Planet Turf
Planet Turf is a privately held regional distributor of professional turf care products, including fertilizers, crop protection chemicals, grass seed, and equipment, serving golf courses, parks, athletic facilities, and landscapers across the Pacific Northwest, Alaska, Guam, and select Pacific Rim accounts.
- Company typePrivate
- Founded1999
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planet Turf does
Planet Turf is a privately held professional turf management products distributor headquartered in Spokane Valley, Washington, founded in 1999 by former USGA Green Section agronomist Jim Connolly. The company serves golf courses, parks and athletic facilities, and landscaping professionals primarily across the Pacific Northwest (Washington, Idaho, Montana, Wyoming, Oregon), with extended reach into Alaska, Guam, and US Military turf operations in Korea and Japan. Planet Turf operates a consultative, sales-led go-to-market model using five regional sales representatives, all former golf course superintendents, who combine product delivery with agronomic advisory support.
The product portfolio is a hybrid of third-party distribution and proprietary branded formulations. Planet Turf distributes granular and liquid fertilizers, wetting agents, fungicides, herbicides, insecticides, plant growth regulators, grass seed, and application equipment sourced from over 30 industry partners including United Turf Alliance (under the ArmorTech brand, distributed exclusively), Quali-Pro, ProPeat, Nufarm, Barenbrug, Pure Seed, Steel Green Manufacturing, Aquatrols, and Precision Labs. Alongside third-party products, Planet Turf markets its own proprietary formulations, most notably Tea Seed Meal/Castaway (an organic saponin-based soil amendment for invasive worm management), PolyCal (a surfactant/polyacrylamide/calcium blend), and Wick EC (wetting agent).
The business model is unit-based B2B resale with pay-as-you-go billing at undisclosed list prices, supported by technical agronomic consulting embedded in the sales motion. Revenue is generated through one-time product sales to professional turf managers, with no disclosed subscription, SaaS, or recurring contract layer. The company is closely held by founder Jim Connolly, with shareholder partners Jared and Karin Whitaker joining the ownership team in March 2024 alongside Vice President Amy Connolly; no institutional investment, private equity backing, or parent company is indicated in available materials. Planet Turf has over 500 customers across its served verticals.
Planet Turf firmographics
Firmographics- Name
- Planet Turf
- Legal name
- Planet Turf
- Website
- https://planetturfusa.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet Turf is a privately held regional distributor of professional turf care products, including fertilizers, crop protection chemicals, grass seed, and equipment, serving golf courses, parks, athletic facilities, and landscapers across the Pacific Northwest, Alaska, Guam, and select Pacific Rim accounts.
- Ownership category
- akta.pro rank
Planet Turf industry classification
Industry- Product category
- Professional Turf Products Distribution
- NAICS
- Fertilizer and Compost Manufacturing (32531), Landscaping Services (561730)
- SIC
- Agricultural Chemicals (2870), Agricultural Services (700)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Turf Management (Sports Fields, Golf Courses) (BPABADAC)
Keywords
Where Planet Turf is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Planet Turf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Turf Products Distribution: Planet Turf distributes a wide range of professional turf care products including granular and liquid fertilizers, pesticides, herbicides, fungicides, insecticides, wetting agents, plant growth regulators, grass seed, and accessories. Products are sold to golf courses, sports fields, and landscape professionals primarily in the Pacific Northwest, Alaska, and Pacific Rim regions.
- Proprietary Branded Products: Sale of proprietary products including Tea Seed Meal (Castaway), PolyCal, and Wick EC under the Planet Turf brand name.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional turf products with application-based pricing guidance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Planet Turf product offering
Product offeringCore offering
Planet Turf distributes and sells professional turf care products—including granular and liquid fertilizers, fungicides, herbicides, insecticides, wetting agents, plant growth regulators, grass seed, soil amendments, and application equipment—to golf courses, parks, athletic facilities, and landscape professionals. The company also offers proprietary branded products such as Tea Seed Meal/Castaway, PolyCal, and Wick EC, and provides agronomic technical support and consultative sales across the Pacific Northwest and Pacific Rim.
Product overview
Planet Turf is a professional turf management products distributor offering a comprehensive portfolio of nutritional products, crop protection chemicals, equipment, and specialty products for golf courses, sports turf, and landscape professionals. The core offerings include granular fertilizers (ProPeat line, Rich Grow, Nova Green, ProGreen, EcoGreen, Bio-Green), liquid fertilizers (Kick, Micro-Sea, Iron Polyamine, Rocket N+, Crop+, Oxy-Phos, Solar, Steric line, Primacy Alpha, ReKovery, CSI L, Encourage products, Ful-GENT, Kelp Grow), fertilizer-pesticide combinations, dry soluble fertilizers (Nitrain, urea, calcium nitrate, ammonium sulfate, iron ferrous sulfate, Emminate), wetting agents (Precision Lab products, Hydretain, Planet Turf PolyCal, ORO RZ, Anchor, Vivax products), fungicides (ArmorTech line, Affirm, Enclave, Manzate, Tourney), insecticides (Quali-Pro and ArmorTech products), herbicides (ArmorTech, Alligare, Nufarm, Quali-Pro, Dow products), plant growth regulators (ArmorTech PAC/PGR, Anuew, ProHex, Ethephon), grass seed (Pure Seed, Planet branded blends, Barenbrug), and specialty products including Tea Seed Meal and Castaway soil amendments. The company also distributes equipment including Steel Green sprayer-spreader machines, FlowZone backpack sprayers, PlanetAir aeration equipment, and golf course accessories. Planet Turf operates as a manufacturer representative and distributor, sourcing products from over 30 industry partners including United Turf Alliance, Quali-Pro, Nufarm, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Planet Turf Tea Seed Meal (1-0-1) and Castaway (1-0-1) Soil Amendment Fungal- and earthworm-cast mitigation amendment sold to golf courses, sports turf, and landscape professionals for managing invasive worm pressure; supplied in 50 lb or 25 lb bags.
- Planet Turf PolyCal Soil Amendment and Wetting Agent Proprietary soil amendment and water-management product sold to professional turf managers to improve water penetration and soil structure.
- Planet Turf Wick EC Wetting Agent Planet Turf-branded wetting agent for moving water through thatch and hard soils; sold to golf courses, sports fields, and landscape professionals.
- ArmorTech Crop Protection Line (United Turf Alliance Exclusive Distribution) Exclusive distribution line of fungicides (CLT 720, IP 238, PPZ 143 MC, Fluzoxy-T, TEB 360 XL, Zoxy 2F), herbicides (4-Runner, Kade 4 L, Triad SFZ), plant growth regulators (PGR 113 MC, PAC 223), and related crop protection products sold exclusively through Planet Turf in its territory.
- PoaCure SC Selective Herbicide (Moghu USA Distribution) Selective methiozolin-based herbicide distributed by Planet Turf for the eradication of Poa annua and Poa trivialis on golf courses within its covered territory.
- ProPeat Granular Fertilizer Line (ProPeat 13-5-8, 17-0-4, 7-4-14, 11-11-11) Carbon-fixed nitrogen granular fertilizers with sulfur and micronutrients for golf and sports turf feeding cycles including aeration recovery, summer stress, and seeding applications.
- Steel Green SG52 Zero-Turn Sprayer-Spreader Zero-turn ride-on sprayer/spreader distributed by Planet Turf for liquid and granular application on golf courses, sports fields, and large landscape properties.
- Planet-Brand Grass Seed Blends (Planet Rye PRG Coated, Planet North 70/30 Blend, Planet Sport with XCD Coating) Branded grass seed products for divot repair, overseeding, and athletic field use; marketed for rapid germination, dark color, and durable establishment.
- FlowZone Battery-Powered Backpack Sprayers Battery-powered backpack sprayers distributed by Planet Turf for professional turf, pest control, and landscape application work.
- Soil Fertility and Plant Tissue Analysis and Soil Test Services Lab and field agronomic testing services — soil fertility analysis, plant tissue analysis, and soil testing — that underpin Planet Turf's nutrition and crop-protection recommendations for golf, sports, and landscape customers.
- Agronomic Consulting and Technical Support Services Consultative agronomic and technical support provided by Planet Turf's regional sales representatives and staff agronomists to assist superintendents, parks managers, and landscapers with fertility and crop-protection programming.
Companies that use Planet Turf
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Planet Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Planet Turf partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and featured.
- PoaCure (Moghu USA)corePlanet Turf became a distribution partner for PoaCure SC selective herbicide for the eradication of Poa annua on golf courses, covering Washington, Oregon, and northern Idaho. PoaCure provides post and pre-emergent control of both annual and perennial biotypes of poa annua and also controls Poa trivialis. Owner Jim Connolly first became aware of methiozolin (the active ingredient) while attending Washington State University graduate program.
- United Turf Alliance (ArmorTech)corePlanet Turf is the exclusive provider of products from United Turf Alliance (UTA), a consortium of distributors dedicated to selling post-patent and leading-edge chemical technologies under the ArmorTech brand name. Products include trusted chemistries for disease, weed, and pest management, and plant growth regulators such as Trinexapac-ethyl.
- ProPeatcoreProPeat is a featured vendor supplying carbon-fixed nitrogen fertilizer products including ProPeat 13-5-8, ProPeat 17-0-4, ProPeat 7-4-14, and ProPeat 11-11-11 with varying sulfur content and nutrient profiles.
- Steel Green ManufacturingfeaturedFeatured vendor for zero-turn sprayer-spreader machines (SG52). Steel Green machines feature dual 30-gallon spray tanks, 225-pound hydraulic-driven granular system, and 21-horsepower engine. Planet Turf promotes Steel Green equipment on their website.
- Quali-ProcoreIndustry partner supplying a wide range of turf products including herbicides, insecticides, fungicides, and growth regulators under the Quali-Pro brand.
- BarenbrugcoreFeatured seed partner supplying grass seed products including varieties for golf courses and sports turf applications.
- Pure SeedcoreFeatured vendor for grass seed products including Pure Green Bent with XCD Coating for putting greens, and Pure Sport for athletic fields.
- Standard GolffeaturedFeatured vendor for golf course accessories including flagsticks, ball washers, bunker rakes, cups, custom flags, signs, and hole cutters.
- ParaidefeaturedFeatured vendor for golf course accessories and equipment.
- Underhill InternationalfeaturedFeatured vendor for hose products and irrigation equipment for turf applications.
- Turf Nano TechfeaturedFeatured vendor for nano particle technology products including NanoCharge fertilizer and pesticide efficiency booster.
- Line Mark InternationalfeaturedFeatured vendor for sports field line marking machines and paint.
- Albaugh Specialty ProductscoreIndustry partner supplying specialty turf and ornamental products including herbicides (Sublime) and fungicides.
- NufarmcoreIndustry partner supplying turf products including Arena insecticide, Tourney fungicide, Anuew growth regulator, and Cheetah Pro herbicide.
- Rovensa (Now)featuredIndustry partner supplying adjuvants, biostimulants, and nutrition products including Encourage Classic, Encourage Nano Cal, ORO RZ, and Wetcit.
- Precision LabsfeaturedIndustry partner supplying wetting agents including Alypso, Duplex, Vivax, and Vivax Tab.
- AquatrolsfeaturedFeatured vendor supplying Hydretain water management products (ES Plus and Granular OC) and LeafShield anti-transpirant.
- Alligare LLCcoreIndustry partner supplying herbicides and aquatic weed control products including Triclopyr, Imox, and Diuron.
- Control Solutions Inc (Quali-Pro)coreManufacturer of Quali-Pro turf products distributed through Planet Turf including insecticides, herbicides, and fungicides.
- SustanefeaturedIndustry partner supplying all-natural slow release fertilizers in various formulations (4-6-4 to 18-1-18).
- Perfect BlendfeaturedIndustry partner supplying organic and biotic nutrient source (4-4-4 and other formulations) with chicken manure base.
- PlanetAir Turf ProductsfeaturedFeatured vendor for non-disruptive aeration equipment for sports fields and golf courses.
- Flowzone IncfeaturedIndustry partner supplying battery-powered backpack sprayers for golf, pest control, landscaping, and other professional applications.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Planet Turf competitors and assessment
Company assessmentDirect peers
- Harrell's: One of the largest US distributors of professional turf and ornamental products, supplying golf courses, sports fields, and lawn care operators. Direct peer given near-identical product portfolio (fertilizers, chemicals, seed, equipment) and customer base.
- Advanced Turf Solutions: Regional distributor of professional turf products (fertilizers, chemicals, seed) serving golf, sports turf, and lawn care customers in the Midwest and Mid-Atlantic. Closely comparable in scale, product breadth, and sales-rep-driven GTM.
- Simplot Turf & Horticulture: J.R. Simplot's professional turf and horticulture distribution business serving golf, sports turf, and nursery markets in the Western US. Direct peer with broader geography and deeper portfolio.
- Howard Fertilizer & Chemical Co. Regional distributor of professional turf, ornamental, and specialty fertilizer products primarily across the Southeastern US. Comparable scale and product mix.
- BFG Supply: Distributor of professional turf and ornamental products serving the Midwest. Comparable in product categories (fertilizer, chemicals, seed) and customer base of golf/sports/landscape professionals.
Broad incumbents
- SiteOne Landscape Supply: Largest US wholesale distributor of landscape supplies including irrigation, turf products, hardscapes, and nursery goods. Broad incumbent that overlaps Planet Turf in fertilizer and chemical distribution to golf and landscape customers.
- Ewing Outdoor Supply: Major US distributor of irrigation, turf, and landscape products across 200+ branches. Overlaps with Planet Turf in fertilizer, seed, and turf care products for golf and landscape professionals.
- WinField United (Land O'Lakes): National crop input and turf/agronomy distributor backed by Land O'Lakes. While primarily row-crop focused, its professional products group serves turf customers and competes for agronomic consulting wallet share.
- Helena Agri-Enterprises: National agricultural and specialty distributor including a turf and ornamental business. Comparable in product categories (fertilizers, crop protection, surfactants) with much broader geographic reach.
Others
- United Turf Alliance (UTA): Consortium of independent turf distributors that sells ArmorTech-branded post-patent chemistry. Planet Turf is a member distributor; relevant as the upstream supplier whose other members are de facto peer distributors.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Planet Turf social profiles
Digital presencePlanet Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Turf leadership team
Management profileNumber of profiles
Profiles9 records
Planet Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Turf
What does Planet Turf do?
Planet Turf distributes and sells professional turf care products—including granular and liquid fertilizers, fungicides, herbicides, insecticides, wetting agents, plant growth regulators, grass seed, soil amendments, and application equipment—to golf courses, parks, athletic facilities, and landscape professionals. The company also offers proprietary branded products such as Tea Seed Meal/Castaway, PolyCal, and Wick EC, and provides agronomic technical support and consultative sales across the Pacific Northwest and Pacific Rim.
Is Planet Turf a public or private company?
Planet Turf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Turf founded?
Planet Turf was founded in 1999. It employs 11 to 50 people.
Where is Planet Turf based?
Planet Turf is headquartered in Spokane, United States, in the North America region.
How does Planet Turf make money?
Two revenue lines are on record. Professional Turf Products Distribution is the primary driver. The others are proprietary Branded Products.
Who are Planet Turf's main competitors?
Direct peers on record are Harrell's, Advanced Turf Solutions, Simplot Turf & Horticulture, Howard Fertilizer & Chemical Co. and BFG Supply. Broad incumbents are SiteOne Landscape Supply, Ewing Outdoor Supply, WinField United (Land O'Lakes) and Helena Agri-Enterprises. United Turf Alliance (UTA) is listed as an others.
Does Planet Turf have an API?
No public API is recorded for Planet Turf.
What industry is Planet Turf in?
Planet Turf's product category is Professional Turf Products Distribution. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 32531 and its SIC code is 2870.