What colada does

colada is a private Swiss-headquartered software company providing modular event management and marketing software for enterprise marketing teams, professional event planners, and project teams. Founded in 1998 in Schaffhausen, Switzerland, the company operates the colada platform — a suite of seamlessly integrated applications accessed via a single login across five functional pillars: Planning (colada.campaigns, colada.sales, colada.directory), Guests (colada.guests, colada.concierge, colada.torneo), Content (colada.pages, colada.agenda, colada.portfolio), Production (colada.scripts, colada.surveys, colada.designer, colada.assets, colada.service-tickets), and On-Site (colada.assistant, colada.leads, colada.games, colada.match). The platform covers the full event lifecycle from budget planning and CRM-driven guest management to check-in, lead capture, and ground transportation, with open integration to third-party CRMs and ERPs (notably MS Dynamics) and a Check-In Station kiosk hardware offering.

The technical architecture is built as a horizontally integrated cloud SaaS with modular applications that customers combine as needed, underpinned by ISO 27001 certification. Differentiated capabilities include bi-directional CRM synchronization, mobile QR/NFC check-in compatible with Apple Wallet and Google Wallet passes, a no-CAD floor-plan designer, and embedded hardware for on-site badge printing. Customers include SAP (SAP NOW), OPEL, Auto Zurich, Georg Fischer, DSM, Bechtle, Sportfive, Databricks, Switzerland Global Enterprise, Stars in Town, and the FELIX Sport Award, with implementations spanning automotive, industrial, chemicals, sports, technology, and government/export-promotion use cases across European and Asian markets.

Revenue is generated through SaaS subscriptions (modular, billed annually, quote-based, with multi-payment terms) and professional services including implementation, enterprise solutions, and major-event solutions billed on time-and-materials. Go-to-market combines direct enterprise field sales with demo-led qualification via Calendly and a partner program for implementation agencies (Compresso, Mehrpunkt, Event Optimisation). The company has been self-sustaining since founding, with no disclosed external funding and physical offices in Switzerland (HQ), Germany (Bonn), and Japan (Tokyo).

Name

colada

Legal name

colada AG

Website

https://colada.info

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

colada is a Swiss-headquartered software company providing a modular, horizontally integrated event-management and marketing platform for enterprises, event planners, and marketing teams. Its cloud SaaS covers planning, guest management, content, production, and on-site execution, serving customers including SAP, OPEL, Georg Fischer, DSM, and Sportfive across Europe and Asia.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Abstract, Speaker & Session Management Systems (THAHAFAI), Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Event management software
• Guest management platform
• Event registration system
• Event check-in app
• Digital asset management

Headquarters

HQ city

Schaffhausen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Colada offers modular applications that can be combined in any desired configuration. Customers pay for access to the platform with various applications. The platform is offered as cloud-based SaaS with single login access to all integrated applications.
2. Professional Services: Service and support offerings including implementation, enterprise solutions, and major event solutions. Support is billed on a time and materials basis via tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

colada sells a modular, cloud-based event and marketing platform composed of seamlessly integrated applications covering the full event lifecycle: planning (budgets, tasks, CRM), guest management (invitations, registration, ticketing, hospitality, ground transportation), content (event websites, agendas, multi-event portals), production (scripts, floor plans, surveys, digital asset management), and on-site execution (mobile check-in, kiosks, lead capture, gamification, matchmaking). The platform is delivered as SaaS to enterprise customers under annual subscription agreements, with implementation and major-event professional services sold alongside.

Product overview

colada is a modular all-in-one event and marketing platform built as a suite of seamlessly integrated applications. The platform is organized across five functional areas — Planning, Guests, Content, Production, and On-Site — each powered by dedicated named modules that can be combined in any configuration. The core is colada.campaigns for planning and collaboration, supplemented by guest management (colada.guests, colada.concierge, colada.torneo), content delivery (colada.pages, colada.agenda, colada.portfolio), production tools (colada.scripts, colada.surveys, colada.designer, colada.assets), and on-site operations (colada.assistant, colada.leads, colada.games, colada.match). All modules share a single login and are designed to work together horizontally across the event value chain, with open integration to CRMs, ERPs, and third-party systems.

Differentiator

Problem solved

Functional benefit

Brands

• colada.assistant: Mobile check-in solution for events
• colada.campaigns
• colada.guests
• colada.concierge
• colada.torneo
• colada.pages
• colada.agenda
• colada.portfolio
• colada.scripts
• colada.surveys
• colada.designer
• colada.assets
• colada.leads
• colada.games
• colada.match
• colada.sales
• colada.directory
• colada365

Products and services

• colada.campaigns Central planning and collaboration application covering budget management, task and checklist workflows, communication, CRM, offers, contracts, briefings, timelines, time tracking, and service ticket management for event teams.
• colada.guests Comprehensive guest management covering invitations, registrations, conferences, ticketing, hospitality, communication, hotel and transfer planning, reporting, and test drive management for automotive events.
• colada.concierge Ground transportation and travel planning module for major events covering flights, buses, transfers, route guidance, and driver communication with virtual check-in capabilities.
• colada.torneo Tournament and sports league management for organizing championship teams and sporting events, integrated with ticket management and request systems.
• colada.pages Event website builder for creating landing pages with public or personalized content, event agendas, conference programs with sessions and speakers, matchmaking, exhibitor and venue maps, and streaming or webinar pages.
• colada.agenda Event agenda module for presenting event programs in corporate design with customizable colors, filters, and user interface, room information, session and speaker profiles, filtering by people or locations, and personal wish lists for attendees.
• colada.portfolio Multi-event portal for managing and presenting multiple events under a single platform.
• colada.scripts Digital production schedule and rundown tool for planners and crew, enabling time-unit based planning of production agendas.
• colada.surveys Survey and poll creation tool for event design with detailed analysis and reporting capabilities.
• colada.designer Floor plan, room layout, and seating arrangement design tool without CAD knowledge requirements, supporting exhibitor and trade show map functions with exhibitor data entry and placement.
• colada.assets Digital asset management (DAM) for event marketing teams to manage images, videos, fonts, and other assets with distribution and download capabilities for client designs.
• colada.assistant Mobile check-in solution compatible with any mobile device, supporting QR code or manual check-in, unlimited zones and virtual scanners with analytics, check-in and check-out, and seat assignment integration.
• colada.leads Lead capture and management module for on-site lead generation at events.
• colada.games Gamification module for enhancing event engagement through game mechanics.
• colada.match Networking and matchmaking module for connecting event attendees.
• colada.sales Sales and CRM module for sales pipeline management within the event planning workflow.
• colada.directory Directory and contact management module within the planning suite.
• colada.service-tickets Service ticketing module for managing support tickets and service requests as part of event support systems.
• Check-In Station (Kiosk) Hardware/software integrated kiosk solution for event check-in, featuring QR scanning with automatic badge printing and on-site colada staff support.
• Wallet Integration (Apple Wallet / Google Wallet) Digital ticket integration with Apple Wallet and Google Wallet including automatic pass generation, lock screen display, QR/NFC check-in, customizable branding, and real-time updates to guests.

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• SAPcoreStrategic or Co-development PartnerColada supports SAP as a partner of agency Compresso, which was responsible for implementation of SAP NOW events. Colada provides agenda management and exhibitor mapping capabilities for SAP's major business events.
• CompressocoreImplementation/ SI/ Consulting PartnerAgency responsible for SAP NOW implementation; colada supports as a partner. Compresso handles implementation of colada solutions for enterprise customers.
• OPELnotableStrategic or Co-development PartnerOPEL uses colada.assets for media delivery as part of a 15+ year partnership. Event Optimisation and Colada work together with OPEL on event logistics.
• Event OptimisationnotableStrategic or Co-development PartnerEvent agency partner working with OPEL and Colada on event logistics and media delivery.
• MehrpunktminorImplementation/ SI/ Consulting PartnerFreiburg-based event agency that collaborated with colada to implement colada.agenda for Bechtle Microsoft World 2026.
• Switzerland Global Enterprise (S-GE)coreStrategic or Co-development PartnerS-GE uses colada with MS Dynamics CRM integration. Events are created in CRM and automatically synchronized in colada with guest status tracking.
• Stars in TownnotableStrategic or Co-development PartnerFestival in Schaffhausen using colada for group booking management for business partners since inception - described as a 'Heimspiel' (home game) for colada.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aventri: Aventri (acquired by Events.com) provides event management software covering registration, OnDemand content, and analytics. Directly comparable mid-market event management SaaS targeting similar enterprise event planners as colada.
• EventMobi: EventMobi offers event apps, registration and on-site engagement tools for enterprise meetings and conferences. Direct overlap with colada.pages, colada.assistant and colada.guests across a similar enterprise customer segment.
• Swapcard: Swapcard is an event platform combining registration, networking/matchmaking and lead capture. Strong overlap with colada.match, colada.guests and colada.leads modules, serving association and enterprise trade show organizers.
• RainFocus: RainFocus is an enterprise event marketing platform used by large customers like SAP and Salesforce, providing registration, content management, and on-site solutions. Highly comparable to colada's enterprise tier, with overlapping capabilities in agenda, exhibitor mapping and on-site check-in.
• Whova: Whova is an event management platform covering registration, mobile apps, networking, and agenda. Overlaps with colada's module suite, particularly for association and conference event planners in North America and Europe.
• Hubilo: Hubilo is an events platform offering registration, content, networking and analytics for virtual and hybrid events. Overlaps with colada in registration, agenda and networking/matchmaking, though with a stronger virtual/hybrid event focus.
• Bizzabo: Bizzabo offers an end-to-end event experience platform covering registration, websites, mobile apps, and on-site engagement. Directly comparable to colada's horizontally integrated suite, with similar enterprise target customers and feature overlap on check-in, agenda, and lead management.
• Stova: Stova (formerly Eventcore) is an enterprise event technology platform for registration, apps, RFID check-in and lead retrieval. Comparable feature set to colada across on-site execution and enterprise event workflows.

Broad incumbents

• Cvent: Cvent is the largest pure-play enterprise event management platform, offering registration, venue sourcing, and attendee engagement. It directly competes with colada across registration, on-site check-in, and lead capture for large enterprise events, but operates at significantly greater scale.
• Eventbrite: Eventbrite is a large public ticketing and event registration platform, primarily focused on consumer and self-service events. Compares to colada on registration/ticketing infrastructure, though its end-customer and scale profile differ materially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colada.schaffhausen
• LinkedInlinkedin.com/company/salce-colada-ag
• Xx.com/colada_sh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about colada