GenU

Name

GenU

Legal name

Karingal St Laurence Limited

Website

https://genu.org.au

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Disability and Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Disability support services
• Aged care services
• Specialist disability accommodation
• Supported independent living
• Employment services

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. NDIS Government Funding: Revenue from National Disability Insurance Scheme funding for disability support services including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), and allied health services. genU aligns pricing to NDIA price limits.
2. Support at Home (Aged Care) Funding: Revenue from Australian Government-funded Support at Home program replacing Home Care Packages, providing in-home aged care services with government-set price caps and participant contribution frameworks.
3. Social Enterprise Revenue: Revenue from commercial services including commercial cleaning, laundry, food preparation, warehousing, printing, distribution, document shredding, timber manufacturing, nurseries, cafes, and corporate gifts. These social enterprises employ people with disabilities.
4. Employment Services Government Contracts: Revenue from government-funded employment services through MatchWorks including Workforce Australia Services and Inclusive Employment Australia Services for job seekers with barriers.
5. Donations and Fundraising: Tax-deductible donations from individuals supporting genU's programs, with all funds reinvested into service development, delivery and innovation.
6. Retirement Living: Revenue from retirement village living at Barwarre Gardens and St Laurence Park, providing independent living for people 55+ in Victoria.
7. Lottery Revenue: Fundraising lotteries where proceeds support vital services for people across Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

GenU is one of Australia's largest care providers delivering disability support, aged care (Support at Home), specialist disability accommodation, employment services, allied health, retirement living, and social enterprises. The organization operates across Victoria, Tasmania, and Western Australia with 6,000+ staff serving NDIS participants, seniors, job seekers, and business customers through 200+ locations.

Product overview

genU is a large Australian care provider offering a diverse portfolio of disability services, senior care, employment services, and social enterprises. The organisation provides NDIS-funded supports including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), allied health services (occupational therapy, behaviour support, psychosocial recovery coaching), and Short-Term Respite. It operates retirement villages (Barwarre Gardens, St Laurence Park) and community participation programs (Adventure, Arts, Gamer, Performing Arts, Connections). genU's social enterprises division encompasses commercial laundry, cleaning, food preparation, warehousing, document shredding, community nurseries, cafes, corporate catering, timber manufacturing, and indoor plant rental. The MatchWorks employment division provides inclusive employment services, while genU Training offers education programs. Services are delivered across Victoria, Tasmania, and Western Australia through more than 5,000 staff members.

Differentiator

Problem solved

Functional benefit

Brands

• genU Participate: Recreation and social programs designed to empower people with disability through inclusion, community, and connection. Includes Adventure, Arts, Gamer, Performing Arts, Connections, and MyCommunity programs.
• genU Housing Link
• Little Lane
• Highton Green
• Connections
• The Made by genU

Products and services

• Disability Support Services Comprehensive disability support services helping individuals live full lives through opportunities, support, and community connections.
• Senior Services Aged care services supporting independence and social connection, including home care, community support, allied health, and respite for older Australians.
• Disability Housing and Living Supported disability accommodation across Victoria, Tasmania, and Western Australia offering Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), and respite options.
• Supported Independent Living (SIL) NDIS support helping people with disability live more independently with personal care, meal preparation, and household management assistance.
• Specialist Disability Accommodation (SDA) Purpose-built homes designed for people with extreme functional impairment or very high support needs, featuring accessible design features and 24/7 Onsite Shared Support at properties like Little Lane Fremantle and Highton Green.
• Short-Term Respite (STR) Flexible respite care providing temporary accommodation and support for people with disability and seniors, giving carers a break.
• Medium Term Accommodation (MTA) Safe, stable temporary accommodation while waiting for long-term housing to be finalised during transitions.
• Employment Services Tailored support helping individuals achieve meaningful careers through skill development, workplace assistance, and job placement.
• MatchWorks GenU's employment division bridging the gap between job seekers and employers for over 25 years, offering Workforce Australia Services and Inclusive Employment Australia Services.
• Staffing Solutions Specialised support through MatchWorks helping employers create diverse and inclusive teams at no cost.
• genU Training Training and education services with over 70 years of experience empowering people to reach their full potential.
• Allied Health Services NDIS-funded therapy support including occupational therapy, behaviour support, and allied health services helping people build independence and wellbeing.
• Support at Home Australian Government-funded aged care program providing in-home support with eight funding classifications ranging from $10,697.72 to $77,709 per year. Clinical care is fully funded; other services require 5-80% co-payments.
• St Laurence Park Retirement Village Retirement village on 42 acres in Lara, Victoria offering over 100 self-contained homes with community programs and scenic parkland surroundings.
• Barwarre Gardens Retirement Village Retirement village in Marshall, Geelong with modern low-maintenance homes in a secure gated community with landscaped gardens.
• Social and Community Participation Programs Recreation and social programs including Adventure, Arts, Gamer, Performing Arts, Connections, and MyCommunity across Victoria, Tasmania, and Western Australia.
• Support for Carers Respite, guidance, social connection, and practical assistance for carers including support groups, events, and carer coordinators.
• Outreach Services Community outreach programs including Care Finder and Community Reconnections helping individuals access aged care and housing services.
• Social Enterprises Business solutions including commercial laundry, cleaning, food preparation, warehousing, document shredding, nurseries, cafes, and manufacturing empowering people with disability through meaningful employment.
• Commercial Laundry Commercial laundry services for businesses handling tablecloths, bed linen, sports uniforms, and towels with pick-up and drop-off service.
• Commercial Food Preparation Fresh, hand-prepared fruit, vegetables, and herbs delivered to hospitality businesses from HACCP-certified kitchen.
• Commercial Cleaning Professional cleaning services for commercial facilities, office complexes, government buildings, and education facilities.
• Warehousing, Print and Distribution Supply chain services including warehousing, labelling, packaging, digital printing, and Australia-wide mail-out services.
• Document Shredding (Shred For U) On-site document shredding with NAID AAA Certification ensuring complete confidentiality and environmentally responsible recycling; mobile shredding truck service with 240L bins.
• Community Nurseries Indigenous plant nursery in Geelong and Colac supplying native plants for councils, businesses, and landscaping projects.
• Seasons Cafe and Catering Cafes in Highton and East Geelong offering locally sourced food, exceptional coffee, and catering for events.
• Corporate Gifts and Hampers Curated hampers with handmade gourmet goods from social enterprises supporting inclusive employment.
• The Otway Kitchen Artisan preserves including jams, chutneys, sauces, and relishes crafted in Colac empowering people with disability.
• Timber Manufacturing Timber products including pallets, crates, and bins manufactured in Western Australia by Activ Foundation, with AWPCS and EHB CA-PP certification.
• Inclusion Programs Business and community partnerships since 2003 promoting diversity and inclusion, including corporate volunteering and sponsorship.
• Social Procurement Social procurement strategy helping organisations achieve community impact through ethical purchasing from social enterprises.

Quantifiable outcome

• 25,000+ participants annually in Chevron City to Surf event
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• WAI GroupcoreGTM or Marketing Partner · 1 January 2025WAI Group sponsors genU's annual Big Day Out event for people with disability in Tasmania, providing event support and visibility for attendees.
• BBC DigitalminorGTM or Marketing Partner · 1 January 2025BBC Digital was the major partner for the 2025 Barwon Heads Charity Golf Day, supporting genU GAMER Program fundraising.
• Ford AustraliacoreStrategic or Co-development PartnerFord Australia partners with genU for supported employees to staff their onsite cafes, providing meaningful employment opportunities for people with disability.
• Chevron AustraliaflagshipGTM or Marketing PartnerChevron City to Surf for Activ event in Perth attracts 25,000+ participants annually, partnered with genU/Activ Foundation for disability inclusion.
• Liverty HousingcoreStrategic or Co-development PartnerSDA Provider for Little Lane Fremantle property, providing Specialist Disability Accommodation funding and property management.
• SDA Fund AustraliacoreStrategic or Co-development PartnerSDA Provider for Highton Green SDA apartments, providing Specialist Disability Accommodation funding and property management.
• Activ FoundationcoreStrategic or Co-development PartnerActiv Foundation (a genU company) provides Supported Independent Living services at Little Lane Fremantle, part of genU's disability housing ecosystem.
• Social TraderscoreStrategic or Co-development PartnerSocial Traders officially recognised genU as a certified social enterprise, verifying reliable workforce and high-quality services.
• My Aged CarecoreChannel Partner/ Reseller/ DistributorAustralian Government gateway for aged care services, providing referrals to genU for Support at Home and assessment coordination.
• Western Victoria Primary Health NetworkminorStrategic or Co-development PartnerCare Finder program supported by Western Victoria Primary Health Network under Australian Government's Primary Health Networks Program.
• National Disability Insurance Agency (NDIA)flagshipChannel Partner/ Reseller/ DistributorNDIA manages and approves NDIS plans, providing funding pathway for genU disability services including SDA, SIL, and allied health.
• Local Victorian Produce SuppliersminorStrategic or Co-development PartnerLocal produce suppliers sourcing ingredients for commercial food preparation, minimizing waste through composting and feeding livestock.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life Without Barriers: One of Australia's largest not-for-profit disability and aged care providers, operating NDIS services, out-of-home care, and youth services across multiple states. Direct competitor to genU in disability support, SIL/SDA, and community services.
• Aruma: Major Australian disability service provider formed from the merger of House with No Steps and other entities, delivering NDIS supports, accommodation, and employment services. Directly comparable to genU's disability support and supported employment offerings.
• Baptcare: Not-for-profit provider of aged care, disability support, and family services across Victoria, Tasmania, and other states. Direct peer to genU in home care, residential aged care, and community-based disability services.
• VMCH (Villa Maria Catholic Homes): Victorian-based Catholic not-for-profit providing aged care, disability services, and retirement living. Direct peer to genU in retirement villages, in-home aged care, and disability support within overlapping geographies.
• Scope Australia: Major Victorian disability service provider delivering NDIS supports, therapy, and accommodation. Direct peer to genU in disability support, allied health, and SDA/SIL services across overlapping Victorian footprint.
• KinCare: Large Australian in-home aged care and disability services provider with government-funded home care packages. Comparable to genU's Support at Home, in-home aged care, and personal care services.
• Home Instead Australia: National home care provider specializing in personalized in-home aged care and disability support. Direct competitor to genU's Support at Home and disability support service lines across Australian geographies.

Broad incumbents

• Australian Unity: Large Australian mutual offering retirement living, home care, disability services, and banking. Comparable to genU across aged care, retirement villages, and home support services with broader financial services diversification.

Emerging players

• Mable: Digital marketplace connecting NDIS participants and aged care recipients with independent support workers. Competes with genU's disability support and aged care service delivery via a platform-based model rather than direct employed carer workforce.

Regional players

• ECH (Endeavour Community Housing): South Australian not-for-profit provider of retirement living, home care, and disability services. Comparable to genU in retirement villages and aged care, primarily operating in a different Australian geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/genuconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenU