LocalUp
LocalUp GmbH is a German SaaS company that provides a marketing automation platform for multi-location businesses, enabling hyperlocal ad campaigns across Facebook, Instagram, and Google, plus directory management and recruitment advertising, primarily serving DACH-region franchise systems, dealer networks, and SMBs.
- Company typePrivate
- Founded2018
- HeadquartersAschaffenburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LocalUp does
LocalUp GmbH is a German SaaS company founded in 2018 and headquartered in Aschaffenburg with a secondary office in Hamburg. The company operates a proprietary marketing automation platform designed for businesses with physical locations, enabling hyperlocal advertising campaigns across Facebook, Instagram, Google Display, Google Search, Spotify, Indeed, and RTL. Its core technical differentiator is a geo-grouping algorithm that clusters nearby retailers into reach-efficient ad sets to prevent budget cannibalization in Facebook auctions, complemented by automated per-location ad personalization using location-specific data feeds. LocalUp also operates a Local Listing product that synchronizes business data across 35+ online directories via an Uberall integration and offers AI-based automated review responses.
The company's product surface spans three offerings: the core LocalUp marketing automation platform, the Local Listing module for directory and review management, and jobfire — a sub-brand for automated social recruitment advertising with guaranteed-impression performance packages. Pricing is published for lower-tier products (Local Listing subscriptions at €540–780/year; jobfire packages at €500–1,000 per campaign) while enterprise marketing automation contracts are scoped per engagement. Go-to-market is primarily sales-led and demo-driven, targeting multi-location enterprises, franchise systems, manufacturers with dealer networks, and HR/recruitment departments in the DACH region, with early Benelux expansion.
LocalUp's customer base includes Coca-Cola European Partners, EDEKA Nordbayern-Sachsen-Thüringen, DPD Deutschland, Finstral, vomFASS AG, Josko, Intersport Marketing Services, and Verlag Beleke. The company holds Google CSS Partner, Meta Business Partner, and Approved Franchise Supplier designations, and is structured as an independent, founder-managed GmbH with 1–10 employees and no disclosed external funding. Revenue mechanics blend subscription recurring fees (Local Listing), usage-based/performance billing (jobfire), and custom-scope enterprise automation contracts, with monetization tied to ad spend management and platform service fees.
LocalUp firmographics
Firmographics- Name
- LocalUp
- Legal name
- LocalUp GmbH
- Website
- https://localup.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LocalUp GmbH is a German SaaS company that provides a marketing automation platform for multi-location businesses, enabling hyperlocal ad campaigns across Facebook, Instagram, and Google, plus directory management and recruitment advertising, primarily serving DACH-region franchise systems, dealer networks, and SMBs.
- Ownership category
- akta.pro rank
LocalUp industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
- akta.pro secondary industries
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where LocalUp is headquartered
LocationHeadquarters
- HQ city
- Aschaffenburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
LocalUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Marketing Automation Platform Subscription: SaaS platform subscription model for social media and Google marketing automation. Customers pay annual fees for access to the platform with tiered pricing based on features included (Local Listing, Review Management, Google & Facebook Postings, Tripadvisor integration).
- Local Listing Management: Annual subscription for local business listing management across 35+ directories, with pricing tiers from Basic (540€/year) to Full (780€/year).
- Jobfire Recruitment Advertising: Performance-based job advertising packages with guaranteed impressions. Packages range from 500€ (Medium, 21 days, 60,000 impressions) to 1,000€ (Xtra Large, 120,000 impressions). No minimum commitment or contract duration required.
- Multi-Channel Ad Campaign Management: Manages hyperlocal ad campaigns across Facebook, Instagram, Google Display, and Google Search. Revenue derived from ad spend management plus platform/service fees, with dynamic budget distribution and pay-per-view model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Local Listing Basic - Entry level listing management |
| Subscription | Annual | Local Listing Standard - Basic + Review Management |
| Subscription | Annual | Local Listing Premium - Standard + Social Postings |
| Subscription | Annual | Local Listing Gastro - Standard + Tripadvisor |
| Subscription | Annual | Local Listing Full - Complete all-in-one solution |
| Unit Pricing | Pay-as-you-go | Jobfire Medium - Entry level recruitment advertising |
| Unit Pricing | Pay-as-you-go | Jobfire Large - Popular recruitment package |
| Unit Pricing | Pay-as-you-go | Jobfire Xtra Large - Maximum reach recruitment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
LocalUp product offering
Product offeringCore offering
LocalUp provides a SaaS marketing automation platform that enables businesses with physical locations to plan, book, and run hyperlocal digital advertising campaigns across Facebook, Instagram, Google Display, and Google Search from a single dashboard. The platform auto-generates location-specific ads using feeds of addresses, opening hours, logos, and creative assets, applies geo-grouping to avoid budget cannibalization, and includes the Local Listing module for synchronizing business profiles across 35+ directories with AI-powered review response. The jobfire sub-brand extends the platform to performance-based recruitment advertising for multi-location employers.
Product overview
LocalUp is a unified marketing automation platform for local businesses with multiple locations. The core offering consists of the LocalUp Platform, which serves as the central hub, complemented by specialized modules: Marketing Automatisierung for social media and Google ad campaign automation, Local Listing for directory management and review response automation, and jobfire as a dedicated sub-brand for recruitment advertising. The platform enables businesses to create hyperlocal, individualized ads per location with automated content generation, geo-targeting, and real-time reporting across Facebook, Instagram, Google, and other channels.
Differentiator
Problem solved
Functional benefit
Brands
- jobfire: Marketing automation platform for job postings and social recruitment campaigns for multiple locations
Products and services
- Marketing Automatisierung Marketing automation software that automates hyperlocal social media and Google advertising campaigns, generating individualized texts, images, and videos for each location with no technical expertise required; runs ads across Facebook, Instagram, Google Display and Google Search.
- Local Listing Local business listing management product that synchronizes company data across 35+ online directories including Google, Google Maps, Facebook, Bing Maps, and Tripadvisor, with AI-powered review response automation and Google search visibility reporting.
- jobfire Automated recruitment marketing platform using performance marketing and structured processes to run location-specific social recruitment campaigns across Facebook, Instagram, and Google Search Ads with geo-targeting and conversion-optimized landing pages, designed for multi-location employers.
Quantifiable outcome
- 89% effort reduction in locally effective campaigns compared to manual management
- +3 more outcomes
Companies that use LocalUp
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
LocalUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
LocalUp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreLocalUp is a Google CSS Partner (Certified Google Partner). The partnership enables integration with Google Ads and Google Business Profile for hyperlocal advertising campaigns and local listing management.
- Meta (Facebook/Instagram)coreLocalUp is a Meta Business Partner with integration access to Facebook Business Manager and Instagram advertising platforms for social media campaign management.
- Franchise Supplier NetworkminorLocalUp holds 'Approved Franchise Supplier' status, positioning the company as a preferred vendor for franchise organizations seeking local marketing solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LocalUp competitors and assessment
Company assessmentDirect peers
- Chatmeter: Chatmeter is a local SEO, listings, and reputation management platform purpose-built for multi-location brands, including agencies and franchises. Its overlap with LocalUp's Local Listing, review response, and hyperlocal marketing automation is high, particularly for restaurant and retail chains.
- BirdEye: BirdEye is a customer experience and listings platform that helps multi-location businesses manage reviews, listings, messaging, and surveys. It overlaps directly with LocalUp's review management and multi-directory synchronization products, though it leans more into CX than ad automation.
- Reputation.com: Reputation.com provides reviews, listings, social, and surveys for multi-location businesses, with strong enterprise and healthcare/retail verticals. It competes directly with LocalUp's reputation and listing management, especially at the enterprise end of the market.
- Uberall: Uberall is a direct competitor and infrastructure partner: it provides the directory synchronization layer that LocalUp's Local Listing product uses (35+ directories). Both serve multi-location and franchise brands with location data management, listings, and reputation tools; Uberall is the more mature, scaled player in the same niche.
- SOCi: SOCi is a multi-location marketing platform offering localized social, reputation, advertising, and listings management for franchises and multi-location brands. It is one of the closest direct competitors to LocalUp's combined offering of local listings, social media automation, and localized paid advertising.
- Balihoo: Balihoo (now part of Valassis / Vericast) historically provided a local marketing automation platform for multi-location advertisers, including franchise and dealer networks. Its historical positioning as a 'local ad automation for distributed brands' closely mirrors LocalUp's marketing automation value proposition.
- Yext: Yext is a global listings and local-search platform that synchronizes business data across publisher networks and powers reviews, pages, and analytics for multi-location enterprises. It directly competes with LocalUp's Local Listing and review-response modules, especially for global franchise and dealer-network customers.
- PlaceIQ: PlaceIQ is a location-data and audience platform enabling geo-targeted advertising across digital channels. It overlaps with LocalUp's hyperlocal geo-targeting and budget-distribution capabilities, especially for advertisers seeking location-based programmatic reach.
- Rio SEO (Brandify): Rio SEO, now operating as Brandify, provides local listings management, reputation, and location-marketing automation for multi-location brands. It competes directly with LocalUp's Local Listing product for enterprise franchise and retail customers.
Broad incumbents
- Foursquare: Foursquare operates a large-scale location data and POI platform that powers location-based advertising and analytics. While broader than LocalUp (which focuses on SMB and franchise execution), Foursquare provides competing location data infrastructure that could enable or threaten LocalUp's geo-grouping approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LocalUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocalUp leadership team
Management profileNumber of profiles
Profiles3 records
LocalUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocalUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocalUp
What does LocalUp do?
LocalUp provides a SaaS marketing automation platform that enables businesses with physical locations to plan, book, and run hyperlocal digital advertising campaigns across Facebook, Instagram, Google Display, and Google Search from a single dashboard. The platform auto-generates location-specific ads using feeds of addresses, opening hours, logos, and creative assets, applies geo-grouping to avoid budget cannibalization, and includes the Local Listing module for synchronizing business profiles across 35+ directories with AI-powered review response. The jobfire sub-brand extends the platform to performance-based recruitment advertising for multi-location employers.
Is LocalUp a public or private company?
LocalUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LocalUp founded?
LocalUp was founded in 2018. It employs 1 to 10 people.
Where is LocalUp based?
LocalUp is headquartered in Aschaffenburg, Germany, in the Europe region.
How does LocalUp make money?
Four revenue lines are on record. Marketing Automation Platform Subscription is the primary driver. The others are local Listing Management, jobfire Recruitment Advertising and multi-Channel Ad Campaign Management.
Who are LocalUp's main competitors?
Direct peers on record are Chatmeter, BirdEye, Reputation.com, Uberall, SOCi, Balihoo, Yext, PlaceIQ and Rio SEO (Brandify). Foursquare is listed as a broad incumbent.
Does LocalUp have an API?
No public API is recorded for LocalUp.
What industry is LocalUp in?
LocalUp's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 541810 and its SIC code is 7311.