Home Health Care News

What Home Health Care News does

Home Health Care News (HHCN) is a privately held B2B trade media company founded in 2011 and headquartered in Chicago, operating as a publication within WTWH Media's Healthcare Network. The company provides specialized editorial coverage of the U.S. home-based care sector spanning home health, hospice, palliative care, and personal home care, with topical depth in CMS/Medicare/Medicaid policy, reimbursement, M&A, private equity activity, staffing, and technology adoption. Its core product is the homehealthcarenews.com website and daily/weekly email newsletters reaching over 27,000 industry professionals, supplemented by the Disrupt podcast distributed on Apple Podcasts and other platforms.

HHCN monetizes through a diversified media revenue stack: display advertising on its digital properties, sponsored content series (Voices executive interviews, Views Series case studies), event Q&As, a premium HHCN+ membership tier with exclusive reports and HHCN+ Talks video content, a portfolio of proprietary conferences (FUTURE Conference, PAYER Summit, Capital + Strategy Conference, Elevate Capital + Strategy Forum), webinars and virtual events on infrastructure including on24, and branded awards programs (Future Leaders, Frontline Honors, Aspect Marketing/Advertising/PR, Senior Housing News Architecture & Design Awards) operated through the Aging Media Network.

The audience is segmented vertically into home health agencies, hospice providers, personal home care providers (primary), and healthcare technology vendors plus PE/investors (secondary). The company operates with a small stated headcount of 1-10 employees, leverages shared infrastructure from parent WTWH Media, and maintains a U.S.-only geographic focus with no disclosed international expansion or external venture funding.

Name

Home Health Care News

Legal name

Home Health Care News

Website

https://homehealthcarenews.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Health Care News is a B2B trade media publication covering the U.S. home-based care industry. It monetizes through advertising, premium HHCN+ subscriptions, sponsored content, conferences, and awards, serving providers, vendors, and investors in home health, hospice, and personal care.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: Display advertising placements on the website and digital properties targeting home-based care industry professionals
2. HHCN+ Subscription: Premium membership offering exclusive reports, analysis, and member-only content including HHCN+ Update and HHCN+ Talks video content
3. Sponsored Content: Sponsored articles, Voices interview series, Views Series, and HHCN FUTURE conference coverage sponsored by industry vendors
4. Events and Webinars: Revenue from virtual events, live conferences, and webinar sponsorships including branded event Q&As
5. Awards Programs: Awards ceremonies and recognition programs including Future Leaders, Frontline Honors, and Aspect Marketing awards

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Home Health Care News (HHCN) is a B2B trade media publication that delivers daily news, analysis, and intelligence covering the home-based care industry, including home health, hospice, palliative care, and personal home care. It monetizes through advertising, a premium HHCN+ subscription, sponsored content, a monthly podcast, proprietary conferences and webinars, and industry award programs.

Product overview

Home Health Care News (HHCN) is a news publication providing coverage of the home health industry through multiple channels. The core offering is the HHCN Website, supplemented by HHCN+ premium membership for exclusive content. The publication also produces the Disrupt Podcast, runs multiple award programs including Future Leaders and Frontline Honors, and hosts conferences such as HHCN Capital + Strategy, HHCN FUTURE, and PAYER Summit. Content series include Voices (executive interviews) and Views Series (case studies). A Resources Library provides white papers, ebooks, reports, and surveys.

Differentiator

Problem solved

Functional benefit

Brands

• HHCN+: Exclusive members-only content section offering in-depth analysis, exclusive reports, and premium insights for subscribers.
• HHCN Awards
• HHCN FUTURE Conference
• PAYER Summit
• Capital + Strategy Conference
• Disrupt Podcast
• Views Series

Products and services

• Home Health Care News Website The flagship digital news platform providing daily coverage of the home health industry across compliance, finance, operations, reimbursement, and service type categories for home-based care professionals.
• HHCN+ Premium membership tier offering exclusive members-only news, in-depth reports, and premium analysis for home-based care industry subscribers.
• Disrupt Podcast Monthly podcast covering hot topics in the home health industry, distributed through iTunes/Apple Podcasts and other podcast platforms.
• Future Leaders Awards Award program recognizing innovative talent and trailblazing leaders driving the home health industry forward.
• Frontline Honors Award program showcasing exemplary character and performance of frontline workers across the care continuum.
• HHCN FUTURE Conference Annual conference covering demand, disruption, and executive outlook on at-home care, with sponsorship and attendance revenue.
• PAYER Summit Annual summit focused on payer-provider relationships and payment trends in home-based care.
• Elevate Capital + Strategy Forum Forum focused on capital and strategy in the home-based care sector, including metrics, margins, and market data trends.
• Voices Series

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered parent company and sponsor.

• WTWH Healthcare Networkparent companyOthersHome Health Care News is part of the WTWH Healthcare Network, a healthcare media company publishing multiple industry-focused publications
• Aging Media Networkparent companyOthersHHCN awards programs (Future Leaders, Frontline Honors, Aspect Awards) are operated through Aging Media Network
• Homecare HomebasesponsorGTM or Marketing PartnerSponsor of HHCN resources, surveys, and content including the 'Realigning Priorities for a New Era of Home-Based Care' outlook report

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Modern Healthcare: Large, established B2B healthcare business news brand covering the entire industry. HHCN competes for some advertiser and subscriber dollars but at a much broader, less home-care-specialized scale.
• Industry Dive: Multi-vertical B2B trade publisher (Healthcare Dive, HR Dive, etc.) running newsletter- and event-driven media businesses. Strongly comparable business model and GTM pattern even though home health is one of many verticals it touches.
• STAT News: Premium healthcare news outlet serving executives, clinicians, and the life-sciences industry. Comparable B2B subscription/advertising model; broader scope but overlaps as a destination for healthcare executives.
• Axios: Large digital news organization whose Smart Brevity newsletter format pioneered much of the B2B newsletter economy that HHCN's newsletters compete within for executive attention and ad dollars.

Direct peers

• McKnight's Home Care: Long-running B2B trade publication also dedicated to the home-care/home-health vertical. Most direct external competitor in coverage scope (home health, hospice, personal care) and audience (executives, clinicians, owners).
• Senior Housing News: WTWH Healthcare Network sibling publication focused on senior living and housing. Closely comparable media model and audience demographic (post-acute, aging services executives) even though end-market differs.
• Hospice News: Sister publication under WTWH Media's Healthcare Network covering hospice and palliative care. Closely comparable in business model (B2B trade news, newsletter, events, awards) and adjacent in topic area to HHCN's end-of-life and palliative coverage.
• Behavioral Health Business: WTWH Healthcare Network sibling covering behavioral health. Identical GTM motion (newsletter + events + awards) targeting healthcare operators/PE/investors in an adjacent vertical, with overlapping readers and advertisers.
• Skilled Nursing News (SNN): Another WTWH Healthcare Network sibling publication covering the skilled nursing facility industry. Same sales-led, event-driven media model and overlapping executive audience as HHCN, often co-marketed to home-health/post-acute leaders.

Others

• Homecare Homebase: Long-time HHCN sponsor and leading home-health EHR/software vendor. Not a competitor to HHCN's media business but a key ecosystem partner and a proxy for the home-health technology buyer audience HHCN monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubehomehealthcarenews.com/podcast
• Xx.com/hhcarenews
• Facebookfacebook.com/homehealthcarenews
• LinkedInlinkedin.com/company/homehealthcarenews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Health Care News