UnWrapIt
UnWrapIt is a Toronto-based SaaS platform enabling companies to run branded, digital corporate gifting campaigns for events, employees, and clients, featuring a custom unwrapping experience, recipient gift choice, curated local and charitable gift options, and real-time campaign analytics.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UnWrapIt does
UnWrapIt (legal entity Unwrapit Inc., headquartered at 68 Claremont St, Toronto, Ontario) operates a digital corporate gifting SaaS platform that enables mid-market and enterprise customers to design branded gift campaigns, offer recipients a curated choice of digital gifts, and measure engagement. The core product consists of the Unwrapit Platform (campaign design and analytics), the Unwrapit Recipient App (app.unwrapit.com) for gift claim and feedback, a customizable branded 'unwrapping' experience, and a Campaign Analytics Dashboard that tracks claim rates and recipient signals. The gift catalog aggregates third-party providers including Benevity (charitable donations in 13 currencies), One Tree Planted, veritree, Bullfrog Power, GoSkills, DoYogaWithMe, Goodable, Libro.fm, and Care/Of experiences, with a stated differentiator of region-specific local redemption across markets such as Canada and the U.S.
The company monetizes through a two-tier subscription plus transaction-fee model. A Single Occasion plan starts at a $500 platform fee plus the gift value with a 15% service fee, and an Annual Plan starts at $1,200 with a 12% service fee; there is no minimum gift budget. Distribution is direct via unwrapit.com with a sales-led, demo-driven motion targeting enterprise and mid-market buyers; no channel partners, resellers, or marketplace listings are indicated. Customers span Banking/Financial Services (BDC, Meridian Credit Union), Accounting/Finance (ConnectCPA), VC/PE associations (CVCA), nonprofit (Spire Philanthropy, First People's Cultural Foundation, Circular Economy Leadership Canada), Wellness (St. Elizabeth), Manufacturing/Food (Riverside Natural Foods), Media (Raptive), Technology (Resolver), Eyewear (Zeal Optics), and Association Management (Talley).
The business is privately held, reportedly founded in 2017, with 1-10 employees and no disclosed funding rounds or acquisitions. It holds B Corporation certification and 1% for the Planet membership, and reports 148 tons of CO2 emissions reduced since 2021 through digital gifting; sustainability is embedded both in the product (digital-only delivery, environmental and charitable gift categories) and the company's own ESG positioning. Operations are described as a 'tech-enabled team rather than just software', suggesting the founder-led team still handles significant manual campaign execution alongside the platform.
UnWrapIt firmographics
Firmographics- Name
- UnWrapIt
- Legal name
- Unwrapit Inc.
- Website
- https://unwrapit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnWrapIt is a Toronto-based SaaS platform enabling companies to run branded, digital corporate gifting campaigns for events, employees, and clients, featuring a custom unwrapping experience, recipient gift choice, curated local and charitable gift options, and real-time campaign analytics.
- Ownership category
- akta.pro rank
UnWrapIt industry classification
Industry- Product category
- Corporate Gifting Software
- NAICS
- Software Publishers (513210), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industries
- Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Gift Sourcing & Procurement (Local & Online) (HSACANAB), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)
Keywords
Where UnWrapIt is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
UnWrapIt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Subscription Fees: Annual subscription plans for platform access, with Single Occasion starting at $500 platform fee and Annual Plan starting at $1,200 platform fee.
- Gift Fees: Pre-paid fees for the value of gifts distributed through the platform, plus a service percentage (15% for single occasion, 12% for annual plans). Gift fees are pre-paid by customers before delivery to recipients.
- Platform Customization: Branded, fully customizable gift campaigns included in platform subscription, with no minimum gift budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Occasion Campaign - One-time gift campaign with platform fee plus gift value and 15% service fee |
| Subscription | Annual | Annual Plan - Year-round gifting subscription with reduced service fee of 12% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
UnWrapIt product offering
Product offeringCore offering
UnWrapIt sells a digital corporate gifting SaaS platform that enables companies to design fully branded gift campaigns, present recipients with a curated selection of digital gifts (gift cards, experiences, charitable donations), and deliver a personalized digital unwrapping experience. The platform handles logistics end-to-end and provides real-time analytics on claim rates and engagement. Customers subscribe via Single Occasion ($500+ platform fee) or Annual Plan ($1,200+ platform fee) tiers and pre-pay the value of gifts plus a service fee.
Product overview
Unwrapit is a digital-first corporate gifting SaaS platform that combines a web-based platform with gifting expertise to help companies build relationships through personalized, sustainable gift campaigns. The core Unwrapit Platform enables customers to design branded gift experiences and manage campaigns, while the Unwrapit Recipient App (app.unwrapit.com) handles gift claims and recipient feedback. The Branded Gift Experience feature delivers customizable digital unwrapping interfaces to recipients. The Gift Catalog offers an extensive selection of digital gift options organized into categories including charitable donations (via Benevity, One Tree Planted, veritree), renewable energy (Bullfrog Power), professional development (GoSkills), wellness (DoYogaWithMe, Goodable), entertainment (Libro.fm), and experiential gifts (Care/Of Experiences). The Experience Unwrapit demo allows prospects to preview the platform. The platform measures engagement through claim rates (averaging 80%) and recipient feedback ('high-fives').
Differentiator
Problem solved
Functional benefit
Products and services
- UnWrapIt Platform A digital corporate gifting SaaS platform that enables companies to design branded gift campaigns, offer curated gift selections to recipients, and deliver personalized digital unwrapping experiences; handles logistics so customers focus on relationship-building.
- UnWrapIt Recipient App Web-based application (app.unwrapit.com) where gift recipients claim their gifts, select from curated gift options, and provide feedback through interactive features such as 'high-fives.'
- Single Occasion Campaign Subscription tier for individual campaigns such as events, holidays, or one-time appreciation initiatives, with platform fee starting at $500 plus the value of gifts and a 15% service fee.
- Annual Plan Year-round gifting subscription with platform fee starting at $1,200 plus the value of gifts and a reduced 12% service fee, aimed at organizations with ongoing gifting needs throughout the year.
- Experience UnWrapIt Demo Interactive demo environment where prospects can preview the gift claiming experience, browse and claim a pretend gift, and see inspiration for relationship-building through gifting.
Quantifiable outcome
- Average gift campaign claim rate of 80%
- +6 more outcomes
Companies that use UnWrapIt
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
UnWrapIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UnWrapIt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BenevitycorePartnership with Benevity, a certified B Corporation and leading global provider of social impact software, enables Unwrapit to offer Charity of Your Choice gifts. Recipients can search and donate to causes of their choice from over 470,000 nonprofits worldwide. Available in 13 currencies including AUD, CAD, CHF, EUR, GBP, ILS, PLN, SEK, SGD, USD, YEN, ZAR. Benevity has processed more than $15 billion in donations and 79 million hours of volunteering time.
- One Tree PlantedcoreOne Tree Planted is a 501(c)(3) non-profit focused on global reforestation. Gifts available from $1 to $500 in USD. Trees planted in reforestation projects across North America, South America, Asia, and Africa to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
UnWrapIt competitors and assessment
Company assessmentDirect peers
- Reachdesk: Reachdesk is a B2B gifting and direct mail platform focused on helping sales and marketing teams execute personalized gifting campaigns globally. It directly competes with Unwrapit in digital gifting experiences, gift catalog curation, and CRM-integrated gifting workflows.
- Snappy: Snappy is a digital gifting platform focused on employee recognition, sales incentives, and customer gifting with a recipient-choice model. It is a direct competitor to Unwrapit in the digital-first, recipient-choice corporate gifting space.
- Tremendous: Tremendous is a digital payments and gifting platform used by enterprises to send rewards, incentives, and gift cards globally. It competes with Unwrapit in the digital corporate gifting and global rewards distribution category, particularly for distributed teams.
- Alyce: Alyce is an AI-powered corporate gifting platform that lets recipients choose from a curated gift catalog before any gift is shipped. It is a direct peer to Unwrapit given its recipient-choice model, SaaS + take-rate pricing, and enterprise GTM.
- Giftsenda: Giftsenda is a global corporate gifting platform that enables businesses to send gifts to employees, clients, and prospects across 200+ countries with a wide catalog of physical and digital options. It is a relevant peer given its global gifting focus and Canada/NA presence.
- Loop & Tie: Loop & Tie is a sustainable corporate gifting platform offering curated, recipient-choice gift collections with an emphasis on social and environmental impact. It is a direct peer to Unwrapit given the shared focus on ESG positioning, recipient choice, and curated gifting catalogs.
- Sendoso: Sendoso is a leading corporate gifting and direct mail platform that helps B2B sales, marketing, and customer success teams send personalized gifts at scale. It is the most direct competitor to Unwrapit in the digital + physical corporate gifting SaaS category, with a similar enterprise GTM motion.
Emerging players
- Caroo: Caroo is an employee snack and care package platform that handles logistics for distributed team gifting and recognition. It overlaps with Unwrapit in the distributed employee gifting and recognition use case, though it leans more toward physical care packages.
- Thankbox: Thankbox is a group gifting and digital card platform that lets teams collect contributions and send digital gift collections to colleagues. It overlaps with Unwrapit in digital-first group gifting and is relevant for SMB and team-level gifting use cases.
Others
- Benevity: Benevity is a leading CSR and corporate giving platform powering donation-based gifting, volunteer programs, and grant management. It is both a strategic partner of Unwrapit (enabling Charity of Your Choice gifts) and a related ecosystem player in the charitable gifting space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UnWrapIt social profiles
Digital presenceUnWrapIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnWrapIt leadership team
Management profileNumber of profiles
Profiles1 record
UnWrapIt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnWrapIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnWrapIt
What does UnWrapIt do?
UnWrapIt sells a digital corporate gifting SaaS platform that enables companies to design fully branded gift campaigns, present recipients with a curated selection of digital gifts (gift cards, experiences, charitable donations), and deliver a personalized digital unwrapping experience. The platform handles logistics end-to-end and provides real-time analytics on claim rates and engagement. Customers subscribe via Single Occasion ($500+ platform fee) or Annual Plan ($1,200+ platform fee) tiers and pre-pay the value of gifts plus a service fee.
Is UnWrapIt a public or private company?
UnWrapIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UnWrapIt founded?
UnWrapIt was founded in 2017. It employs 1 to 10 people.
Where is UnWrapIt based?
UnWrapIt is headquartered in Toronto, Canada, in the North America region.
How does UnWrapIt make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are gift Fees and platform Customization.
Who are UnWrapIt's main competitors?
Direct peers on record are Reachdesk, Snappy, Tremendous, Alyce, Giftsenda, Loop & Tie and Sendoso. Emerging players are Caroo and Thankbox. Benevity is listed as an others.
Does UnWrapIt have an API?
No public API is recorded for UnWrapIt.
What industry is UnWrapIt in?
UnWrapIt's product category is Corporate Gifting Software. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAJ, Scheduled/Subscription Gifting (Reminders & Recurring Sends). Its NAICS code is 513210 and its SIC code is 7372.