.
- JFrogmajorStrategic partnership for DevOps and software delivery. Design Industries integrates JFrog capabilities with Atlassian for enterprise software artifact management.
- GetintmajorEnterprise workflow integration partnership connecting Atlassian with Azure DevOps, Jira, and other platforms for unified work management across complex tool ecosystems.
- HYCUmajorData protection and backup solutions for Atlassian environments. Part of the certified Atlassian stack delivered by Design Industries.
- LansweepermajorIT asset discovery and management integration. Part of the certified Atlassian stack for comprehensive asset and configuration management.
- XraymajorTest management for Jira. Enterprise testing capabilities integrated within the Atlassian ecosystem.
- TempomajorTime tracking and capacity management for Jira. Capacity management services for Atlassian environments.
- Go2 GroupminorAtlassian implementation and consulting partner in the Australian market.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Design Industries competitors and assessment
Company assessmentDirect peers
- Valiantys: Atlassian Platinum Solution Partner with global Atlassian consulting, licensing, and managed services across enterprise and government. Competes head-to-head in Atlassian implementation and platform optimisation work.
- Appfire: Major Atlassian Marketplace app vendor (with 200+ apps) plus Atlassian professional services. Comparable as an Atlassian-ecosystem specialist combining product IP with implementation services for enterprise clients.
- K15t: Atlassian Marketplace app vendor (e.g., Scroll Docs) plus Atlassian consultancy. Adjacent but comparable as an Atlassian-ecosystem specialist combining product IP with implementation services.
- Cprime: Atlassian Platinum Solution Partner delivering enterprise Agile, DevOps, and Atlassian platform services globally. Overlaps with Design Industries on Jira/Confluence/JSM implementations and managed services for large enterprises.
- Seibert Group: Atlassian consulting and tooling provider serving enterprise clients across Europe and beyond. Comparable as an Atlassian Solution Partner offering implementation, managed services, and proprietary apps.
- Adaptavist: Global Atlassian Platinum Marketplace vendor and large enterprise consultancy offering implementation, managed services, ScriptRunner, and Atlassian-adjacent products. Directly comparable as a fellow Atlassian Solution Partner competing for the same enterprise accounts.
- Praecipio: Atlassian consulting and managed services firm focused on enterprise Jira/Confluence/JSM deployments and DevOps transformations. Directly comparable service portfolio and customer profile.
- Go2 Group: Atlassian implementation and consulting partner active in the Australian market. Comparable mid-sized Atlassian Solution Partner competing for similar regional enterprise and government accounts.
- Addteq: Atlassian Platinum Marketplace vendor and consultancy offering apps, integration, and implementation services. Named partner in Design Industries' ecosystem and operates in a comparable Atlassian-services niche.
Broad incumbents
- Slalom: Large global consulting firm with Atlassian and AI/cloud transformation practices. Overlaps with Design Industries on enterprise AI and Atlassian strategy engagements but operates at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Design Industries social profiles
Digital presenceDesign Industries compliance and trust
Trust signalCompliance3 records
Design Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Industries leadership team
Management profileNumber of profiles
Profiles2 records
Design Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Industries
What does Design Industries do?
Design Industries is an Atlassian Solution Partner and AI enablement specialist that delivers consulting, implementation, and managed services for the Atlassian platform (Jira, Confluence, Jira Service Management, Bitbucket, Rovo) and AI tools (Anthropic Claude, Atlassian Rovo, Microsoft Copilot). Its flagship offering is the Digital Factory managed service, which bundles complimentary licensing optimization, complimentary platform support, and prepaid strategic improvement hours into one ongoing partnership, alongside fixed-price AI Fast Start programs that take Claude, Rovo, or Copilot skills and agents to production in 2–3 weeks.
Is Design Industries a public or private company?
Design Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Design Industries founded?
Design Industries was founded in 2000. It employs 11 to 50 people.
Where is Design Industries based?
Design Industries is headquartered in Melbourne, Australia, in the Oceania region.
How does Design Industries make money?
Five revenue lines are on record. Managed Services - Digital Factory is the primary driver. The others are AI Fast Start Programs, atlassian Implementation Services, atlassian Licensing and platform Support Services.
Who are Design Industries's main competitors?
Direct peers on record are Valiantys, Appfire, K15t, Cprime, Seibert Group, Adaptavist, Praecipio, Go2 Group and Addteq. Slalom is listed as a broad incumbent.
Does Design Industries have an API?
No public API is recorded for Design Industries.
What industry is Design Industries in?
Design Industries's product category is Atlassian Platform Consulting and AI Engineering Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541512 and its SIC code is 7373.