Lloyd
Lloyd Ltd is a privately-held UK multi-brand machinery dealer selling agricultural, groundcare, construction and commercial vehicle equipment across nine branches in the North of England and South of Scotland, with full service, parts, hire and finance wrap.
- Company typePrivate
- Founded1964
- HeadquartersCarlisle, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Lloyd does
Lloyd Ltd is a privately-held UK multi-brand machinery dealership headquartered at Kingstown Broadway, Carlisle, operating across nine branches covering the North of England and South of Scotland. The company distributes new and used agricultural, groundcare, construction and materials-handling equipment, plus commercial pick-ups and 4x4 vehicles, under franchise agreements with major OEMs including New Holland and Case IH (both CNH Industrial), Kubota, Manitou, Bobcat, Develon, Mecalac, LiuGong, Pöttinger, Amazone, Vaderstad, Herbst, Toro, Husqvarna, GKB, SISIS, TRILO, Apache, BOMAG, Star EV, and Mercedes-Benz Unimog (since 2017). Vehicle sales are run through dedicated sub-brands: Lloyd Isuzu and Lloyd MAXUS from Dumfries, Lloyd 4x4 (used pick-ups and 4x4s) from Carlisle, while consumer-facing Lloyd Lawncare operates a separate e-commerce storefront and Lloyd Equestrian sells feed, bedding and Nugent livestock trailers.
The company earns revenue across eight streams: new equipment sales, used equipment sales, parts (genuine and remanufactured, including an online parts shop), workshop servicing and planned maintenance programmes (BobCARE, Bobcat Protection Plus, NSTS testing, LOLER examination, Amazone tray testing), equipment hire (short- and long-term), finance brokerage through CNH Capital and Black Horse Finance (FCA-regulated, FLA-approved), equestrian feed and bedding, and vehicle sales (Isuzu D-Max and MAXUS). Pricing is quote-based with no public list pricing disclosed.
Lloyd's go-to-market is enterprise field sales executed through dedicated branch specialists covering Agriculture, Groundcare, Construction and vehicles, supported by dedicated microsites (Lloyd Isuzu, Lloyd MAXUS, Lloyd 4x4, Lloyd Lawncare), a corporate website with enquiry forms, social media engagement, an eBay storefront, product demonstrations, and a Lloyd Ltd PLM (product line management) division. The company is led by Managing Director George Lloyd and Dealer Principal Jonathan Bell (Lancashire), with Sam Verry ACA in a finance function and named sales/service specialists including Mark Dixon, Alison Shacklady, Simon Holmes (Unimog), Scott Connolly, Will Maxey and Ben Irving. Ownership commentary indicates founder or family ownership with no disclosed private equity, venture capital or institutional investment, and no parent holding company.
Lloyd firmographics
Firmographics- Name
- Lloyd
- Legal name
- Lloyd Ltd
- Website
- https://lloyd.ltd.uk
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lloyd Ltd is a privately-held UK multi-brand machinery dealer selling agricultural, groundcare, construction and commercial vehicle equipment across nine branches in the North of England and South of Scotland, with full service, parts, hire and finance wrap.
- Ownership category
- akta.pro rank
Where Lloyd is headquartered
LocationHeadquarters
- HQ city
- Carlisle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Lloyd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Inventory / Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sale of new agricultural, groundcare, and construction machinery across multiple branded product lines including New Holland, Case IH, Kubota, Manitou, Bobcat, and others.
- Used Equipment Sales: Sale of pre-owned machinery across all sectors, including dedicated used vehicle operations through Lloyd 4x4 and ex-company vehicle sales.
- Parts Sales: Sale of genuine and remanufactured spare parts for all machinery brands represented, available via parts departments and online parts shop.
- Servicing and Maintenance: Workshop servicing, maintenance, NSTS testing, LOLER examinations, and planned maintenance programmes (BobCARE, Bobcat Protection Plus) across all branches.
- Finance Services: Credit brokerage introducing customers to finance products from lenders including CNH Capital and Black Horse Finance. Lloyd Ltd earns commission from lenders on arranged finance.
- Hire/Rental: Short-term and long-term hire packages providing an alternative to purchasing machinery, covering agricultural, groundcare and construction equipment.
- Equestrian Feed & Bedding: Sale of equestrian feed and bedding products through dedicated Lloyd Equestrian operations.
- Vehicle Sales (Pick-ups & 4x4s): Sale of new and used Isuzu pick-ups and MAXUS vehicles, plus quality used 4x4s through Lloyd 4x4 Carlisle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New equipment - quote-based pricing |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels10 records
Lloyd product offering
Product offeringCore offering
Lloyd Ltd is a multi-brand machinery dealership selling new and used agricultural, groundcare, construction, and materials-handling equipment alongside commercial pick-up and 4x4 vehicles. Operating through nine branches across the North of England and South of Scotland, the company provides sales, parts supply, workshop servicing and maintenance, equipment hire, and credit brokerage finance packages as a complete dealer offering.
Product overview
Lloyd Ltd is a multi-brand agricultural, groundcare, and construction machinery dealer operating across the North of England and South of Scotland. The company operates as a franchise dealer offering machinery sales, service, parts, and finance. Its product portfolio spans multiple categories including Case IH tractors (Steiger, Magnum, Optum, Puma, Maxxum, Vestrum, Luxxum, Farmall, Quantum Series), Case IH Axial-Flow combine harvesters (AF, 150, 160, 250, 260 Series), Case IH hay and forage equipment (round balers and large square balers), Case IH front loaders and Farmlift telescopic handlers, Case IH precision technology, ScanStone root crop equipment, Nugent trailers, Kubota ride-on mowers and tractors, Toro Dingo compact utility loaders, GKB and SISIS sports pitch maintenance equipment, TRILO blower vacuum sweepers, Mercedes-Benz Unimog vehicles, MAXUS and Isuzu commercial vehicles, Apache children's ATVs, New Holland equipment, Manitou telehandlers, Bobcat excavators and skidsteers, Develon construction machinery, Mecalac dumpers, Herbst trailers, and Amazone equipment. The company also provides maintenance services, finance packages, and hire services. Lloyd 4x4 specialises in quality used pick-ups.
Differentiator
Problem solved
Functional benefit
Products and services
- New Agricultural Machinery Sale of new tractors, combine harvesters, telehandlers, balers, crop sprayers, fertiliser spreaders, forage harvesters, and other agricultural equipment from brands including New Holland, Case IH, Manitou, and others, available through branches across the North of England and South of Scotland.
- Used Equipment Sales Sale of pre-owned agricultural, groundcare, construction, and materials-handling machinery, including dedicated used vehicle operations through Lloyd 4x4 and ex-company vehicle listings.
- Parts Sales Supply of genuine and remanufactured spare parts for all represented machinery brands, available via branch parts departments and an online parts shop.
- Servicing and Maintenance Workshop servicing, maintenance, NSTS testing, LOLER examinations, and planned maintenance programmes such as BobCARE and Bobcat Protection Plus provided across all branches.
- Finance Services Credit brokerage introducing customers to finance products from lenders including CNH Capital and Black Horse Finance, with Lloyd Ltd earning commission from lenders on arranged finance. FCA authorised for consumer credit activities under FRN 669526 and FLA-approved.
- Equipment Hire Short-term and long-term hire packages providing an alternative to purchasing agricultural, groundcare, and construction equipment, available from all branches.
- Construction and Materials Handling Equipment Sale of new and used construction equipment including mini-excavators, telehandlers, wheel loaders, dumpers, forklifts, backhoe loaders, skidsteers, vibratory plates, access platforms, dozers, and articulated dump trucks from brands such as Bobcat, Develon, LiuGong, Mecalac, and Manitou.
- Groundcare Machinery Sale of professional groundcare equipment including ride-on mowers, compact tractors, compact utility loaders, sports pitch maintenance equipment, aerators, scarifiers, top dressers, blowers, and vacuum sweepers from brands including Kubota, Toro, GKB, SISIS, and TRILO.
- Domestic Lawncare Equipment Sale of domestic lawncare equipment including ride-on mowers, handheld tools, and Husqvarna Automower through the dedicated Lloyd Lawncare online shop, targeting individual homeowners and residential garden buyers.
- Isuzu Pick-Up Sales (Lloyd Isuzu) Sale of new and used Isuzu D-Max pick-up trucks including full servicing, maintenance, and Isuzu merchandise from Lloyd Ltd Dumfries via the dedicated Lloyd Isuzu microsite.
- MAXUS Vehicle Sales (Lloyd MAXUS) Sale of new and used MAXUS commercial vehicles including Deliver9 and other models from Lloyd Ltd Dumfries, supported by the dedicated Lloyd MAXUS microsite.
- Used Pick-Ups and 4x4s (Lloyd 4x4) Quality used pick-up trucks and 4x4s from manufacturers including Mitsubishi, Ford, Nissan, Toyota, Isuzu, and Volkswagen offered at Lloyd 4x4 Carlisle for trade, agricultural, and private buyers, with part-exchange available.
- Mercedes-Benz Unimog Sales Sale of Mercedes-Benz Unimog implement carriers and extreme off-road models (U219 to U535) with 4x4 chassis, 7.5-16 tonne gross weights, and 156-300 HP engines, including sales and aftersales support.
- Equestrian Feed and Bedding (Lloyd Equestrian) Sale of equestrian feed, bedding products, and Nugent livestock trailers through the Lloyd Equestrian operations serving horse owners and equestrian businesses.
Companies that use Lloyd
Customer profileSegments6 records
Ideal customer profiles5 records
Lloyd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lloyd partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- SCANSTONEcoreAppointed as dealer for full range of SCANSTONE specialist root crop preparation equipment including destoners, bed formers, bed tillers, windrowers, and toppers. Agreement takes immediate effect across all Lloyd Ltd branches. Lloyd Ltd provides full sales, parts, and service support, with Service and Parts staff having received product training.
- New Holland (CNH Industrial)corePrimary agricultural brand represented across all Lloyd Ltd branches. Full range including tractors, combine harvesters (CR series, CX series), and hay & forage equipment. Also provides finance products through CNH Capital.
- Case IH (CNH Industrial)coreRepresented from Carlisle and Penrith branches covering Cumbria, with Lancashire branch also joining as dual-brand CNH dealer. Full range including Steiger, Magnum, Optum, Puma, Maxxum tractors, Axial-Flow combine harvesters, Farmlift telehandlers, and round/square balers. Also provides finance through CNH Capital.
- ManitoucoreFull range of Manitou telehandlers, articulated loaders, and access platforms. Lloyd Ltd also stocks Manitou genuine parts and provides servicing support.
- Bobcat (Doosan)coreFull range of Bobcat mini-excavators, skidsteers, and attachments. Also offers BobCARE planned maintenance and Bobcat Protection Plus extended warranty programmes.
- KubotacoreFull Kubota range for groundcare including compact tractors (L Series), ride-on mowers (GR Series, G21E, G23II, G26II), and compact utility loaders. Also sell Kubota L Series mid-range tractors.
- DeveloncoreFull range of Develon construction machinery including mini-excavators, wheel loaders, and excavators. Lloyd Ltd provides sales, parts, and service support along with Develon genuine parts.
- Mercedes-Benz UnimogcoreLloyd Ltd has been a Mercedes-Benz Unimog dealer since 2017. Full range including implement carriers (U219-U535), extreme off-road models (U4023/U5023), and crew cab variants. Engine outputs from 156hp to 300hp, gross weights from 7.5 to 16 tonnes. Sales and aftersales support provided.
- IsuzucoreNew and used Isuzu D-Max pick-ups sold and serviced from Lloyd Ltd Dumfries. Full servicing, maintenance, and Isuzu merchandise available.
- MAXUS (SAIC)coreNew and used MAXUS commercial vehicles sold from Lloyd Ltd Dumfries branch, including Deliver9 and other models. Dedicated Lloyd MAXUS website operated.
- Nugent TrailerscoreNewly-appointed dealer for Nugent Trailers from branches in Bishop Auckland, Carlisle, Dumfries, Kelso, Lothians, Newcastle, and Penrith. Full range including beavertail, box, crane, flatbed, livestock, general purpose, plant, quad, tiltbed, tipper, and utility trailers. Features Nugent's patented Dual Drive suspension.
- PÖTTINGERminorRepresented brand in Lloyd Ltd's agricultural machinery portfolio.
- AmazoneminorRepresented brand including fertiliser spreaders and Amazone tray testing service. Lloyd Ltd provides Amazone tray testing as a maintenance service.
- VaderstadminorRepresented brand in Lloyd Ltd's agricultural machinery portfolio.
- Herbst MachineryminorRepresented brand including low loader and dump trailers in used and incoming stock listings.
- MecalacminorFull range of Mecalac dumpers including swivel tip dumper and 9T cab forward tip dumper. Lloyd Ltd provides Mecalac service and parts support.
- LiuGongminorFull range of LiuGong construction machinery represented in Lloyd Ltd's product portfolio.
- OxbominorOxbo harvesting equipment now represented across Lloyd Ltd branches.
- SlurryKatminorRepresented brand in agricultural slurry equipment product range.
- Apache ATVminorUK's leading brand for children's quad bikes and ATVs. Available from all Lloyd Ltd branches covering the north of England and south of Scotland. Range includes Tomahawk Mini 50 S, RLX 100 S, and SX 100 S models for ages 4-15.
- BOMAGminorBOMAG equipment represented with service and parts support from Lloyd Ltd including BOMAG genuine parts.
- Toro (The Toro Company)minorToro commercial range including Compact Utility Loaders (Dingo TX 525, TX 1000, e-Dingo 500) and compact utility loader attachments.
- HusqvarnaminorHusqvarna Automower and handheld tools available through Lloyd Ltd groundcare and lawncare divisions.
- GKB MachinesminorPartnership for sports pitch maintenance equipment including GKB Combinator, Infill Remover, Sandspreader, and Ecodresser. GKB is a family-owned company focused on sustainability producing energy-neutral machines.
- SISISminorOver 80 years designing and manufacturing professional groundcare equipment for sports and amenity turf maintenance. Range includes Multislit, Towed Implement Frame, Dart pedestrian aerator, Flexibrush, Litamisa 1800, and Auto Rotorake Mk.5.
- TRILOminorTRILO trailed and mounted blowers and vacuum sweepers for professionals in public area maintenance, large green area maintenance, golf course maintenance, and airport maintenance. Demonstrators available.
- Star EVminorStar EV electric vehicle range available in Lloyd Ltd's groundcare product portfolio.
- Richard WesternminorRichard Western spreaders and agricultural equipment represented in Lloyd Ltd's product range.
- Bomford TurnerminorBomford Turner trailed toppers and hedgecutters available through Lloyd Ltd branches.
- Honda ATVminorHonda all-terrain vehicles represented in Lloyd Ltd's ATV/Quad bike product range.
Scale indicators1 record
Recent moves9 records
Expansion highlights6 records
Lloyd competitors and assessment
Company assessmentDirect peers
- Crawfords Group: UK agricultural and groundcare machinery dealer with multiple branches. Comparable multi-brand dealership and aftersales structure to Lloyd Ltd.
- Ernest Doe & Sons: Long-established UK agricultural, construction and groundcare machinery dealer with multiple branches across East Anglia and the South East. Closely comparable multi-brand dealer model.
- Ripon Farm Services: Yorkshire/North England Case IH and agricultural machinery dealer. Directly comparable franchise, geography and customer base to Lloyd.
- Ben Burgess & Co. Multi-branch East Anglian agricultural, groundcare and construction machinery dealer. Similar multi-brand franchise model and revenue mix to Lloyd Ltd.
- Cornthwaite Group: Northern England agricultural and groundcare machinery dealer operating multiple branches. Similar multi-brand dealer profile and vertical mix.
- Chandlers Farm Equipment: Case IH and agricultural machinery dealer group with multiple UK branches. Directly comparable franchise-led dealer business.
- TH WHITE Group: Multi-branch UK agricultural, groundcare and construction machinery dealer. Highly comparable multi-brand franchise model with parts, service and hire operations.
- Rickerby Ltd: Cumbria/North England agricultural and groundcare machinery dealer with multiple branches. Direct geographic competitor to Lloyd in overlapping UK territories.
Broad incumbents
- Sunbelt Rentals: Large UK/European equipment rental operator. Broader incumbent in equipment hire space adjacent to Lloyd's construction hire offerings.
- Boels Rental: Pan-European construction and industrial equipment rental specialist. Larger incumbent offering hire of construction machinery overlapping with Lloyd's hire vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lloyd social profiles
Digital presenceLloyd compliance and trust
Trust signalCompliance2 records
Lloyd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd leadership team
Management profileNumber of profiles
Profiles8 records
Lloyd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd
What does Lloyd do?
Lloyd Ltd is a multi-brand machinery dealership selling new and used agricultural, groundcare, construction, and materials-handling equipment alongside commercial pick-up and 4x4 vehicles. Operating through nine branches across the North of England and South of Scotland, the company provides sales, parts supply, workshop servicing and maintenance, equipment hire, and credit brokerage finance packages as a complete dealer offering.
Is Lloyd a public or private company?
Lloyd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lloyd founded?
Lloyd was founded in 1964. It employs 101 to 250 people.
Where is Lloyd based?
Lloyd is headquartered in Carlisle, United Kingdom, in the Europe region.
How does Lloyd make money?
Eight revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, servicing and Maintenance, finance Services, hire/Rental, equestrian Feed & Bedding and vehicle Sales (Pick-ups & 4x4s).
Who are Lloyd's main competitors?
Direct peers on record are Crawfords Group, Ernest Doe & Sons, Ripon Farm Services, Ben Burgess & Co., Cornthwaite Group, Chandlers Farm Equipment, TH WHITE Group and Rickerby Ltd. Broad incumbents are Sunbelt Rentals and Boels Rental.
Does Lloyd have an API?
No public API is recorded for Lloyd.