Sapiens
Sapiens (IT Sapiens Ltd) is a Latvia-based software vendor that builds Sapiens.BI, an embedded analytics and reporting tool integrating with SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, and Salesforce to deliver real-time dashboards, drill-down reporting, and no-code report building for SMB and mid-market customers globally.
- Company typePrivate
- Founded2009
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sapiens does
Sapiens (legally IT Sapiens Ltd) is a Latvia-based software company that develops Sapiens.BI, an embedded business analytics and reporting tool designed for CRM platforms. Founded on November 23, 2009 in Baldone, Latvia, the company initially operated as a vTiger CRM implementation and development team before launching its first analytics products in 2014. The portfolio — Sapiens.BI, Sapiens.BI PRO, Sapiens.BI Basic, and Sapiens.BI Standalone — natively integrates with six CRM systems (SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, Salesforce) and offers interactive dashboards with shared filters, drill-down to source records, 100+ predefined report templates, snapshot/historical reporting, no-code custom calculated functions, and PDF/Excel export with scheduled email delivery.
The technology is architected as a plug-in/add-on module inside the host CRM, enabling real-time or near-real-time data access (Pipedrive updates every 5 minutes; installation reportedly under 5 minutes for vTiger and ~1 minute for SuiteCRM). Sapiens employs a hybrid revenue model combining one-time/perpetual software licenses (€850+VAT or €1,500+VAT publicly disclosed for vTiger; "contact us" pricing for the other CRMs), recurring annual support and maintenance packages sold per-incident or as monthly subscriptions, and optional professional services for customization. Distribution combines a product-led free 30-day trial, direct sales, marketplace presence inside CRM platforms, and a 20+ partner reseller channel across North America, Europe, Latin America, and Asia.
The company operates with a small team (1-10 employees) under founder and CEO Eva Narunovska and CTO Kristaps Babris, with a Head of Sales (Barney Lawrence-Jones). Sapiens.BI received SugarCRM's 2019 Software Technology Partner of the Year award and counts customers across manufacturing, healthcare, nonprofit, financial services, and home services — including Skolnik Industries, MAN Bus, ICA Health, Ritelite, AEC, and Conroy's Group. No external funding has been disclosed, indicating bootstrapped organic growth, and the firm has pursued high-visibility positioning through events such as Dubai Expo 2020 (as part of the Latvian Presidential delegation) and SugarCon sponsorship cycles from 2015-2018.
Sapiens firmographics
Firmographics- Name
- Sapiens
- Legal name
- IT Sapiens Ltd
- Website
- https://sapiens.bi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sapiens (IT Sapiens Ltd) is a Latvia-based software vendor that builds Sapiens.BI, an embedded analytics and reporting tool integrating with SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, and Salesforce to deliver real-time dashboards, drill-down reporting, and no-code report building for SMB and mid-market customers globally.
- Ownership category
- akta.pro rank
Sapiens industry classification
Industry- Product category
- Embedded Business Intelligence Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where Sapiens is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Sapiens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses (per CRM platform): Sapiens.BI sells licenses for its Advanced Reporting / Business Analytics tool on a per-CRM-platform basis. Each license covers one domain/Coverage for unlimited users. The tool is available for SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, Salesforce, and as a standalone product.
- Support & Maintenance Packages: Annual support packages are sold as add-ons to software licenses. Options include per-incident support (e.g., 5 support times) or monthly support subscriptions (e.g., 3-month support). Support includes personalized online training sessions, consulting, and help building reports.
- Professional Services: Custom development and implementation services are offered as additional paid engagements for specific customization needs beyond the standard product capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Advanced Reporting Pro license + 5 Support Times |
| Hybrid | Multi-year contract | Advanced Reporting Pro license + 3 Month Support |
| Freemium | Pay-as-you-go | Free 30-Day Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Sapiens product offering
Product offeringCore offering
Sapiens (DBA Sapiens.BI) develops and sells an embedded business analytics and reporting software that integrates directly into leading CRM platforms (SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, Salesforce) and is also offered as a standalone product. The product enables business users without developer skills to build interactive dashboards, drill-down reports, KPI visualizations, and PDF/Excel outputs from live CRM data using 100+ predefined templates. It is licensed per CRM platform and bundled with paid support and professional services options.
Product overview
Sapiens.BI is a modular business analytics platform built as a CRM-integrated reporting and visualization solution. The core Sapiens.BI product provides real-time analytics with 100+ predefined report templates, interactive charts, and dashboards with filters and drill-down capabilities. The portfolio consists of Sapiens.BI (core platform), Sapiens.BI PRO (advanced version with interactive dashboards, user-defined functions, and snapshots), Sapiens.BI Basic (entry-level reporting), and Sapiens.BI Standalone (for non-CRM users). The platform natively integrates with SugarCRM, SuiteCRM, vTiger CRM, Pipedrive, HubSpot, and Salesforce, with data syncing in real-time or near-real-time intervals.
Differentiator
Problem solved
Functional benefit
Products and services
- Sapiens.BI (Core Reporting & Analytics for CRM) Embedded business analytics and reporting software that integrates directly into CRM platforms (SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, Salesforce) to deliver real-time interactive dashboards, 100+ predefined report templates, drill-down charts, and PDF/Excel exports for non-technical business users.
- Sapiens.BI PRO Premium analytics edition offering advanced features including interactive dashboards with drill-down to detail, user-defined custom functions via UI, snapshots for historical trend analysis from CRM audit history, and PDF/Excel export templates with custom branding.
- Sapiens.BI Basic Entry-level edition providing core reporting and chart functionality integrated with supported CRM platforms, suited for organizations needing fundamental analytics without advanced dashboards or snapshot capabilities.
- Sapiens.BI Standalone Independent analytics version for organizations not running a supported CRM platform, delivering the full Sapiens.BI feature set including 100+ predefined report templates and interactive dashboards without requiring a CRM host.
Quantifiable outcome
- Saves approximately 20% of time and cost on report preparation through automation
- +3 more outcomes
Companies that use Sapiens
Customer profileNamed customers12 records
Ideal customer profiles2 records
Sapiens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Sapiens partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and minor.
- SugarCRMflagshipSugarCRM is the primary CRM platform for Sapiens.BI, which won SugarCRM's 2019 Software Technology Partner of the Year award. The partnership involves deep product integration — Sapiens.BI is fully embedded within SugarCRM's platform and menu structure. SugarCRM's CEO Craig Charlton specifically recognized IT Sapiens as a key partner with a proven track record. Sapiens.BI attends SugarCRM's flagship events (SugarCon, Sales Kick Off, Global Partner Summit) as sponsors and exhibitors.
- BrainSell Technologies, LLCcoreBrainSell is a leading advisory and technology company providing CRM and business intelligence solutions across North America. They use the Ready? Set. Grow! methodology to help businesses identify growth areas. BrainSell President Sonja Fridell described IT Sapiens as 'a brilliant, women-owned company and business intelligence solution.' BrainSell offers Sapiens.BI as a reporting solution to their SugarCRM customer base.
- MyCRMcoreMyCRM is a Germany-based CRM solution provider on a mission to help customer-facing teams achieve their desired outcomes. The partnership brings Sapiens.BI's analytics capabilities to MyCRM's German customer base.
- OpentixcoreOpentix is a Spanish company specializing in ERP and CRM implementation and consulting for business optimization and productivity improvement. Based in Castellón, Spain, they provide Sapiens.BI as part of their CRM and business analytics solutions.
- Solutions MetrixcoreSolutions Metrix has completed over 300 CRM implementations including SugarCRM, Oracle Sales Cloud, Salesforce.com, and Microsoft Dynamics CRM. Based in Montreal and Toronto, Canada, they use a step-by-step implementation process to deliver value. The partnership aims to maximize the value of CRM systems and Business Analytics for mutual customers.
- Technology Advisors, Inc (TAI)coreTechnology Advisors is a global business and technology consulting company based in Chicago, IL, specializing in CRM and business technology solutions. The partnership enables TAI to offer Sapiens.BI's advanced BI tool to its SugarCRM customers. CEO Sam Biardo stated that 'without proper analytics, you lose the real power of CRM data.'
- MasterSolvecoreMasterSolve is a CRM implementation partner serving clients in Toronto, Montreal, Winnipeg (Canada) and St. Louis (USA). They specialize in SugarCRM, Oracle Sales Cloud, Salesforce, and Microsoft Dynamics CRM implementations.
- Crimson Cardinal LLCminorCRM consulting partner based in North Carolina, USA, offering CRM and BI solutions to their client base.
- iNet Process, Inc.minorTechnology consulting firm with offices in Raleigh, NC (USA) and Paris, France, specializing in CRM and business technology solutions.
- Eligeo CRM IncminorCRM implementation partner based in Calgary, Canada, offering SugarCRM and related solutions.
- SASA ConsultoríaminorCRM consulting firm based in Medellín, Colombia, serving the Latin American market.
- Etairos Business Solutions SASminorCRM consulting firm based in Cali, Colombia, serving the Latin American market.
- BrixCRMminorCRM partner based in Almelo, Netherlands, serving the European market.
- CRMprofs B.V.minorCRM consulting firm based in Woerden, Netherlands.
- LOGIN EDV-Software Beratung und Training Ges.m.b.HcoreCRM consulting and training company with offices in Vienna (Austria), Munich (Germany), and Zürich (Switzerland). They offer SugarCRM implementation, training, and Sapiens.BI analytics solutions.
- OpenSymbolminorCRM technology partner based in Vicenza, Italy.
- OpenCRMminorCRM partner based in Barcelona, Spain.
- Lion SolutionminorCRM consulting firm based in Padua, Italy.
- eVolpeminorCRM and technology partner based in Poznań, Poland.
- Enable.ServicesminorCRM services partner based in Ipswich, United Kingdom, specializing in SugarCRM solutions.
- myEnterprise BizAutomationsminorCRM and business automation partner based in Hyderabad, India.
- Beagle InnovationsminorCRM customization provider helping businesses reach their full potential through customized Customer Relationship Management systems.
- Prospera MundiminorPrivate company specialized in supporting SMEs for more efficient business models, financial and tax advisory, and ERP/CRM implementation. They use IT Sapiens tools to improve business processes and decision-making for their SME customers.
- HIGHRANKminorSmart selling partner focused on helping organizations transition from 'hard selling' to 'smart selling' using SugarCRM as a key technology. With 10 years of Sugar experience, they deliver sales, marketing, and service technology solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sapiens competitors and assessment
Company assessmentBroad incumbents
- Tableau (Salesforce): Tableau is a leading BI and data visualization platform, now part of Salesforce, with native Salesforce CRM integration (Tableau CRM / Einstein). Represents a major incumbent competitor for embedded analytics in CRM environments.
- Looker (Google Cloud): Looker is a Google Cloud business intelligence and embedded analytics platform. Comparable as a broader BI/embedded analytics platform, though typically serving larger enterprise deployments than Sapiens.BI's SMB CRM focus.
- Domo: Domo is a cloud-based BI and analytics platform with CRM connectors (Salesforce, HubSpot, SugarCRM) and embedded analytics capabilities. Comparable as a broader BI platform competing for CRM reporting use cases.
- Microsoft Power BI: Power BI is Microsoft's flagship BI platform with deep integration into Microsoft Dynamics CRM and Office productivity tools. Represents the broad incumbent threat that Sapiens.BI competes against for CRM reporting and analytics workloads.
Direct peers
- GoodData: GoodData provides an embedded analytics platform specifically designed for SaaS companies to embed dashboards and reporting into their products. Comparable to Sapiens.BI's model of embedding BI directly into host CRM platforms for end users.
- Sisense: Sisense is a leading embedded analytics platform that allows companies to build and integrate analytics into their own applications and workflows. Directly comparable to Sapiens.BI's embedded-in-CRM approach, though Sisense targets larger enterprise SaaS vendors rather than SMB CRM customers.
- Zoho Analytics: Zoho Analytics is a self-service BI and reporting platform deeply integrated with the Zoho CRM and other Zoho apps. Closely comparable to Sapiens.BI's CRM-integrated reporting model, though Zoho Analytics is part of a broader business app suite rather than a standalone add-on.
- Yellowfin BI: Yellowfin is an embedded BI and analytics platform offering dashboards, reporting, and data visualization with native CRM/ERP integrations. Comparable to Sapiens.BI's plug-in approach for embedded analytics within business applications.
Emerging players
- Holistics: Holistics is a self-service data analytics and reporting platform that connects to various data sources including CRMs. Comparable as an alternative BI/reporting tool serving SMB and mid-market customers with CRM data.
- InsightSquared: InsightSquared provides sales and revenue analytics purpose-built for CRM platforms (Salesforce, HubSpot). Comparable as a CRM-specialized analytics add-on, though focused on sales analytics rather than broader BI/reporting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sapiens social profiles
Digital presenceSapiens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sapiens leadership team
Management profileNumber of profiles
Profiles3 records
Sapiens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sapiens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sapiens
What does Sapiens do?
Sapiens (DBA Sapiens.BI) develops and sells an embedded business analytics and reporting software that integrates directly into leading CRM platforms (SugarCRM, SuiteCRM, vTiger, Pipedrive, HubSpot, Salesforce) and is also offered as a standalone product. The product enables business users without developer skills to build interactive dashboards, drill-down reports, KPI visualizations, and PDF/Excel outputs from live CRM data using 100+ predefined templates. It is licensed per CRM platform and bundled with paid support and professional services options.
Is Sapiens a public or private company?
Sapiens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sapiens founded?
Sapiens was founded in 2009. It employs 1 to 10 people.
Where is Sapiens based?
Sapiens is headquartered in Riga, Latvia, in the Europe region.
How does Sapiens make money?
Three revenue lines are on record. Software Licenses (per CRM platform) is the primary driver. The others are support & Maintenance Packages and professional Services.
Who are Sapiens's main competitors?
Broad incumbents on record are Tableau (Salesforce), Looker (Google Cloud), Domo and Microsoft Power BI. Direct peers are GoodData, Sisense, Zoho Analytics and Yellowfin BI. Emerging players are Holistics and InsightSquared.
Does Sapiens have an API?
No public API is recorded for Sapiens.
What industry is Sapiens in?
Sapiens's product category is Embedded Business Intelligence Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 5132 and its SIC code is 7372.