The Digital Dept.

What The Digital Dept. does

The Digital Dept. is an influencer marketing and creator talent representation agency operating as a wholly-owned subsidiary of Dolphin Entertainment (NASDAQ:DLPN), founded in 2023 and headquartered in Los Angeles with key operations in Miami. The company represents more than 300 digital creators, social media influencers, Netflix actors, reality TV stars, and beauty creators, functioning as the creator economy node within Dolphin's broader multi-agency marketing ecosystem that includes 42West, Shore Fire Media, The Door, and Elle Communications. Its core function is matchmaking creator talent with consumer and entertainment brands for marketing campaigns, content ventures, and experiential activations at major industry events such as the Super Bowl and VidCon.

The company's service portfolio is organized around three revenue streams: talent representation (management fees and percentage-based arrangements from creator earnings and brand partnerships), brand partnership campaign facilitation (professional services for influencer marketing execution with brands such as T-Mobile, Funko, and entertainment properties), and experiential event activations (brand activation experiences and curated creator gifting lounges at events such as VidCon Anaheim 2026). The business operates a B2B professional services model with quote-based, non-publicly-disclosed pricing. GTM motion is event-driven and sales-led, with the company participating in creator economy conferences and executing high-profile brand activations; recent hires of a VP of Sales and a Director-level talent manager suggest a shift toward more enterprise-level account coverage. Parent Dolphin Entertainment reported $14.8M in Q3 2025 revenue (+16.7% YoY) and $12.8M in Q1 2026 revenue (+5.2% YoY), but subsidiary-level revenue for The Digital Dept. is not separately disclosed.

Strategically, The Digital Dept. has aggressively scaled its creator roster (300+ new signings in March 2026 alone), expanded its Miami operational footprint, and built high-visibility case studies through Super Bowl LX brand activations. The company holds no disclosed AI/ML capabilities, patents, or proprietary technology beyond the standard agency services model, and its defensibility rests primarily on the parent company's integrated agency ecosystem, brand relationships, and the curated creator roster. Analyst sentiment on the parent has turned positive, with Dolphin stock up 54.55% over the trailing year and $127M in NOL carryforwards cited as a future tailwind, though The Digital Dept.'s standalone economics remain opaque.

Name

The Digital Dept.

Legal name

The Digital Dept.

Website

https://thedigitaldept.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

The Digital Dept. is an influencer marketing agency and subsidiary of Dolphin Entertainment (NASDAQ:DLPN) that represents 300+ digital creators, celebrities, and influencers, matching them with consumer brands for marketing campaigns and experiential activations at major industry events like VidCon and the Super Bowl.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising Agencies (541810)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Influencer marketing services
• Talent representation
• Creator economy
• Brand partnership marketing
• Experiential marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Talent Representation: The Digital Dept. represents digital creators and celebrities, earning revenue through talent management fees and percentage-based arrangements from creator earnings and brand partnerships.
2. Brand Partnership Campaigns: Facilitates brand-creator partnerships through experiential activations, content creation, and marketing campaigns. Revenue generated through brand partnership fees for access to curated creator talent and experiential marketing execution.
3. Event & Experiential Marketing: Executes brand activations at major events including Super Bowl and VidCon, providing brands with experiential product experiences with digital creators. Revenue derived from brand sponsorship and activation fees.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Digital Dept. is a talent representation and creator marketing agency that represents digital creators, celebrities, influencers, Netflix actors, reality TV stars, and beauty creators. The company facilitates brand-creator partnerships through brand campaigns, content creation, and experiential activations at major industry events such as VidCon and the Super Bowl, operating as a subsidiary of Dolphin Entertainment within a multi-agency marketing ecosystem.

Product overview

The Digital Dept. is a subsidiary of Dolphin Entertainment operating as a talent representation and experiential marketing agency focused on the creator economy. The company operates through its Talent Division, which represents over 300 digital creators, celebrities, Netflix actors, reality TV stars, and beauty creators. Services include creator representation for brand partnerships and content ventures, as well as experiential activations like the Featured Creator Gifting Lounge that connects brands with digital creators at major industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Division A division focused on representing and managing digital creators, celebrities, Netflix actors, reality TV stars, and beauty creators for brand partnerships and content ventures within Dolphin's broader marketing ecosystem.
• Featured Creator Gifting Lounge An experiential brand activation service that connects brands with approximately 200 leading digital creators through curated product experiences, operating within VIP venues at major creator economy conferences.
• Creator Representation Services

Quantifiable outcome

• Only 12% of consumers will purchase from a single exposure to influencer content; 31% require 2-3 exposures and 14% need 4-6 before making a purchase, supporting the value of multi-pulse creator campaigns The Digital Dept. facilitates.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• VidCon AnaheimcoreStrategic or Co-development Partner · 10 June 2026The Digital Dept. partnered with VidCon Anaheim 2026 to host the Featured Creator Gifting Lounge Powered by BRANDEdit. The activation provides brands with curated opportunities to engage approximately 200 leading digital creators through experiential product experiences within VidCon's VIP Village. Lindsey Cook, Marketing Director at The Digital Dept., will participate in a featured industry panel exploring depth over scale in creator partnerships. The conference takes place June 25-27 in Anaheim, California.
• BRANDEditminorGTM or Marketing Partner · 10 June 2026BRANDEdit powers the Featured Creator Gifting Lounge at VidCon Anaheim 2026, in partnership with The Digital Dept. The collaboration enables experiential product gifting experiences for digital creators attending the conference.
• Bad BunnyflagshipGTM or Marketing Partner · 10 February 2026Dolphin's subsidiaries including The Digital Dept. executed a Bad Bunny shoe debut at the Super Bowl LX Halftime Show, showcasing Dolphin's high-profile brand activation capabilities.
• T-MobilecoreGTM or Marketing Partner · 10 February 2026T-Mobile partnered with influencer Becca Tilley through Dolphin's brand activation capabilities at Super Bowl LX, demonstrating effective influencer marketing execution.
• FunkominorGTM or Marketing Partner · 10 February 2026Funko collectible release executed at Super Bowl LX through Dolphin's marketing activation capabilities.
• San Francisco 49ersminorGTM or Marketing Partner · 10 February 2026City Year community field opening with the San Francisco 49ers as part of Super Bowl LX brand activations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• HireInfluence: Influencer marketing agency focused on experiential activations, content creation, and brand-creator campaigns; directly comparable on the experiential marketing side of the business.
• Open Influence: End-to-end influencer marketing agency and platform that handles creator sourcing, campaign execution, and measurement for enterprise brands — comparable scope and target buyer.
• IZEA: Influencer marketing technology platform that connects brands with creators through a marketplace; overlaps with The Digital Dept.'s brand-creator matchmaking layer, though more platform-driven.
• Aspire (AspireIQ): Creator marketing platform offering brand-creator campaign management, talent discovery, and analytics; competes for the same brand campaign budget as The Digital Dept.

Direct peers

• WME (Endeavor): Global talent and entertainment company with significant creator-economy capabilities through 160over90 and Endeavor Influencer; competes for both creator signings and brand activation work.
• Creative Artists Agency (CAA): Top-tier talent agency operating CAA Amplify and creator-focused divisions; directly comparable in representing digital talent and brokering brand partnerships for high-profile creators.
• The Outloud Group: Digital talent management and creator marketing agency representing influencers across verticals including beauty, lifestyle, and entertainment — a direct competitor for creator signings and brand deals.
• United Talent Agency (UTA): Major talent agency with a dedicated UTA Creator Network and influencer representation arm; competes directly for digital creator representation and brand partnership mandates.
• Viral Nation: Creator marketing agency that combines talent management, brand partnerships, and influencer campaign execution — closely aligned with The Digital Dept.'s matchmaking model.

Broad incumbents

• 42West: Sister agency under Dolphin Entertainment providing PR and communications services to entertainment and consumer brands; overlaps in serving the same enterprise brand clients as The Digital Dept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thedigitaldpt
• Facebookfacebook.com/thedigitaldpt
• LinkedInlinkedin.com/company/the-digital-dept

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Digital Dept.