Synctracks
Synctracks is a London-based independent production music library offering subscription licensing (Gold, Platinum, Diamond tiers), bespoke compositions, and themed playlists to content creators, production companies, brands, and digital product developers globally via a network of regional music partners.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Synctracks does
Synctracks Ltd. is a London-based, privately held production music library founded in 2010 that licenses human-composed music for use across film, television, advertising, games, apps, podcasts, and online video. The company sells access to a catalog of albums and tracks spanning multiple styles, genres, instrumentations, and moods through a self-serve web platform with advanced search and filter capabilities (libraries, versions, length, tempo, BPM) and download options in MP3 128/320 kbps, BWAV 48k, AIFF 48k, and AVID/AAF formats.
The business model is built around a three-tier subscription structure — Gold for personal use, Platinum for professional use, and quote-based Diamond licensing for enterprise customers needing multi-user, broadcast, advertising, film, and game rights — supplemented by Bespoke Composition services, White Label Tracks, and curated Collections/Featured Playlists (e.g., Travel Asia, Sports Collection, Crime Cases, Outlaws). Pricing for Gold and Platinum tiers is not publicly disclosed; Diamond and bespoke engagements are quote-based.
Distribution combines direct self-serve website sales for individual creators and SMBs with a channel network of regional music publishing partners spanning 50+ countries across Europe, North America, Australasia, Asia, the Middle East, and Africa. Named partners include EMI Production Music, Sony Music Publishing, Extreme Music, De Wolfe Music, Musicraft, Westar Music, and others. The company operates with a 1–10 employee headcount, maintains offices in London and New York, and has no disclosed institutional investors, no mobile app, no public API, and no AI-driven features in the current product surface.
Synctracks firmographics
Firmographics- Name
- Synctracks
- Legal name
- Synctracks Ltd.
- Website
- https://synctracks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synctracks is a London-based independent production music library offering subscription licensing (Gold, Platinum, Diamond tiers), bespoke compositions, and themed playlists to content creators, production companies, brands, and digital product developers globally via a network of regional music partners.
- Ownership category
- akta.pro rank
Synctracks industry classification
Industry- Product category
- Production Music Library
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL)
Keywords
Where Synctracks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Synctracks business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Licensing (Gold): Personal use subscription tier providing access to music library downloads for individual creators and non-commercial projects.
- Subscription Licensing (Platinum): Professional use subscription tier with broader licensing rights for commercial productions and professional users.
- Diamond Enterprise Licensing: Custom enterprise licensing for large companies and brands, including multi-user access, broadcast, advertising, film, games, and feature films. Requires quote-based custom pricing.
- Bespoke Compositions: Custom music composition services where composers create music to meet specific client requirements when library music doesn't fit their needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold - Personal Use Subscription |
| Subscription | Monthly | Platinum - Professional Use Subscription |
| Other | Multi-year contract | Diamond - Enterprise Custom Licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Synctracks product offering
Product offeringCore offering
Synctracks operates an independent production music library that licenses human-composed music to content creators and production companies via recurring subscriptions. The platform offers a searchable catalog with filtering by tempo, length, BPM, and version, supports downloads in multiple professional audio formats, and is available through three subscription tiers (Gold for personal use, Platinum for professional use, Diamond for enterprise / multi-user commercial licensing).
Product overview
Synctracks is an independent production music library offering a diverse catalog of music at competitive price points. The portfolio consists of three subscription tiers (Gold for personal use, Platinum for professional use, and Diamond for enterprise/multi-user needs), supplemented by a music library, bespoke composition services, white label tracks, and curated collections and playlists. Users can search and filter tracks by libraries, versions, length, tempo, and BPM, and download audio in multiple formats (MP3 128/320 kbps, BWAV 48k, AIFF 48k, AVID/AAF).
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Subscription Entry-level subscription tier designed for personal use, providing access to the Synctracks music library for non-commercial and smaller-scale productions on a self-serve basis.
- Platinum Subscription Professional-use subscription tier offering broader licensing rights than Gold, suitable for commercial productions, professional content creators, podcasts, advertising, and online content.
- Diamond Subscription Enterprise-tier licensing package that includes everything in Platinum plus multi-user access and rights for broadcast & network TV, promos, advertising, film & game trailers, games/apps, feature films/movies, and radio ads; sold via custom multi-year contracts.
- Production Music Library Synctracks' core catalog of production music, comprising albums, tracks, and curated collections spanning a range of styles, genres, instrumentations, and moods, accessible via the platform's search and filtering tools.
- Bespoke Compositions Custom music composition service that connects clients with a pool of composers to create original tracks tailored to specific project requirements when library music is not a fit.
- White Label Tracks A selection of tracks available for white-label licensing so clients can use the music under their own branding.
Companies that use Synctracks
Customer profileSegments4 records
Ideal customer profiles4 records
Synctracks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Synctracks partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered regional.
- EMI Production Music / EMI Music PublishingregionalEMI Production Music handles distribution in Switzerland (Ernst-Merck-Strasse 12-14, 20099 Hamburg, Germany) and Malaysia. EMI Music Publishing Hong Kong handles Thailand distribution. EMI Group Hong Kong Ltd Units 2007-11, 20/F Prosperity Millennia Plaza, 663 King's Road, North Point, Hong Kong.
- Extreme MusicregionalMusic partner in South Africa (David Penhale, [email protected]), New Zealand (Christie New, [email protected]), Netherlands (Marc Van Der Haas, [email protected]), Germany (Michael Hank, [email protected]), Spain (Almudena Guerrero, [email protected]), and Poland (Kasia Kieliszek, [email protected]).
- De Wolfe Music East Europe Ltd.regionalMusic partner in Ukraine. Jules Verne Boulevard, Build. 7, Office 202, Kyiv, 03170. [email protected]
- MusicraftregionalMusic partner in Japan. 511 Waseda Tsurumaki-Cho, Shinjuku-Ku, Tokyo. Tel: 81 3 3202 0202. [email protected]
- Westar MusicregionalMusic partner in Canada. 105 West Beaver Creek Road, Suite 5, Richmond Hill, Ontario, Canada L4B 1C6. Tel: 1 905 886 3100. [email protected]
- Sony Music Publishing (Cathy Choi)regionalMusic partner in Hong Kong. Contact: [email protected]
- Zinko StudiosregionalMusic partner in Israel. Hasolelim 3, Tel Aviv. Tel: 972 36 24 77 78. [email protected]
- Mars Music D.o.oregionalMusic partner in Croatia (Paromlinska 49/1, 10000 Zagreb) and Slovenia (Finzgarjeva 8, 1000 Ljubljana). [email protected]
- Media Music PublishingregionalMusic partner in Greece. 20 Parnithos Street, 145 64 Kifisia. Tel: 00 30 210 3600569. [email protected]
- Musique & MusicregionalMusic partner in France. 3 bis Villa Guizot 75017 Paris. Tel: 33 1 44 09 09 84. [email protected]
- MuzikotekregionalMusic partner in Turkey. Ibrahim Karaoglanoglu Cad. 37 - 4, Seyrantepe 34418, Istanbul. Tel: 90 212 281 08 00 - 01. www.muzikotek.com.tr
- Euromusic SRLregionalMusic partner in Romania. Str. Sibiu nr. 25, bl. H1, ap. 30, Sect. 6, Bucuresti, Cod postal 061536. Tel: 00 40 21 211 5227. [email protected]
- A-Tempo Verlag Spol s.r.o.regionalMusic partner in Slovakia (Stitneho 19, CZ 130 00 Praha 3, Czech Republic) and Hungary. Tel: 420 222782764. [email protected]
- De Fwo Trading Co. Ltd.regionalMusic partner in Taiwan. 10F, No 38, Keelung Road Sec 1, Taipei. Tel: 886 02 2762 1234. [email protected]
- Modoocom Co. Ltd.regionalMusic partner in South Korea. Floor 3,4,67, Donggyo-ro 23-gil, Mapo-gu, Seoul, Republic of Korea. Tel: 02 3775 2975. [email protected]
- Bai Yue He Music Ltd.regionalMusic partner in China. 7-1406, Jin Qiu Jia Yuan, No.6 Zhi Chun Lu, Beijing, 100088. Tel: 86 10 823 56782. [email protected]
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Synctracks competitors and assessment
Company assessmentDirect peers
- Epidemic Sound: Subscription-based production music platform targeting YouTubers, podcasters, and content creators with a similar self-serve licensing model and tiered subscriptions. Direct head-to-head competitor in the indie/creator segment that Synctracks serves with its Gold and Platinum tiers.
- Artlist: Subscription production music and SFX platform offering unlimited downloads under a single license, directly competing with Synctracks' Gold and Platinum subscription tiers for the same creator and SMB customer base.
- Musicbed: Premium music licensing platform for films, ads, and brand campaigns. Comparable to Synctracks' Diamond enterprise tier, with a curated catalog of independent artists targeting music supervisors and production companies.
- Audio Network: Established production music library serving film, TV, advertising, and broadcast customers with a comparable tiered licensing model and global distribution. Closely aligned with Synctracks' Diamond enterprise offering.
- APM Music: Long-established production music library licensing pre-cleared music for TV, film, advertising, and corporate use. Direct competitor in the professional/production-music segment where Synctracks operates its Platinum and Diamond tiers.
- Soundstripe: Subscription music and SFX platform with tiered pricing targeting content creators, agencies, and small production teams. Closely comparable to Synctracks' Gold and Platinum self-serve model.
- Musicbed (premium indie alternative): See Musicbed entry above; listed separately to emphasize its role as a curated, premium alternative in the same professional segment.
Broad incumbents
- Universal Production Music: Major-label-owned production music division of Universal Music Group, offering an extensive catalog for film, TV, advertising, and gaming. Overlaps with Synctracks' Diamond enterprise tier but operates at significantly greater scale as part of a global major-label portfolio.
- Warner Chappell Production Music: Major-label production music arm serving broadcast, advertising, film, and digital media. Competes in the same enterprise/professional segment as Synctracks' Diamond tier but with a much larger catalog and direct major-label backing.
Emerging players
- Pond5: Stock media marketplace including a production music catalog with royalty-free and rights-managed licensing for film, TV, and digital creators. Comparable licensing mechanics and overlapping SMB/creator customer base, though broader scope beyond music.
Market position
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Synctracks social profiles
Digital presenceSynctracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synctracks leadership team
Management profileNumber of profiles
Synctracks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synctracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synctracks
What does Synctracks do?
Synctracks operates an independent production music library that licenses human-composed music to content creators and production companies via recurring subscriptions. The platform offers a searchable catalog with filtering by tempo, length, BPM, and version, supports downloads in multiple professional audio formats, and is available through three subscription tiers (Gold for personal use, Platinum for professional use, Diamond for enterprise / multi-user commercial licensing).
Is Synctracks a public or private company?
Synctracks is a private company. It is classified as unknown and is currently operating.
When was Synctracks founded?
Synctracks was founded in 2010. It employs 1 to 10 people.
Where is Synctracks based?
Synctracks is headquartered in London, United Kingdom, in the Europe region.
How does Synctracks make money?
Four revenue lines are on record. Subscription Licensing (Gold) is the primary driver. The others are subscription Licensing (Platinum), diamond Enterprise Licensing and bespoke Compositions.
Who are Synctracks's main competitors?
Direct peers on record are Epidemic Sound, Artlist, Musicbed, Audio Network, APM Music, Soundstripe and Musicbed (premium indie alternative). Broad incumbents are Universal Production Music and Warner Chappell Production Music. Pond5 is listed as an emerging player.
Does Synctracks have an API?
No public API is recorded for Synctracks.
What industry is Synctracks in?
Synctracks's product category is Production Music Library. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation).