The Woerner Companies
The Woerner Companies is a privately held, family-owned landscape supply business founded in 1906 that grows, distributes, and retails patented premium sod varieties and complementary landscape materials (hardscapes, bulk materials, fertilizers, tools) via 6 farms and 8 retail stores across 7 states, serving residential homeowners and landscape professionals.
- Company typePrivate
- Founded1906
- HeadquartersFoley, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Woerner Companies does
The Woerner Companies is a privately held, family-owned landscape supply business founded in 1906 and headquartered on the Gulf Coast. It operates a vertically integrated farm-to-customer model comprising 6 company-owned sod farms and 8 retail storefronts across 7 states (Alabama, Florida, Mississippi, Louisiana, Georgia, Colorado, and Hawaii), with delivery coverage extending to 100+ cities. The company's core product is fresh-cut sod — including proprietary patented varieties TifTuf Bermuda (PP27392), Palisades Zoysia (US Patent 11515), and Cobalt Hybrid St. Augustine (patent pending) — harvested and shipped within hours of cutting via an in-house fleet of commercial vehicles.
Beyond sod, Woerner operates a one-stop landscape supply retail concept offering hardscapes (pavers, wall blocks, and lighting from Belgard, Keystone, Tremron, FireRock, and Encore), bulk materials (mulch, soil, sand, gravel, pine straw, decorative stone), professional-grade fertilizers and chemicals (Fertilome, FoxFarm), tools (Corona), and a SoilKit soil-testing service. The company maintains two core customer segments: residential DIY homeowners and landscape professionals served through the Woerner Pro Accounts program with inside sales, volume pricing, and dedicated delivery. Subsidiaries include Woerner Farms (production), Woerner Landscape Source (retail), Southern Turf Hawaii, and Woerner Farms Colorado.
Revenue is generated primarily through one-time unit-priced sales of sod (per square foot, ranging roughly $270-$365 per 450-500 sqft slab), hardscape and bulk materials, fertilizer/chemical products, and tools. The Pro Accounts program adds a recurring-relationship, subscription-like commercial channel. Marketing is multi-channel: a transactional e-commerce storefront, organic social (Facebook, Instagram, TikTok, Pinterest, YouTube, Twitter), a content library (sod care calendars, calculators, how-to articles), and a dedicated Pro Accounts B2B program. Patents, exclusive seed supply agreements (Century Seed Bio-Kote), and over 100 years of farming heritage form the principal competitive moat.
The Woerner Companies firmographics
Firmographics- Name
- The Woerner Companies
- Legal name
- The Woerner Companies
- Website
- https://woerner.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Woerner Companies is a privately held, family-owned landscape supply business founded in 1906 that grows, distributes, and retails patented premium sod varieties and complementary landscape materials (hardscapes, bulk materials, fertilizers, tools) via 6 farms and 8 retail stores across 7 states, serving residential homeowners and landscape professionals.
- Ownership category
- akta.pro rank
The Woerner Companies industry classification
Industry- Product category
- Sod and Landscape Supply
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)
- SIC
- Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870), Agricultural Services (700)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)
Keywords
Where The Woerner Companies is headquartered
LocationHeadquarters
- HQ city
- Foley
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
The Woerner Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Sod Sales: Fresh sod sold by square footage from company-owned farms. Multiple varieties including St. Augustine, Zoysia, Bermuda, and Centipede. Sod is harvested and delivered within hours to retail locations or directly to customers.
- Landscape Materials: Hardscape products (pavers, wall blocks, pool coping, fire pits), bulk materials (mulch, soil, sand, gravel), decorative stone, rock, pine straw, and bagged landscape supplies sold at retail locations.
- SoilKit: Soil testing kit sold for DIY lawn care. Customers collect soil sample and mail to agricultural lab for analysis. Woerner provides treatment recommendations based on results.
- Fertilizers, Chemicals & Supplies: Professional-grade lawn care products including fertilizers, herbicides, fungicides, insecticides. Also garden tools, irrigation supplies, and general landscape tools from brands like Fertilome, FoxFarm, and Corona.
- Professional Services / Pro Accounts: Dedicated program for landscape professionals with account management, volume pricing, and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sod products sold by square footage at retail |
| Unit Pricing | Pay-as-you-go | Fertilizers and chemicals by product |
| Unit Pricing | Pay-as-you-go | Clothing and accessories |
| Unit Pricing | Pay-as-you-go | Mulch and pine straw |
| Unit Pricing | Pay-as-you-go | Deck and patio accessories |
| Unit Pricing | Pay-as-you-go | SoilKit soil testing service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Woerner Companies product offering
Product offeringCore offering
The Woerner Companies grows, harvests, and sells farm-fresh turfgrass (sod) from six company-owned farms across Alabama, Florida, Colorado, and Hawaii, producing patented varieties such as TifTuf Bermuda, Palisades Zoysia, Cobalt Hybrid St. Augustine, and Century Centipede. Complementing the sod business, the company retails hardscapes (pavers, wall blocks, pool coping, landscape lighting), bulk landscape materials (mulch, soil, decorative stone, gravel, pine straw), professional-grade fertilizers and chemicals, hand tools, and the SoilKit soil testing service through 8 retail locations, an e-commerce platform, and direct farm-to-customer delivery serving residential homeowners and landscape professionals across 7 states.
Product overview
The Woerner Companies operates as a landscape supply company with a platform of farm-fresh sod and landscaping materials. The core offerings center on premium sod varieties including Emerald Zoysia, Palisades Zoysia, TifTuf Bermuda, Cobalt Hybrid St. Augustine, and Centipede, grown on company-owned farms and sold through retail locations with daily delivery. Supporting products include SoilKit soil testing, hardscapes (pavers, wall blocks, landscape lighting), bulk landscape materials (mulch, soil, gravel, pine straw), fertilizers and chemicals, hand tools, and outdoor living accessories. The company serves both residential customers and landscape professionals across the Gulf Coast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerald Zoysia Slabs Premium hybrid Emerald Zoysia sod sold in 450 square foot slabs featuring a dark emerald green color and finer blade texture, low growth habit requiring less mowing, good cold tolerance, and stands up well to foot traffic. Targeted at residential homeowners and landscape professionals seeking premium turfgrass.
- Palisades Zoysia Slabs Palisades Zoysia sod sold in 500 square foot slabs, a patented medium-to-coarse textured turf noted for shade tolerance, low water requirements, high-density cover, and rapid recuperative ability. Targeted at residential home lawns, commercial projects, and golf courses.
- TifTuf Bermuda Slabs TifTuf Certified Bermuda sod in 500 square foot slabs, the newest release from the University of Georgia's Tifton Campus, maintaining acceptable quality under drought stress without going dormant and using 38% less water than Tifway. Targeted at drought-prone regions and water-conscious customers.
- Cobalt Hybrid St. Augustine Slabs Cobalt Hybrid St. Augustine sod featuring dark green genetic color with excellent drought and shade tolerance, disease resistance, and winter hardiness. NTEP 2016 ranked it superior over Citrablue, Palmetto, Raleigh, and Floratam. Targeted at residential and commercial customers in the Gulf Coast and Southeast.
- Centipede Sod and Century Centipede Seed Centipede turfgrass known for durability and low maintenance, paired with Century Centipede Seed featuring proprietary Bio-Kote coating enhanced with Apron XL systemic fungicide, triple cleaned and Bermuda/noxious weed-free. Produced by Woerner Farms exclusively from Century Seed. Targeted at residential and professional customers in centipede-growing regions.
- SoilKit Soil Testing Service DIY soil testing kit sold online and at retail locations; customers collect a soil sample and mail it to an agricultural lab for analysis, then receive easy-to-understand results and treatment recommendations from Woerner. Targeted at residential homeowners and landscape professionals seeking soil-condition guidance.
- Pavers and Wall Block Hardscape product line including pavers, retaining wall blocks, pool coping, and fire pit materials sourced from leading manufacturers (Belgard, Keystone Hardscapes, Tremron, FireRock) and retailed through Woerner stores. Targeted at residential and professional customers building outdoor living and hardscape installations.
- Landscape Lighting Premium outdoor lighting fixtures in brass, copper, and aluminum finishes from Encore Landscape Lighting retailed at select Woerner locations. Targeted at residential and commercial customers seeking landscape aesthetics and accent lighting.
- Rock and Stone Natural and decorative stone supplies including Mexican Beach Pebbles, Sedona Pebbles, Gray Ice Granite, Oklahoma Ashlar, and other decorative landscape stones. Targeted at residential and professional landscaping projects.
- Bulk and Pine Straw Materials Bulk landscape materials including cypress mulch, topsoil, fill dirt, masonry sand, gravel, pine straw, and SuperSacks. Targeted at residential and professional landscaping projects.
- Fertilizers and Chemicals Professional-grade lawn and garden fertilizers, herbicides, fungicides, and pest control products from brands including Fertilome, Hi-Yield, and FoxFarm (Happy Frog, Ocean Forest). Targeted at residential homeowners and landscape professionals.
- Hand Tools Professional landscaping hand tools from Corona brand including shovels, rakes, pruners, loppers, mattocks, wheelbarrows, and tree pruners. Targeted at residential DIY and professional landscapers.
- Woerner Pro Accounts Professional Program Subscription-based B2B account program for landscape professionals (contractors, lawn care professionals, golf courses, commercial property managers) offering dedicated account management, inside sales teams, field sales support, volume pricing, and delivery services across Woerner's 7-state service area.
Quantifiable outcome
- Sod harvested and delivered within hours to ensure freshness and establishment success
- +2 more outcomes
Companies that use The Woerner Companies
Customer profileSegments2 records
Ideal customer profiles2 records
The Woerner Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Woerner Companies partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BelgardcoreLeading paver manufacturer whose products are sold through Woerner retail locations. Belgard catalog and products available at Birmingham, Pensacola, and Gulfport locations. Products include pavers, wall blocks, and pool coping.
- Keystone HardscapescoreWall block and hardscape products carried at Woerner locations including Birmingham, Panama City Beach, Gulfport, and Brighton CO. Products include retaining wall blocks and landscape products.
- TremroncoreManufacturer of pavers and landscape products available at Woerner retail locations including Birmingham and Fort Walton Beach. Products include bullnose pool coping and hardscape materials.
- FireRock Building MaterialsminorFire pit and building materials supplier whose products are featured at Fort Walton Beach and Panama City Beach Woerner locations.
- Century SeedcoreSince 1987, Century Seed produces top-quality centipede grass seed. Their Century Centipede Seed with Bio-Kote coating (enhanced with Apron XL fungicide) is used by all Woerner Farms for centipede sod production. Woerner Farms produces centipede sod from Century Seed exclusively.
- SoilKitcoreSoilKit is sold through Woerner retail locations and online. Woerner provides treatment recommendations based on SoilKit soil analysis results. Partnership provides soil testing services to customers.
- Encore Landscape LightingminorPremium outdoor lighting solutions in brass, copper, and aluminum finishes sold at Woerner locations including Birmingham and Gulfport. Products include landscape lighting fixtures.
- Southern Turf HawaiicoreOperates Hawaii farm locations (Mililani and Kona) for Woerner. Nearly 20 years supplying residential, commercial, retail, and golf course sod. Eco-friendly growing on plastic using green waste compost. Ships between Hawaii islands via Young Brothers Barge Service.
- FertilomecoreProfessional-grade lawn and garden care products including fertilizers, herbicides, and fungicides sold through Woerner retail locations.
- FoxFarmcorePremium potting soil and fertilizers including Happy Frog and Ocean Forest product lines sold through Woerner stores.
- Corona ToolsminorProfessional landscaping tools including shovels, rakes, pruners, wheelbarrows, and tree pruners sold at Woerner retail locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
The Woerner Companies competitors and assessment
Company assessmentDirect peers
- NG Turf: Georgia-based sod producer growing multiple turfgrass varieties (Zoysia, Bermuda, Centipede, Fescue) on company-owned farms and distributing across the Southeast. Directly comparable vertically integrated farm-to-customer sod model with similar warm-season cultivar focus.
- Sod Solutions: Sod producer and licensor of proprietary turfgrass varieties including Celebration Bermuda and Latitude 36. Directly comparable because it commercializes patented turf genetics (similar to Woerner's TifTuf/Palisades/Cobalt) through a network of licensed growers.
- Bethel Farms: Florida-based sod producer specializing in St. Augustine, Bermuda, and Zoysia varieties with farm-direct delivery. Comparable in product mix and Gulf Coast/Southeast geographic focus.
- King Ranch Turfgrass: Texas and Florida sod producer distributing multiple proprietary turf varieties. Comparable vertically integrated farm-to-customer model with patented cultivars.
- Evergreen Turf: Arizona-based sod farm producing Bermuda and other warm-season grasses with delivery across the Southwest. Comparable farm-to-customer sod producer, though regional climate differs.
Regional players
- Pacific Sod: California's largest sod producer with multiple cool- and warm-season varieties. Comparable turfgrass production and farm-to-customer distribution but operates primarily on the West Coast.
- Greenhorizons Sod Farms: Ontario-based sod producer offering multiple turfgrass varieties with farm-direct delivery. Comparable vertically integrated sod model, but serves the Canadian market.
Broad incumbents
- SiteOne Landscape Supply: National distributor of landscape supplies including sod, fertilizers, hardscapes, and irrigation products to landscape professionals. Comparable because it overlaps Woerner's Pro Accounts product categories and contractor customer base, but operates as a broad-line distributor rather than a farm-to-customer grower.
- Ewing Irrigation & Landscape Supply: National landscape and irrigation supplier serving professional contractors with irrigation, fertilizers, and landscape products. Comparable as a Pro-facing channel competitor, but does not produce its own sod.
Others
- Lebanon Turf: Manufacturer of specialty turf fertilizers (Country Club, ProScape) used by professional turf managers and sold through landscape supply retailers. Comparable as an upstream supplier of turf-care products that Woerner distributes, but does not produce sod itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Woerner Companies social profiles
Digital presenceThe Woerner Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Woerner Companies leadership team
Management profileNumber of profiles
The Woerner Companies subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Woerner Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Woerner Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Woerner Companies
What does The Woerner Companies do?
The Woerner Companies grows, harvests, and sells farm-fresh turfgrass (sod) from six company-owned farms across Alabama, Florida, Colorado, and Hawaii, producing patented varieties such as TifTuf Bermuda, Palisades Zoysia, Cobalt Hybrid St. Augustine, and Century Centipede. Complementing the sod business, the company retails hardscapes (pavers, wall blocks, pool coping, landscape lighting), bulk landscape materials (mulch, soil, decorative stone, gravel, pine straw), professional-grade fertilizers and chemicals, hand tools, and the SoilKit soil testing service through 8 retail locations, an e-commerce platform, and direct farm-to-customer delivery serving residential homeowners and landscape professionals across 7 states.
Is The Woerner Companies a public or private company?
The Woerner Companies is a private company. It is classified as family owned and is currently operating.
When was The Woerner Companies founded?
The Woerner Companies was founded in 1906. It employs 51 to 100 people.
Where is The Woerner Companies based?
The Woerner Companies is headquartered in Foley, United States, in the North America region.
How does The Woerner Companies make money?
Five revenue lines are on record. Sod Sales are the primary driver. The others are landscape Materials, soilKit, fertilizers, Chemicals & Supplies and professional Services / Pro Accounts.
Who are The Woerner Companies's main competitors?
Direct peers on record are NG Turf, Sod Solutions, Bethel Farms, King Ranch Turfgrass and Evergreen Turf. Regional players are Pacific Sod and Greenhorizons Sod Farms. Broad incumbents are SiteOne Landscape Supply and Ewing Irrigation & Landscape Supply. Lebanon Turf is listed as an others.
Does The Woerner Companies have an API?
No public API is recorded for The Woerner Companies.
What industry is The Woerner Companies in?
The Woerner Companies's product category is Sod and Landscape Supply. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 1114 and its SIC code is 100.