What Veenman does

Veenman B.V. is a Dutch workplace solutions provider and wholly-owned subsidiary of Xerox Corporation, operating since 1919 from its headquarters in De Meern, Netherlands. The company's core franchise is the distribution and servicing of Xerox-branded multifunction printers, production printers, scanners, large-format printers, and label printers, anchored on the Xerox ConnectKey platform — a touchscreen, cloud-connected device stack with integrations to Google Drive, Microsoft Office 365, and Dropbox, and a four-level security architecture partnered with Cisco, Intel, and McAfee. Around this print base, Veenman has layered IT services (Device as a Service with laptop leasing from €25/month, Microsoft 365 implementation, Robotic Process Automation), information logistics (scan-and-recognize, document management, output management, digital invoice processing with quantified >95% processing-time reductions), and audiovisual solutions (narrowcasting, touchscreens, videoconferencing, integrated meeting-room systems). Custom Veenman-developed apps integrate the ConnectKey workflow with Dutch enterprise systems such as AFAS HRM, as deployed at healthcare provider Carintreggeland for personnel dossier automation.

Veenman generates revenue through a mix of hardware sales (Xerox printers and scanners, supplies via the Fleet Management Portal and XA Document Solutions webshop) and recurring managed services (Managed Print Services, DaaS, Microsoft 365, document management, and audiovisual managed offerings), typically structured as multi-year contracts with monthly billing. Distribution is sales-led and direct, with dedicated account managers serving enterprise and mid-market Dutch organizations across six verticals — healthcare, manufacturing, education, public sector, business services, and wholesale — backed by case studies with Intertek, Selecta, Carintreggeland, Goudappel, Koenen en Co, and CROP Accountants. The company also leverages its parent's Xerox distribution infrastructure and participates in Xerox's corporate sustainability roadmap (zero CO2 emissions by 2040). It holds partner-level NEN 7510 certification, the Dutch healthcare information security standard, which underpins its vertical focus on healthcare customers.

Operationally, Veenman is increasingly integrated with Xerox at the back-office level — most visibly via the July 2024 rollout of XSAP, an SAP-based contract and invoicing system — while maintaining its regional Dutch brand, sales force, and sector specializations. Recent strategic activity includes a November 2025 GTM partnership with Guardey to add cybersecurity awareness training, a Sales Executive vacancy citing 'sterke groeiambities' (strong growth ambitions), and continued expansion of its IT services portfolio beyond the legacy print franchise.

Name

Veenman

Legal name

Veenman B.V.

Website

https://veenman.nl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Veenman is a Dutch Xerox subsidiary distributing and servicing Xerox multifunction printers, production printers, and document management solutions for enterprise and mid-market organizations in the Netherlands across healthcare, manufacturing, education, and public sector verticals.

Ownership category

akta.pro rank

Product category

Managed Print Services

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Machinery and Equipment Rental and Leasing (53242), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Service Industries For The Printing Trade (2790), Computer & Office Equipment (3570), Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK), Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Managed print services
• Office automation solutions
• Document management services
• Device as a service
• Audiovisual workplace solutions

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Managed Print Services (MPS): Ongoing managed print services covering device leasing, maintenance, supplies, and support, typically structured as multi-year contracts with monthly billing.
2. Device as a Service (DaaS): Full device lifecycle management for laptops and IT equipment, providing devices, support, and replacement as a subscription service.
3. Hardware Sales (Printers & Scanners): Sale of multifunction printers, production printers, scanners, large-format printers, and label printers, primarily Xerox branded.
4. Supplies (Toners, Cartridges, Paper): Sale of consumables including toners, cartridges, and paper, ordered through the Fleet Management Portal or XA Document Solutions webshop.
5. IT Services: Microsoft 365 implementation and support, RPA services, and IT consulting services.
6. Document Management & Informatielogistiek: Software and services for document management, digital invoice processing, scan and recognize, and output management.
7. Audiovisual Solutions: Narrowcasting, touchscreen displays, video conferencing, and total audiovisual solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Veenman distributes, services, and manages Xerox-branded office printers, multifunction devices, production printers, and scanners for Dutch businesses, complemented by end-to-end managed print services (MPS) and IT services such as Device as a Service (DaaS) for laptops and IT equipment, Microsoft 365 implementation and support, and Robotic Process Automation (RPA). The company also delivers information logistics solutions (Scan en Herken, document management, output management, digital invoice processing) with custom application development, plus audiovisual workplace solutions (narrowcasting, touchscreens, videoconferencing) integrated under a single vendor contract.

Product overview

Veenman is a Dutch company (wholly owned subsidiary of Xerox) providing integrated workplace solutions centered around print infrastructure, information logistics, audiovisual tools, and IT services. The core portfolio includes Xerox multifunction printers and business printers (under the Xerox ConnectKey platform) alongside managed IT services (Device as a Service, Microsoft 365, RPA). The ConnectKey platform serves as the central technology layer across printers, enabling document management, cloud connectivity (Google Drive, Office 365, Dropbox), and enterprise app integration. Adjacent modules cover information logistics (scan/recognition, document management, print/output management, digital invoice processing) and audiovisual solutions (narrowcasting, touchscreens, videoconferencing). The company operates a 100% subsidiary model, integrating all services under the Xerox brand while maintaining the Veenman regional presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Device as a Service (DaaS) Subscription-based managed IT equipment service providing laptops and IT devices with service, maintenance, same-day/within-hours defect replacement, and a sustainability-focused lifecycle for Dutch businesses.
• Microsoft 365 Services Implementation, deployment, and management of the Microsoft 365 productivity suite including licensing, security improvements, and adoption support for Dutch organizations.
• RPA (Robotic Process Automation) Robotic Process Automation services for automating repetitive business processes for Dutch enterprise customers.
• Laptop as a Service Managed laptop subscription service with flexible leasing options starting from €25 per month including service and support.
• Multifunctionele Printers (Multifunction Printers / MFPs) Xerox-branded multifunction business printers combining printing, scanning, copying, and fax capabilities with ConnectKey technology, sold and serviced to Dutch organizations.
• Bedrijfsprinters (Business Printers) Standard Xerox business printers for office environments, distributed and serviced by Veenman in the Netherlands.
• Productieprinters (Production Printers) High-volume Xerox production printers for large-scale printing operations sold and serviced to Dutch enterprises such as manufacturers.
• Professionele Scanners (Professional Scanners) Professional scanning devices for document digitization, distributed and serviced by Veenman.
• Grootformaat Printers (Large Format Printers) Wide-format printing solutions for technical drawings, posters, and large documents, distributed by Veenman.
• Labelprinters (Label Printers) Professional label printing solutions for various industry needs, distributed by Veenman.
• Xerox ConnectKey Smart workplace platform with intuitive touchscreen interface, cloud connectivity, document management, and multi-level security features for Xerox multifunction devices, sold as part of Veenman's connected printer offerings.
• Digitale Factuurverwerking (Digital Invoice Processing) Automated digital invoice processing solution for efficient accounts payable workflows, evidenced to reduce manual invoice processing time by more than 95% (Triumph case).
• Narrowcasting Digital signage and content display solutions for in-store or corporate communications, sold by Veenman as part of its audiovisual portfolio.
• Touchscreens Interactive touchscreen displays for meeting rooms and collaboration spaces, sold by Veenman.
• Videoconferencing Video conferencing solutions for remote collaboration and meetings, sold by Veenman.
• Totaaloplossingen (Total Audiovisual Solutions) Comprehensive audiovisual solutions combining narrowcasting, screens, and videoconferencing into integrated workplace systems delivered to Dutch customers.

Quantifiable outcome

• Print cost reduction of >60% achieved across three Benelux locations (Intertek case)
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• GuardeyminorGTM or Marketing Partner · 12 November 2025Veenman partnered with Guardey in November 2025 to strengthen cybersecurity awareness among their customers. Guardey provides cybersecurity awareness training/technology that complements Veenman's IT services portfolio. The partnership was announced publicly and involves joint go-to-market activities to promote cybersecurity awareness.
• XeroxcoreOEM/ Whitelabel/ Licensing PartnerVeenman is a wholly-owned subsidiary (100% daughter company) of Xerox Corporation. The company resells and services Xerox printers, multifunction devices, and related software platforms including Xerox ConnectKey. Veenman is integrated within the Xerox organization, using XSAP (SAP-based system) for contract and billing management, and leverages Xerox's sustainability roadmap (zero CO2 emissions by 2040).
• XA Document SolutionsminorChannel Partner/ Reseller/ DistributorVeenman directs out-of-contract supplies orders to XA Document Solutions (XA.nl) webshop. XA Document Solutions acts as a distributor for supplies including paper, labels, and cartridges outside of Veenman's managed service contracts.
• MicrosoftcoreTechnology or IntegrationVeenman is a Microsoft 365 implementation and services partner, offering Microsoft 365 licensing, deployment, and security services as part of its IT services portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xerox Corporation: Veenman's 100% parent company and global incumbent in managed print services. Xerox operates broader direct and indirect channels across EMEA that compete for Dutch enterprise accounts alongside Veenman.

Emerging players

• DocuWare: Cloud-based document management and workflow automation provider with strong European presence. DocuWare competes with Veenman's document management and digital invoice processing modules through a software-led delivery model.

Direct peers

• Ricoh Nederland: Direct competitor in the Dutch MPS and multifunction printer market. Ricoh offers managed print services, document management, and IT services to enterprise and mid-market customers in the Netherlands, with comparable go-to-market and product breadth.
• Lexmark Nederland: Direct competitor specializing in managed print services and enterprise print infrastructure for Dutch organizations. Lexmark's channel partner model mirrors Veenman's reseller-of-OEM-equipment positioning.
• Konica Minolta Business Solutions Netherlands: Direct OEM competitor offering managed print services, production printing, and document management to Dutch enterprises. Konica Minolta targets the same healthcare, public sector, and business services verticals as Veenman with comparable MPS contract structures.
• Canon Nederland: Direct competitor offering multifunction printers, managed print services, and document solutions to Dutch enterprise customers. Canon competes with comparable vertical coverage in healthcare, education, and business services.
• Kyocera Document Solutions Netherlands: OEM competitor with significant presence in the Dutch MPS market, particularly among cost-conscious mid-market customers. Kyocera competes on multifunction printers, managed print, and document solutions.
• HP Nederland: Major OEM with direct MPS channel and indirect partner network in the Netherlands. HP competes across multifunction printers, managed print services, and increasingly Device as a Service offerings for laptops and peripherals.

Regional players

• Bechtle AG: Pan-European IT services and managed print provider headquartered in Germany with operations across Western Europe including the Netherlands. Bechtle competes for multi-country enterprise contracts that Veenman cannot pursue due to its Netherlands-only footprint.
• Simac: Dutch IT services company that provides managed print services, workplace solutions, and broader IT services to enterprise and mid-market customers in the Netherlands and Belgium. Comparable end-to-end service model across print and IT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/veenmanbv
• LinkedInlinkedin.com/company/veenman
• Instagraminstagram.com/veenman
• Facebookfacebook.com/veenmanbv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veenman